MILANO | ITALY

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED2

EMPOWER YOUR FUTURE

Your SDA Bocconi Master will be a challenging life experience in a rich and diverse community. A multi-faceted and stimulating approach to management, bringing out your true potential. You will empower your future and grow your talent with passion and imagination, in a vibrant city which will be the best location for your personal and professional development, combining cultural heritage and creativity with a forward-looking, business-oriented approach.

GIUSEPPE SODA | Dean, SDA Bocconi School of Management

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED3

MADE IN MILANO

Learn in Italy, from the most well-respected companies in fashion and design, for a results-oriented creativity. Gain a stimulating insight into how strategy, operations, and marketing can empower geniusand inventiveness transforming a detail into the distinguishing feature. Create new experiences to build a ladder for your future success.

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED4

MASTER IN FASHION,EXPERIENCE & DESIGN MANAGEMENT MAFED

My commitment is to build on the trusted heritage of MAFED and keep maintaining its leadership position at the worldwide level, to make a real difference for your next job position.

My challenge is to contribute to design the future of tradition, recognizing the unique DNA of fashion and design companies, often rooted in long-lasting successful histories, and fueling it with new managerial approaches, enhanced analytics, and new technologies.

My promise is to make your experience through this journey unforgettable for the rest of your life.

EMANUELA PRANDELLI | MAFED Director

SDA BOCCONI@sdabocconi

A New #LVMH Associate #Professorship in #Fashion and #Luxury Management: #EmanuelaPrandelli http://bit.ly/1Rx5MBv

10REASONS WHY

18TH EDITION

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED5

WHY MAFED?

WHAT IS MAFED?

IS IT YOU?

PROGRAM

STRUCTURE AND CALENDAR

MORE MAFED

MAFED.ADD MORE VALUE TO CREATIVITY

We thank our MAFED Students and Alumni for their suggestions, testimonials and photographs contained in this brochure.

SDA Bocconi reserves the right to make any changes to the contents of this brochure (rules, curriculum, courses).

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED6

WHY MAFED?

ITALIAN EXCELLENCEInspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three highlights of Italian Excellence: the arts, fashion & design and food & beverage.

SDA Bocconi encourages its students to critically examine the managerial intricacies of the production

of fine arts, fashion & design and food & beverage industries. In addition, students will understand

the complexity companies have to manage in these areas by balancing economic competition

with symbolic competition.

Participants gain exposure to leading Institutions and companies within these industries, as well as learn about innovative management tools to ensure an

interaction between practice and theory.

For SDA Bocconi, Italian Excellence offers a special path for professional growth: an opportunity to broaden

horizons, to absorb the value of arts and culture, and to understand the importance of knowing how to manage

this important heritage. GABNASRI

alessandraespoWonderful field trip #mafed #sdabocconi #vitalebarberiscanonico #fashion #fabrics

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED7

WELCOME TO YOUR MAFED.

SDA BOCCONI POSITION IN GLOBAL RANKINGS

THE MILANO FASHION/DESIGN EFFECT

DEDICATED FACULTY

GUEST SPEAKERS

360° DEGREE KNOWLEDGE/EXPERTISE

STRATEGIC PARTNERSHIPS

NETWORK

MADE IN ITALY

NOT ONLY FASHION

INTERNATIONAL SCOPE

ENTREPRENEURSHIP

FIELD PROJECTS

THERE ARE MANY FACTORS THAT HIGHLIGHT MAFED SUCCESS

VITTORIA VERONESI@VittoVe

Gianluca Toniolo CEO @LVMH fragrances & cosmetics Italy @sdabocconi #italianexcellence #MAFED #MAMA #MFB

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED8

WHAT IS MAFED?

MAFED is a 12-month full-time and full-immersion international Program which aims to prepare graduates to thrive in the culture of results-oriented creativity. What we mean by this is that our students are well prepared to deal with the unlimited imagination of creative people, are able to be in touch with the beautiful and original, as well as cope with the realities of time constraints and the fickleness of consumers.

LIVE THE EXPERIENCE.

