millennium gloucester hotel, london, uk the leading global event in the otttv market ·...

Visit: www.ottworldsummit.com

9th - 12th November 2015Millennium Gloucester Hotel, London, UK

#OTTTV15

Mark Melling Director AOL Video – Europe AOL

Jamie Hindhaugh Chief Operating Officer BT Sport & BT TV

Nick Thexton CTO YouView

Jen Louis Global Creative Strategy EMEA Entertainment Facebook & Instagram

Chris Aylott Head of Marketing, Entertainment and News Channels, Sky

Matt Ring TV & Broadband EMEA Facebook

Graeme Hutcheson Head of Sky AdSmart Sky Media

Bjarne Andre Myklebust Head of IP Distribution, Norwegian Broadcasting Corporation, NRK

Christophe Rufin Cloud, TV and Entertainment Ecosystems Director, Orange

Maaz Sheikh President/CEO STARZ Play Arabia

Dr Sebastian Weil CEO Studio71

Simon Brown Executive Director of Strategy & Research, UKTV

The Leading Global Event in the OTTtv Market

HEAR FROM OVER 80+ LEADING VISIONARY SPEAKERS INCLUDING:

KEY TOPICS FOR 2015 INCLUDE:

BRAND NEW CONFERENCE:

4k in Focus

Pay TV OTT business model

evolution

Ad Supported OTT – the Holy

Grail?

MCNs & Millennials: Monetising the

Next Generation

Content as a differentiator:

Opening up new markets with niche

OTT offerings

Managing & maximising your

OTT rights

Personalising the UI with dynamic metadata & real

time analysis

Expanding the OTT ecosystem: Sports, Mobile Video, 4k & Short Form Video

Co located with

GOLD SPONSORS

SILVER SPONSORS

BREAKFAST BRIEFING SPONSOR

ASSOCIATE SPONSOR

9TH ANNUAL

Monetising OTT TV for a niche audience: successful segmentation

OTT Launch Strategies & Business Models: Case Studies from across the

industry

How to secure Android TV?

The Battle for OTT Hardware & Operating System Supremacy

Future of the Set Top Box

Cloud PVR: Legality and Content Rights around the world

Managing & Maximising Your OTT Rights

IoT, OTT & the Smart TV

Opening Keynote Presentation & Q&A: Facebook, Instagram & Sky Case Study:

Game of Thrones

Creating a viable ad supported business model for OTT

Going Direct: Assessing the evolution of Pay TV OTT

Enabling Addressable Advertising

Understanding the impact of MCN’s and the YouTube generation

Live Streaming

Leveraging content as a primary differentiator in an increasingly

competitive landscape

Monetising the Millennials

Keynote Q&A: Social TV 2.0: Integrating social networks into TV

Achieving competitive differentiation in a crowded OTT market

Creating a flawless and reliable multiscreen user experience

Dynamic Metadata for Advanced Discovery Solutions

Simplifying, defining, and personalising the user experience for multiscreen

video delivery

Multiscreen OTT Monetisation - Sports Focus

LTE Broadcast: The Last Piece of the Puzzle?

Delivering 4k OTT services

Social Media & Short Form Video

OTT TV World Summit Day 2: 11th November 2015

Route to market: Defining your OTT playOTT Revenue Evolution

IN FOCUS


OTT Experience: Personalisation, Recommendation & Analytics

Expanding the OTT Ecosystem

Attend our Day 1 keynotes to gain insight into how Facebook, Instagram and Sky Atlantic broke down barriers and worked together to increase viewer engagement with Game of Thrones!

Take a seat at our Networking Roundtables over the lunchtime sessions to engage with other delegates in in-depth discussions and gain an insight into the experiences of other attendees.

Hear from Sky AdSmart on their addressable advertising strategy and technologies and leave with a greater understanding about how next generation advertising might impact your business.

Millennials, MCN’s and the YouTube generation: take part in our interactive panel debates and get your questions across to our experts on how best to reach this challenging new audience.

Maximise your event ROI by participating in our Business Speed Networking sessions; connect with a large number of people in short space of time and take those contacts back to the office with you!

Get involved in our Analyst Roundtables in the Day 2 coffee break; meet experts with critical, up to date forecasts and insight into the evolution of the OTT industry and understand how current trends will influence your future business decisions.


