military publications 2017 rate...

military publications 2017 rate card

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Table of ContentsOverview 4

Advertising Rates 5

Preprint Rates 6

Print and Deliver Products 7

Online Advertising 8

Ad Sizes/Specs 9

Terms and Conditions 10

Publication Schedule 11

Military Publications published by

AddressOne Riverside AvenueJacksonville, FL 32202

Mailing AddressP. O. Box 1949Jacksonville, FL 32231

Military Sales & Marketing{P} 904.359.4168{F} 904.366.6230

National & Retail Advertising1.800.472.6397 Ext. 4168

Classified Advertising1.800.472.4637 Ext. 4168{P} 904.359.4168{F} 904.366.6230

www.jaxairnews.comwww.mayportmirror.comwww.kingsbayperiscope.com

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Advertise in the Military Publications

• Reach 74,000 Readers

• Internet Advertising (Included in Rate)

• Distributed on three Naval Bases and off-site locations – Jax Air News: 12,000 copies – Mayport Mirror: 10,000 copies – Kings Bay Periscope: 10,000 copies

• Published Weekly, Every Thursday (49 weeks)

We bring the military market to you.

*The Navy and Marine Corps Regional Shareholders Report

• Regional Economic Impact — $7.83 billion/year

• Military Publications reach 81% of the military community

• Regional Payroll (all 3 bases) — $2.04 billion/year

• Military Community includes 92,130 Active-Duty, Reserves, Retirees and Contractors

• The Navy is the largest employer in Northeast Florida and Southeast Georgia

• Working on Base — 50,631 (Active-Duty, Reserves, Civilians & Contractors)

DiscountsCharityLocal organizations whose advertisements support their charitable works are charged at the 13x contract level. Frequency and other applicable discounts apply. A signed contract is not required, however, proof of 501(c) (i.e. tax-exempt status per the IRS) status is required.

Pick-up Rate Pick up any Retail or Classified ad from The Florida Times-Union and receive 15% discount off the above rates.

Other Discounts Multi-Publication Discounts: 2 Publications = 5% off the above rates; 3 Publications = 10% off the above rates (Ads must run the same day).

Effective January 1, 2017

Advertising Rates

Display Advertising (ROP/Classified – 6 columns)

Jax Air News Mayport Mirror

Kings BayPeriscope

1 Time (Open Rate) $12.14 $10.30 $10.30

6 Times (Contract) $11.06 $9.54 $9.54

13 Times (Contract) $10.60 $9.07 $9.07

26 Times (Contract) $8.67 $7.78 $7.78

49 Times (Contract) $7.68 $7.35 $7.35

Rates include all ads appearing online at www.jaxairnews.com, www.kingsbayperiscope.com and/or www.mayportmirror.com. Rates above are per column inch.

Classified Agate Line AdvertisingLine Ads: Private Party and Commercial, Automobile, Articles for Sale, Employment and Real EstateAgate/Line Advertising: $2.42 per line (Agate pick-up from The Florida Times-Union is $1.11 per line.)

National Advertising (per net column inch)

Jax Air News $17.14

Mayport Mirror $15.00

The Periscope $15.00

Combination discount rates available. Run the same ad in any two publications and receive a 5% discount. Buy the same ad in all three publications and receive a 10% discount.

Color RatesFull Color: $270.00

Deadlines Space Camera-Ready All Ads Reservations Materials Due Approved

Retail Ads Thursday, 5 p.m. Friday, 10 a.m. Monday, 5 p.m.

Classified Ads Friday, 5 p.m. Monday, 10 a.m. Tuesday, Noon

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Insert Size RequirementsMinimum Size ............................................... 8.5" x 5.5" wideMaximum Size ..............................................11” x 10.5" wide

The longest/widest side of the insert should be the leading edge (the folded or bound side of the insert). This side is used to determine compliance with the maximum size restriction. FSIs not meeting these specifications cannot be accepted for machine insertion. Additional charges for distribution may apply and costs vary.

Distribution quantity requirements for inserts vary. Please add 5% allowance for spoilage. Consult your account representative for specific quantity requirements.

Stock SpecificationsMinimum Thickness: 007" - 80# offset or 100# gloss cover stock are recommended.

Reservations and DeadlinesSpace must be reserved at least 12 days prior to publication date. Military Publications inserts should be in plant 10 days prior to publication but no earlier than 15 days.

Distribution of inserts arriving less than 10 days prior to publication cannot be guaranteed and an additional insert charge may be incurred.

Note - Exceptions to the above will be handled on an individual basis and will be accepted upon completion of satisfactory testing of at least 100 samples. Inserts delivered out of specs may incur surcharges and could result in less than optimal distribution.

