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Wine-Searcher data at WSWA 1 / 26

Millions of online offers and searches worldwide

Where do California and USA wines stand?

March 2019


10 million offers500,000 unique products20,000 active stores

at any time on.com & app

90,000 listed businesses


34 million unique users per year

220 million searches per year


719,743 offers for Californian wines as of 9 Mar 2019 - 750ml bottle size

= 81% of the 885,757 offers for USA wines worldwide= 17% of all 4,209,996 wine offers worldwide

21,229,108 searches for Californian wines from Mar 2018 to Feb 2019

= 87% of the 24,333,140 searches for USA wines worldwide= 13% of all 159,144,110 wine searches worldwide - matched, excl. spirits…

Californian wines onlineActivity on Wine-Searcher across the world → Offers and Searches

What analysis?


Offers for Californian wines in the world - 750ml bottle size offers as of 9 Mar 2019

719,743 offers for

Californian wines

= 81% of the 885,757 offers for USA wines

= 17% of all 4,209,996 wine offers

Californian wines top 10

markets = 98%

34

.61

%, 6

59,0

69

3.77

%, 8

,12

0

12.8

4%,

7,51

2

2.4

2%

, 7,2

89

4.70

%, 6

,15

4

6.63

%,

5,45

8

2.4

9%

, 3,6

56

7.1

0%

, 2,8

93

2.36

%, 2

,36

3

3.74

%, 1

,31

7

1.3

3%

, 15,

912

42

.84

%, 8

15,7

72

4.2

3%

, 9,1

09

15.5

5%, 9

,10

0

2.9

3%

, 8,8

14

5.00

%, 6

,543

7.71

%, 6

,343

2.9

2%

, 4,2

83

9.0

1%

, 3,6

70

2.67

%, 2

,677

4.09

%, 1

,440

1.5

1%

, 18,

006

1,90

4,12

7

215,

136

58,5

15

300,

889

130,

854

82,3

13 146,

845

40,7

35

100,

076

35

,17

8

1,1

95

,32

8

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

USA UK Canada Germany Hong Kong Japan Switzerland Denmark Netherlands Singapore Rest Of the World

Wine offers by country - 9 Mar 2019 - wines of all colors- CA wines top 10 markets - 750ml bottle size - with % of market offers -

California Wines USA Wines All Wines


Offers for Californian wines in the world - 750ml bottle size offers as of 9 Mar 2019

719,743 offers for

Californian wines

Top 10 markets = 98%

91.6

%,

659,

069

1.1

%,

8,12

0

1.0%

, 7,5

12

1.0%

, 7,2

89

0.9

%,

6,15

4

0.8%

, 5,4

58

0.5%

, 3,6

56

0.4%

, 2,8

93

0.3%

, 2,3

63

0.2%

, 1,3

17

2.2

%,

15,9

12

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000


Wine offers by country - 9 Mar 2019 - wines of all colors- CA wines top 10 markets - 750ml bottle size - with % of CA offers -

California Wines


Searches for Californian wines in the world - wine searches from Mar 2018 to Feb 2019

21,229,108 searches for Californian wines

= 87% of the 24,333,140 searches for USA wines

= 13% of all 159,144,110 wine searches


markets = 92%30.7

9%, 1

6,4

18

,88

1

12.1

1%, 5

31

,42

2

3.9

1%

, 508

,288

5.31

%, 4

82,4

83

11.6

7%, 4

34,3

99

3.98

%,

379,

984

7.50

%, 2

00,9

09

10.3

7%, 1

91

,45

7

2.73

%,

157,

610

3.3

4%

, 140

,823

3.4

6%

, 1,

782,

852

35.6

7%, 1

9,0

21

,29

1

13

.65

%, 5

99,0

29

4.29

%, 5

57

,84

7

5.7

1%

, 518

,599

12.8

7%, 4

78,9

99

4.22

%, 4

02,7

68

7.90

%, 2

11,8

22

11.1

5%, 2

05,8

97

3.05

%, 1

75,8

19

3.5

9%

, 151

,449

3.90

%, 2

,009

,620

53,3

29,6

51

4,38

7,55

4

13,0

15,3

27

9,08

0,18

9

3,7

22

,43

5 9,5

36

,95

4

2,67

9,89

5

1,84

5,97

1

5,7

66

,85

6

4,21

4,81

2

51,5

64,4

66

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

USA Canada UK China South Korea Hong Kong Taiwan Japan Germany Switzerland Rest Of the World

