milk buddy-presentation 3

18
MARKET RESEARCH SURVEY WITH MOTHERS AND SHOPS ARCHI X

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slides of our third presentation - 18 September 2009!

TRANSCRIPT

Page 1: Milk Buddy-Presentation 3

MARKET RESEARCH

SURVEY WITH MOTHERS AND SHOPS

ARCHI X

Page 2: Milk Buddy-Presentation 3

MOTHER’S FEEDBACK

ARCHI X

Page 3: Milk Buddy-Presentation 3

HOW MUCH WOULD YOU PAY FOR MILK BUDDY?

ARCHI X

Page 4: Milk Buddy-Presentation 3

WOULD YOU BUY MILK BUDDY IF IT IS IN THE MARKET?

ARCHI X

Page 5: Milk Buddy-Presentation 3

OTHER FEATURES

๏Heat Retention

๏Good Quality Teats

๏Able to Fit in Standard Sterilizers

ARCHI X

Page 6: Milk Buddy-Presentation 3

FEEDBACK

๏Bulky

๏Too Many Compartments

๏Removable Rubber Bottom Not Essential

๏Safety

๏Must Not Leak

๏Must be simple to use

๏There is a competitive market for

milk bottles

๏Brand name sounds too childishARCHI X

Page 7: Milk Buddy-Presentation 3

SHOP’S FEEDBACK

ARCHI X

Page 8: Milk Buddy-Presentation 3

HOW MUCH WILL CONSUMERS PAY FOR MILK BUDDY?

ARCHI X

Page 9: Milk Buddy-Presentation 3

DO YOU THINK MILK BUDDY WILL SELL?

ARCHI X

Page 10: Milk Buddy-Presentation 3

WILL YOU BE INTERESTED IN SELLING MILK BUDDY IN YOUR

SHOP?

*Maybe because they cannot decide on behalf of their bossesARCHI X

Page 11: Milk Buddy-Presentation 3

COMMENTS

• Bulky

• No need for rubber bottom

• Can attach a brush

• Lower range for temperature strip-but it’s a good idea

• Quality of milk powder may drop due to the heat from the milk

• Attach more compartments

• Good quality, good idea.

ARCHI X

Page 12: Milk Buddy-Presentation 3

MARKETING STRATEGY

MILK BUDDY

ARCHI X

Page 13: Milk Buddy-Presentation 3

FEEDBACK FROM SHOP OWNERS

“GOOD QUALITY AND GOOD BRANDING”

Are two of the top priorities when it comes to purchasing milk bottles

ARCHI X

Page 14: Milk Buddy-Presentation 3

MAIN MARKETING STRATEGY:

BRAND BUILDING

To be synonymous with Quality and Good functions

ARCHI X

Page 15: Milk Buddy-Presentation 3

OTHER BENEFITS OF BRANDING:

BRANDING =

ABILITY TO CHARGE HIGHER PRICES

ARCHI X

Page 16: Milk Buddy-Presentation 3

OUR GRAND PLAN:

Intense advertising using different forms of media to create Brand

Awareness to mothers.

ARCHI X

Page 17: Milk Buddy-Presentation 3

INTENSE ADVERTISING

•Market Milk Buddy as a MULTI-FUNCTIONAL, PORTABLE milk bottle.

•Convenience and the multiplicity of functions must be clearly explained and emphasized.Highlight reasonable pricing and good

quality.

ARCHI X

Page 18: Milk Buddy-Presentation 3

CHANGES WE MADE•REDUCE BULK

•IMPROVED TEMPERATURE SENSITIVITY

•ATTRACTIVE PACKAGING

•STOP LEAKING

•STRENGTHEN JOINTS

•MORE ANTI-COLIC FUNCTIONS

ARCHI X