milk products

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PREFACE

In todays dynamic world we find that the practical knowledge is procuring

more importance than the theoretical knowledge. It a mere fact that the

knowledge acquired during the industrial visit is more than that of the knowledge

acquired in the classroom.

As per the syllabus of the university in T.Y.B.B.A, we have done the visit

of one of the firm GIRIRAJ MILK PRODUCT PVT. LTD. and this report is the

result of it.

There is no doubt that this project is due to the sincere efforts of mine and

the firm provided also all the information inside on the day of the visit.

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ACKNOWLEDGEMENT

During the visit at the GIRIRAJ MILK PRODUCT PVT. LTD. and during

the preparation of this project I got the help from many people.

It was a great experience to visit a firm like GIRIRAJ MILK PRODUCT

PVT. LTD. as a student of management.

I would thankful to our principal Mr. K.J.Thankachan, who guided us very

much in preparing this project report.

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DECLARATION

I undersigned Vishal H. Jani a student of T.Y.B.B.A. here by declare that

the project work presented in this report may own and has carried out under the

supervision of professionals. This work has not been preciously submitted to any

other university for any examiner.

Date: -

Place: -

Roll no: -

Signed by: -

(Vishal H. Jani)

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INDEX

SNO. PARTICULARS PAGE

NO.1. GENERAL INFORMATION 5

2. PRODUCTION DEPARTMENT 13

3. PERSONEL DEPARTMENT 22

4. FINANCE DEPARTMENT 26

5. MARKETING DEPARTMENT 29

MARKETING MIX 31

1. PRODUCT MIX 34

2. PRICE MIX 40

3. PROMOTION MIX 45

4. PLACE MIX 51

6. CONCLUSION 56

7. APPENDIX 57

8. BIBLOGRAPHY 58

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GENERAL

INFORMATION

INTRODUCTION

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INDIA has become the centripetal force of globalization. The

country is attracting capital and companies at an accelerated pace. With the

resurgence of the industrial sector, propelled by bound exports and the

brightening of the domestic investments climate, both business optimism and

consumer confidence rose.

Business activity contains a vast amount of force both knowledge

and special skills behind it. This project report is an approach of gaining or

developing such type of skills.

This report contains the information about one of the recently

established pioneer exporting organization in the Brass part industry of

Jamnagar. The Firm about which we are going to study is Giriraj Milk Product

Pvt. Ltd.. The report consists of the information regarding the firm.

COMPANY PROFILE

GIRIRAJ MILK PRODUCT PVT. LTD. started in 2001 as a committed

vision to procure surplus cow milk from the farmers and to pay reasonable price

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for the procured milk to produce milk and milk products through superior

technology and process. We are, now a MMPO certified dairy company with

processing capacity of 75,000 liters of cow milk per day, covering entire Rajkot.

The products produced include ghee, paneer, Milk Powder, butter milk unit is

under progress.

Located in Mota Mova, Mamta Dairy ensures the quality standards. There

is in - house R&D and technical team to monitor every single aspect of

production, which follows TQM, TPM and QC circles.

Mamta Dairy has also set up a demonstration dairy farm to educate milk

producer in clean milk production, regulated feeding, disease control and genetic

improvement of cows artificial insemination, vaccination, treatment of animals,

loan arrangement for farmers and mass contact programs.

NAME & ADDRESS OF THE COMPANY

Name of the company: GIRIRAJ MILK PRODUCT

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PVT. LTD.

Address of the company: Mota Mova,Plot No. 2Nr. Bus standRajkot 360 004.

Phone No.: 0281-2567278

SIZE OF THE UNIT

We know there are 3 types of units, which exist in the company. Theseunits can be comprehended in the following manner

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I. Small scale unit

II. Medium scale unit

III. Large scale unit

The small scale units are those which do not need much capitalinvestment the Labour employed is also very small.

The medium scale units need moderate amount of capital investment theLabour force employed is not so very large.

The large scale units need a huge amount of capital investment.

The Labour employed is also very large. The power consumption is alsovery high.

As far as Giriraj Milk Product Pvt. Ltd. . is concerned it is Medium scaleindustry because we can apply all the relevant feature of the large-scaleorganization to this unit

ORGANIZATION STRUCTURE

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PARTNERS


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CHART 1: Organization structure

RESEARCH AND DEVELOPMENT

Research and Development plays a vital role for the success of the

company. Highly sophisticated equipments and plans not only help in meeting

the higher quality product and the demands of the market.