Printing and Shipping InstructionsSkidded preprinted supplements shall be stacked on solid base, non-returnable skids or pallets. Loaded skids should not exceed 5 1/2 feet in height. If pallets are used, a 4” minimum interior clearance will be required. Size not to exceed 42” x 48” or weigh more than 2,000 pounds. All sections must be well-jogged, brick-stacked and banded with a minimum of four bands. Shrink wrap only will not be accepted. Cartons must be fully packed or dunnaged internally and should not exceed 40 lbs. in weight. Wooden skid tops must conform in size to that of the base of the skid. Do not double stack skids. If any of the above specifications are not met, The Military Publications are not liable for spoilage or less distribution than ordered. Special handling due to poor condition may result in additional charges.

Insert material for The Military Publications are accepted at the loading dock Monday 6:30 a.m. to 3:30 p.m.; Tuesday through Friday 7 a.m. to 3:30 p.m. Closed Saturdays, Sundays, and Holidays.

Ship To: The Military Publications, Attn: Loading Dock One Riverside Avenue, Jacksonville, FL 32202

Preprint Rates

Quantity: 12,000 required Please add 5% allowance for spoilage.

Deadline: Preprints must be received by Wednesday prior to insertion.

Size CPMSingle Sheet $38.00 or $456.00

4-page tab $43.00 or $516.00

8- to 12-page tab $48.00 or $576.00

16- to 20-page tab $53.00 or $636.00

24+ page tab $58.00 or $696.00

Size CPMSingle Sheet $38.00 or $380.00

4-page tab $43.00 or $430.00

8- to 12-page tab $48.00 or $480.00

16- to 20-page tab $53.00 or $530.00

24+ page tab $58.00 or $580.00

Quantity: 10,000 required Please add 5% allowance for spoilage.

Deadline: Preprints must be received by Wednesday prior to insertion.

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Print and Deliver Productsnaa research* shows that 78% of adults and 87% of newspaper readers look at newspaper inserts while 61% say they are most helpful when they are thinking of buying something. While readers say the most useful information is price, followed closely by notice of a sale, other information readers find useful is product information including pictures, brand information and store information.

let the military publications help you utilize this powerful tool to capture sales and increase your bottom line. your account representative can help you target exactly where you want your message delivered and utilize the size and color to enhance your image.

all rates are turn-key to include design, printing and insertion. allow a minimum of 12 business days from proof release to insertion date. other solutions available include personalized solo mail pieces that can include specific information you have about your customers or can offer variable incentives to entice each part of your market differently.

look to the military publications for all your printing solutions including, but not limited to brochures, catalogs, flyers, event programs and posters.

*How america shops and spends, mori research, 2008 conducted on behalf of the newspaper association of america

5 1/2” x 8 1/2”, 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3

Quantity 1x 4x 8x 12x

5,000 100 85 74 70

10,000 60 49 44 41

20,000 55 43 37 33

35,000 45 31 27 24

50,000 40 28 25 22

75,000 38 26 23 21

100,000 35 25 22 20

250,000 33 24 21 18

500,000 30 23 20 18

Glossy Stock Print and Deliver Inserts bleed sizes will be trimmed an 1/8 inch on all sides.

8 1/2” x 11", 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3


5,000 130 120 113 108

10,000 80 63 58 55

20,000 73 54 50 47

35,000 50 38 34 32

50,000 45 35 31 29

75,000 40 33 29 26

100,000 38 32 28 25

250,000 36 30 26 24

500,000 34 29 25 23

11" x 17", 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3


5,000 - - - -

10,000 100 92 88 86

20,000 92 85 81 79

35,000 68 62 59 54

50,000 52 51 48 47

75,000 51 50 47 45

100,000 50 49 46 43

250,000 48 47 45 42

500,000 46 45 44 40Print and Deliver Requirements1. allow a minimum of 12 business days from final

proof sign off to insert date on all tabloids and single sheets.

2. all print and deliver prices include design, printing and insertion in the military publications.

3. there is no maximum quantity on any order, but all quantities printed must be inserted into any of our products within 30 days of the first insertion date.

4. if a print and deliver job is cancelled before all printed pieces are inserted, the military publications will bill the advertiser for all remaining printed pieces less 10% of the remainder of the job.

*prices are per thousand.

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728x90 – North Position$150 per month/per site

Online Advertising (Static or Flash)

*Requires 3-month agreement. No political advertisements will be allowed.

300x250 – LREC Position$125 per month/per site

160x600 – Sky Position$100 per month/per site

728x90 – Anchor Position$115 per month/per site

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Software Requirements• Photoshop CS3• Illustrator CS3 • InDesign CS3 • Adobe Acrobat 9.0We do not accept Publisher or Corel files.

Acceptable Media• CD• DVD

Electronic Ad Delivery• AP Adsend (www.adsend.com)

Site Code ID is FLJAJ• Ad Transit (www.adtransit.com)• Adsend• AdDrop E-MailAds may also be e-mailed to [email protected] only if the following conditions are met:• File is a PDF (with extension)• File size is less than 4MB• Account Executive is copied

on e-mail Direct Electronic Ad TransferThe Military Publications also offer advertisers their own FTP directory with password protection. Just contact your advertising sales representative for more information or to activate today.