Wine searches by country - Mar 2018 to Feb 2019 - wines of all colors- CA wines top 10 markets - with % of market searches -



Searches for Californian wines in the world - wine searches from Mar 2018 to Feb 2019



77.3

%, 1

6,41

8,88

1

2.5

%,

531,

422

2.4

%,

508,

288

2.3

%,

482,

483

2.0%

, 43

4,3

99

1.8%

, 37

9,9

84

0.9%

, 200

,909

0.9%

, 191

,457

0.7%

, 15

7,6

10

0.7%

, 140

,823

8.4%

, 1,7

82,8

52

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

USA Canada UK China South Korea Hong Kong Taiwan Japan Germany Switzerland Rest Of the World

Wine searches by country - Mar 2018 to Feb 2019 - wines of all colors- CA wines top 10 markets - with % of CA searches -

California Wines


77.3

%, 1

6,41

8,88

1

2.4

%,

508,

288

2.5

%,

531,

422

0.7%

, 15

7,6

10

1.8%

, 37

9,9

84

0.9%

, 191

,457

0.7%

, 140

,823

0.4%

, 78

,97

8

0.3

%,

60,1

24

0.5%

, 96

,58

2

12

.6%

, 2,6

64,9

59


Wine searches by country - Mar 2018 to Feb 2019 - wines of all colors- CA wines top 10 offer markets - with % of CA searches -

California Wine Searches

91.6

%,

659,

069

1.1

%,

8,12

0

1.0%

, 7,5

12

1.0%

, 7,2

89

0.9

%,

6,15

4

0.8%

, 5,4

58

0.5%

, 3,6

56

0.4%

, 2,8

93

0.3%

, 2,3

63

0.2%

, 1,3

17

2.2

%,

15,9

12


Wine offers by country - 9 Mar 2019 - wines of all colors- CA wines top 10 markets - 750ml bottle size - with % of CA offers -

California Wine Offers

Offers and Searches for Californian wines in the world - Cross analysis

719,743 offers

for Californian wines



NB: vertical axis not aligned


659,069 offers for Californian wines as of 9 Mar 2019 - 750ml bottle size

= 81% of the 815,772 offers for USA wines in the USA= 35% of all 1,904,127 wine offers in the USA

16,418,881 searches for Californian wines from Mar 2018 to Feb 2019

= 86% of the 19,021,291 searches for USA wines in the USA= 31% of all 53,329,651 wine searches in the USA - matched, excl. spirits…

Californian wines in the USAActivity on Wine-Searcher → Offers and Searches


Offers for Californian wines in the USA - 750ml bottle size offers as of 9 Mar 2019

659,069 offers for

Californian wines

= 81% of the 815,772 offers for USA wines

= 35% of all 1,904,127 wine offers


markets = 79%

42

.50

%, 1

44,2

31

26.8

6%, 7

7,42

8

34.9

3%, 6

9,6

46

37.3

2%,

65,9

02

34

.19

%, 5

1,23

6

33.2

1%, 2

7,34

7

32.7

6%,

26,4

88

34

.02

%, 2

2,38

3

36.7

4%, 1

8,76

1

27.0

9%, 1

7,9

64

34.0

6%, 1

37,6

83

47.3

3%, 1

60,6

47

34.7

5%, 1

00,1

45

41.8

0%, 8

3,3

47

44.0

5%, 7

7,7

99

43.5

5%, 6

5,26

7

39.8

6%, 3

2,8

27

43.6

0%, 3

5,26

0

40.8

8%, 2

6,89

6

46.2

9%, 2

3,63

9

48.2

8%, 3

2,02

4

44.0

1%, 1

77,9

21

339,

384

288,

222

199,

394

176,

597

149,

856

82

,34

7

80,8

66

65,7

96

51,0

71 66,3

24

404,

270

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

California New York Florida New Jersey Texas Massachusetts Virginia Connecticut North Carolina Washington Rest Of the USA

Wine offers by USA state - 9 Mar 2019 - wines of all colors- CA top 10 markets - 750ml bottle size - with % of market offers -