4K MARKET OVERVIEW Understanding & maximising the

potential of 4k

CONTENT Interactive Panel Discussion: 4k Content

Creation: supply vs. demand

INGESTION Delivering Live TV in 4k

Getting 4k content ready for transmission

TRANSMISSION 4k ROI vs. 4k Network Evolution

Expanding the horizons of 4k: moving beyond the Smart 4k TV

4k Broadcasting Case Study

DISPLAY Understanding the potential impact of

HDR, WCG & HFR on the 4k value chain

Assessing the development of the 4k Device market: creating a truly immersive

consumer viewing experience


4k in Focus: 9th November 2015

OTT WORLD SUMMIT 2015: AGENDA AT A GLANCE

Returning for the 9th year, the OTT TV World Summit 2015 will see the Connected Entertainment industry gather together once again to discuss all things OTT. With keynotes confirmed from Facebook, Instagram, Sky Atlantic & Sky Living, Orange and AOL, the OTT TV World Summit will deliver the optimal mix of in-depth, future thinking content and high value networking with senior executives.

Our speaker line up this year really reflects the shifting boundaries of the connected entertainment industry, with a primary focus on how traditional broadcasters, telcos and content aggregators can work more closely with media organisations, content owners and big brands to drive consumer interaction with video in a meaningful and seamless way. Key themes for the agenda include OTT revenue evolution, defining a route to market for OTT services, OTT personalisation, recommendation and analytics, and the expansion of the OTT ecosystem.

We look forward to welcoming you in London this November.

Co-located with the 9th annual OTT TV World Summit, 4k in Focus 2015 will bring together the ever evolving Connected Entertainment ecosystem in its entirety to discuss and debate the challenges and opportunities surrounding the provision of 4k/UHD technology and services at every stage – content, ingest, transmission

and delivery. This global event will enable the exchange of ideas and innovations and formation of partnerships that will fuel the growth of the 4k industry, and enable attendees to further their understanding of the development of this potentially fragmented market. Attendees will include Broadcasters, OTT Service Providers, Telcos, Cable Operators, Device Manufacturers and Technology Partners. #4kinfocus

ATTENDEES INCLUDE:

DIRECTOR/ HEAD/

MANAGER

MARKETING/PRODUCT/

SPECIALIST/PRODUCTION

CONSULTANT/ ANALYST/ PRESS

EXPERT/TECHNICAL/ENGINEER/ARCHITECT 4%

BUSINESS DEVELOPMENT/ SALES

CXO/VICE PRESIDENT/PARTNER/BOARD

WHY DO DELEGATES COME AGAIN AND AGAIN TO OTTTV WORLD SUMMIT?

“Very informative especially on the trend of the industry”Vice President, PCCW Global

“Great Moderation diversified Speaker line-up, worth the time.”VP Strategy, Sky Deutschland

“A great event again. The focus on real results and data gathered from real deployments makes the event essential for me every year.”SVP Sales and Business Development, Smartlabs

“Interesting event with excellent networking opportunities”Product Innovation Manager, Telecom Italia Sparkle

“Great opportunity to meet with like-minded people and share thoughts on market dynamics”Sales Director, EMEA, Espial

“Must attend events for anyone interested in OTT, getting larger year after year”Principal Analyst, Pyramid Research

“Great opportunity to see OTT development on mature markets”Product Development Manager, Ceske Radiokomunikace

“Marvellous! The very best in updates, future trends and real networking of present and future relations with existing and new found colleagues.”Senior Vice President, Artist Designs Management /P4P Live Streaming Network

