milka
TRANSCRIPT
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Natives in south américa discovered the cocoa beans
Hernan cortés brought it to Europe
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PHILIPPE SUCHARD
Philippe Suchard created Milka´s Company So that
everybody
Could eat
Chocolate.
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The WrapperThe Wrapper is Lilac, with a cow from the Alpes because they have an excellent milk that makes the chocolate tenderer and creamier.
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Cocoa beans At the begining cocoa beans were extrazcted only from South America but 5 years ago it started to be extracted from: Marfil´s Coast, Brazil, Ghana, Columbia, Malasia, Nigeria, Camerun, Ecuador, Republica Dominicana and Mexico;
All of them are adding up 2.002.000 tons of cocoa beans
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Currently the countries wich are consumers of milka chocolate are:
The most consumers are: Gérmany, Austria and france.And the less consumers are:Deumark, Findland, And United Kindom
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-white milka chocolate 75g,
-milka chocolate with milk 125 and 300g,
-milka with milk and almonds 300g,
-milka with milk and nuts 300g
-milka with nuts 125g,
-milka with almonds 125 and 300g,
-milka choco.cookie 300g,
-milka choco-puafet 300g
BARS
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• chocolates:- milka luflee pack 5 units
and 34g, - milka choco-swing pocket
30g, - milka tender milk 37g, - milka tender nuts 37g, - tender milk little 8 unit
150g
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STRENGTHS • they have a lot of
advertisements:•
• It is known around the • world.
•- is the best chocolate of the world
http://www.youtube.com/watch?v=QRB3xYuWSnA
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OPPORTUNITIES:
• - the chocolate is accesible
• - they are opening markets in Eastern Europe.
• - everybody loves chocolate.
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Threats: - Mad cow disease.
- The biggest competitor is Nestle
- The deforestation reduces the production of cocoa
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STRATEGIES- They should create a chocolate
more light with low calories
- They sould base their- prices.
- They should make more communication.
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http://www.youtube.com/watch?v=qp_NjxWLyPY&NR=1
thank you very much for your attention
here we let you a amusing video of milka
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The End
Markel AristuFanny AlmarazSamantha Antolin