Millennials and the Mainstreaming of Digital

Thanks to emerging technologies, faster and more available connection speeds, and many consumers’ desire to consume content on the move,

the way we experience media content continues to evolve.

A GENERATIONAL WHO’S-WHO

STREAMING

BINGEING

Monthly Television Programming Streamers

ages 26–31 ages 32–48 ages 49–67 ages 68+ages 14–25

PERSONALIZED EXPERIENCEWith advancements in mobile and home streaming technologies, it’s increasingly easier for consumers to personalize their viewing experience.

MILLENNIALS’ VIDEO CONSUMPTIONMillennials love streaming; that's no secret. They stream anytime and anywhere. But, who knew Trailing Millennials watch more TV shows and movies on smartphones, tablets, and computers than on television?

74% of streaming service subscriberssay it allows them to watch content when they want.

68% of viewers binge-watch TV.(watching 3+ episodes inone sitting)

Admitted Bingers

Weekly Bingers*

BRING ON THE DRAMA!*

Top Binge-Watched TV Genres

A STEADY STREAM OF DEVICE CHOICE

Movies

Smartphone Tablet Desktop/Laptop TV

54% 20% 7%

Drama Comedy Reality

TrailingMillennials

LeadingMillennials

TV

As Trailing and Leading Millennials blaze new trails in the way media is consumed, we expect the other generations will follow closely behind.

To learn more about these stats and to get more information, visit

www.deloitte.com/us/tmttrends

Source:Deloitte Digital Democracy Survey, 9th Edition

Copyright © 2015 Deloitte Development LLC. All rights reserved.Member of Deloitte Touche Tohmatsu Limited

of consumers multitaskwhile watching TV.

“M” is for Multitasking

Watching What Happens Live

TrailingMillennials

LeadingMillennials

:-)

Overall, only 45% of U.S. consumers’ TV viewing is spent watching live TV.That number is significantly lower for Trailing and Leading Millennials.

Only 6% of Trailing and 4% of Leading Millennials say they don’t multitask while watching TV. On average, Millennials do 3 additional activities, typically surfing the web, emailing, texting, or social networking.

6%

4%

45%

28%

35%

For Millennials, there is no such thing as too much of a good thing.

Leading the consumer pack, Millennials are a driving force behind shifts in content consumption. Trailing and Leading Millennials are paving the way when it comes to consuming video content when they want, where they want, and on multiple devices.

(Percentage of time spent watching TV show or movie on their devices)

@DeloitteTMT

90%

To stream or not to stream? It’s not even a question.

Smartphone Tablet Desktop/Laptop TV

60%

40%

20%

0%

72%

69%

60%

38%

23%

53%

84%

83%

74%

56%

37%

68%

42%

30%

25%

29%

26%

31%

TrailingMillennials

LeadingMillennials

Generation X

BabyBoomers Matures

all ages

Totals

*Among U.S. consumers who indicate they binge-watch TV

ages 26–31ages

32–48

ages 49–67

ages 68+

ages 14–25

all ages

ages 26–31ages

32–48

ages 49–67

ages 68+

ages 14–25

all ages

ages 26–31ages

32–48

ages 49–67

ages 68+

ages 14–25

all ages