SIX EDGES OFFICIAL@Six_Edges

Today a trip to Museo #Kartell #Mafed @sdabocconi http://instagram.com/p/XXCAqPN9Jw/

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED9

MAFED IS UNIQUE

1 Location in Milano, international capital of fashion and design.

2 International graduate students with diverse academic, professional and personal backgrounds.

3 An exclusive faculty consisting of academics, industry experts and professionals from leading fashion, design and experience-based companies.

4 Relevant international partnerships and networks established by SDA Bocconi in the fashion, luxury and design-based industries.

5 A variety of teaching methods: case studies, company visits, guest speakers, role playing.

6 Team and individual projects in leading Italian and international fashion, luxury and design-based companies.

7 Extra-curricular activities, including an Italian language course.

LEOJORDIL

leojordil Milano Unica in the morning #instagood #igers #milan #textile #mafed

TERRANOVA@terranovastyle

#mafed friends say: “what about a relax zone in Terranova store in Via Torino?” @sdabocconi #milano

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED10

IS IT YOU?

IF YOU WANT TO Take on a managerial role in fashion,

luxury or design-based companies.

Have a hands-on learning experience, where things are happening.

Learn from the top companies in which you desire to work.

Make the most of a specialized, qualified and stimulating environment.

AND YOU MEET THESE REQUIREMENTS A university degree (in any discipline).

At least 2 years of work experience.

TOEFL or IELTS or other tests recognized by the School.

THEN YOUR GOALS MATCH OURS, AND YES, IT’S YOU!

APPLY NOW

CLASS PROFILE

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED11

PROGRAM

A cross-disciplinary, 12-month full-time Master, taught entirely in English. Plus, an Italian language course is provided. Included in the Master are visits to companies and institutions, study tours, CARM (Career Management Program) and extra-curricular activities.

JANUARY TO NOVEMBER

12 MONTHS FULL-TIME IN ENGLISH

COMPANY VISITS

STUDY TOURS

EXTRA-CURRICULAR ACTIVITIES

MAFED CAREER CURRICULUM

MORE

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED12

STRUCTURE AND CALENDAR

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PRE-COURSES NOVEMBER

GENERAL MANAGEMENT & APPLIED MANAGEMENTJANUARY - MAY

SPECIALIZED COURSES JUNE

FIELD PROJECTSJULY - NOVEMBER

ADVANCED COURSES AND SEMINARS SEPTEMBER - NOVEMBER

MAFED CAREER CURRICULUM

GRADUATION

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED13

LEARNING MODEL

The program requires full-time commitment.

The class schedule is as follows:

The bulk of the teaching takes the form of structured lectures, often supported by additional classes. The lecturing style tends to be participatory, and lectures frequently incorporate case analysis and discussions. There are also group work sessions and opportunities for project work, field investigations and individual research.

TEACHING METHODS AND EVALUATION PROCESS

OROMA COOKEY-GAM@duchessromeya

This is what strategy in a fashion company looks like... #sdabocconi #mafed #carloalberto #strategy @ SDA… http://instagr.am/p/XFJTqIreBM/

3 SESSIONS IN THE MORNING

8:30 am 10:00 am

10:15 am 11:45 am 12:00 noon 1:30 pm

1 SESSION IN THE AFTERNOON

2:30 pm 4:00 pm

FACULTY

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED14

ASSESSMENT

Course grades are based on assignments completed during the course and/or by examination at the end of each course. To qualify for the completion of the master, participants must successfully pass all the courses, including general management courses, major courses, fashion & design management courses, seminars and the field project.

A UNIQUE LEARNING MODEL COMBINING MANAGEMENT WITH CREATIVITY.

SDA_BOCCONI

sda_bocconi #Repost @theminxivixen Felisi Store Visit @felisi_bagsandbelts thank you for sharing with us such interesting insights. @sda_bocconi #felisi #italianbrand #madeinitaly #fashionblogger #fashionista #bagstore #handbag #pfw #fwm #fw1617 #milan #mafed #sdabocconi #bocconi #luxuryhandbag #luxurylife #fashiondiaries #italianstyle #luxuryfashion #goodmorning #coffeesashurakoCool MORE MAFED CAREER

CURRICULUM

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED15

BAA BOCCONI ALUMNI ASSOCIATION

BAA today is a very useful network for its members and the School, as it provides companies and institutions the necessary tools to generate authentic value in business.

