milan 26-27, meliá milan hotel - business international€¦ · next emetrics summit 2014: -san...

MiLANExhibition: June 26-27, 2014 - Meliá Milan Hotel

Produced by

The Executive Network

in partnership with

SPONSORSHIPOPPORTUNITIES

www.businessinternational.it www.emetricsmilan.it

Sponsorship & Exhibit Opportunities

Business International – Fiera Milano Media SpATel. +39.06.845411

Fax. [email protected]

Milan, June 26-27, 2014 - Melià Milan Hotel

First edition launched in USA in 2002

Next Emetrics Summit 2014:

- San Francisco: March 16 – 20, 2014 - Toronto: May 12 – 15, 2014 - Milan: June 26 – 27, 2014 - Sidney: Summer 2014- Boston: October 5-9, 2014 - London: October 29-30, 2014

1

The eMetrics Summit arrives for the first time in Italy – “The Big Data of Marketing” is the mostimportant event in the world for Digital Marketing Optimization and Web Marketing & Analytics.

Keynote Speaker: Jim Sterne, Target Marketing

Founder of eMetrics Summit & Digital Association, Author of Social Media Metrics, CEO TargetMarketing Keynote: The Human Side of Marketing Analytics.

eMetrics Summit will be held in Milan on the 26th and 27th June 2014 and will be attended bysome of the most important experts in the field. International case studies will be presented du-ring the training parallel sessions, Top Keynote Speakers will be involved, Roundtables, Networ-king and Match Making organised.

- eMetrics Web: Optimizing the Web Experience- eMetrics Social: Social Media Metrics- eMetrics Mobile: Measuring Mobile Marketing Success- eMetrics email: Analize email Marketing Campaign- eMetrics Executive: With Big Data comes Big Responsibilities- eMetrics Tech: Leveraging Technology for Marketing Optimization- eMetrics Management: Optimizing the Organization- eMetrics Strategy Marketing mix modeling your career

History: eMetrics was born in 2002 and is held every year in some of the world's major cities. This

year it arrives for the first time in Italy, in Milan, thanks to the partnership created between Business

International – Fiera Milano Media and Digital Analytics Association and Rising Media.



23%

6%

14%

1% 1%

23%

6%3%

9%

4%

11%

Job Func on

eMetrics Summit attracts an international audience, the largest from Canada, China, Germany, Israel, India,Japan & United Kingdom.

2

2

15%9%

9%

7%7%4%

15%

34%

# of Employees

1 - 24

25-49

50-99

100-249

250-499

500-999

1000-4999

Attendee ProfileCorporate Website Owners, Web Analysts, Online Marketing Managers/Directors/VP’s, CMO’s; Social

Marketing Managers/Directors; CIO’s; CTO’s; Business Intelligence practitioners.

2

15%9%

9%

7%7%4%

15%

34%

# of Employees

1 - 24

25-49

50-99

100-249

250-499

500-999

1000-4999



4

Conference Sponsor Diamond (Exclusive to 3)

Gold (Limited to 6)

Silver Bronze Turnkey Package

Price Pre-Event Visibility

Logo a ribu!on on all promo!onal material including: Website, Preview Guide, Conference Guide, print adver!sing & onsite signage

Company/Product profile lis!ng on Website & Conference Guide 150 words 100 words 75 words 75 words 50 words

One-!me use of pre-event email list (email produced by sponsor & approved and distributed by Bonded Mailhouse)

Company/Product inclusion, as part of pre-show logis!cs email sent by RM

Logo, 100 words & link

50 words & link

Event VisibilityExhibit Space 20’ x 20’ 10’ x 20’ 10’ x 10’ 10’ x 10’ Turnkey PODPlenary presenta!on prior to Keynote + introduc!on of Keynote (Order confirmed by contract date)

10 minutes + Keynote Intro

Track Session Exclusive sponsorship, audience address + track modera!on (one per track) 10 Minutes

2 minute audience address as part of sponsored conference block. (Order confirmed by contract date)