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EXECUTIVES

PRODUCTIONDEPARTMENT

STORESDEPARTMENT

LABORATORYDEPARTMENT

ADMINISTRATION/SUPERVISING

WORKERS


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In recent times Mamta Dairy has shown its interest in the following

programs:

Increasing its Local Union market by increasing more relationships with

the companies through online marketing or through different exhibitions globally.

PLANT LOCATION

Locating a plant involves a large investment and a great amount of skills

as well. While selecting a site, it is necessary to consider technical, commercial

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and financial aspects and then select a site that may provide maximum

advantages.

Mamta Dairy is located near the Industrial estate and the companies like

area.

We strongly conclude on positive side for locating this business plant in

this location.

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PRODUCTION

DEPARTMENT

PRODUCTION DEPARTMENT

INTRODUCTION:

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Production function is an important function in all the industrial or manufacturing

enterprises. Most of the other activities in other in these enterprises revolve

around the production function. Therefore, it is essential that production function

is managed properly so that it may contribute effectively to the objective of the

enterprise.

DEFINITION OF PRODUCTION:

Production means conversion of raw materials into finished product with the help

of certain processes. The main aim of any production system is to produce

desired goods and services effectively and efficiently. In order to achieve that

aim, it is essential to plan, organize, direct, and control the production system

which is the task of production management. Production management ensures

the conversion of inputs into outputs which will satisfy the wants of the

customers.

ORGANISATION STRUCTURE OF PRODUCTION DEPARTMENT:

As the structure of the whole organization is based on line type of organization,

the production department is also line type of organization. The head of

production department is the manager (plant). Then comes the deputy andassistant and other technical staff. The organization chart is shown in the next

page.

ORGANISATION STRUCTURE OF

PRODUCTION DEPATRMENT

Manager (Plant)

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Assistant Manager

Shift Manager

Technical Officer

Dairy Supervisor

Plant Operator

Dairy Attendant

CHART 2: Production Department

PRODUCTION PROCESS AND PACKAGING

RAW MATERIAL RECEIVED ON THE DOCK:

It is a big open area were raw milk from various societies is being received

by the way of tankers and cans. Cans and tankers are emptied in the milk tank.

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Before empting the milk in the milk tank milks weight is automatically stored in

the computer by a machine. So that dairy comes to know from which village and

how much milk has come. The name of the village is written on every can. The

color of the letters on the cans indicate whether the milk arrived is cows milk or

buffalos milk. The dairy receives 80% of buffalos milk and 20% of cows milk.

Samples are taken from can and tested for fat and SNF content. Once the milk is

collected in the tank, the next process will start to separate fat and SNF from the

milk each will be stored separately in the tanks. So, this procedure is continues.

Can washer:

The cans in which milk comes to the society are washed in the dairy itself.

There is a separate machine which washes cans with the help of water and

steam. On an average every minute 5 to 6 cans are washed. They are washed

thoroughly for hygiene purpose.

Crate washer:

In crate washer crates are washed in the same way as cans are washed

with the help of water and steam. The capacity of the machine is to wash 800

crates per hour.

CHILLING PROCESS:

Once the milk is collected then it is passed through the chiller where milk

is cooled. Hot or room temperature milk is passed through chiller and milk

instantly gets chilled. This process is done with the help of water. In one pipe

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water is passed and in other pipe milk is passed. When they pass through each

the water absorbs the heat of the milk and milk gets cooled.

PASTEURIZATION PROCESS:

A Brief History:

Though not as well-known as the man who gave his name to this process,

Italian biologist Lazzaro Spallanzani (1729-1799) laid the groundwork for germ

theory by showing that microbes do not just 'appear' spontaneously.

His early work with the heat sterilization of food in the 1760's formed the

basis for research done by French chemist Louis Pasteur (1822-1895) nearly a

century later.

In the 1850's, Pasteur began to examine why products like wine and beer

sometimes went sour during the fermentation process. This led to his discovery

that the souring was caused by certain unwanted strains of Bacteria and yeast,

or 'germs,' as he called them.

Taking a cue from Spallanzani, he found that heating below boiling, then

rapidly cooling wine, killed the spoilage organisms busily trying to turn it into

vinegar. This heat sterilization process, dubbed pasteurization was first

proposed for use on milk in 1886 by German agricultural chemist Franz von

Soxhlet.

The first commercial pasteurization machines came on-line in the mid-

1890 and remained the standard for decades. Recently, ultra-high temperature

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pasteurization, commercially available since 1948, has become more common

due to the increased shelf-life and total sterilization it gives milk.