Offers for Californian wines in the USA - 750ml bottle size offers as of 9 Mar 2019

659,069 offers for

Californian wines


21.9

%, 1

44,2

31

11.7

%, 7

7,42

8

10.6

%,

69,6

46

10.0

%,

65,9

02

7.8%

, 51

,23

6

4.1%

, 27,

347

4.0%

, 26,

488

3.4%

, 22

,38

3

2.8%

, 18

,76

1

2.7%

, 17

,96

4

20.9

%,

137,

683

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000


Wine offers by USA state - 9 Mar 2019 - wines of all colors- CA top 10 markets - 750ml bottle size - with % of CA offers -

California Wines


Searches for Californian wines in the USA - wine searches from Mar 2018 to Feb 2019

16,418,881searches for Californian wines

= 86% of the 19,021,291 searches for USA wines

= 31% of all 53,329,651 wine searches


markets = 92%

40.3

9%,

5,12

9,36

9

20

.79

%, 1

,659

,280

32.3

2%, 1

,104

,140

33

.40

%, 9

22,3

44

28.6

5%, 7

82

,39

7

30.2

3%, 7

03

,31

0

28

.29

%, 3

81,2

92

23

.59

%, 3

78,5

12

30.8

6%,

356,

215

24

.85

%, 3

49,7

72

29.2

6%,

4,65

2,25

0

43.2

8%, 5

,49

6,0

45

24.4

6%, 1

,951

,817

36.1

1%, 1

,23

3,5

99

38.5

5%, 1

,06

4,5

67

32.7

0%, 8

93,0

69

34.8

9%, 8

11,7

70

33.3

1%, 4

49,0

68

27.4

5%, 4

40

,48

3

35.7

3%, 4

12,4

29

30.6

6%, 4

31,5

22

36.7

1%, 5

,836

,922

12,6

99,5

90

7,97

9,62

4

3,41

6,40

2

2,76

1,36

2

2,73

1,15

7

2,32

6,39

3

1,34

7,96

5

1,6

04

,71

8

1,15

4,26

7

1,40

7,66

6

15,9

00,5

07

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

California New York Florida Texas New Jersey Illinois Pennsylvania Massachusetts Georgia Virginia Rest Of the USA

Wine searches by USA state - Mar 2018 to Feb 2019 - wines of all colors- CA wines top 10 markets - with % of market searches -



Searches for Californian wines in the USA - wine searches from Mar 2018 to Feb 2019

16,418,881searches for Californian wines


31.2

%,

5,12

9,36

9

10.1

%, 1

,659

,280

6.7

%,

1,10

4,14

0

5.6%

, 922

,344

4.8%

, 782

,397

4.3%

, 703

,310

2.3%

, 381

,292

2.3%

, 378

,512

2.2%

, 356

,215

2.1

%,

349,

772

28.3

%, 4

,65

2,2

50

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

California New York Florida Texas New Jersey Illinois Pennsylvania Massachusetts Georgia Virginia Rest Of the USA

Wine searches by USA state - Mar 2018 to Feb 2019 - wines of all colors- CA wines top 10 markets - with % of CA searches -

California Wines


21.9

%, 1

44,2

31

11.7

%, 7

7,42

8

10.6

%,

69,6

46

10.0

%,

65,9

02

7.8%

, 51

,23

6

4.1%

, 27,

347

4.0%

, 26,

488

3.4%

, 22

,38

3

2.8%

, 18

,76

1

2.7%

, 17

,96

4

20.9

%,

137,

683


Wine offers by USA state - 9 Mar 2019 - wines of all colors- CA top 10 markets - 750ml bottle size - with % of CA offers -

California Wine Offers

31.2

%, 5

,129

,369

10.1

%,

1,65

9,28

0

6.7%

, 1,1

04,1

40

4.8%

, 78

2,3

97

5.6

%,

922,

344

2.3%

, 378

,512

2.1%

, 349

,772

1.6%

, 26

6,3

77

2.0%

, 32

5,76

5

1.5%

, 24

7,7

14

32.0

%,

5,25

3,21

1


Wine searches by USA state - Mar 2018 to Feb 2019 - wines of all colors- CA wines top 10 offer markets - with % of CA searches -