2 minute elevator pitch

2 minute elevator

pitch

Ad in Conference Guide Full -color

Half Page 4-color

QuarterPage

4-color

Complimentary Full Access Conference Pass 6 3 2 1 -Complimentary Social Networking Pass 3 3 3 2 2Chair Drop or Bag Insert (non-paper) SWAG Conference Registra!on Discount for Clients & Prospects 25% 25% 25% 25% 25%

Conference Registra!on Discount for addi!onal staff 25% 20% 15% 15% 10%Wireless Internet Connec!on

Post-Event VisibilityOne-!me use of post-event email list (email produced by sponsor & approved and distributed by Bonded Mailhouse)

One-!me use of post-event direct mail list (through bonded mail house)

Whitepaper or On-Demand Webinar marketed to event a endees and newsle er subscribers (Sponsor receives all register/download viewer demographics)

2014 Sponsorship Overview

3

€22.000 €15.000 €7.500 €5.000 €3.500



UNIQUE MARKETING OPPORTUNITIES

� [Your Name] eMetrics Lobby Bar Party - € 10,000 (Exclusive to 1 Sponsor)The eMetrics Lobby Bar Party is the opportunity for you to brand your company as well as network and socialize in a relaxed environment on the first night of the conference. Attendees look forward to this regularfixture and Jim Sterne invites them personally.

As the exclusive sponsor, you can raffle off prizes, create interactive give‐aways, tie tosocial media and engagethe community in creative ways – the choice is yours!

� Attendee Badge Insert - € 3,000 (Limited to 1 for each event)What better way to make a bold statement to attendees than to sponsor the insert designed for the badgeholder and have your company’s name prominently displayed to the attendees? Not only can you displayyour company name, but you can include product highlights and your booth number as part of the insert.

� Conference Bag/Folder - € 3,500 (Limited to 1 for each event)Increase company awareness to your targeted group by having your logo on display and in everybody’s handsduring the event and often for years afterwards on the conference bag/ folder. Organizer will produce thebags/folders.

� Conference Bag/Folder Insert - € 700 (Unlimited available for each event)One piece of standard sized literature or SWAG placed in each conference attendee bag/folder.

� Lanyards - € 3,500 (Limited to 1 for each event)Greet attendees as they arrive at registration by giving them a lanyard which will be pre‐attached to all delegatebadges, ensuring maximum exposure during the event. The sponsor is responsible for providing the lanyards.

� Ad in Conference GuideBack Cover: € 1,500 • Inside Front and Inside Back Cover: €1,000 • Full Page: €550Sponsor can provide one full page, 4‐color, ad artwork for inclusion in the show guide, which will be referredto by the conference attendees both during and after the event.

� Hotel Room Drop - €2,000 (Limited to 1 per day for each event)Have your message/gift hand delivered into the hotel room of your targeted conference attendees staying atthe host hotel.

4The Executive Network


� Lunch & Learn - €7,500 (Limited to 2 Sponsors for each event) These sessions are unique in the events space, allowing you to showcase your solution in a non‐sales environment. Lunch & Learn sessions include:• A practical, live demo – not a canned presentation• Present a documented use case or case study on that issue• Illustrate your approach to solving the problem with your technology; this goal is to provide an example of how

your technology is being used to solve the business problem/opportunity discussed.• You are encouraged to bring a client to co‐present; your client will receive speaker status at the conference

which means a bio on the website and in the printed conference guide as well as a full conference speaker pass to the event.

EDITORIAL REQUIREMENTS: Lunch & Learn sessions must be approved by the Conference Chair• Sponsor can leave behind literature• Quarter page 4‐color ad in printed conference guide & listing in conference agenda schedule• Client prospect full conference registration passes at a 20% discount• Logo on website and in conference guide in the agenda as Lunch & Learn Sponsor• Electricity, wireless internet connection and a projector provided in room

� Official Passport Program (exhibitor only)Front Cover, Exclusive: €1,000 • Participation: €550 (Limited to 10 Sponsors for each event)Make your booth a mandatory stop for all attendees at the conference. Participating exhibitors will receive a specialstamp to be stamped in the passport of attendees who stop by your booth. Once their passport is full of stampsattendees drop it off at registration for entry to win outstanding prizes (ex. iPad & Bose Speakers...).