“Inspiring and very actual”Commercial and Sales Director, Tivu


71% SENIOR LEVEL ATTENDANCE

41%30%

9%

7%

9%


Matthias Greve CEO

ABOX42

Gary Woolf, Executive Vice President, Business

Development, Digital and Insight, all3media international

Scott Murrow Former VP of Distribution

AMC Networks

Mark Melling Director AOL Video – Europe

AOL

John Cassy Founder & Managing Director

Canon Street

David Mowrey VP, Product Management

Clearleap

Tor Helge Kristiansen EVP Principal Architect

Conax

Nigel Walley CEO

Decipher Group

Matthew Huntington Chief Technology Officer

Freesat

Jamie Lennox Creative Director & Founder

Hotwolf

Matt Rook Managing Director & Founder

Hotwolf

Charles Balchin Head of Programmes

IMG

Jon Watts Director & Co-Founder

MTM

Simon Trudelle Senior Director,

Product Marketing Nagra

Hendrik McDermott Senior Vice President – Global Affiliate Sales, NBC Universal

International Television

Bjarne Andre Myklebust Head of IP Distribution,

Norwegian Broadcasting Corporation, NRK

Ed Barton Practice Leader, TV

Ovum

Paul Jackson Practice Lead, Media and

Entertainment Ovum

Darren Fawcett CTO

Pace International

Allan McLennan President & Chief Analyst

PADEM GROUP

Stefan Jenzowsky Senior Vice President Siemens Convergence Creators, Head of

New Products, Siemens

Alexis Nicolaou Chief Executive Officer

Sigma TV

Chris Aylott Head of Marketing,

Entertainment and News Channels, Sky

Graeme Hutcheson Head of Sky AdSmart

Sky AdSmart

Dr Sebastian Weil CEO

Studio71

Jereon Jansen Business Development

Smart TV TPVision

Remco Rutte, Senior Business Development

Manager, SmartTV & Global SmartTV

Advertisment, TP Vision

Simon Brown Executive Director of Strategy & Research

UKTV

Jean-Christophe Perier Founder & CEO

Veygo

2015 SPEAKERS INCLUDE


Alex Pannell Media Services Director

Arqiva

John Dollin Senior Systems & Operations

Manager Arsenal Football Club

Clemens Schwaiger Principal

Arthur D. Little

Jamie Hindhaugh Chief Operating Officer

BT Sport and BT TV

Matt Heiman Founder

Diagonal View

Mark Horchler International Marketing Manager

EMEA Elemental Technologies

Matt Ring TV & Broadband EMEA

Facebook

Jen Louis, Creative Strategy EMEA, Sports & Entertainment

Facebook + Instagram

Chet Fenster Managing Partner, Head of Content

MEC

Tony Emerson Managing Director,

Worldwide Media & Cable Microsoft

Maria Ingold Founder & CEO

mireality

Richard Ellis Director and Co-Founder

MTM

Colin Dixon Owner & Principal Analyst

nScreenMedia

Elle Todd Partner

Olswang LLP

Michael Keyhl CEO

OPTICOM

Christophe Rufin Cloud, TV and Entertainment

Ecosystems Director Orange

Brett Sappington Director of Research

Parks Associates

James Rushton CEO of New Ventures

Perform Group

Gert Marien Incubation Manager – TV & Telco

Cloud, Technology Strategy Proximus

Dan Cox Vice President

RSG Media

Alan Strange Senior Producer

Sky News

Gary Hamer SVP Sales and Business

Development SmartLabs

David Bush Marketing Director Sony Professional Solutions Europe

Maaz Sheikh President/CEO

STARZ Play Arabia

David Mercer VP, Principal Analyst,

Digital Consumer Practice

Strategy Analytics

2015 SPEAKERS INCLUDE

Gene Hoffman CEO

Vindicia

Jeff Weber Principal

2Door Partners

Kai Henniges Co-Founder & CEO

Viewster AG

Miles Davies Head of Interaction

Design YouView

Nick Thexton CTO

YouView

Are you interested in speaking at 4k in Focus 2015? Contact Caroline Hicks on [email protected]

For Sponsorship & Exhibition Enquiries, contact George Silva on [email protected]

Visit: www.4kinfocus.com

09:00 Registration & Welcome Coffee

09:30 Chairman’s Welcome

4K MARKET OVERVIEW

09:40 Understanding & maximising the potential of 4k• Defining the difference between 4k and UHD• Is the market mature enough yet for in-depth 4k forecasts?• What are the key drivers for 4k development in the market?• Revenue models for 4k – is it too early to tell how these might

develop?Paul Jackson, Practice Lead, Media & Entertainment, Ovum

10:05 INTERACTIVE PANEL DISCUSSION: 4k technology & 4k business models: joining the dots• How does UHD & 4k compare to existing multiscreen and HD

offerings? • Reconciling recent HD investments in the light of what is

needed to make 4k happen • Where should the investment go – on phase 1 now, or later on

fully fledged UHD? • What is necessary from each stage of the UHD workflow in

order to deliver UHD at a reasonable margin? Chairman: John Cassy, Founder & Managing Director, Canon Street John Dollin, Senior Systems & Operations Manager, Arsenal Football Club

11:00 Networking Coffee Break

CONTENT

11:45 4k Content Creation: supply vs. demand• How much content is actually being created in 4k and how

much can be remastered?• Defining the ROI of 4k content in order to prioritise creation –

which content brings in the most revenue?• Enabling video, content and audio that matches up to the UHD

standard

INGESTION

12:05 Delivering Live TV in 4k/UHD• Understanding and overcoming the challenges to processing

4k/UHD live TV in real time• Are networks ever going to be large enough to deliver the

bandwidth requirements necessary to achieve widespread live 4k content transmission?

