The Essence of Excellence

(T + C + ECF) x DE = Success

Talent

Culture = Employee

Culture = Employer

Extreme Customer Focus

Disciplined Execution

10 - 15%

Web of Value

Voice of the Customer

Moments Of Truth

43% - 74% of purchasing decision = WOM/T

You MUST have a Referral System

Know Like Trust Try Buy RepeatIdentify

Ideal Customer

ReferIdeal

Customers

Clients pay you with…•Money•Trust•Referrals

We are all in the “TRUST” Business

The keys to a world-class career

KNL

nowledge

etwork

OVE

The Three Questions…

• What did I learn today?• Who did I meet today?• Did I live my values today?