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Issue # 23July 15th 2015

New Marcolin plantWith Fortogna's opening the internal Made in Italy production will double.

Armani Casa's luxury in Beijing

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The sustainable fashion revolution that captivates food.

Milano fashion global summit

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Quality and sustainability are increasingly crucial issues in the fashion and food worlds.

The Museo della Triennale in Milan hosted the Milano Fashion Global Summit, the initiative that this year was a special appointment dedicated to Expo 2015 titled: “Eat the way you dress. The sustainable fashion revolution that captivates Food”. The testimonies of major entrepreneurs demonstrated that quality and sustainability are increasingly crucial issues in the food and fashion worlds.Carlo Capasa, President of the National Chamber of Italian Fashion, stated that “Sustainability is a key issue to us since 2011. We are also talking with the Chambers of fashion in other countries to take our experience to an international table. (...) The aim of all this work is to meet the needs of consumers who, even if they still do not have sustainability as the key criterion for buying, at least 80% believe that it is an important issue”.

Milano fashion global summit

| Issue #23 | July 15th 2015

Guido Barilla, President of Barilla

Diego Selva, Head of Investment Banking Italy, Bank of America Merrill Lynch, discussed the subject from the point of view of investments: “In the luxury world there are many examples of companies that have focused on sustainability with programs to improve environmental impact and the relationship with the territory”.Diego Della Valle, President and CEO of Tod’s, made a precise commitment to sustainability with the creation of the association ‘Noi italiani’, “which aims to encourage friends and colleagues to be available in Italy for social and solidarity actions. For us, the main areas of activity are health, safety, labor and education, the most important for the families that are linked to our company. Because companies operate better when collaborators are calm and satisfied”.The correlation between food and fashion was addressed by Guido Barilla, President of Barilla: “Food and cooking must be the means by which Italy can be promoted abroad. It is especially important to underscore that even if something is made abroad the product is still Made in Italy. Today half of our manufacturing takes place abroad, but this does not belittle the end product, because thanks to our knowledge and expertise we are Made in Italy. This is why we continue to work to convey the value of food to consumers, primarily explaining what food is and giving it the proper value”.Lastly, Renzo Rosso, founder of the Diesel brand, gave his opinion about the timescale for sustainability in fashion: “Yes, a sustainable fashion supply chain can be created but it is very costly and at the moment it is not a priority like food. We’ll get there in the future but it will take longer”.

Renzo Rosso, Founder of Diesel

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| Issue #23 | July 15th 2015

Mykita optical illusion for Damir DomaThe latest model in the Mykita collection by Croatian stylist Damir Doma combines modern artisan craftsmanship, historical shapes and a construction that creates an optical illusion: Bradfield looks like two models in one. The outside frame, classic panthos model in stainless steel which is only 5 mm thick, is combined with a geometrical round shape. Inspired by the pince-nez of the late 19th century, the round lenses seem to hang from the front. The trompe l’oeil effect is enhanced by the similarity to the click-on sun lenses typical of the Eighties. Following the principle of Mykita design, the front of the eyewear is hand folded 180 degrees in various stages, starting with a bi-dimensional surface that is shaped and snapped into the outside of the frame. Bradfield comes in color combinations silver/black with grey-black lenses, gold/forest green with green lenses, and silver/ash grey with silver mirrored lenses.

Alain Afflelou growth in Spain

During the first six months of 2015, the French chain of franchised Alain Afflelou stores opened 20 new outlets in Spain, where there are now a total of 300 stores. The openings were in the north and south of the country, with 6 outlets in the Basque countries and Catalonia (the most recent in Deusto-Bilbao and Mataro-Barcelona), and the others in Andalusia (Dos Hermanas-Seville, Jaen and Malaga), in the autonomous community of Murcia, in Alicante and Denia, Valladolid and in the capital, Madrid. Apart from Spain, where it aims to have 350 stores in the coming years, Alain Afflelou is also expanding in Portugal after becoming the majority shareholder of Optivisao.

Mathias Kiss for Faces by The Sartorialist

Thanks to the distribution agreement between Adlens and D&Company Nordic AB, consumers in Scandinavia and the Baltics will also discover adjustable focus eyewear. Since June, the 2014 start-up, D&Company, has been the exclusive distributor of Adlens Adjustables, Adlens Sundials and Adlens Interface eyewear for the optics channel in Sweden, Norway, Finland and Iceland, and exclusive distributor for all channels in Denmark, Estonia, Latvia and Lithuania.

Distribution agreement between Adlens and D&Company Nordic AB

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For his contribution to the Faces by the Sartorialist digital platform launched by Luxottica and Scott Schuman, Mathias Kiss imagined a “frame”. When choosing the A4 portrait format, the artist was inspired by the ophthalmologist’s “eye test chart”, but also by the concept of the mirror. This item with decorative gold in the form of gilded leaf takes on the function of the mirror and eyesight is confused by kaleidoscopic effects: the silhouette of the body is reduced to a faint reflection while the face is illuminated. For Mathias Kiss, the comparison with optical eyewear came naturally: when richly decorated, an accessory of this type enlightens the face to the extent that the original function of an aid for eyesight takes second place.

