WELCOME...

Issue 5 | December 2017

It 's been an incredibly busy year, don't know about you, but we haven't stopped and we have no plans to stop in 2018 either, to bring you more quality products and more ideas to help you sell more products.

I would like to personally thank you for becoming a Trade Partner, it has been great working with you and we all look forward to serving you next year.

If you're reading this and you haven't taken the plunge, please get in touch to become a Trade Partner.

As business owners, at this time of year it 's good to reflect on the year gone by and the year ahead.

As you read through this newsletter, please reflect on 2017 and give some thought to some of the things you want to achieve in your business for 2018.

We're here to help, so if you need us, give us a shout.

Have a great Christmas & a prosperous New Year!

From Mark & The Very Fest ive Milwood Group Team

© Copyright 2017 | www.milwoodgroup.com | 0333 305 5272 | Page 2

THE SIMPLICITY 6 GLASSROOM

The Simplicity Alfresco with the Glass Room upgrade has been such a popular product that we have developed a glass room upgrade for the Simplicity 6 too.

In November, our very first Simplicity 6 Glass Room was installed at a domestic property in Tunbridge Wells, Kent. The homeowners decided to have the aluminium frame finished in Red Brown (RAL 8012) to complement their beaut iful surroundings.

They chose to enclose only part of their Simplicity 6 with the glass doors so that they could st ill use part of it as a veranda, all while also using another part of it as an enclosed, fully protected garden room. Giving them the best of both worlds.

The roof panels installed were 6mm bronze t inted glass to help block out a lit t le more of the sunlight, adding more shade underneath both the enclosed and unenclosed areas.

The Simplicity 6 Glass Room will be available to order early next year and all Sales and Market ing Literature will be available to download from the Trade Partner Area of our website.

CARPORTS ? NOT WHY, WHY NOT?

The Autumn & Winter months are upon us and with this comes the wet and cold weather which we are all used to but never enjoy. Our Trade Partner customers enjoy the benefits of being under a veranda and enjoying the outdoors but how often do we think about the metal members of the family? A carport is a fantast ic addit ion to your customers' home and their cars will love them forever. Some of the many benefits of having a carport are:

- Keeping the family dry from the house to the car, especially on those school runs! Who needs the stress of drenched kids and animals first thing in the morning?

- Reducing the effect of frost on the car and the t ime it takes to get rid of it all! Doesn?t it always happen on the day you are in a rush?

- Protect ing the paintwork from our

flying friends. The Uric Acid in bird poo is corrosive enough to eat past a layer of wax protect ion and can even start to etch the paintwork in less the 10 minutes.

- Giving you protect ion from the elements to carry out your basic car maintenance in any weather situat ion, including cleaning, waxing and the dreaded hoovering.

- Storing the bins under, so there is no excuse not to take the bin out because it is raining and wait ing for someone else to do it in better weather.

All of our Simplicity systems can be used as carports. It?s best to go for a polycarbonate opt ion if you are concerned about protect ing the paintwork of the car from paint fade caused by UV light. If you require a double carport you could go for the Simplicity 35 which projects to 6m or the Simplicity Alfresco Polycarbonate

which also projects to 6m but gives you 6m between posts if you wanted to create large bays for bigger vehicles.

© Copyright 2017 | www.milwoodgroup.com | 0333 305 5272 | Page 3

ENHANCE YOUR SHOWROOM WITH THIS FANTASTIC DEAL

We are offering a fantast ic showpiece offer for December and January which will boost your revenue streams and help expand your business. This comprehensive package is a fantast ic price for a limited t ime only and is a great way to show off the Simplicity range in your showroom and boost sales.

Create the WOW factor as your customers enter your showroom and

see the Simplicity 6 in all its glory?

The Simplicity 6 showpiece package includes a 1.8m x 1m fully aluminium and glass structure with the Victorian Upgrade and integrated LED light ing along the length of the wall plate, this will really illuminate your sales. You will also receive a select ion of professional product posters for our complete range which can be displayed under the veranda along

with x20 brochures.

Earn the cost of the showpiece back When you hit an agreed level of sales, we will credit your account with the cost of the showpiece, so it could cost you absolutely nothing!

