milestone credential 2012

17
Integrated Marketing Solutions

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Milestone - Integrated Marketing Solution profile- Jakarta

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Page 1: Milestone Credential 2012

Integrated Marketing Solutions

Page 2: Milestone Credential 2012

mile.stone (ˈmaɪlˌstəʊn)An important event, as in a person’s career, the history of a nation,

or the advancement of knowledge in a field; a turning point.

m stands foras well as marketing

We believe our Success is based on your success. We have learned, through years of experience, that the best possible way to ensure our own success is to enable yours.

Since our birth in 2003, we have been in the business of growing, building, reviving and creating brands.

Milestone is a dynamic, client-friendly, integrated marketing solutions company. Our targeted, high performance campaigns have helped our clients, in a variety of industries, to compete more effectively.

We are both full-service and service-oriented, working closely with you to understand your business and current marketing challenges and to develop and implement specific strategies and systematic plans to ensure the profitable growth of your business.

A team of highly motivated individuals. What’s unique about our team is that we create ideas that last. Ideas that solve problems.

We devote our time, energy and efforts to clear thinking and strong ideas. We are committed to outstanding quality, unprecedented innovation and unique marketing strategies for each of our clients.

We work and respond quickly because there is barely a hierarchy in our office. Clients love us because we are efficient and effective. We aim for the best possible outcome with the least amount of time, effort, and budget. Our victory came from your brand’s success. We took your brand’s strategy plan personally and seriously. This is why we are direct and personal.

We are capable of helping all kind of businesses from small, medium and large. We’re not the big guys. Our campaigns are not built upon mundane messages being relentlessly pounded into the public’s mind by a big media budget. Our approach is different. What we do is good creative. Creative that sticks in your target audience’s head. Creative that makes them like you. Creative that gets results!

We’re here to help build brands and grow companies.

We keep things simple. It's easier for you, your brand, and your target market.

Page 3: Milestone Credential 2012

how we work:Brand Xperiencemethod

Defining and positioning your brand is essential to success when it comes to identifying yourself in the marketplace. We work with strategic methodology to produce effective results for your company.

Our approach is called Brand Xperience. At the end of the day, however, we think it’s just about doing the job right. Getting to know your business. Your industry. Your competition. And the people who are most likely to buy your product or service. What do they think now? What do we want them to think? And what’s the most effective way to get there?

Many brand agencies spend little time on the strategy, but we put our whole heart into it.

That’s probably why our work works.

We look at it from the perspective of your competitors, customers and your internal management teams. We gain insight into your brand, philosophy, and goals.

What makes your market tick? How can you set yourself apart? We focus in on the key factors and messages that will motivate your market into action and solidify your brand. We create a plan that meets all of your objectives and makes an impact on your market.After being launched,

your brand and marketing communications must be continually monitored to ensure the brand you intended to convey is the one that customers are receiving. We will also have to make sure the brand is portrayed exactly as planned across all touch points so that customers can have a consistent experience and build trust in you. We’ll help you monitor, refine and maintain your brand for the most consistent, most positive connection with your customers.

This is where the real creativity takes place. We start by researching your industry, and further, how you fit into that industry. We’ll find out what you need to take you from where you are to where you want to be. Only then can we take all the information we’ve gathered and apply our expertise.

Discovery

Insights

Evaluation

StrategyResultis what

we’re after!

Using messaging, design, media and strategy we bring the project to life. The emotional bond between you and your customers is what we’re after. Solutions that are customized to your needs & budget are implemented and tested. We’ll keep the campaign on-track using client approvals and production reviews.

Implementation

32

5 4

Brand Xperience has 5 steps:

1

Page 4: Milestone Credential 2012

services

Brand/Corporate/Product Identity

Naming & Tagline

Manuals & Guidelines

Brand & Communication Strategy

Brand Architecture

Brand Positioning

Packaging

Enviromental Signage Systems

BRANDING

Strategic Planning

TV Commercials

Print Advertising

Radio Advertising

On line Advertising

Billboard

ADVERTISING

Company Profile

Annual Reports

Marketing Collaterals

Brochures & Flyers

Catalogues

Calendar

Invitations

Newsletter

GRAPHIC DESIGN

Website Design

Website Development

Microsites

E- Commerce

Mobile

Social Media Strategy

SEO &Adwords

Games & Applications

Email Marketing

Viral Campaign

DIGITAL

Printing Production

Video Profile

Presentation

Animation

Motion Graphics

Interactive

Multimedia

Photography

PRODUCTION

Media Strategy

Media Planning

Media Buying

Media Analysis

MEDIA

Event Marketing

Sales Promotions

New Product Launches

Sampling

Roadshows

ACTIVATION

clientsAviation & Flight Services

Royal Brunei Airlines

Agriculture & Industrial

Pioneer Du PontSemen Instan Mortar UtamaVenus Tiles

Banking & Financial Services

Bank BIIBank BRIBank BNI 46Bank DanamonStandard Chartered BankLippo General InsuranceSinarmas MSIGTripakarta