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| Issue #23 | July 15th 2015

Operational since early May, at the beginning of July Marcolin inaugurated its new plant in Fortogna, Longarone. As part of the company’s enhancement process, the operation will enable Marcolin to double its internal Made in Italy production and at the same time boost employment in the area. Operations in Fortogna will increase the manufacture of acetate fronts and temples in Italy. The 2,500 sq.m. plant will employ 143 people, 30 of whom were recently hired. During the year, 40 new human resources will be added in parallel with the growth in production volumes.

I. Jeffrey O. Gustafson. Licensed under CC BY-SA 3.0 via Wikimedia Commons.

Turn over

British children’s eyewear specialist Zoobug London and Mondottica have announced a strategic partnership and the creation of a dedicated International Children’s Eyewear Division, under the guidance of eye surgeon and Zoobug Founder, Dr. Julie Diem Le, as Director. The partnership involves a long term license and services agreement and represents an opportunity to expand Mondottica’s fast-growing portfolio of children’s collections which currently includes Joules, Pepe Jeans, and Ted Baker Kids. Zoobug’s sun and optical collection for boys and girls will be distributed worldwide by Mondottica as part of the agreement, with immediate effect and stepping up the brand’s presence in the UK, Europe, Usa, Asia, Australia and Latin America. Distribution to leading international fashion retailers will continue to be overseen by Zoobug’s Founder, Julie Diem Le.

Zoobug London to partner with Mondottica

Jim Di Filippo Head Alcon U.S. SurgicalFrancesco Freschi General Director EtroGreg Lechner COO FrameriVirginie Marie Managing Director for Europe & Middle East Marc JacobsGuy Whittaker Global Marketing Vice President CooperVisionBen Wolf Senior Vice President of Sales for the optical channel Marcolin USA

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A girl walking, and elegant passer-by, a woman curious about the world around her. Six digital heroines conveyed in drawings by six illustrators bring to life the new Prada Raw Avenue eyewear project, a virtual runway where the fashion house’s iconic looks are harmoniously combined with Prada Raw wooden eyewear. Carly Kuhn, Megan Hess, Blair Breitenstein, Judith van den Hoek, Wong Ping and Vida Vega, internationally-famous illustrators with different artistic careers, express their personal vision of the new collection of eyewear in drawings and cartoons. Prada Raw Avenue will enable users to discover the new eyewear collection by interactively leafing through the artists’ work on raw.prada.com and sharing it on smartphones, tablets and PCs.

Six artists for Prada Raw Avenue

New Marcolin plant in Fortogna

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Recently ended are the weeks dedicated to men’s SS 2016 fashion in London, Florence, Milan and Paris and Mario Dell’Oglio, President of the Italian Chamber of Fashion Buyers, has made his first assessment: “I noticed great freedom of expression and experimentation by the major fashion houses. Men are interpreted as being free of formality and experiment with styles that strongly contrast with tradition. The possibilities and criteria of choice are providing the market with new stimulus. Menswear is showing strong signs of recovery because buying habits are becoming more empathetic and immediate and thus closer to those of women’s fashion,” Dell'Oglio concluded.

Armani/Casa Interior Design Studio and Smart Hero Group in Beijing have signed an agreement for the creation of the Smart Hero-Central Park Plaza residential complex. The project includes the construction of luxury residential units, common areas and amenities in what was described in 2014 as one of the ‘10 contemporary

buildings that most represent China’ by China’s Ministry for Culture and famous experts on architecture. The project is a symbol of

China’s cultural and economic dynamism in the twenty-first century, an example of the integration of innovative contemporary Chinese culture and the unmistakable international aesthetics of Giorgio Armani. The building was designed by the architect Ma Yansong and it is expected to be completed by the end 2017.

Design, fashion & lifestyle | Issue #23 | July 15th 2015

Ermanno Scervino – the luxury prêt-à-porter brand – has arrived at Harrods department store in Knightsbridge, London. The new opening is part of a retail development plan that will increase the number of the brand boutiques to 50 in 2015, and about 500 multi-brand stores in addition to the e-shop launched in 2014. Group CEO Toni Scervino said: “We are big supporters of excellence, just like Harrods, and the partnership is the natural development of our presence in the UK. We have already created some exclusive mini capsule collections that will complete the collections on sale. Always a point of reference for our international customers,” Scervino concluded, “London is confirmed as one of the world’s strategic points for luxury”.

Harrods bows to Italian fashion

Mario Dell’Oglio, President of the Italian Chamber of Fashion Buyers

Armani/Casa's luxury in Beijing

Courageous men

From Wednesday, October 14 through Saturday 17, WorldWide Moscow Shows 2015 - the reference exhibition of interior design ideas - will take to Crocus Expo-2 the best of the home furnishing sector presented at the Milan Furniture Show in April. This is the 11th edition of the WorldWide Moscow Satellite Show, which has always been a launch pad for young designers from Russia and former Soviet Republic countries. In close synergy with the fair, WorldWide MADE Expo, an event dedicated to doors and surfaces, will also take place at Crocus Expo on the same dates. Russia is the 5th most important outlet for the furnishing sector in terms of value of furniture exports (€ 774 million in 2014 or 7% of the total).

The quality home-system from Milan to Moscow

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