As with all electronic delivery methods, the PDF file format is the preferred format. PDF is the only format used by our current Ad Delivery Services that we subscribe to. If sending multiple files all files should be collected and compressed to create a single file for uploading.

Once an advertiser posts an ad on our FTP site they should e-mail confirmation of upload to their Advertising Sales Representative who, in turn, can provide the necessary processing information to production.

PDFsWhen submitting an ad as a PDF, here are some guidelines:• Make sure all art is CMYK or Grayscale.• All colors must be CMYK, no Pantone or Spot Colors.• Make sure all fonts are embedded or subset at 100%.• Create your PDF file to meet the PDF/1Xa

standard with Acrobat 5 compatibility. • Or, create a postscript file and distill through Acrobat Distiller, using the distiller settings for the PDF/1Xa.

IMPORTANT• When creating a PDF using InDesign and/or

transparency (i.e. drop shadows, layers, overlays, etc.), create your PDF file to meet the PDF/1Xa standard with Acrobat 6 or 7 compatibility and DO NOT flatten transparency.

Advertising Dimensions Order all ads by column width and depth (depth in ¼” increments).

ROP and CLASSIFIED(6 Col. X 21.5” deep)

Columns Inches

1 Col. 1.5556

2 Col. 3.2778

3 Col. 5.0

4 Col. 6.7222

5 Col. 8.444

6 Col. 10.1667

Double Truck(13 columns x 21.5")

21.25

Ad Sizes/SpecsWhen submitting an ad to The Military Publications, the preferred document format is PDF (Portable Document Format). Below, please find other software, media and delivery requirements:

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Advertising PolicyA. All rates contained herein are net as shown. Agency commissions or further discounts are not allowed

unless otherwise noted.

B. Every effort will be made to comply with the advertiser’s position request, however, position is not sold or guaranteed. Advertising orders are not accepted on a “position or omit” basis.

C. An annual contract, signed in advance, is required to earn other than the open rate and to qualify for discounts.

D. Publisher reserves the right to revise advertising rates upon 30 days notice and all contracts are accepted subject to this condition.

E. The Publisher reserves the right to refuse or cancel any advertisement.

F. Advertiser represents and warrants that all statements contained in copy submitted by Advertiser are true, and Advertiser agrees that it will indemnify and hold harmless Publisher from liability, including reasonable attorneys’ fees and other costs of defense, arising from any actions or claims for libel, slander, disparagement, trade libel, invasion of privacy, or other causes of action resulting from the publication of Advertiser’s copy.

G. The Military Publications will not be liable for any error in advertisements to a greater extent than the cost of the space occupied by the error. The Publisher will not incur any liability for errors after the first day the ad appears. Any errors should be reported immediately to the retail advertising department for correction as soon as possible. Publisher is not responsible for errors on copy received after deadline.

H. All advertising space used will be credited once as advertising inches toward contract fulfillment, except as otherwise noted.

I. Advertising set to resemble news matter must carry the word “Advertisement” at the top of the advertisement.

J. Some advertisers may be temporarily extended a $500 courtesy credit limit pending the final credit extension decision, providing a completed credit application has been submitted for review.

Terms of PaymentA. All rates are net cash with order unless credit has been approved by the Publisher. Where credit has

been extended, invoices are payable on terms stipulated on the invoice statement.

B. MasterCard, American Express, Discover, Visa and check by phone accepted.

C. All invoices are due net thirty days.

D. Publisher will invoice advertiser on a monthly or cash basis.

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* November 23 edition will be distributed on Wednesday, November 22 due to the Thanksgiving break. Early deadline for the Thanksgiving edition will be Wednesday, November 15, for ad reservations.

2017 SPECIAL EVENTS May 18 Edition: Armed Forces Day

May 25 Edition: Memorial Day

June 8 Edition: Flag Day

June 29 Edition: Independence Day October 19 Edition: 2017 Waves of Glory Special Section featuring: Navy Birthday, 2017 NAS JAX Air Show, Veterans Day and Marines Birthday

November 9 Edition: Veterans Day

Publication Schedule for 2017

MILITARY NON-PUBLISHING DATES: July 6, December 21 and December 28

MILITARY PUBLISHING DATES

JANUARY FEBRUARY MARCH

5 2 2 12 9 9 19 16 16 26 23 23 30

APRIL MAY JUNE

6 4 1 13 11 8 20 18 15 27 25 22 29

JULY AUGUST SEPTEMBER

3 13 10 7 20 17 14 27 24 21 31 28

OBER OCTOBER NOVEMBER DECEMBER

5 2 12 9 7 19 16 14 26 * 23 30

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THE MILITARY PUBLICATIONS ARE PUBLISHED BY THE FLORIDA TIMES-UNION , WHICH IS A MORRIS COMMUNICATIONS COMPANY NEWSPAPER.STREET: ONE RIVERSIDE AVENUE, JACKSONVILLE, FL 32202 | MAIL: P.O. BOX 1949, JACKSONVILLE, FL 32231 | PHONE: 904.359.4111

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