milan stojkovic: proactivity and entrepreneurship in tourism
TRANSCRIPT
What are the main problems of
employees in tourism?
Unemployment
- Low salaries
- Bad work conditions
- Replaceability
What happens to a bottle of soda when you
shake it up?
It EXPLODES!
Sometimes things go
wrong, and we feel
shaken up. As a
result, we might
EXPLODE on
someone or
something. This is
called being
REACTIVE. Has this
ever happened to
you?
When you are
PROACTIVE,
you make a choice about
how you react to the
things that happen in
your life. You act like a
water bottle.
You might get shaken
up or mad, but you stay
calm and don’t explode!
Ok, I can face with my future problems!
But how? Where to start?
Education
- The TOP 10 in-demand jobs in 2010.
did not exist in 2004.
- What students learn in their first year of
study will be outdated by their third year of
study
- Today’s learner will have10-14 jobs by
the age of 38!
Formal university education is a big
giant who is too slow and can not
follow the changes in these high-
speed informational era.
YOU will have to learn more!
YOU will have to be PROACTIVE!
There are some problems with FORMAL
EDUCATION:
- Outdated school and university
programmes
- Knowledge that can not be applied
- Inadequate professors
Why do
YOUlearn?
There is also NON-FORMAL or
SELF-EDUCATION:
- Depends on you
- Try to learn every day
Formal education will make you a living; self-education will make you a
FORTUNE!
- It keeps your knowledge actual
InternetP R O A C T I V I T Y
What to learn?
What is actual and
needed!
What you
LOVE!
- Sustainable and ecotourism
- Luxury travel
- Wellness and SPA
- Internet in tourism
- Youth travel
Where to learn?
- Adventure travel
When you have real and true
knowledge and great skills, employers
will fight for you!
But then you might get interested in
starting your own businesses...
ENTREPRENEURSHIP
My story...
- Online marketing
- Education
- Support for projects
- Largest online travel database in Serbia
- Translated in 3 languages
- Destination branding
- Awards and recognitions
- Best business idea in Serbia for 2011., ERSTE Bank and USAID award...
Invested = 5.000 EURReturned = 1.200 EUR
Invested = 1.700 EURReturned = 0 EUR
- TripAdvisor like website for Ex-Yu region
- Chance: TripAdvisor is not on Serbian/Croatian
Threat: Translation of TripAdvisor
- Never completed
What I have learned:
- Be careful with your business model and plan it
to details: * What will you do?
* Who is your target audience?
* What can you do for them – what problems can you solve
them?
* Will they pay you for that?
* How will you measure results...?
- Be aware of all your expences and costs! There is
no free lunch, no free coffee!
What I have learned:
- Choose your partners carefully
- Avoid bank credits
- Listen advices from your friends and family
- Do not listen your friends and family!
- Plan carefully. Learn every day!
- Give real value to your clients!
- Work hard and enjoy your work!
Tourism Management and Consulting revenue
trend:
2011. 2012. 2013. 2014. 2015. – Jan, Feb
2.600€
Mission:Contribute to the tourism development in the
region with innovative solutions and applying
practical knowledge to bring more revenue
to our clients and jobs in the tourism
industry.
Tourism Management and
Consulting is hiring new
people!
Non of the unemployed have the
necessary knowledge.
Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.
Every morning in Africa a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death.
It doesn’t matter whether you are a lion or a gazelle: when the sun comes up, you’d better be running.
P R O A C T I V I T Y
WHEN
WILL
YOUSTART?
Milan Stojković
www.linkedin.com/in/turizmolog
@turizmolog
/milanstojkovic86
THANK YOU!