David Bush, Marketing Director, Sony Professional Solutions Europe

12:30 Getting 4k content ready for transmission• Examining the link between content capture and ingestion into

a broadcast system• Editing and producing 4k content while retaining UHD content

quality

12:55 Networking Lunch Break

TRANSMISSION

14:30 INTERACTIVE PANEL DISCUSSION: 4k ROI vs. 4k Network Evolution• At what point will operator networks be able to reliably

support 4k?• What proportion operator networks will be needed to support

the 15-25Mbps needed for 4k/UHD?• How will 4k affect data caps and fair usage policies? Will 4k

upend current business models? • Understanding the potential network investments necessary to

take advantage of 4k• Who will pay for 4k infrastructure investment?

15:30 Expanding the horizons of 4k: moving beyond the Smart 4k TV• How might distributing 4k content via STB and OTT media

streamers impact viewer adoption trends?• How are other devices outside 4k Smart TV’s developing to deal

with 4k?• Enabling local storage for 4k content• How is the falling pricing of 4k TV’s affecting consumer adoption?

15:50 4k Standards – dealing with market fragmentation• Compression standards and licensing for 4k – how are these

developing and are we risking a fragmented market damaging developments?

• Evaluating the bandwidth and content catalogue impact of HDR, HFR, and WCG

• Understanding the role of Ultra HD Blu-ray in the 4k landscape

16:10 Networking Coffee Break

16:45 4k Broadcasting Case Study• Delivering 4k content via broadcast• Understanding the synergies between DTH and 4k

DISPLAY

17:05 Understanding the potential impact of HDR, WCG & HFR on the 4k value chain• Is HDR becoming a stand out feature against 4k? If so, why?• Is HDR + HD a better bet than 4k on its own?Remco Rutte, Senior Business Development Manager, SmartTV & Global SmartTV Advertisment, TP Vision

17:25 Assessing the development of the 4k Device market: creating a truly immersive consumer viewing experience• HDMI 2.0, HEVC, Ultra HD Blu-Ray – is this proliferation of

standards and features holding back device manufacturers in supporting UHD?

• Upgrading devices with 4k software/firmware• Maintaining device ROI while investing in UHD capabilities

17:45 Chairman’s closing remarks

17:50 End of 4k in Focus 2015

We are pleased to introduce our brand new 4k in Focus event, launching this year alongside the OTT TV World Summit. With 8k TV Shipments forecast to pass 900,000 units in 2019, and recent announcements from a number of key broadcasters around 4k and UHD channels, there can be no doubt that this is a market that is starting to gain momentum. However, there remain a great deal of hurdles to overcome before 4k can become a truly mainstream service; while the content is there and the devices are available, the ability to transmit 4k content over broadcast and IP networks remains out of reach for many in the industry.

4k in Focus 2015 will allow delegates to address both the commercial and technical issues surrounding 4k and UHD, and gain an in-depth understanding of the true potential and current state of this burgeoning technology.

Delivering 4k while maintaining ROI - 9th November 2015IN FOCUS


08:45 Informa Telecoms & Media WelcomeCaroline Hicks, Head of TV Connect, Informa Telecoms & Media

08:50 Chairman’s WelcomeColin Dixon, Owner & Principal Analyst, nScreenMedia

OTT Revenue Evolution

09:00 OPENING KEYNOTE: Facebook, Instagram & Sky Case Study: Game of ThronesModerator: Colin Dixon, Owner & Principal Analyst, nScreenMedia Speakers: Jen Louis, Global Creative Strategy, Facebook & InstagramMatt Ring, TV & Broadband EMEA, FacebookChris Aylott, Head of Marketing, Entertainment and News Channels, Sky

