milk n cooks proposal

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Graphic Designer Jessica Stoneking presents proposal to Milk n Cooks.

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Jessica Stoneking presents a proposal to the band Milk n Cooks in search for a new logo.

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Page 1: Milk n Cooks Proposal

Graphic Des

ignerGraphic Designer

Graphic Designer

Graphic DesignerJessica Stoneking presents proposal to Milk n Cooks.

Page 2: Milk n Cooks Proposal

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ignerGraphic Designer

Graphic Designer

Graphic Des

ignerGraphic Designer

Graphic Designer

Proposal

The band Milk n Cooks are in favor of updating their logo. They have grown and matured with their music and want to be able to represent that in the new logo. Because the current logo has sharp designs on the edges, they want it cleaned up and polished. The goal is to make it look professional and high quality however to still have a correlation to the old logo so fans can recognize who the band is when they see it. Milk n Cooks want to be able to use the new logo in different ways as well as being able to add different textures to it when creating various designs and advertisements.

The next few pages will be different variations of the possible new logo that represent what the client is looking for.

Page 3: Milk n Cooks Proposal

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Option #1 

For the first option we have a clean font to help make it polished and professional. The two main words “Milk” and “Cooks” are still larger than the “N” to make it similar to the current logo. The M in the font creates a neat look to it and the type overall has a consistent medium thickness. There is a black and white version of the logo and also a color version. In the color version there is a multi-color light streak design like you would see at a light show during a concert. This helps represent the profession of the clients.

Page 4: Milk n Cooks Proposal

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Option #2

The second option has a black and white version as well as a color version. This font is thinner than the first and it helps create a professional look. There is a slight angle that resembles the original logo. Also, the design in this font have intriguing openings and intersections which correlates with the original font with having its own distinguished pointed edges. The design in the font is a colorful intense sound wave making it represent the waves when creating music.

Page 5: Milk n Cooks Proposal

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Option #3 

Option three has a bold font like the original logo which will help see the design in the inside. Like all the other options there is a black and white version and there is a colored version. This font is the most similar to the old with the long “K”, “O” shapes, and angled edges. This is more polished and clean. The color version of this logo has the rectangle sound waves rippled up and down to represent what the clients profession is. There is a gradient shadow at the top and more bright color at the bottom creating an affect.

Page 6: Milk n Cooks Proposal

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Graphic Designer

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Graphic Designer

[email protected] 815-919-5237 issuu.com/jessicastoneking