OUR SERVICE PORTFOLIO

FINANCIAL RESEARCH& ANALYTICS

› Equity research› Strategic research› Credit research› Commodities research› Sector research

VERTICALS

Corporate Finance

› Target mapping› Pitch book› Valuation› Investor memorandum› Due diligence

BUSINESSINTELLIGENCE

Bespoke Projects

› Client mapping› Investor mapping› Competition mapping› Peer reviews› Human capital mapping› Product/market entry

RESEARCH & CONSULTING

› Cost/pricing analysis› Potential client/

customer identification› Key product entry› Brand/product perception

› Cash flow modelling› Surveillance/monitoring› Trustee/servicer support

Product Analysis

ACTIVITIES

Investment Analytics

› Hypothesis testing› Trading strategies› Portfolio optimization› Risk reporting› Model maintenance

Investment Research

Structured Finance &Securitization

Strategic Databases

› Client› Competition› Investor› Human capital

Reports/Newsletters

› Business moves› People moves› Product monitoring› Topical analysis

Capital Market Surveys

› Product› Client segment› Thematic› Salary

Competition Analysis

› Competition benchmarking› Peer group profiling› Brand/product perception

Market Analysis

› Market trends› Industry analysis› Opportunity assessment› Regulatory environment› Country intelligence

Other

› Global trade & investments› Bespoke reports› Data analytics› Target mapping› Gap analysis

MIKPO is a specialist business servicesfirm providing research, analytics and

intelligence services to all pillars of thefinancial services industry, consultancy,

governmental and non-governmentalagencies as well as other businesses.

INSIDE MIKPO › Specialized business services firm with global delivery capability

› Practice areas: Financial Research & Analytics, Business Intelligence, Research & Consulting

› Unique combination of business intelligence consulting and modelling/analytics

› Multicultural management and team advised by an experienced international board

› Focus on quality and client services

› Service delivery model customized to add value

› Global clientele and strong references

› Excellent in-house training and processes

CLIENT COVERAGE

KEY CLIENTS › European banking and financial services firm › Independent pan-European investment bank › European management consulting firms › Commonwealth trade and investment agency › Fortune 500 organizations › Major Middle East–based private equity firms › Multiple financial services search firms

FOOTPRINTS IN GLOBAL FINANCIAL RESEARCH

Case illustration� Project Overview: Preparing an information pack for buyout analysis of a UK-based structural steel

fabrication company� Client: Direct Private Equity Investment team of a European Institutional Investor

MIKPO Offerings:Provided complete information pack including:� Company overview with management and

shareholding information, key projects, subsidiaries overview as well as growth plans

� Detailed industry analysis with insights on industry trends and competitive analysis in the geographies where company operated

� Financial projections, company valuation based on direct-cash-flow model and leveraged buyout analysis

� Due diligence questions and strategic considerations for the client while going for the buyout

Valuation Support:� Detailed valuation model based on DCF,

valuation multiple, LBO� Conducted scenario analysis to find fair value of

the company in — worst, current and best —economic and industry scenario over the next five years

� Proposed range-bound deal multiple based on above analysis

Key Positives:� The information pack allowed client to get

accurate and objective third party analysis on the buyout target

� Our analysis pointed out some concerns in business plan assumption and client was well placed to clarify all concerns in the meeting with management

� MIKPO delivered the project in 4 days from start to finish

Project Challenges:� Low availability of company information –

company or management level information was not easily available. MIKPO used company’s business plan, rigorous primary and secondary research to address this issue as well as sourced financial information from Company’s House in UK

� Niche industry – structural steel fabrication is a niche industry with low data availability on industry size and trends. We assumed the industry to follow same trends as its related sectors such as construction and real estate

� Low dependency on yearly data and trends –Considering the recent global economic slowdown, real estate scenario has changed worldwide. In this respect, trends and market predictions older than 4-5 months become obsolete

Client TestimonialObjective third party analysis with complete information memorandum delivered before I boarded my flight toLondon, as desired. Well done.

For further information – Website: www.mikpopartners.com; Email: [email protected]

EXCELLENCE IN INDUSTRY RESEARCH

Case illustration� Project Overview: Comprehensive coverage of the Gulf Petrochemical sector and development of

underlying sector model� Client: Leading UAE-based asset management firm

Client TestimonialI appreciate the dedication of your team on this coverage report. The report looks rich in content and insights. It’s good to see that MIKPO has continued to keep the quality level high in this second report for us.

Cracking the Project:� Building project database with capacity

by product type and feedstock type was the key to arrive at industry forecast and check for conditions of industry overcapacity

� Understanding the global feedstock dynamic and reasoning out Gulf positioning and advantage in that context

Key Positives:� MIKPO analysis challenged earlier demand and

supply estimates taking into account post crisis situation

� The client used most of our key findings in private placement of a petrochemical industry project

� Asset manager was able to garner significant market traction for the published report

MIKPO Deliverable:Provided comprehensive industry coverage report wherein we:� Estimated and projected global petrochemical

demand and supply (ethylene was used as a proxy for industry) over the next five years

� Identified industry growth drivers, emerging trends, challenges and constraints

� Compared GCC Petrochemical market with global market evaluating feedstock advantage of GCC in detail

� Compiled and presented a comprehensive database containing all on-going petrochemical projects in the region

� Profiled major Gulf companies operating in the petrochemical space

� Profile Gulf countries with respect to theirpetrochemical industry capacity, global contribution etc.