09:30 Creating a viable subscription supported business model for OTT • Understanding the potential and limitations of subscription

based OTT TV • Creating an agile subscription and VOD business model that

enables a fast response to consumer demand • Maximising recurring revenue through innovative pricing,

bundling, campaigns and promotions Gene Hoffman, CEO, Vindicia

09:55 At home or on the go... How TV is transforming the Internet• Examining evolutions in TV consumption over the Internet in the

context of very recent OTT announcements made by major US and European Pay TV service providers and International content providers

• Understanding how OTT TV is transforming the usage of Internet and creating new monetization opportunities for network service providers

• Assessing the key services and underlying technologies that are needed to be successful in this new OTT landscape

Simon Trudelle, Senior Director, Product Marketing, Nagra

10:20 PANEL DISCUSSION: Going Direct: Assessing the evolution of Pay TV OTT• How are the changing strategies of Pay TV operators disrupting

and changing the OTT ecosystem?• Direct to consumer: moving TV from a defensive anti-churn

strategy to a customer acquisition tool• Bringing broadcast & IP&TV together: creating a user friendly

hybrid experience• Bypassing the aggregator: how sustainable is the OTT direct to

consumer trend?Chairman:Colin Dixon, Owner & Principal Analyst, nScreenMediaPanellists:Jean-Christophe Perier, Founder & CEO, VeygoSenior Executive, Sky

11:00 Networking Coffee Break, Exhibition Visit and Business VIP Networking

12:00 Enabling Addressable Advertising• Demonstrating advertising ROI for OTT and VOD Dynamic Ad

Insertion (DAI)• What can be taken from mobile advertising and applied to TV?• Multivariate testing to optimise the user experience and increase

conversion• Combining subscriptions, mass advertising and interactive

advertising to create an optimal revenue generation strategyGraeme Hutcheson, Head of Sky AdSmart, Sky AdSmart

12:25 PANEL DISCUSSION: The Future of Hybrid TV Business Models• Reimagining the broadcast industry: remaining relevant in an

IPTV world• What changes will broadcasters potentially need to make to both

technology & business models in order to retain their market share?

• Understanding the importance of partnerships in facilitating the evolution of Connected TV

Chairman:Nigel Walley, CEO, Decipher GroupPanellists:David Crawford, Managing Director, Satellite and Media, Arqiva

12:55 Networking Lunch & Exhibition Visit OTT TV World Summit Networking RoundtablesAn extended 1 hour and 30 minute lunch with tables hosted by leading OTT & TV service providers will allow you to spend valuable time with key people in the industry in an informal setting.

Hosts include:Alexis Nicolaou, Chief Executive Officer, Sigma TVChristophe Rufin, Cloud, TV and Entertainment Ecosystems Director, OrangeBrian Curtis, Senior Director of Product Management, Comcast

14:25 PANEL DISCUSSION: Leveraging content as a primary differentiator in an increasingly competitive landscape• Securing multi-platform content rights• Ensuring content security across multiple platforms and devices• How is the way that studios are distributing their content

changing relationships in the industry?Chairman:Jon Watts, Director & Co-Founder, MTMPanellists:Simon Brown, Executive Director of Strategy & Research, UKTVScott Murrow, Former VP of Distribution, AMC NetworksHendrik McDermott, Senior Vice President – Global Affiliate Sales, NBCUniversal International Television

15:15 PANEL DISCUSSION: Understanding the impact of MCN’s and the YouTube generation• Tracking the rise of the MCN• MCN ad model evolution – how are digital advertising budgets

changing to reflect the power of the millennial generation?• Migrating away from YouTube? Expanding to opportunities

outside the YouTube platform• Maximising the power of the direct to consumer relationshipChairman: Chet Fenster, Managing Partner, Head of Content, MECPanellists:Matt Rook, Managing Director & Founder, HotwolfMatt Heiman, Founder, Diagonal ViewDr Sebastian Weil, CEO, Studio71

16:10 Networking Coffee Break, Exhibition Visit

17:10 PANEL DISCUSSION: Monetising the Millennials• Adapting business models to connect with new kind of audience• New revenue models: providing bundles and one off payment

opportunities that reflect the needs of the millennial generation• Finding the opportunities for linear TV engagement with the cord

cutting and cord never audienceChairman:John Cassy, Founder & Managing Director, Canon StreetPanellists:Bjarne Andre Myklebust, Head of IP Distribution, Norwegian Broadcasting Corporation, NRKMark Horchler, International Marketing Manager EMEA, Elemental TechnologiesScott Murrow, Former VP of Distribution, AMC NetworksJamie Lennox, Creative Director & Founder, Hotwolf

18:10 Chairman’s Closing RemarksColin Dixon, Owner & Principal Analyst, nScreenMedia

18:15 OTT TV World Summit Networking Drinks Reception

OTT TV World Summit: DAY 1 - 10th November 2015


07:45 Welcome Breakfast, Registration and Networking

08:00 Welcome from PACE: Darren Fawcett, CTO, Pace

Navigating the OTT landscape: Making the right OS decision for a successful Pay TV service deployment• Beyond the proprietary, what OS alternatives are available to enable

OTT service providers to develop a compelling proposition for their subscribers?

