mila pitch report china mail
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Pitch Report China 2012
Why Pitches?
• Obtain inexpensive marketing channels
• Build up company image as “student friendly company”
• Empower youngsters to become entrepreneurs
• Make Mila famous amongst target customer group
• Get first hand feedback from the market
Pitch 1
• Location: Startup Leadership Program Shanghai Chapter
• Date: 10.25.2012• Target Audience: 30+ entrepreneurs /
startup owners from Shanghai• Further: Investors, VC`s and VC Lawyers
(6) from Shanghai • Impact: Mila was pitched to the
entrepreneurs and by the entrepreneurs to leading VC`s from Shanghai
Photos from Pitch 1
Pitch 2
• Location: AIESEC Shanghai• Date: 10.30.2012• Target Audience: 40+ Students from
Tongji, Caijing and Fudan Universities• Impact: Mila was pitched to youngsters
from Shanghai`s top schools who are in the AIESEC youth organization. AIESEC is an organization which promotes leadership, professional development and entrepreneurship amongst universities worldwide
Photos from Pitch 2
Pitch 3
• Location: Rotaract Shanghai• Date: 11.12.2012• Target Audience: 40+ Students and
young professionals from Shanghai, several Rotarians
• Impact: Mila was pitched to young professionals and university students aged 20-30 from Shanghai. Rotaract is an organization which promotes leadership through service, professional development as well as Charity worldwide in 180 countries
Photos from Pitch 3
Pitch 4
• Location: Shanghai Social Entrepreneurship Exhibition
• Date: 11.11.2012• Target Audience: 300+ social
entrepreneurs, VC investors from Shanghai and worldwide
• Impact: Good exposure to Mila in the entrepreneur community in Shanghai as well as to VC`s and investors who invest in social enterprises
Photos from Pitch 4
Pitch 5
• Location: coresystems Shanghai office• Date: 11.20.2012• Target Audience: 4 Students from SHUFE
( Shanghai University of Foreign Language Education)
• As our first batch of Student Ambassadors, we`re doing a trial with them to validate the usage of Student Ambassadors for the promotion of Mila in China
Photos from Pitch 5
Pitch 6
• Location: Fudan University School of Economics
• Date: 12.04.2012• Target Audience: 45 Graduate Students
from Fudan University, Top 3 University of China and Global Top 50 University ( Times Higher Education Rankings)
• Class: Doing Business in China• Professor: He Xiyou• Time: Tuesday 3:20 PM – 6:00 PM
Photos from Pitch 6
Pitch 7
• Location: JiaoTong University Antai School of Management
• Date: Saturday, 12.08.2012• Target Audience: 40 Graduate Students
from JiaoTong University MBA, Top 5 University of China and Global Top 100 University ( Times Higher Education Rankings)
• Class: HR and Organizational Behavior• Professor: Kim Morouney • Time: Saturday 10:00 AM – 5:30 PM
Photos from Pitch 7
Pitch 8
• Location: Tongji University Chinesisch-Deutsches Hochschulkolleg
• Date: Thursday, 13.12.2012• Target Audience: 50 Graduate Students
from TongjiUniversity CDHK, Top 5 University of China and Global Top 100 University ( Times Higher Education Rankings)
• Class: Strategic Management• Professor: Dr. Saša Šaric• Time: Thursday 1:00 PM – 4:30 PM
Photos from Pitch 8
Pitch 9
• Location: Startup Weekend Shanghai• Date: Saturday, 15.12.2012• Target Audience: 100 Startup
entrepreneurs and future entrepreneurs from Shanghai and the whole world
• Moderator: Sally Ng• Summary: As a coach at the event, I was
actively giving advice to the startups on how to become more efficient in their operations and to use Mila.
Photos from Pitch 9
Pitch 10
• Location: Hult International Business School
• Date: Tuesday, 18.12.2012• Target Audience: 90 Graduate Students
from Hult International Business School, one of the top MBA Schools in the World
• Class: IT Management• Professor: Damiao Lo • Time: Tuesday 9:00 AM – 5:30 PM• Impact: Being a judge at the startup
competition organized at the end of the course, I gave viable advice to the students reflecting on their startup idea and influencing them to use mila.
Photos from Pitch 10