� Registration - €7,500 (Limited to 1 Sponsor for each event)• Placement of a banner posted on the registration page for the conference• Ad or link in all confirmation emails that are sent to registered attendees• On‐site signage in registration area.• One (1) piece of literature on registration counter

� Vip Lounge - €7,500 (Exclusive to 1 Sponsor)Exclusive branding for your company as the Vip Lounge sponsor. Attendees will be using the lounge on theexhibit floor to check email. Brand and logo will appear on signage in lounge and promoted at conference.Sponsor will have opportunity to place literature in the Lounge.



� eMetrics On‐Demand Webinar or Whitepaper - € 3,500 The eMetrics On‐Demand Webinars and Whitepapers are designed to provide extensive visibility, credibility, andbrand value.Your opportunity as a eMetrics On‐Demand Webinar and/or Whitepaper Sponsor is to engage the marketing ana-lytics community in answering the all‐important WHY. Your campaign results will only be as strong as the offeringyou create for download.

Package includes:• Sponsor organization will provide full 90 minute or less pre‐recorded webinar or whitepaper. Sponsor has full

editorial control, but be aware that the quality of the content will directly impact the quality of your leads.• Sponsor has final editorial say on the description to be used to publicize the offering.• Sponsor organization may (at their discretion) insert logo and contact information wherever they deem

appropriate throughout offering.• Offering will be promoted and available for viewing/download for a 3 month period.• All registrant demographic information is provided to sponsor organization.

� Plus Session - € 10.000Conduct your own workshop at eMetrics! Plus Sessions are integrated programs that combine extensive audiencedevelopment activities (online, brochure, e-mail, PR) with a description embedded in the conference program. Youprovide the session title, speakers and brief description for promotion on the website and conference guide. You also can provide a 1-sheet piece that is distributed during the conference that promotes your Plus Session.

� “Expo Hall” Sponsorship – Exclusive € 5.000In-the-hall branding components include: 250cm x180 cm "billboard banner" at the entrance of the hall, aisle signs,and your logo on the Expo Reception drink tickets. Additional on-site branding includes a "banner" (2.50 cm) at atthe bottom of the Expo Hall map page, acknowledgement on agenda page as the Expo Hall sponsor, company de-scription in the conference guide and an exclusive slide in the conference slide deck.

� Pocket Guide - Exclusive - € 3.500The eMetrics Pocket Guide is a handy reference featuring the conference agenda and exhibitor list. It is distributedto attendees when they pick up their conference badge. This exclusive sponsorship includes a full-page ad on theback panel of the guide, promotion on Sponsor/Exhibitor page of the eMetrics site and listing in eMetrics Conference/Expo Guides.

� Expo Hall Aisle Signs - Exclusive € 3.500Display your brand prominently throughout the Expo Hall with this sponsorship. These double-sided signs are hungover each row and are used by attendees to locate booth locations.



� Notepad Sponsorship – Exclusive € 2.500Provide all registered eMetrics attendees with a branded notepad that will be distributed in the attendeebags. Acknowledgement of this sponsorship is also included on the Exhibitor/Sponsor page of the eMetricswebsite, and in the Conference/Expo Guides. The sponsor is responsible for the cost, production and shippingthe notepads.

� Pen Sponsorship – Exclusive € 2.500Your branded pens will be distributed in the Conference attendee kit.Acknowledgement of this sponsorship is also included on the Exhibitor/Sponsor page of the eMetrics website,and in the Conference/Expo Guides. The sponsor is responsible for the cost, production and shipping thepens.

� Billboard Banner - € 1.800

Get your brand in front of all eMetrics Summit attendees with a 250cm x 180 cm "billboard" banner

in a well-trafficked area.

� Meter Boards - 1 to € 1.000 - 2 to € 1.800Place you branding and special offer messaging with a 1 meter tall sign in high traffic locations throughoutthe conference and/ or Expo Hall.