Types of Pasteurization:

There are basically two methods of pasteurization in use today- batch and

continuous flow.

In the batch process (batch pasteurizer,), a large quantity of milk is held in

a heated vat at 149F. /65C. For 30 minutes, followed by quick cooling to about

39F. /4C.

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In the continuous flow process -also known as HTST, for high

temperature, short time, milk is forced between metal plates or through pipes

heated on the outside by hot water.

While flowing under pressure, the milk is held at 161F/72C. For at least

16 seconds. Before being chilled back to 39F. /4C. Or cooler, it flows through a

heat exchanger to pre-warm cold milk just entering the system.

After the milk is chilled it is stored into the tank and then milk is

pasteurized. Cold milk is poured into the pasteurizer and here milk is heated up

to 75C to 76C and then it is cooled again for 5 seconds at 4C to 4.6C. There

is a computer monitor to control the temperature while pasteurizing the milk.

After pasteurization of milk is done milk is stored into tanks.

From the tanks then milk is packed into 500ml pouches there are 5

machines for packing of milk and butter milk into pouches. Every machine has 2

fillers. First the roll of the pouch (packet) which has all the detail about the

product and the manufacturer is closed from 2sides then milk along with air is

filled into the pouch simultaneously and then pouch is automatically packed and

sealed. An average output of number bags per hour is 5000 pouches.

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MACHINE & EQUIPMETN USES

Chillers.

Pasteurizers.

Pouch filler.

Auto Clave. (For sterilizing milk).

Can Washer.

Separators.

Dairys 80% of work is done by automatic machines. After 15-20 years

machine is changed

Aluminium alloy milk cans, capacity 20 & 40 litres.

Figure : 1 Aluminium alloy milk cans

Milk Cream Separators, capacity 60 to 550 litres per hour.

Figure : 2 Milk Cream Separators

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Electronic Milk Fat Tester Machine.

Figure : 3 Electronic Milk Fat Tester Machine

Milk Fat Testing Machine, Hand & Electric driven for 12 &24 tests.

Figure : 4 Milk Fat Testing Machine

Aluminium & Stainless Steel Dipper for milk sample.

Figure : 5 Aluminium & Stainless Steel Dipper

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HUMAN RESOURCE

DEPARTMENT

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TIME KEEPING SYSTEM

It is very important for any organization to know how much an employee in

the division can work continuously. As we know that a person cannot work

more than 8 hours continuously. It is also important to know whether how many

workers can work at a time. For this the organization has got time keeping

system, which handles the timings of employees working in the division.

There are three normal shifts in the Mamta Dairy

1. 8:00 a.m to 4:00 p.m.

2. 4:00 p.m to 12:00 midnight

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PERFORMANCE APPRAISAL SYSTEM

Whether it is a large scale, medium scale or small-scale organization, the

performance has to be checked that whether or not the results are according tothe targets or objectives they have set.

MAMTA DAIRY eventually is not having any specific system for the

performance appraisal. But they do take attention in appraising the performance

after being got any response to the actions done.

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WAGES AND SALARY ADMINISTRATION

Wages constitute the major factor in the economic and social life of any

community. In an economic sense, wages represent payment of compensation in

return for work done. It constitutes one of several elements of job satisfaction and

is instrumental for the satisfaction of some needs more than other.

Wages are the remuneration paid for, skilled, semi-skilled, and unskilled

operative workforce in whose case, the element of corporal labor is much more in

comparison to mental efforts and capabilities. On other hand, salary is the

remuneration paid to only those who apply their mental labors example,

supervisor, and accountant.

MAMTA DAIRY gives wages to their workers in every 15 days and

provides salary to its employees at the end of each month. The company also

provides the benefits and facilities like many health services to their children and

housing facilities also.

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FINANCE

DEPARTMENT

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FINANCIAL PLANNING

Financial planning estimates the resources required to carryout operations

and determine how far the firm itself can generate these resources internally and

how far they will have to be obtained externally. Some important functions of

financial planning are: -

Forecasting cash flows.

Analysis of past performances.

Partners and employees of administration department are the financeplanners of the Mamta Dairy. They are responsible for all the cash flows.

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FINANCIAL SOURCES

Every company works with the large amount of responsibilities and

finance with it. They may not have such massive amount of money. For obtainingthe amount they take help of financial sources like banks.

Finance for the running of the production process and all other costs of

metal alloys corporation comes from these main sources: -

Partners of the firm.

