miLife

miLifeGraduate Design Seminar II

Discovery & Exploratory Research Synthesis

miLife

Agenda

• Starting Point• Methods• Synthesis & Analysis• Developing a Framework• Next Steps

miLife

Starting Point

• Target Audience

• Hypothesis

• Hunt Statement

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

miLife

Target Audience

Hypothesis

Hunt

Statement

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

Target Audience• Busy (many events

throughout day)• Active (socially and/or

physically) • Non-rural professionals

and students• Ages 18-40• Have (or are in the

process of obtaining) a college education

miLife

People need a mobile device that will support their activities while on the go.

Target Audience

Hypothesis

Hunt

Statement

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

Hypothesis

miLife

We are going to look at mobile people, their activities and their devices to see what unmet needs exist and where areas of opportunity lie.

Target Audience

Hypothesis

Hunt

Statement

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

Hunt Statement

miLife

Methods

• User Research

• Product Research

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

miLife

• Observations

• Interviews, Desk Tours, Search ‘n’ Seizure, Shadowing

• Questionnaire:

– sent to approximate 300 people

– 117 responses

– 41 questions asked: a combination of multiple-choice, and scaled, open-ended questions.

User Research

Product

Research

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

User Research

miLife

• Competitive Analysis• Technology Review• Historical Analysis• Company Profile

User Research

Product

Research

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

Product Research

miLife

Synthesis & Analysis

• Research Map• Findings• Implications

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

miLife

activities

internet

device useportability durability

cost

compatibility sizepaper use

organization

Research Map

Findings

Implications

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

miLife

• There are two schools of thought regarding multiplicity of devices. Some people want one device that does everything. Others want their devices clearly delineated.

• People want lots of features, but also want a device that's simple and easy to use.

• People are frustrated by a lack of compatibility across devices.

Research Map

Findings

Implications

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

User Research Findings

miLife

• People want their devices to be durable and reliable.

• Value is a big factor.

• People use the internet and email from their home and work, but use their cellular phones elsewhere to communicate and get information.

• The size of the device is important.

Research Map

Findings

Implications

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

User Research Findings

miLife

• People don't use or carry PDAs and MP3 Players very often.

• People always carry their cell phones, usually in their bags, pockets, or hands.

• People are still using paper to capture and organize information. It seems to be because paper is accessible, cheap, fast, and easy.

Research Map

Findings

Implications

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

User Research Findings

miLife

• Devices now act as portable hard drives for information.

• Trend is to have all your information available on all your different devices.

• Microsoft dedicated to "bringing the smart devices together with very rich interfaces" in "seamless computing experiences."

• Bluetooth has re-emerged as the standard for personal-area networks.

• Broadband, streaming video and music will soon be commonplace.

• GPS is being built into many phones and other devices.

Research Map

Findings

Implications

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

Product Research Findings

miLife

• Ideally should fit in a purse or pocket.

• Should support transfer of data for backup or upgrade.

• Should be very compatible with other devices — possibly Bluetooth enabled to move information between devices easily.

• Should use materials that embody quality and economy.

Research Map

Findings

Implications

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

Implications

miLife

• Translate functions and qualities of paper to digital.

– Functions: communicating, capturing and organizing information quickly, as a memory tool

– Qualities: accessible, cheap, fast, easy, reliable, portable, versatile

• We have to either design one device that does many things, or we have to design a device that only does 1-2 things very well.

Research Map

Findings

Implications

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

Implications

miLife

• Design needs to have appropriate features without being complex.

• Receiving and sending information should be at least as easy as using a cell phone.

• Device should be durable.

• Devices should possibly be GPS enabled.

Research Map

Findings

Implications

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

Implications

miLife

Developing a Framework

• Profile Sketches

• Scenario Sketches

• Opportunity Space

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

miLife

Kevin: Undergraduate student, Single, Boston, Age 22, Male, Gamer.

Devices: cell phone, desktop, Xbox.Profile

Sketches

Scenario Sketches

Opportunity Space

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

Lisa: Real-estate agent, Married, 1 child, Pasadena, Age 35, Female, Socially active

Devices: cell phone, PDA

Dave: Lawyer, Single, NYC, Age 29, Male, Works out.

Devices: cell phone, laptop, mp3 player.

miLife

• Kevin is reading at a coffee shop, and wants to write a note to himself about what he’s reading.

Profile Sketches

Scenario Sketches

Opportunity Space

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

• Lisa is meeting friends for a movie, and forgets the movie time. She needs to find it in between showing houses to clients.

• Dave is working out at the gym, and wants to record the amount of weight he lifts.

miLife

Profile Sketches

Scenario Sketches

Opportunity Space

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

Opportunity Space

ACTIVITIES INFORMATION CAPTURED

GET RECORD ORGANIZE SYNC

CAPTURING INFORMATION

generate that needs to be

miLife

Next Steps

• Updated Hypothesis

• New Hunt Statement

• Further Research

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

miLife

People need a portable, compatible device to quickly capture small bits of information, while mobile.

Updated Hypothesis

New Hunt Statement

Further Research

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

Updated Hypothesis

miLife

We are going to examine current methods and devices for capturing small bits of information while mobile in order to create a product that best supports people’s activities.

Updated Hypothesis

New Hunt Statement

Further Research

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

New Hunt Statement

miLife

Updated Hypothesis

New Hunt Statement

Further Research

user product

technology

• Why are PDAs not meeting people’s needs?

• Why do people carry their laptops?• Why do people carry their cell

phones?• Need for compatibility between

home and work?

• Speech Recognition• Digital Paper

• Multiplicity• Feature

Complexity• Importance of

Aesthetics

Starting Point • Methods • Synthesis & Analysis • Developing a Framework • Next Steps

Further Research

miLife

Thank you. Questions?