millennials & media how they discover content: how they ... · millennials & media o˜ine...
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Millennials & Media
O�ine Media Online MediaHow they acquire print books:
How they discover content: How they share preferences:
Other media purchasing habits:
What they read:
What would encourage more eReading:
publishingtechnology.com/research#millennialreaders
How they acquire eContent:
New study reveals that UK & US millennial readers, those aged 18-34, prefer to read print books and browse bookstores and libraries.
eBooks via tablet
eBooks via mobile27%
Print News or Magazines63% eBooks via
dedicated device
29%
Print Books71%
eNews or Magazines 44%
37%
Pass-along Readership
47%
37%
36%
Chain Bookstores
37% Used Bookstores
Public LibrariesPu
rchase via
eReading Device
40%
eReading apps51%
Library eLending Service19% 17%
Subs
cription Service
36% Word-of-mouth
26% eRetailer websites
25% eReading apps
Social Media 24%
23% Physical retail shopsOPEN
16% Public libraries
16% Online Communities
40% say they recommend books/eBooks via word of mouth, followed by social media (32%), reviews on eRetailer sites (16%),online communities (16%), and book clubs (12%).
DVD/Blu-ray
MagazineSubscription
Video Games
Apps/Games
Streaming video
Music
52%
31%
46%
APP44%
36%
36%