Food & Beverages

Indofood Fritolay Makmur

Healthcare

2FT OrthoticsFamily Chiropractic

Institution & Non Profit Organization

Beacon AcademyYayasan Onkologi Anak Indonesia

Oil & Gas

PT Indo Tambangraya Megah TbkNusam Energy InternationalShell

Property & Commercial

Bakrie TowerMandau CityThe Manhattan SquareThe Pakubuwono ResidenceRasuna EpicentrumThe Suites TowerSpring Hill Golf ResidenceSrihapan Mega Persada

Publisher

Mobiliari Group

Transportation & Logistics

Sinar Wijaya TransMobil 88TRAC Astra Rent a Car

Technology

AxiooDemeta Tel NetSanex TelSharp

Page 5: Milestone Credential 2012

Selected Works

Bank BIIAdvertising , Printing Production, and Marketing Collaterals

Milestone assisted BII in several projects: BII Credit Card Campaign, BII Trade Services and BII Treasury print advertisement. BII Credit Card Campaign was to promote the first Formula 1 night race in Singapore. BII Trade Services was to assists entrepreneur to grow their business with BII products and services. BII Treasury print-ad was to inform investors the benefif of the program to gain maximum profit in foreign exchange trading.

Page 6: Milestone Credential 2012

Bank BRIAdvertising, Printing Production, Marketing Collaterals, Graphic Design, and Multimedia

PT Bank Rakyat Indonesia (Persero) is an Indonesian-based financial institution and was named the most profitable national company by Forbes International. It is engaged in banking activities and its products and services include savings, loans, consumer products and investment banking. Milestone created advertising campaign for BRI Priority Banking, BRI Consumer Banking and BRI Zone.

Page 7: Milestone Credential 2012

Bank BNI 46Advertising, Printing Production, and Marketing Collaterals

Bank BNI 46 is one of the leading government state owned bank in Indonesia. BNI launched new product called BNI Remittance and BNI Transfers, which is fast, secure and affordable for the Indonesian overseas worker. Milestone socialized this international campaign in Singapore and Hongkong through print collaterals. As the result, transactions of the remittance increased gradually.

Standard Chartered BankAdvertising, Graphic Design, Video Profile, and Internal Campaign

Milestone created advertising campaign for SCB’s target customer and also relationship building for their internal employees. SCB needed to create large scale of awareness and generate sales in the shortest possible time. Milestone assists SCB with print advertisement, brochures and poster to strengthen communication and increase awareness for SCB’s internal (employees) and external (customers) environment.

Page 8: Milestone Credential 2012

Bank DanamonDigital, E-mail Marketing, Internal Communications Campaign

Bank Danamon is one of the largest private banks in Indonesia. Danamon aspires to be an employer of choice, respected by all of its stakeholders, while embracing 5 of its values: caring, honesty, passion to excel, teamwork and disciplined professionalism. In line with this effort, we were asked to assist Danamon as their retainer brand agency in creating its e-mail marketing and digital activities for their internal communications campaign.

Mandau CityBranding, Environmental Signage System, Strategic Planning, Advertising, Marketing Collaterals, Production, Website, and Activation

Mandau City, the first integrated shopping mall and lifestyle experience located in Duri, Riau. It comes with the latest concepts and fulfills the needs of family and expatriates in Duri. Fully equipped with 4 floors of facilities, from shopping, entertainment to lifestyle, Mandau City will be “The Center of Your Lifestyle”. Milestone was directly commissioned by PT Adhi Persada Realty to create Mandau City full campaign from branding identity, advertising, complete signage system, marketing collaterals to website to help boost the success of Mandau City.

Page 9: Milestone Credential 2012

The Pakubuwono ResidenceBranding, Advertising and Print Collaterals

Pakubuwono Residence is a premium residence located in South Jakarta. This apartment is an ideal home for many of Jakarta’s emerging urban families. Our aim of this campaign was to build an exclusive and a worthwhile investment image to the consumer. “Healthy Living” campaign were produced in several prints communication, outdoor, direct mails, to paper bags. The response were tremendous, most of the unit were sold out during the campaign. Its popularity with consumers can be seen by its full occupancy rates and it has become the most preferred homes in South Jakarta.

Page 10: Milestone Credential 2012

The Manhattan SquareBranding, Advertising, Marketing Collaterals, Printing Production, and Website

Sumber Mesin Raya Group, the standard-bearer for the national machinery industry in Indonesia, is building their first mixed used property project in the most fastest growing area, TB Simatupang, South Jakarta, named The Manhattan Square. It will consist of three office towers, a hotel and a retail area, expected to be completed in Q4 - 2013. The idea was to create a sophisticated brand image and to convey their green building environment concept. Milestone created The Manhattan Square brand identity and whole integrated marketing campaign from advertising, print collaterals to digital multimedia.