Click on the button below to download the order form, then complete it and send it back to us and we?ll process your order.

Order by the end of January 2018 to secure this amazing deal.

What?s Included in the Package:

x1 1.8m x 1m Simplicity 6 Veranda with the below specificat ions:Finished in Whitex1 Standard Postx1 Contemporary Postx1 Victorian Base Cast ingx1 Victorian Gallows Bracketsx1 LED Integrated Light ing StripDimming Remote for the Lights6mm Clear Toughened Glass Roof Panels

Plus:

A Select ion of Posters for our Complete Product Rangex20 Product Brochures

Why You Need the Package:

- The Simplicity 6 is our most popular system- You will receive hands-on experience with the system and the

installat ion- You will see instant ROI after your first order- Your customers will be able to see the quality and appearance in

person, allowing them to visualise it within their garden, helping you to secure the order

How to Order:

To make things hassle-free for you, we have pre-filled in an order form which can be downloaded at the web address below

The above package is £781 +VAT. This is a fantast ic price that is only available throughout December 2017 and January 2018.

Once you have downloaded the form, sign off all required pages and email it to orders@milwoodgroup.com.

100% payment is required upon order

The Complete Showpiece Package

Visit www.milwoodgroup.com/enhance-showroom-fantast ic-deal/ to download your pre-filled order form

ALL FOR JUST £781 + VAT

© Copyright 2017 | www.milwoodgroup.com | 0333 305 5272 | Page 4

ARE YOU CONSIDERING EACH STAGE IN THE 'CUSTOMER LIFECYCLE'

AND USING A PROVEN PROCESS FOR MOVING PEOPLE THROUGH IT?

If you're reading this, the chances are, you want to generate more customers and sell them more stuff.

If so, I have two questions and some ideas to help you.

Q1) Have you considered each St age in t he Cust om er Lifecycle... in your Cust om er Get t ing Plans for 2018?

Here's one example of why this is so important...

Research has shown that out of everyone who could be interested in buying your products in the future...only 3% of those people are actually ready to buy today.

This means that if your marketing messages are all about 'sales' you are alienating the 97% of people who are not ready to buy today, but might be interested in buying from you at a later date.

Marketing to the 3% with 'sales' messages is necessary, and of course, your competitors will be competing with you for the attention of the 3% of people who are ready to buy right now, so you obviously need to keep selling.

However, if you want to significantly grow your sales... or even double your sales, a more effective & more profitable long-term strategy would be to also market to the 97% of people who are not ready to become 'customers' right now, but might be interested later.

This is done by offering information to advise, help & educate your Target Audience, aka Lead Gen. Market ing.

This is all about building trust with 'future' customers... to get your 'foot-in-the-door ' long before your competitors do, as they will most likely be focused on broadcasting sales messages to the 'deaf ears' of the 97% of people not ready to buy just yet.

So, at the first point of contact with 'Targets' instead of just 'selling', try offering those 'customers of the future' free info, to get your foot in the door & build trust.

You could offer people the Free Product Guides that can be downloaded from the Milwood Trade Partner Area.

© Copyright 2017 | www.milwoodgroup.com | 0333 305 5272 | Page 5

This article was written by Leonardo Wood, Marketing Consultant for The Milwood Group. Leonardo donates his marketing advice to give you ideas for generating more customers & sales. For a Free iMarketing Walk-Thru Guide, Training Videos & More... go to: www.FiTg.uk/Milwood

Q2) Are you follow ing a proven process t o m ove people t hrough each st age of t he Cust om er Lifecycle?

Here's the thing...

Your success for generating a lot more leads, customers and sales in 2018, relies on your ability, or the ability of your staff/ team to "communicate the right message at the right time" with people at each stage in the Customer Lifecycle.

To move people in your Target Audience, through to becoming Prospects, Leads, Customers, Repeat Buyers & Advocates, who refer your business to others, I recommend the following 3-Step process:

#1: CREATE m essages t o educat e, advise & help people, at each st age of t heir cust om er journey

#2: OPTIMISE your m essages for lead generat ion, sales conversion and for cust om er ret ent ion

#3: SHARE your m essages using m ult iple m edia channels t o m ult iply your sales result s

This is the process we use at Milwood Group, which ensures our marketing messages are communicated more effectively, with the right people at the right time, to multiply our sales results.