California Wine Searches

Offers and Searches for Californian wines in the USA - Cross analysis

659,069 offers

for Californian wines


California New York Florida New Jersey Texas Massachusetts Virginia Connecticut North Carolina Washington Rest of the USA

NB: vertical axis not aligned


Focus FloridaOffersAll wines

Distribution of wine offers in the state by color, regions of production and USD excl. taxes price categories

69,646 offers for

California wines

= 36% of offers in

the state

* 750ml bottle size wine offers

with color and price as of 9

Mar 2019

197,255 offers*


Focus FloridaSearchesAll wines

Distribution of wine searches in the state by color, regions of production and USD excl. taxes price categories

1,104,140 searches for

California wines

= 33% of searches

in the state

* wine searches from Mar 2018

to Feb 2019 with price as of 9

Mar 2019

3,374,164 searches*


Focus FloridaOffers & Searches

All wines

750ml bottle size wine offers with color and price as of 9

Mar 2019

wine searches from Mar 2018 to Feb 2019 with price as of 9 Mar 2019

69,646 offers for California wines

= 36% of

offers in the state

1,104,140 searches for

California wines

= 33% of

searches in the state


Focus FloridaOffersWhite wines

Distribution of wine offers in the state by color, regions of production and USD excl. taxes price categories

17,437 offers for

California wines

= 39% of offers in

the state

* 750ml bottle size white wine

offers with price as of 9 Mar

2019

44,734 offers*


Focus FloridaSearchesWhite wines

Distribution of wine searches in the state by color, regions of production and USD excl. taxes price categories

132,560 searches for

California wines

= 29% of searches

in the state

* white wine searches from

Mar 2018 to Feb 2019 with price

as of 9 Mar 2019

463,535 searches*


750ml bottle size white wine offers with price as of 9 Mar

2019

white wine searches from Mar 2018 to Feb 2019 with price as of 9 Mar 2019

Focus FloridaOffers & Searches

White wines

17,437 offers for California wines

= 39% of

offers in the state

132,560 searches for

California wines

= 29% of

searches in the state


More analysis within FloridaPrice distribution of offers and searches, seasonality of searches, market penetrations, for colors, grape varieties, etc.

Market penetrations as of 11 Mar 2019All wines → California = 85% of stores whereas 35% of offers in FL

White wines → California = 83% of stores whereas 39% of offers in FL

35%

34%

34%

31

%

32%

31%

27%

32% 34

%

27%

33%

33%

32

%

33%

32

%

30%

29%

29%

29%

28%

29%

31% 32

%

23%

29

%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Feb

- 201

7

Mar

- 2

017

Apr

- 20

17

May

- 20

17

Jun

- 201

7

Jul -

201

7

Aug

- 20

17

Sep

- 201

7

Oct

- 20

17

No

v - 2

017

Dec

- 20

17

Jan

- 201

8

Feb

- 201

8

Mar

- 2

018

Apr

- 20

18

May

- 20

18

Jun

- 201

8

Ju

l - 2

01

8

Aug

- 20

18

Sep

- 201

8

Oct

- 20

18

No

v - 2

018

Dec

- 20

18

Jan

- 201

9

Feb

- 201

9

White wine searches in Florida - Feb 2017 to Feb 2019

California Wines Other Wines


Other types of analysisData and reports for wines and spirits businesses

Demand & Competitor Reports - for stores and all merchantsMarket Demand Report - Compare the price rank of your wines among all available offers, within the top 500 searches in your state/country.Merchant Demand Report - Track the number of searches in your state/country over the last 12 months of all the wines and producers you currently list.Competitors & Pricing Report - Compare the price list of five competitors with yours: for all the wines from which you offer at least one.Market Exploration Report - Know the most searched-for wines in any country or US state and the number of offers/prices available for each of them.

https://www.wine-searcher.com/reports.lml

Distribution Survey & API - for wineries and all producersTrack all current online offers for the wines/products of a producer/winery/brand (yours or any competitor’s) worldwide by vintage, store/merchant, country, US state, city/region, local price and price excl. tax in one other currency, with links to the wine/product offer on Wine-Searcher and on the stores’ websites.

https://www.wine-searcher.com/reports.lml


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