RICCARDO MONTI | MBA 1989President, The Boston Consulting Group ItalyPresident, BAA

A network is strong when there are shared values, when getting together means, among other things, growing, having fun, making new contacts, developing new and unique personal and professional relationships.

GIANFRANCO MINUTOLOBusiness Administration 1991BAA Director in charge of Bocconi University Alumni Activities

CLUBS

A VIBRANT AND LIVE COMMUNITY

The BAA Bocconi Alumni Association is available to the over 100,000 alumni who have received a degree from Bocconi – more than 12,000 of them from the MBA and Master SDA Bocconi programs – and to the Graduate, PhD and Master students. BAA’s main objective is to spread the value of a shared experience and culture, and strengthen the ties among all alumni.

THE BAA

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDI

MORE MAFED

KLEA.LA Chromavis Fareva

klea.la At Chromavis with @sdabocconi! Thanks for the MAFED customized powder!#MAFED#2013 #chromavis #customized #makeup

VERA_ALVIGINI

vera_alvigini #Etro #fashionshow with #Mafed mates #mmfw #keanetro #fashion #milan #milano

LEOJORDIL

leojordilLet the visit begin ! #bottegaveneta #mafed #beautiful #freakin’loveitaly

Not only did you get the chance to learn from each others’ experiences, you also create strong bonds with future managers of the fashion industry worldwide.

DILA YILMAZ | MAFED 2010 | TurkishBuyer for Sunglass Hut, Luxottica, Turkey

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDII

10 REASONS WHY THE SDA BOCCONI MAFED COULD BE YOUR BEST CHOICE

10REASONS WHY

1TOP PROGRAM

To be part of a top program in a top business school in one of the top capitals of Fashion and Design.

2 MANAGERIAL COMPETENCES

To build rigorous managerial competences in Fashion, Design and Experience-based industries by developing first-hand experiences in the field.

3DEDICATED FACULTY

To learn from an extraordinarily expert, dedicated, and passionate faculty, consisting of over 30 professors who bring a 360 degree view about the way these industries work, in order to equip students with the tools needed to envision the future, both as managers and as entrepreneurs.

4 TOP GUEST SPEAKERS

To enhance your skills through the opportunity to get in touch with top managers participating in classes as guest speakers.

5 DIRECT BRAND EXPERIENCE

To directly experience brands in stores, showrooms, events and trade fairs, by “seeing and touching” the product where it is originally made.

6 THE FUTURE OF TRADITION

To learn how to design the future of tradition, recognize the unique DNA of Fashion and Design Companies, and fueling it with new tools made available by new managerial approches, enhanced analytics, and new technologies.

7FIELD PROJECTS

To have the opportunity to spend two months working on field projects delivered by top International Fashion and Design Companies in order to practically apply the tools learned in class.

8 INT’L ENVIRONMENT

To be exposed to a unique international environment that makes learning a process of exploring differences and celebrating diversity: with an average of more than 20 nationalities per class, MAFED in an ideal laboratory to prepare students for working within multi-cultural environments.

9 FONDAZIONE ALTAGAMMA

To benefit from the strategic partnership with Fondazione Altagamma, a leading network of Fashion and Design Brands and Companies and sparking entrepreneurial inspiration.

10ALUMNI NETWORK

To enter a unique business community and extended alumni network, which represent a long-lasting, precious asset for the rest of your professional life.

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDIII

STRUCTURE AND CALENDAR 11 2 3 4 5 NOVEMBER

BASICS OF MANAGEMENT

ACCOUNTING

QUANTITATIVE METHODS

PRE-COURSESBuilding a basic managerial platform.