I developed the Multiply® iMarketing Method and I am sharing a Walk-Thru guide with Milwood Resellers & Friends who would like to increase their sales too.

Go to www.FITg.uk/Milwoodfor Free iMarket ing Guides,Training Videos and More

Mult iply® iMarket ing Met hodDepending on where people are on t heir journey t o becom ing a cust om er of yours (or a cust om er of your com pet it or ) w il l det erm ine t he t ype of inform at ion t hey need t o t ake t he next st ep in t he cust om er l i fecycle.

Advice, t ips, faq, case st udies, t est im onials, news are all t ypes of inform at ion people need at varying t im es.

People need t o know t he benef it s, t hey need inform at ion t o sat isfy any object ions t hey m ay have and t hey also need t o know exact ly what t o do next , t o m ove t o t he next st ep.

If you com bine t he r ight inform at ion w it h t he r ight process for deliver ing it ... and you ut i l ise t he Int ernet & Int ernet based t ools, i t can dram at ically Mult iply your sales result s.

Access t he f ree t rain ing at www.FITg.uk /m ilwood for m ore.

© Copyright 2017 | www.milwoodgroup.com | 0333 305 5272 | Page 6

INSTALLATION OF THE MONTH

Diamond Home Improvements, who are based in Dorset, recent ly installed a Simplicity 6 veranda at a domestic property in Wimborne, Dorset.

Their customer opted for glass roof panels that were t inted in a light blue shade to add a splash of colour as well as a unique appearance to their veranda. They

also chose to add the Victorian Upgrade which softens the veranda from a modern structure, to a tradit ional styled veranda.

The frame was finished in black to match the exist ing outside features such as the guttering and the garden furniture.

PRICING UPDATE

We will be updating the price list in the Trade Partner Area for 2018. Please look out for the email from us not ifying you when this will be live. There will be some small increases across the product range to fall in with increased costs that we are incurring but pricing will st ill be competit ive for the quality of product that we offer. Milwood look forward to working with you all in 2018

NOT YET A TRADE PARTNER?

If you're not an approved Milwood Trade Partner and would like more information, please call us on0333 305 5272 or email us: sales@milwoodgroup.com for more information or to book a meeting.

Once you have become an approved Trade Partner, you will be able to start selling and installing our products straight away as all

documents, leaflets, brochures and forms can be download from the Trade Partner Area within our website.

You will be provided with your personal log in details to download all items and images as and when required and we will also create a free web page which you can link to via your exist ing website.

© Copyright 2017 | www.milwoodgroup.com | 0333 305 5272 | Page 7

COSY CHRISTMAS DRINK RECIPES

Its not only your customers that can make the most of the outdoors this Christmas, to get away from the hust le and bust le you can connect with the outdoors to keep yourself grounded and de-stressed. A great way to do this is to get outside and dig out the BBQ for something a lit t le different... see the recipes below which you can cut out and keep or pass onto your customers.

Imagine watching the snow fall as your curled up under the veranda with a warm glass of mulled wine or a cup of homemade hot chocolate whilst wrapped in a blanket ...mmm nice.

Epic Hot Chocolate(Serves 8)

Ingredients

- 2 pints of semi-skimmed milk- Hot chocolate mix- 2 tablespoons Horlicks- 2 tablespoons cornflour- 3 tablespoons icing sugar- 4 tablespoons quality cocoa powder- 1 pinch ground cinnamon- 100g quality dark chocolate (70%)

Method

1. Pour the milk into a large pan, and bring almost to the boil over a medium heat.2. Meanwhile, add all the chocolate mix ingredients to a large jar, finely grat ing in the chocolate, then give it a

good shake to combine.3. You need around 10 heaped tablespoons of the chocolate mix for this amount of milk. Simply spoon the

chocolate mix into the hot milk, give it a good whisk and leave to bubble away for a few minutes before serving ? you?re looking for that gorgeous, thick, almost claggy, knockout texture