• What are the merits and disadvantages of the alternative solutions relative to a proprietary ecosystem?

• Apps, features and services: What is the primary focus of the OTT app developer community today?

• What considerations need to be made when selecting a hardware platform for your OTT service?

• Will OTT service providers need to offer tiered services with different levels of Quality of Service (QoS) to support the ever increasing use of video on their IP networks?

• Who is responsible for OTT QoS – service provider, CE vendor, OTT provider?

Chairman:Panellists: Darren Fawcett, CTO, Pace


08:00 Coffee and Networking

08:55 Closing RemarksDarren Fawcett, CTO, Pace

09:00 End of Pace Breakfast Briefing

07:45 - 09:00 OTT TV World Summit 2015: Executive Breakfast Briefing

** Please note this briefing is invite only – please email Iwona Hampson, Head of VIP Relations, if you are interested in attending: [email protected]

09:00 Chairman’s WelcomeAllan McLennan, President, Chief Analyst, PADEM GROUP

Route to market: Defining your OTT play

09:10 OPENING KEYNOTE: Disrupting Video for New Era• Consumption of video is growing exponentially. AOL is focused

on disrupting the landscape and unleashing the next generation of content across all screens

• Creating new relevant content is key to shaping relationships between brands and today’s connected audience, across platforms, and specifically OTT devices

• Join AOL’s Director of Video for Europe as he explains the why – and the how

Mark Melling, Director AOL Video – Europe, AOL

09:35 OTT Launch Strategies & Business Models: Case Studies from across the industryTony Emerson, Managing Director, Worldwide Media & Cable, Microsoft

10:00 INTERACTIVE PANEL DISCUSSION: The CxO View: the-winner-takes-all or continued fragmentation in OTTtv?• Will Amazon and Netflix ultimately dominate?• Or, do regional champions or niche offerings still have a chance?Chairman: Clemens Schwaiger, Principal, Arthur D. LittlePanellists:Maaz Sheikh, President/CEO, STARZ Play Arabia


11:45 TRINITY TV – The challenges of breaking the constraints of a local market and becoming a GLOBAL OTT player• How OTT has given small companies like ours the opportunity

to reach audiences beyond our borders and expand potential customer base for our products from less than a million to over a quarter of a billion!

• How do we adapt our product in order to cater for regional particularities within our niche market?

• How do we market a product whose audience is so niche that traditional media does not work.

• Similarities and differences between general and niche OTT audiences

Alexis Nicolaou, Chief Executive Officer, Sigma TV

12:10 OTT for Kids: Monetising OTT for a “growing” audience• How OTT impacts traditional video delivery and broadcasting?• Why niche OTT audiences are so important?• Case Study: Kids Video in GermanyStefan Jenzowsky, Senior Vice President Siemens Convergence Creators, Head of New Products, Siemens

Next Generation OTT Delivery & Services

12:35 How to secure Android TV?• What are the main specifications for Android TV?• What are the pros and cons of Android TV?

• If you go Android TV, how to do it right while protecting the content?• Recent customer caseTor Helge Kristiansen, EVP Principal Architect, Conax

13:00 Networking Lunch & Exhibition Visit

14:20 PANEL DISCUSSION: The Battle for OTT Hardware & Operating System Supremacy• Who will be the dominant operating system player and why?

Understanding the factors for competitive differentiation with operating systems

• Will smart-device penetration influence consumer choice of operating systems for OTT services, or vice versa?