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDIV

STRUCTURE AND CALENDAR 2

GENERAL MANAGEMENT COURSESGaining managerial tools, methods and concepts with a specific focus on fashion and design-based companies.FINANCIAL REPORTING AND ANALYSIS

CORPORATE FINANCE I

MANAGEMENT OF CONTROL SYSTEMS

FASHION MARKETING

DATA ANALYSIS FOR MARKETING RESEARCH + EXCEL

BUSINESS POLICY

PEOPLE MANAGEMENT

SALES MANAGEMENT

BUSINESS PLANNING

APPLIED MANAGEMENT COURSES Understanding the key managerial processes in companies where fashion, design and experience are the product/value.COUNTRY MODELS IN FASHION & LUXURY

ITALIAN EXCELLENCE

MANAGING DESIGN-BASED COMPANIES

INDUSTRY ANALYSIS IN FASHION & LUXURY

MANAGING SYMBOL INTENSIVE COMPANIES

DESIGN FUNDAMENTALS AND TRENDS

SUPPLY CHAIN MANAGEMENT

MERCHANDISING

COMMUNICATION MANAGEMENT

1 2 3 4 5 JANUARY / MAY

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDV

STRUCTURE AND CALENDAR 31 2 3 4 5 JUNE

OMNICHANNEL AND RETAIL MANAGEMENT

DIGITAL STRATEGY, MARKETING, AND eCOMMERCE (in partnership with YOOX NET-A-PORTER GROUP)

CUSTOMER RELATIONSHIP MANAGEMENT

MERCHANDISING ADVANCED

SPECIALIZED COURSESDeveloping the core competence and tools to work in fashion, design, and experience-based industries.

RINASCIMENTO@myrinascimento

Interesting points emerged from first’s group competitive intelligence about #rinascimento #mafed @sdabocconi

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDVI

STRUCTURE AND CALENDAR 41 2 3 4 5 JULY/NOVEMBER

In company group projects cover several corporate aspects and functions (brand positioning, pricing, entry into new markets, etc.).

FIELD PROJECTS

ALESSANDRAESPO

alessandraespoSexy #mafed students #chromavis #cosmeticsfactory @sdabocconifrannymack16#lol

KLEA.LAKartellklea.la Spotted: Philippe Starck midget at Kartell #mafed #2014 #product #design #art #philippestarck #midget

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDVII

STRUCTURE AND CALENDAR 41 2 3 4 5 SEPTEMBER/NOVEMBER

ADVANCED COURSES AND SEMINARSGoing into the details, exploring advanced themes, getting ready to deal with them.

INTERNATIONAL BUSINESS IN A GLOBAL ENVIRONMENT

DEVELOPING CREATIVITY IN BUSINESS

CORPORATE SOCIAL RESPONSIBILITY

CREATIVE ENTREPRENEURSHIP

CORPORATE FINANCE – ADVANCED

BUYING

PROCESSES AND COMPETENCE IN BRAND AND PRODUCT MANAGEMENT

PROCESSES AND COMPETENCE IN RETAIL

ECONOMICS OF CORPORATE GOVERNANCE IN FASHION & LUXURY FIRMS

RETAIL STOCK MANAGEMENT

SIX EDGSES OFFICIAL@Six_Edges

“The customer is an asset for the company” a lecture by Mr. Castelvero, CRM Manager #BottegaVeneta @sdabocconi #MAFED

SIX EDGSES OFFICIAL@Six_Edges

‘Who is connected, but is not a customer yet?’ The importance of the web & social media by Marco Pozzo #Zegna @sdabocconi #MAFED

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDVIII

VIDEO GALLERY

STRUCTURE AND CALENDAR 1 2 3 4 5 NOVEMBER

GRADUATION

SDA_BOCCONI

sda_bocconi #Repost donatelloferrandinoEvery trip comes to an end! But... Friendship never ends! #mafed #sdabocconi #friends #class2015

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDIX

MAFED CAREER CURRICULUM

DEVELOP THE 5 FUNDAMENTAL SKILLS FOR YOUR PROFESSIONAL GROWTHThe MAFED Career Curriculum is a learning path that helps you develop the 5 fundamental skills for your professional growth. The career curriculum has been designed by the SDA Bocconi Career Service in partnership with the Program Director and the School’s Center for Assessment & Development. It includes a variety of mandatory activities, at individual and class level, scheduled throughout the academic year.