Page 11: Milestone Credential 2012

Bakrie Tower andRasuna EpicentrumBranding, Advertising, Printing Production, and Marketing Collaterals

Bakrie Land built new superblocks in Rasuna Said, Kuningan called “Rasuna Epicentrum” consisting of Bakrie Tower, The Wave, Epicentrum Walk and The Grove Condominium. They needed a strategy to create the brand image and also to subtly push sales. Milestone developed Bakrie Tower and Rasuna Epicentrum brand identity and integrated marketing campaign. Print advertisements, events and P.R campaign were made to achieve the goals. A well-developed conceptualized venture, it is now one of the most recognized flourishing property developers in Jakarta.

Page 12: Milestone Credential 2012

Trac Astra Rent a CarRebranding, Advertising, and Print Collaterals

TRAC – Astra Rent A Car is the market leader in transportation management services. They were losing 20% of their market share and needed to communicate their leadership position to their target. “The TRAC Spirit” campaign built back their confidence and now, TRAC regained their lost market share and remains the market leader in Car Rental industry.

Page 13: Milestone Credential 2012

Indofood Fritolay MakmurRe-branding, Advertising, Marketing Collaterals, Digital, and Activation

Chiki is the pioneer and market leader in snack industry in Indonesia, but they lost 25% of its market share. Milestone re-branded and developed a new campaign of Chiki including; Chiki Balls, Chiki Potato Stick, and Chiki Chocolate Stick. We tied up the campaign with Nickelodeon’s Avatar that was being shown in TV commercials, print advertisement and below the line campaign. Other TV Commercials were also produced regularly. Chiki achieved 250% of initial year sales profit target in only 6 months.

Pioneer DuPontMarketing Collaterals and Production

Pioneer is one of DuPont’s products, specializing in producing and selling high-yielding corn to the farmer. Their goals are to help farmers increase their productivity and gain more profits. Milestone designed and produced Pioneer 2012 calendar using metaphor approaches. The calendar has an objective to educate the farmers that corn can also be produced for many purposes other than human’s food.

Page 14: Milestone Credential 2012

The Suites TowerBranding, Advertising, Marketing Collaterals, and Production

The Suites Tower is the most advanced office space located at the premier area in Pantai Indah Kapuk. Designed by the famous Parametrarchitecture & Sindhu Hadiprana, The Suites Tower is one of the most prestigious project developed by PT Srihapan Mega Persada. Milestone was completely trusted to create The Suites Tower integrated communication campaign, and act as their marketing and brand consultant.

Mortar UtamaBranding, Print, Marketing Collaterals, and Strategic Planning

Semen Instant Mortar Utama is the market leader in corporate (premium construction) sector. MU was the first national company that produced ready to use instant cement. Their goal was to grab the market in the retail sector as well. The brief was to inform, educate and push trials for their retail product. Milestone created their brand identity, corporate profile, full advertising campaign, event, and PR campaign to build their brand and to push sales. Sales increased dramatically during the campaign period.

Page 15: Milestone Credential 2012

AxiooAdvertising and Marketing Collaterals

Axioo launched Zetta Series notebook in Indonesia in 2008. Milestone created their printed advertisement campaign on numerous local newspapers and magazines. Outstanding results were seen in the first month of its campaign.

Sanex TelBranding, Advertising, Marketing Collaterals, and Activation

The brief was to launch Sanex’s new CDMA mobile phones. The target orientation is to push sales and compete with other CDMA competitors. Milestone advised Sanex to focus on the product core strengths and value for money. We created a niche market for the brand and the products. The campaign was a big success.

Page 16: Milestone Credential 2012

Nusam Energy InternationalBranding, Marketing Collaterals, and Website

Nusam is one of the fastest growing oil and gas local company in Indonesia. Milestone developed Nusam’s full brand identity, company profile and websites.

Srihapan Mega PersadaBranding and Marketing Collaterals

PT Srihapan Mega Persada is a PMA company focusing its activity in building developer and building management, The Company is committed to build distintive, and advanced office buildings that are helping businesses to invest and grow their business. Milestone was directly appointed to develop their complete Corporate identity and Brand Architecture.

Sinar Wijaya TransBranding

Sinar Wijaya Group comprises of many companies that represents different line of businesses, which include forestry, plywood/sawmill, shipping, and coal mining. Milestone created brand identity and marketing collaterals for Sinar Wijaya Trans which focuses on the shipping and logistics sector.

Milestone Integrated Marketing SolutionsPT. Milestone Dinamika PerkasaGrand Panglima Polim Kav.88, 2nd FloorJln Panglima Polim Raya no 1Jakarta – 12170Indonesiat: +62 21 723 2707, +62 21 723 2748f: +62 21 721 1210e: [email protected]

let’s talk

facebook.com/MilestoneIndonesia

@milestoneID

100% Indonesian Local Agency That Acts Globally

If you would like more information or to arrange a meeting, please get in touch. Together we can make big things happen. We look forward to hearing from you.

Page 17: Milestone Credential 2012

www.milestone.co.id