Banks

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MARKETING

DEPARTMENT

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INTRODUCTION

Marketing is a business activity whereby goods and services flow from

producers to ultimate consumers. It is also concerned with assemblingconsumer needs and initiating suitable actions to meet them to mutual

satisfaction of the consumer and the producer. In other words, marketing

involves the chain of processes starting with the anticipation of demand or its

creation to the task of putting the goods into the hands of the consumers.

Marketing management is the process of planning and the execution of all

the marketing functions so to ascertain maximum customer satisfaction. Such

functions are determining type & standard of the product, conducting continuous

market research.

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MARKETING MIX

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MEANING OF MARKETING MIX

The concept of marketing mix involves a deliberate and careful choice of

organizing product, price, promotion and place of strategic policies. Marketingmix is the basic ingredients in the marketing programme that influences

consumers decision or whether or not to patronize the organization.

Marketing mix is the set of marketing tools that the firm uses to pursue its

marketing objectives. McCarthy classified these tools into four broad groups that

he called four Ps of marketing namely Product, Price, Promotion and Place.

Mamta Dairy have drawn its fine strategy towards the product, price,

promotion and place.

Product: - the company produces the brass components of different

grades of high quality and features. This product gives services to the

industries like electronics etc.

Price: - the company sells its product at a price prevailing in the market.

Promotion: - the company also uses the strategies like sales

promotion, advertising, or direct marketing.

Place: - Mamta Dairy does not have any distribution channels and they

directly deliver their product to different customers in different countries

by the means of transport facilities.

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MARKETING MIX DIAGRAM

CHART 3: Marketing mix

MARKETING MIX

PRODUCTMIX

PRICEMIX PROMOTION

MIXPLACE

MIX

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1. PRODUCT MIX

Product mix is the entire collection of the product lines and the items that

are particular company offers for sale to the customers or buyers.

A product mix denotes the range or variety of the product of a multi-product

organization and is also called Product Assortments. It is the set of all product

lines and items offered by an organization.

The product mix for the Mamta Dairy can be described under following

format:

Product variety (product lines)

Quality (standards)

Design

Features

Branding

Packaging

Services (uses)

Warranties and guarantees

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PRODUCT DETAIL

Mamta Dairys production department is designed systematically so

that there isnt any problem of confusion. Most of the work is done on machinery.They are using machinery with high technical advantages, which function nearly

80% automatically.

RAW MATERIAL:

To produce any products the basic sources required is raw material. In the

Mamta Dairy the only raw material required for the production of any of its

products is MILK.

PRODUCTS OF THE DAIRY:

1. Mamta Milk

a) Mamta Tazza Milk

b) Mamta Shakti Milk

c) Mamta Gold Milk

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PRODUCT VARIETY (PRODUCT LINES)

As a company expands its production activities and engages itself in

producing more and more goods, marketing managers need to group the

products to be marketed on the basis of some common relationships among

them.

A product line is a group of the products that are related in someway as

serving the same customer need, being sold to some target markets or group of

customers, marketed through the same distribution networks or outlets or falling

in a common price category or given price range.

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QUALITY (STANDARDS)

Quality of the product is the prime factor of general attraction of the

customers towards that product. So, it becomes the responsibility of the companyor the firm to supply the product of best quality ever made for that product to its

customers.

Mamta Dairy tries its level best to produce the best quality product and

export those brass part products to different customers located in different

countries. For this the firm has its own quality check-in inside the firm. For this

the firm has its own chemical laboratory with fully-fledged equipments to check

the quality by means of the physical features of the brass part product

manufactured in the firm.

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BRANDING

Branding of a product is of critical importance in positioning the product

and developing effective product policy. In modern world, branding decisions

may affect the scope of success or failure of the product.

BRAND: it is the name, term, size, symbol or design or combination of

them which is intended to identify and distinguish the product of one firm from

that of the other. It is the means to differentiate product of one producer from that

of the competitor.

BRAND NAME: it is that part of the brand that can be vocalized. For e.g. Maruti,

Lux etc.

The firm Mamta Dairy had fixed brand names for different products it

manufactures as shown in the list provided in the product design.

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PACKAGING AND LABELING

Packaging includes the activities of designing and producing the container

or wrapper for the product. Many physical products going to the market have to

packaged and labeled properly. Packaging can play a minor role as well as a

major role.

Some packages are such as the coke bottles and eggs containers are

popular and world famous. Many marketers have called the packaging as the fifth

P of marketing. Most marketers however treat packaging and labeling as an

element of product strategy.

