MILES of SMILES

Source Url:- http://bit.ly/1FCO4ss

Dr. Bruno Sharp is a successful businessman. A prosthodontist specialist, he’s the fourth

generation of dentists in his family, following a tradition of more than 100 years that began

in Rio de Janeiro, Brazil. He not only has a booming dental practice in Coconut Grove, but

he’s developed a full product line of oral care products with his sister, Valeria Braga, and

another health conscious mom, Vanessa Heegaard. The entrepreneurs have created a

boutique line that is made with natural flavors and toothpastes that are less toxic than what

are usually found on drugstore shelves.

His wife, Camila Quaresma, is a sought-after and successful model, who also devotes much

of her time to assisting with marketing and business development for the Dr. Sharp brand.

Dr. Sharp’s business, which includes both his practice and his line of products, is a priority to

his family and comes up frequently in discussion — from favorite patients to where to find

Dr. Sharp Natural Oral Care. In June, Whole Foods Market began carrying Dr. Sharp products

at locations across the northeast region of the United States, which includes Whole Foods

stores in New York City. Whole Foods joined Detox Market in California, Abe’s Market

Online, and more than 80 dental offices across the United States.

The Detox Market of Beverly Hills stands by each of their products because they hand pick

their selections, and tout themselves as a place where they spend time researching every

product that they sell.

“We scout the world for the purest products and test thousands. They must meet strict

criteria — zero toxicity, but they also need to perform even better than their toxic

equivalents. And, in the end, the product has to look good,” says Detox Market founder

Romain Gaillard.

Dr. Sharp’s motivation in creating his products is simple, he says. The company works to

create products that aren’t only healthy, but that give consumers peace of mind that comes

from making the planet a healthier place to live.

“We recognized the harmful long-term, possibly negative, effects that traditional

ingredients in popular toothpaste brands had, not only on adults, but most importantly on

children,” says Dr. Sharp.

Making quite a splash in the marketplace is Dr. Sharp’s newly formulated kids’ line of

toothpaste, Wild Berry Kids.

“I wanted something safe that I could feel good about my son, Eric, using when he brushed

his teeth,” says Sharp. The formula, says Sharp, also has properties that helps promote

healthy teeth and gums in children. “It was important to Valeria, Vanessa, and me that we

were creating something safe.” Sharp says that the two mothers were concerned about

other toothpastes because of the research that showed excessive ingestion of fluoride by

children was poisonous.

MILES of SMILES

Source Url:- http://bit.ly/1FCO4ss

Many toothpastes contain sodium lauryl sulfate, which began its career as an industrial

degreasant and garage floor cleaner.

“We’re hoping to change the way families tend to their oral healthcare needs with products

that are fluoride-free, non-toxic, sustainable, safe if swallowed, and most importantly, free

of harmful ingredients,” says Dr. Sharp.

In 2013, the company launched a new line of toothpastes that contained improved

ingredients including Xylitol, a natural sweetener that has also been proven to help prevent

cavities.

For adults, Dr. Sharp introduced Fresh Mint with Green Tea. “It contains more natural

ingredients and natural flavors,” he says. There’s also Fresh Mint Alcohol-Free Mouthwash

— made from natural mint oils and extracts — that contains no synthetic colors, flavors, or

alcohol. Dr. Sharp Green Tea Dental Tape isn’t only safe for teeth, it’s also environmentally

friendly — the entire packaging is recyclable, including the steel cutter. Packaging on all Dr.

Sharp products is BPA-free, too.

And just as important to the socially conscious Dr. Sharp is that the products are not tested

on animals and are PETA-certified cruelty free. To make sure every child has access to

natural and safe toothpaste products, Dr. Sharp recently donated toothpaste to

underprivileged children in Haiti through NPHI Country Liaison Friends of the Orphans, and

contributes to Fundacion Internacional Amigos del Niño with Cancer, Sila Lieder Cancer

Foundation, and Miami Beach Health Foundation.