� Exhibition Area - € 2.700

Upcoming Events

7 The Executive Network

Milan � November 13-14, 2014

Rome � September 22-26, 2014

� yES � NO

EXHIBITOR COMPANY DATA

Company Name

Address

City State/Nation Postal Code

Vat Number Fiscal Code

Telephone Fax

Name and Surname of Owner or Legal Representative

COMPANY CONTACT DETAILS FOR EVENT ORGANISATION

Name and Surname

Direct Telephone Numer

Mobile

e- Mail

COMPANy NAME TO bE USED ON PARTiCiPATiNg COMPANy LiST, ON FRONT biLLbOARD OF THE PREFiTTED STANDS AND iN ALL OF THE EVENT COMMUNiCATiON

INVOICING DATA IF OTHERWISE DIFFERENT TO PREVIOUSLY STATED

Official Company Name

Address

City Province/Nation Post Code

Vat Number Fiscal Code

Telephone Fax

PLEASE SPECiFy iF iT iS NECESSARy TO RECEiVE yOUR PURCHASE ORDER NUMbER FOR iNVOiCiNg THE AMOUNT:

ADMINISTRATION ACCOUNT NAME

Direct Telephone Number e-Mail

APPLICATION FORM eMetrics SummitTo be sent to fax nr. 0039 0685354252/0685301046 or via e-mail: [email protected]

Filled in CAPITAL LETTERS, stamped and signed by the owner and/or legal representative of the applicant



BILLING INFORMATION

The invoicing of requested and purchased services will be carried with payment 30 days from invoice date:

The provisions of transfer must contain the name indicated in this application by the Exhibitor and the N° invoice to which they relate.

in the event of cancellation on the Exhibitors part, this should be communicated to the Organizing Secretary if cancellation is reported

before 05/15/2014, the Organizer will have the right to ask for / or retain a penalty of 30 % of the total bill. For cancellation communicated

after this date, a penalty of 100 % will be charged, as payment for services requested in the application form.

With the following signatures and the presentation of the application form, we hereby confirm that we have read and accepted

the general terms and conditions of the eMetrics Summit.

(Location) (Date) (Stamp and Signature of owner and/ or legal representative)

NFORMATiON ON THE TREATMENT OF PERSONAL DATA

business international – Division of Fiera Milano Media Spa , Head Office - Piazzale Carlo Magno, 1 20149 Milan, italy - as the “Owner of Treatment”,

informs the Exhibitors that all data supplied will be treated in compliance with D.Lgs. 30/06/2003, n. 196 referring to the subject matter of personal

data (Cd. Code of Privacy). The code applies to the protection of data, whether in paper or electronic form, to personnel responsible for contractual

fulfillment, data of an administrative nature, accounts or fiscal, statistic ( in an anonymous form), promotional (Official Catalogue and information for

the general public and press) and marketing. Data will be protected unless the Organizer is obliged by Law to demonstrate information. For the

same reason, and/ or necessity, the Exhibitors data could also be subject to communication or circulated to 3rd parties. .The Exhibitors data could

become knowledge to; the secretary in charge, those responsible for marketing, accounting and invoicing, those responsible for the management

of contractual obligation, as well as those responsible for the management and maintenance of date processing. Data are collected by business

international - Division of Fiera Milano Media Spa as Head of the treatment. Having signed the application form, the Exhibitor hereby authorizes the

Organizer to treat his data only for the above mentioned purposes. in every case the rights of article. 7 of D.Lgs. 196/2003 are recognisable..in par-

ticular the Act refers to, the right to gain access to one’s own data, to ask for data to be corrected, to add more precise information, and if necessary

the cancellation of incomplete, incorrect or data gained against the law. The Exhibitor has also the right to ask for his data not to be used but only

for legitimate motives. This request must be directed to the Organizer via e-mail to the Organizing Secretary [email protected].

(Location) (Date) (Stamp and Signature of owner and/ or legal representative)



Sponsorship & Exhibit Opportunities

Business International – Fiera Milano Media SpATel. +39.06.845411

Fax. [email protected]

milan 26-27, meliá milan hotel - business international€¦ · next emetrics summit 2014: -san...

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