If we talk about Mamta Dairy packaging policy, the firm packs allots

products in wooden boxes made according to the shapes and sizes of the

product and a label of the companys emblem is affixed on that wooden box

before exporting so that the customers at the time of receiving that material on

the port may easily be identified.

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2. PRICE MIX

Companies usually do not set a single price rather a pricing structure that

reflects variations in geographical demands and costs, market-segment

requirements, purchase timing, guarantees, and other factors.

Companies pursue survival as their major objective if they are plaged with

over capacity, intense competition or changing consumer wants. Profits are less

important than survival.

Many companies try to set a price that will maintain current profits. They

estimate the demand and the costs associated with alternative price and choose

the price that produces maximum current profits, cash flow, or rate of return on

investment. By emphasizing current financial performance, the company may

sacrifice long run performance by ignoring the effects of other marketing mix

variables.

The study regarding the price mix will be going In this format in the

project:

List price

Discounts and allowances

Payment period

Pricing methods

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LIST PRICE

Pricing of a product involves the company in deciding how to price its

product to different customers in different locations and countries. One issue is

whether the company should change higher prices to distant customers to cover

the higher shipping costs and risks losing their business.

List price of the product involves the benefits for the channels of

distribution and customers also. This list price may be a result of laws of the

government for customer benefits. This list price may be affected by speculations

in the market.

Mamta Dairy is the firm, the product of which list price is a result of the

market speculation. The rate prevailing in the market is the list price for the brass

part components that the firm manufactures.

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DISCOUNTS AND ALLOWANCES

Most companies and firms are bound to modify their basic price of the

product to reward the customers for the acts such as early payment, volume or

bulk buying and off-season purchasing. Descriptions of these price adjustments

called discounts and allowances follow.

If we talk about the purchasing of Mamta Dairy product, the firm does not

offer these types of discounts and allowances. The general reason for the act is

that the price is set according to the price prevailing in the market.

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PAYMENT PERIOD

Another issue is how to get paid. This issue is critical when the buyers

lack sufficient amount of hard currency to pay for their purchases. Many times

buyers want to offer other items in payment, and this practice has led to the rise

of counter trade.

The above controversy will lead the company towards setting the period of

payment. This decision involves lot of courage that may lead towards better

enhancement of relations with customers or vice versa.

If we talk about the payment period that Mamta Dairy whether or not gives

to its customers, then conclusion that came to know was not. The firm generally

exports the product on the payment basis only if the customer is making the

payment at the time of transfer in companys account in the bank of India.

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PRICING METHODS

There are seven pricing methods that are as follows

Markup pricing

Target return pricing

Perceived value pricing

Value pricing

Going rate pricing

Auction type pricing

Group pricing

Mamta Dairy firm uses the going rate pricing method and decides the

price according to the rate prevailing in the market in accordance wit the

competitors in the industry.

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3. PROMOTION MIX

After a product is developed and priced, the next important task for the

marketing management of the company is to inform and make its prospective

customers aware of the product, its features and benefits, convince them of the

product value, quality and superior performance over competitors products

through repeated contacts and communication and persuade then to purchase

the product.

Promotion refers to all those activities that are designed by the producer

to influence buyer through communication.

This project will show about the promotion mix of the Mamta Dairy in such a

format:

Advertising

Sales promotion

Public relations and publicity

Direct marketing

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ADVERTISING

The word advertising is derived from the Latin word ADVERTIRE in

which AD means towards and VERTIRE means to turn.

Advertising is one of the most common tools the companies use to direct

persuasive communications to target buyers and publics. We may define

advertising as follows:

Advertising is any paid form of non personal presentation and promotion of

ideas, goods and services by an identified sponsor.

Mamta Dairy advertises its products through website, information brochures

provided to different visitors, different customers or others in different exhibitions

outside and inside the country.

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MEDIA OF ADVERTISING

A medium is a vehicle for carrying the sales message of an advertiser to

the prospects. There are different Medias for the advertisement of the product:

Newspapers

Direct mail

Magazines

Outdoors

Yellow pages

News letters

Brochures

Telephone

Internet

Mamta Dairy uses the Medias like yellow pages, telephone, brochures,

internet and direct mail etc.

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SALES PROMOTION

Sales promotion is referred to as a tool of communicating with an

audience through a variety of nonpersonal, nonmedia, vehicles or short termincentives to encourage purchases or sale of a product or services.

The institute of sales promotion (U.K) has given the following definition:

Sales promotion is the function of marketing which seeks to achieve given

objectives by adding the extrinsic, tangible value to a product or service.

