millennials: why you should care

21
Generation Y The Next Great Generation Created by Kristen Cosentino

Upload: kristen-cosentino

Post on 30-Nov-2014

247 views

Category:

Marketing


0 download

DESCRIPTION

Who are millennials,and how will they impact our world in the next few years. We will look into what they like, what they read, watch, and how they communicate... Generally, we will answer the growing question about how the largest group on the planet truly lives.

TRANSCRIPT

Page 1: Millennials: Why you should care

Generation YThe Next Great Generation

Created by Kristen Cosentino

Page 2: Millennials: Why you should care

First coined by William Straus and Neil Howe in Millennials Rising: The Next Great Generation

Sociologist, Kathleen Shaputis labeled Millennials the “boomerang generation” and the “Peter Pan” generation

Born in 1980-2000

Page 3: Millennials: Why you should care

Delayed “Rites of Passage” into Adulthood

Perceived to be “late bloomers” compared to preceding generations

Late to move out Late to get a job Late to marry Late to buy a house Late to have first child

Page 4: Millennials: Why you should care
Page 5: Millennials: Why you should care

Millennials are the largest generation on our planet

And as baby boomers taught us…

The larger the generation, the greater the influence over social norms, expectations, and behaviors.

Page 6: Millennials: Why you should care

Why should we care?

Millennials’ spending power is on

the rise

• By 2018, annual

spending power is

expected to be 3.39 trillion

Source: Oracle

Page 7: Millennials: Why you should care

Who are Millennials?What do they like to do?

What do they value?What do they buy?

Page 8: Millennials: Why you should care
Page 9: Millennials: Why you should care

The modern family

• Approachable• No topic is off-limits• Honest• Friendly and

informal• Humor• Open-minded• Equality

Page 10: Millennials: Why you should care

“millennial” celebrities

• Original• Confident• Controversial• Independent• “Loud and

proud”• Cutting-edge• Unpredictable

Page 12: Millennials: Why you should care

A “Dream Big” mentality

54% want to

start a business or have already started one

90% think being an entrepreneur is a state of mind

Page 13: Millennials: Why you should care

92% believe success should be measured by more than profit

By 2025, 3 out of 4 workers will be millennials

80% want regular feedback from their employers

The employee

Source: Time

Page 14: Millennials: Why you should care

The student

50% say they don’t need a physical classroom

50% believe that online colleges are reputable

39% view the future of education as being more virtual in the future

Source: Millennial Branding

Page 15: Millennials: Why you should care

The traveler

From 2000 to 2011, Bicycle commuting rates in large BFC’s

increased 80% (NY, SF, DC)

Real estate prices are rising in places near bus and train stations

Page 16: Millennials: Why you should care

48% of Millennials say

word-of-mouth influences their purchases

Only 17% say that TV ads promoted them to buy

The consumer

Source: Intrepid

Page 17: Millennials: Why you should care

Millennials want brands that are:

FunApproachableTransparentProgressiveSocially Responsible

Page 18: Millennials: Why you should care

So, How do you

reach millennials?

…on their mobile devices

Page 19: Millennials: Why you should care

What does this mean for marketers?

Ads must be savvy:

Relevant Smart / Funny Engaging Conversation-starters Memorable Unobtrusive

Page 20: Millennials: Why you should care

Wearable mobile devices are the future…

In fact, they may come out as soon as this year…

Mobile advertising must be:

Practical Fun Smart Tech-savvy Convenient Interactive

The next chapter…

Page 21: Millennials: Why you should care

The future is limitless