NETWORK, NETWORK, NETWORKLeverage the SDA Bocconi Community to expand your network.• LUXURY & ARTS CLUB• BAA EVENTS• COMPETITIONS & CHALLENGES

DISCOVER THE OPEN AND HIDDEN JOB MARKETLearn how to look for a job and how employers in the industry source the talent they need• MEETINGS WITH HR PROFESSIONALS

AND ALUMNI• FASHION & LUXURY RECRUITING DAY• COMPANY VISITS• MEETING WITH EMPLOYERS

ON CAMPUSTELL YOUR STORYPresent your experience effectively, promote your professional identity.• CV WRITING & COVER LETTER• SPEED DATING ON CV AND COVER LETTER (CS)• PERSONAL BRANDING ON SOCIAL MEDIA• SMALL GROUP MOCK INTERVIEWS• PRESENTATION SKILLS

PLAN YOUR CAREERAnalyze your profile, build a realistic career plan.• CAREERS IN FASHION & LUXURY– TALKS WITH

MANAGERS IN THE INDUSTRY• CAREER ORIENTATION 1:1• ORIENTATION SESSIONS WITH HEADHUNTERS

KNOW YOURSELFAND YOUR STRENGTHSGain awareness of your relationship style, your impact on others and your personal strengths.• COACHING PROGRAM

TOOLS & RESOURCESSupport your research and job market intelligence with cool tools• V-MOCK• THE TWO-HOUR JOB SEARCH• BAA FREE MEMBERSHIP• ONLINE RESOURCES

(INFO ABOUT INDUSTRIESAND JOB SEARCH)

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SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDX

CLASS PROFILEMAFED CLASS OF 2017

18%

MALE 27

AGE average (years) 55

NUMBER OF PARTICIPANTS

55

87%

INTERNATIONAL PARTICIPANTS 3

EXPERIENCE average (years) FEMALE (45) 82%

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDXI

DEGREE

ECONOMICS 55%

HUMANITIES 21%

FASHION & DESIGN 16%

LAW 4%

SCIENCES 4%

WORKING EXPERIENCE

< 2 11%

2-3 55%

4-5 16%

> 5 18%

AGE

< 24 5%

24-27 62%

28-30 20%

> 30 13%

SECTOR

FASHION, DESIGN & LUXURY 51%

FINANCIAL SERV. 13%

CONSULTANCY 9%

TOURISM, HOSPITALITY, FOOD 9%

DISTRIBUTION & COMMERCE 7%

OTHER 11%

GEOGRAPHIC ORIGIN

EUROPE 49%

ITALY 13%

AFRICA & MIDDLE EAST 11%

ASIA 9%

NORTH AMERICA 9%

LATIN AMERICA 9%

COUNTRIES REPRESENTED 25

AUSTRIA, BRAZIL, CHILE, CHINA, EGYPT, FINLAND, FRANCE, GERMANY, GREECE, IRAN, ITALY, JORDAN, LEBANON, MOROCCO, PERU, PORTUGAL, ROMANIA, SOUTH AFRICA, SOUTH KOREA, SPAIN, SWITZERLAND, THAILAND, THE NETHERLANDS, UK, UNITED STATES