Mamta Dairy is always on the front foot doing sales promotion at different

exhibitions, promos done internationally by the means of awareness mails etc.

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PUBLIC RELATIONS OR PUBLICITY

Public relations are another tool of promoting a product designed to

improve, maintain or project a company or product image. Public relation is

everything that is conducted to improve mutual understanding between the target

group and the organization and all those with whom it comes into contact both

within and outside the organization with the aim of building goodwill and good

image.

Mamta Dairy is always a scavenger when it comes to increasing public

relations and publicity of the firm by attending different trade shows, exhibitions

and conventions internationally.

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DIRECT MARKETING

Direct mail marketing involves sending an offer, announcement, reminder

or other item to a person at a particular address using highly selective mailing

lists, direct marketers send out millions of mail pieces each year letters, flyers,

fold ours, and other sales people with wings.

Direct mail is a popular medium because it permits target market selectivity

can be personalized, is flexible and allows early testing and response

measurement.

Mamta Dairy also uses direct marketing by the way of internet to all its

established customers and prospective customers as well.

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4. PLACE MIX

Place mix in the marketing mix of a firm involves decision that

simultaneously has some sort of relationship with the location planning. After theproduct has been designed and also promoted in different medias of advertising

then know it becomes the responsibility of the management to make decisions

regarding the planning for the right channels of distribution, the total market

coverage, inventory to be maintained and the product to be transported.

The discussion regarding the place mix of metal alloys corporation will

include following points:

Channels of distribution

Coverage of market

Locations

Inventory

Transport

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CHANNELS OF DISTRIBUTION

In choosing the channel of distribution marketing management must

consider the nature of the product (consumer or producer good), the nature of

the market, the availability, and attitude of the middleman and costs of various

distribution systems.

There are four types of distribution channels.

Direct from manufacturer to customer.

Manufacturer to retailer to customer.

Manufacturer to wholesaler to retailer to customer.

Manufacturer to middleman to wholesaler to retailer to customer.

Mamta Dairy use the first type of system. They are directly transporting to

the different customers in different countries.

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MARKET COVERAGE

Market coverage of a firm implicates the success story of firms orcompanies productivity, advertising and distribution. Increasing market coverage

by a firm or an organization evolves its efficiency in terms of the cities or

countries that the organization has split its product.

Mamta Dairy has market coverage in different cities like: -

Rajkot

Jamnagar

Bhavnagar

Junagadh

Baroda

Amreli

Ahmdabad

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INVENTORY MANAGEMENT

Mamta Dairy have a large storing department for the maintenance and

management of Milk Product. After being packed the product of the company is

either stored or Road transported to the Different Cities.

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FUTURE PLAN

For every individual whether it is in personnel life or business environment

the future planning is very important. The planning of how much investment has

to be done and how much to be expend and used for a particular cause is

important for an organization. The planning may also be done for the

development in the productivity, marketing conditions etc. so as to attain the

maximum customer satisfaction annually.

Our future depends on the dedication of individuals to lead the

way for the quality we wish to achieve.

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CONCLUSION

During my training period, I have found out that working of all the

departments of the company was very well organized and satisfactory and all the

concerned managers and officers are very interested and co-operative in there

work. The Labour and power supply is very smooth.

The company has always to think about its competitors & market covering

of them & their brands pricing policy. If the company wants to conquer the market

develops all the proper skills then it is always getting in to the mind of its

customer.

Seeing to the past achievements of the company we can say that the

company has a very bright future and is capable to earn more profit and develop

in and average smooth rate.

So far as marketing mix is concerned, the company has setup a good co-

ordination. By studying the Marketing Mix I can conclude that the company cares

for the customers and is very concern about the difficulties of the consumers in

regard to the Marketing.

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APPENDIX

List of Chart

Chart No. Details Page No.

1 Organization Chart 10

2 Production Department 15

3 Marketing Mix 33

List of Figure

Figure No. Details Page No.

1 Aluiminium alloy 20

2 Milk Cream Separator 20

3 Electronic Milk Fat Test Machine 21

4 Milk Fat Test Machine 21

5 Steel Dipper 21

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BIBLIOGRAPHY

Kotlar Philip- Marketing Management, Published by Ashok K. Ghosh, TenthEdition, September, 2001

Sharlakar S.A.- Marketing Management, Published by Himalaya Publisher,Sixteenth Edition.

Sontaki C.N.- Marketing Management, Published by Kalayani Publisher, FirstEdition.

milk products

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