Panellists: Matthias Greve, CEO, ABOX42Jeroen Jansen, Business Development Smart TV, TPVision

15:00 Cloud PVR: Legality and Content Rights around the world• Content owner vs. Service Provider; who is winning so far?• When and how does piracy become a legitimate business?• Where is the next Aereo going to come from?• Understanding the different implications of user initiated and

non-user initiated cloud PVRElle Todd, Partner, Olswang LLP

15:25 PANEL DISCUSSION INTRODUCTION: Managing & Maximising Your OTT RightsDan Cox, Vice President, RSG Media

15:40 PANEL DISCUSSION: Managing & Maximising Your OTT Rights• Dealing with the challenges of lack of standardisation of rights

and metadata• Reacting to changes in windows and business models offered by

the studios• Merchandising your content effectively to ensure maximum ROIChairman: Dan Cox, Vice President, RSG MediaPanellists:Gary Woolf, Executive Vice President, Business Development, Digital and Insight, all3media international

16:25 Coffee Break, Exhibition Visit

17:15 PANEL DISCUSSION: IoT, OTT & the Smart TV• How is the increasing transition of all aspects of life to digital changing

the way that people are fundamentally interacting with content? • What can be taken from IoT and applied to the Connected

Entertainment ecosystem? • How might IoT influence the future of content delivery?• Breaking out of the entertainment experience into a connected

lifestyle experience with videoChairman: Brett Sappington, Director of Research, Parks Associates Panellists: Miles Davies, Head of Interaction Design, YouView

18:00 Chairman’s Closing RemarksAllan McLennan, President, Chief Analyst, PADEM GROUP

18:15 Close of OTT TV World Summit Day 2

SPONSORED BY


08:00 Coffee and Networking

08:55 Chairman’s WelcomeEd Barton, Practice Leader, TV, Ovum

OTT Experience: Personalisation, Recommendation & Analytics

09:00 OPENING KEYNOTE: Social TV 2.0: Integrating social networks into TV• Incorporating social networks into the live TV for a more

interactive experience• Enabling dynamic metadata for relational context• Utilising Twitter as a personalised recommendation tool• Measuring the effects of social media interaction on content viewingChristophe Rufin, Cloud, TV and Entertainment Ecosystems Director, Orange

09:30 PANEL DISCUSSION: Achieving competitive differentiation in a crowded OTT market • Using analytics to create new services quickly and accurately• Monetising data to maximise conversion• Is voice interaction the next step in the evolution of the

interactive consumer experience?Chairman: David Mercer, VP, Principal Analyst, Digital Consumer Practice, Strategy AnalyticsPanellists: Bjarne Andre Myklebust, Head of IP Distribution, Norwegian Broadcasting Corporation, NRKKai Henniges, Co-Founder & CEO, Viewster AGMichael Keyhl, CEO, OPTICOMGary Hamer, SVP Sales and Business Development, SmartLabsMichael Keyhl, CEO, OPTICOM


11:30 Multiscreen: Getting it Right• An examination of the many important components,

considerations and decisions made when launching DTC services• Finding success, reducing churn & growing subscriptions• The importance of business model flexibility in the direct-to-

consumer arena• Real-world case studies of brands that have successfully

launched direct-to-consumer services and the challenges they faced along the way

David Mowrey, VP, Product Management, Clearleap

11:55 Dynamic Metadata for Advanced Discovery Solutions• Utilising the full potential of metadata to drive interaction• Using natural language to create context• Relative connection: moving beyond static data mapping

12:20 PANEL DISCUSSION: Simplifying, defining, and personalising the user experience for multiscreen video delivery• Which devices are most important for driving content monetisation?• Achieving a consistent UI and branding experience across

multiple devices• KPI’s for a successful UI experience; measurement beyond page

views• Enabling consumer flexibility with seamless authentication -

Measuring multi-screen interaction in real-timeChairman:Allan McLennan, President, Chief Analyst, PADEM GROUPPanellists include:Gert Marien, Incubation Manager – TV & Telco Cloud, Technology Strategy, ProximusMatthew Huntington, CTO, FreesatBruno Pereira, Director & Founder, TV App Agency*

13:15 Networking Lunch, Exhibition Visit and Analyst ClinicOTT TV World Summit Analyst Clinic Networking Lunch RoundtablesGrab your lunch and pick a table! Use this time to network with analysts working in the OTT space; gain a deeper understanding of the metrics behind OTT growth forecasts, ask their opinions on the direction of the industry.Led by industry experts in the OTT field, these roundtables provide delegates with an opportunity to make the most of the analyst expertise in the room at OTT TV World Summit, and forge new, beneficial connections in a structured and intimate environment.