25

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDXII

AVERAGE PLACEMENTMAFED 2016

FUNCTION Average placement by Function

AREA Average placement by Geographical Area

FUNCTION Average placement by Function

BRAND 68%

RETAIL 11%

OTHER 21%

ITALY 52%

REST OF EUROPE 35%

AMERICA 6%

AFRICA 4%

ASIA 3%

BRAND 55%

RETAIL 20%

OTHER 25%

INDUSTRY Average placement by industry

FASHION 72%

EXPERIENCE 8%

OWN BUSINESSES 4%

OTHER 16%

INDUSTRY Average placement by industry

FASHION 68%

EXPERIENCE 8%

DESIGN 4%

OWN BUSINESSES 4%

OTHER 16%

AREA Average placement by Geographical Area

ITALY 45%

REST OF EUROPE 32%

AMERICA 13%

ASIA 10%

MAFED 2002-2015

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDXIII

ALUMNI NETWORKThe MAFED Community is part of the Bocconi Alumni Association as well, which carries out many initiatives, in Italy and abroad, in order to achieve its objectives: encouraging the exchange of experiences and networking among Alumni; providing them with Continuous Learning and Career Service tools; gaining visibility and prestige for SDA Bocconi at the national and international levels; promoting international development and the growth of SDA Bocconi and Università Bocconi; members and supporting fund-raising activities that enhance SDA Bocconi initiatives.Alumni activities are available at www.bocconialumni.it where you will find an online directory and names of Class Representatives, a calendar of events, newsletters, Chapter and Club news and many other Alumni targeted services.

STUDENT & ALUMNI CLUBS

PROFESSIONAL ENTREPRENEURSHIP CLUB ETHICA CLUB FINANCE CLUB HEALTHCARE CLUB LUXURY ARTS CLUB MANAGEMENT CONSULTING CLUB MARKETING CLUB

INTERNATIONAL NETWORKSDA Bocconi Alumni live and work in more than 110 countries. The Alumni network is developing local chapters in a vast number of cities including Athens, Barcelona, Buenos Aires, Dubai, Frankfurt, Lisbon, London, Madrid, Mumbai, Munich, New York, Oslo, Paris, São Paulo, Shanghai, Tokyo, Zagreb and Zurich. In addition, there are a large number of more informal networks in other cities.

SOCIAL DIVINO CLUB FOOTBALL CLUB MOTOR CLUB RUNNING CLUB SAILING CLUB SKI CLUB

CARLO MANTICA@carlomantica

Amazing panel on Luxury organized by sda_bocconi MAFED, Alumni Bocconi…

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDXIV

THE MAFED FACULTYThe faculty come from SDA Bocconi School of Management as well as industry experts and professionals from leading fashion, design and experience-based companies.

MAFED has diversity in terms of students and professors which means you will meet students from diverse national, cultural and professional backgrounds in addition to a top-class faculty recruited among academic scholars, industry experts and professionals.

STEFANIA SAVIOLO | SDA Professor of Strategic and Entrepreneurial Management; MAFED Courses Management of Creativity;Management in Symbol Intensive Companies

FACULTY

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDXV

MAFED is organized with the support of ALTAGAMMA, the association of internationally renowned Italian companies operating at the high end of the luxury brand market.

FONDAZIONE ALTAGAMMA

SDA BOCCONI SCHOOL OF MANAGEMENT@sdabocconi

CLUB COMPETITION – LUXURY ARTS AND MANAGEMENT

The Bea Bongiasca Competition held by the Luxury Arts and Management Consulting Club aimed to provide a platform to students from different programs (MBA, MAFED and MAMA) to come together and use the skills garnered thus far to gather a deeper understanding of the luxury industry.

We also wanted the project to be a platform to help foster the growth of emerging talent in the country. This year students developed a business plan that evaluated jewellery designer Bea Bongiasca place in the market and suggested avenues for growth.

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDXVI

KEY FACTS 12 months full-time in English at SDA Bocconi, Milano, Italy infoline +39 02 5836 3177 admissions.mafed@sdabocconi.it www.sdabocconi.it/mafed

SDA BOCCONI MAFED.

ADD MORE VALUE TO CREATIVITY.

COSTS & FUNDING

ONLINE APPLICATION

SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFEDXVII

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SDA Bocconi School of Management | Masters DivisionRECRUITING AND ADMISSIONS SERVICEVia Balilla, 18 - 20136 Milano, ItalyTel: +39 02 5836 3115 | Fax: +39 02 5836 3177admissions.mafed@sdabocconi.it Follow SDA Bocconi on:

AACSB InternationalThe Association to Advance Collegiate Schools of Business

European Quality Improvement System

Association of MBAsMBA provision accredited

Quality Management SystemCertification ISO 9001:2008Financed ProjectsService Centre

The Italian Association for Management EducationDevelopment Full-Time MBA accreditedExecutive MBA accredited

CFA program partner of CFA InstituteMCF program accredited

Chartered Alternative Investment Analyst Association ® Academic Partner