Recipe Credit: https://www.jamieoliver.com/recipes/chocolate-recipes/epic-hot-chocolate/

Mulled Wine(Serves 6)

Ingredients

- 1 bott le red wine- 60g/2oz demerara sugar- 1 cinnamon st ick- grated nutmeg- 1 orange, halved- 1 dried bay leaf- 60ml/2fl oz sloe or damson gin (opt ional)

Method

1. Pour the wine in a saucepan with the orange, sugar, bayleaf and the spices.2. Heat gent ly unt il the sugar has dissolved. Taste to see if you want the wine sweeter, and add more sugar to

taste.3. Off the heat, st ir in the sloe or damson gin if you are using it .4. Strain into heatproof glasses and serve at once.

Recipe Credit: https://www.bbc.co.uk/food/recipes/mulledwine_8156

© Copyright 2017 | www.milwoodgroup.com | 0333 305 5272 | Page 8

A CHEESY RHYME FOR CHRISTMAS TIME

As the year end approaches and the festivities begin,The office vibe enhances and we feel joyful within. We start to wind down and look forward to our parties,Just remember not to drink too much - you don?t want to make anyone snarly!

And when you?re sitting at home keeping warm by the fire,Don?t be afraid to indulge, there?s nothing wrong with a spare tyre.You have to remember Quality Streets and mince pies are essentialJust don?t forget, when the kids show up, it's best to keep them confidential!

The Milwood Group would like to wish you the merriest of them all,For it?s the time of year to pat yourself on the back, knock back a few bevvies and have a ball.So goodbye for now, we?ll speak again in the New YearBe happy, be prosperous and full of good cheer

According to tradit ion, you should eat one mince pie on each of the 12 days of Christmas to bring good luck. Have you got that guys, 1 per day? not 12 everyday!

The three tradit ional colours of most Christmas decorat ions are red, green and gold. Red symbolizes the blood of Christ , green symbolized life and rebirth, and gold represents light, royalty and wealth. However, you are not limited to colours with carports and verandas.

You would have to use your art ificial t ree for more than 20 years for it to be ?greener? than buying a fresh-cut tree annually. That?s nearly as long as the life expectancy of our Simplicity range.

Before turkey, the tradit ional Christmas meal in England was a pig?s head and mustard. At Milwood, we prefer sheep eye soup as it sees us though the week.

It?s technically illegal to eat mince pies on Christmas Day in England. In the 17th century, Oliver Cromwell banned Christmas pudding, mince pies and anything to do with gluttony. The law has never been rescinded. We will be breaking the law every day in December at Milwood.

Mist letoe (Viscum album) is from the Anglo-Saxon word misteltan, which means ?lit t le dung twig? because the plant spreads though bird droppings. Now that?s put you off kissing anyone hasn?t it?!

Rudolf and his fellow Reindeers Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen have male-sounding names. Male reindeer actually shed their ant lers in winter, so the reindeer pulling Santa?s sleigh are more than likely to be female or castrated as they are always shown with ant lers. ...and it's not much different in the Milwood office either, with Cathy, Sade, Kas & Atlanta doing most of the work this time of year ;-)

Tinsel was invented in 1610 in Germany and was once made of real silver. ... on the weekends, Andy loves nothing more than dressing up with Tinsel.

557 - The number of Alfresco Glass Rooms that could be filled with the beer consumed in the UK over Christmas.

Want to know a useful way to recycle your Christmas tree? Some zoos take donated Christmas trees and use them as food for the animals. It helps to spruce up their fir and stops them pining for more.

The image of Santa Claus flying his sleigh began in 1819 and was created by Washington Irving, the same author who dreamt up the Headless Horseman. Santa keeps his sleigh under a Milwood carport? no really, he does!

Between the 16th and 19th centuries global temperatures were significant ly lower than normal in what was known as a ?lit t le ice age?. Charles Dickens grew up during this period and experienced snow for his first eight Christmases. This ?White Christmas? experience influenced his writ ing and began a tradit ion of expectat ion for the holidays. No matter how cold it gets this Christmas, you will be warm in a Milwood Glass Room.

SAY WHAT?! THE 12 (MILWOOD) FACTS OF CHRISTMAS