Table 1:Colin Dixon, Owner & Principal Analyst, nScreenMedia

Table 2:David Mercer, VP, Principal Analyst, Digital Consumer Practice, Strategy Analytics

Table 3:Allan McLennan, President, Chief Analyst, PADEM GROUP

Table 4:Jeff Weber, Principal, 2Door Partners

Table 5:John Cassy, Founder & Managing Director, Canon Street

Table 6:Maria Ingold, Founder & CEO, mireality

Expanding the OTT Ecosystem

14:45 PANEL DISCUSSION: Multiscreen OTT Monetisation – Sports Focus• Can pure OTT players compete against pay TV operators and

broadcasters to seize major sporting rights? Is this the next natural phase of evolution for global OTT players?

• The role of sports content as a differentiator in the crowded OTT market

• When streaming big sports events live, is it possible to personalise advertising? If so, what kind of impact can this have?

• What kind of effect might 4k have on the OTT distribution of live sports?Chairman:Richard Ellis, Director and Co-Founder, MTMPanellists:Jamie Hindhaugh, Chief Operating Officer, BT Sport and BT TVCharles Balchin, Head of Programmes, IMGJames Rushton, CEO of New Ventures, Perform Group

15:35 LTE Broadcast: The Last Piece of the Puzzle?• Completing the multiscreen next generation TV proposition• Assessing the appetite for live streaming outside the home• Software updates for LTE Broadcast• Push VOD for mobile

16:00 Networking Coffee & Exhibition Visit

16:35 Live Streaming • Understanding the full scope of monetisation opportunities for

live streaming • Assessing the challenges faced when delivering live content over

multiple devices in multiple formats • Live advertising enablement• Use cases for live content distribution

17:00 Social Media & Short Form Video• How are new video platforms changing the way viewers interact

with short form video?• Understanding the potential for monetisation with short form video• Using social media and apps to drive engagementAlan Strange, Senior Producer, Sky News

17:25 Chairman’s Closing RemarksEd Barton, Practice Leader, TV, Ovum

17:30 Close of OTT TV World Summit 2015


“Very informative. Excellent opportunity

for networking”VAS Engineer, CYTA

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senior level in 2014.

“An excellent opportunity to network and gain insightful perspective on the industry.”VP Sales EMEA, Rovi Europe

NETWORK WITH 400+ SENIOR LEVEL DECI SION MAKERS AT OTTTV WORLD SUMMIT

MEET, NETWORK AND DO BUSINESS WITH AN INTERNATIONAL AUDIENCE:

America

22%

Asia

5%

Europe

48%

Scandinavia

18%

Middle East and Africa

7%

RATED THE NETWORKING OPPORTUNITIES AS GOOD OR EXCELLENT 91%

COURTYARD


GOLD SPONSORS

SILVER SPONSORS

BREAKFAST BRIEFING SPONSOR

ASSOCIATE SPONSOR

NETWORK WITH 400+ SENIOR LEVEL DECI SION MAKERS AT OTTTV WORLD SUMMIT

BOOK A PRIVATE MEETING ROOM!Book a private meeting room and host to senior level decision makers at

the event.

RATED THE OVERALL CONFERENCE PROGRAMME AS GOOD OR EXCELLENT82%

George Silva, Sales ManagerTel: +1 (571) 423 6576 / +44 207 017 4850

Email: [email protected]

FOR MORE INFORMATION ON SPONSORSHIP AND EXHIBITION OPPORTUNITIES PLEASE CONTACT:


WISH LISTS SUBMISSION:Submit the list of key prospects you would like to see at the show and

our telesales and marketing will work

on your lists

ONLINE NETWORKING TOOL:

LinkedIn type of online tool where

you see all attendees and contact them to set up meetings in

advance of the show

VIP MEETING BOOKINGS:

We will book and/or facilitate your

meetings with key attendees in advance,

so that you know who you are meeting

ONSITE INTRODUCTIONS:

Onsite we will be running face to

face introductions between you and

your key prospects

ONSITE SPEED NETWORKING: Join the exclusive speed networking

sessions reserved for sponsors/exhibitors

and key service providers

REFRESHMENTS

SPEED NETWORKING

RR

R

GUARANTEED 1-TO-1 MEETINGS WITH KEY ATTENDEES THROUGH OUR UNIQUE NETWORKING SERVICES:

millennium gloucester hotel, london, uk the leading global event in the otttv market ·...

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