Project Requirements:� Detailed analysis of the Gulf Petrochemical

sector to identify industry growth drivers, key emerging trends, challenges, future expected trends

� Sector model was required to estimate expected demand and supply situation over the next five years

� Profile major Gulf countries with respect to the petrochemical sector

� Profile key players and projects in the sector


FEASIBILITY STUDY FOR EMERGING MARKET ENTRY AND JV

Case illustration� Project Overview: Feasibility/due diligence support for Europe based pre-paid card and payment processing

player for a pre entry assessment of Indian market� Client: European payment processor interested in entering the Indian market

Sources for Research:• Company website – understanding business,

verticals, news, annual reports, management strategy• Databases – for company and competitor financials• Industry reports – for industry specific information• News articles – for external views on company

strategy• Management Interviews – for detailed insights• Government and regulatory body websites

Exhibit 1: Industry Growth Research Methodology:MIKPO prepared a detailed report and investor presentation covering:� Detailed industry analysis with insights on

industry trends and growth forecasts� Competitive landscape: benchmarking

Indian peers of European clients in this industry

� Company analysis: Overview, business description and structure, products, service channels, organizational structure,investors, management team and strategyof two potential JV/Acquisition targets

� Business plan: Growth plans and projections for next five years

� Location / Partnership strategy: Analysis of various options for Indian market entry

Exhibit 2: Cost Benefit AnalysisProject Challenges:� Given the niche and complex market, the team had to

quickly develop domain knowledge to maintain the quality standards required for this project

Key Positives:� MIKPO team attended distributor conference organized

by an industry player to understand the business model first-hand and met key distributors and telecom operators

� Rigorous primary and secondary research was conducted for competitive benchmarking and industry analysis

Research & Insight

� Business research� Market research� Social Media research

Strategic Support

� Market Analysis� Competition Analysis� Corporate Development

Business Intelligence

� Database & Mapping� Consumer Analytics� Dashboards

Buenos Aires Desk

� Evaluation Stage� Market Entry Stage� Ongoing Support

MIKPO Business Research Offerings:



Case illustration� Project Overview: Supported the M&A team in preparing Pitchbook for a company in the IT industry� Client: Leading UK-based boutique investment bank

MIKPO Offerings:� Presentation included detailed industry analysis,

profiling of potential targets and their valuation using comparable company analysis

� Studied the financial statements of the 25 companies and removed non-recurring/one-time charges from the income statement

� Calculated clean EBIT and net income for all companies

� Calculated operating and valuation ratios and compared companies in terms of profitability, leverage ratios and valuation

� Presented the information in graphical format for the target and selected its peer group

Company (Target) Profiling:Provided profiles of 10 software firms covering:� Business description� Product and services portfolio� Financial overview� Organization chart and Management and Board

overview� Annotated stock price chart� Precedent mergers and divestitures analysis� Company’s strategy

MIKPO Corporate Finance Offerings:

� Target short listing and profiling for M&A/JVs� Info Memo Production/Offering Document� Industry, sector, company research, growth estimates� Valuation/Modeling� Comparable Company Analysis

Business Development & Origination Support

Other Support

Execution Support

� India related deal making and complete due diligence� White paper production� Competition Monitoring – League tables� Desktop due diligence

� Opportunity/Client Database� Target client mapping/industry mapping� News Monitoring and opportunity identification



Case illustration� Project Overview: Preparing an initiating coverage report for a France based small-cap Company� Client: Leading independent pan-European investment bank and brokerage house

Project Challenges:� Target had grown from a small firm within a

year making eight acquisitions in FY 07, multiplying its’ revenue by 15 times and entering into three new business lines

� Lack of information and language constraints on all information sources – website, financial reports, public media, management discussion transcripts and press release

� Severe paucity of company level information� Majority of sector level details were in

regional language� No analyst coverage� Production of final report in three weeks

including management calls

Key Positives:� Brokerage house became the first to initiate

coverage for the firm� Liquidity in stock significantly increased which

generated favorable environment for the stock to migrate from Marche Libre in France to AlterNext

MIKPO Offerings:� Provided a complete initiating coverage report

including company overview, industry overview, financial projections and valuation sections

� Valued the company using sum-of-the-parts analysis as the company analyzed was present in four different industry segments

� Used purchase method to consolidatethe acquisitions

� Covered all four sectors in industry analysis section

CLIENT TESTIMONIAL:“MIKPO has proven precise in its analytical work and extremely timely in meeting delivery deadlines. We are pleased with the team’s ability in supporting us in researching across different sectors with depth and consider them a reliable partner”

Director, Corporate Finance

MIKPO Investment Research offering:

MIKPO proposes to set up capabilities to complement and supplement internal research teams of investment banks, brokerage, asset management, hedge funds and independent research organizations. Following is an illustration of ways in which MIKPO can support global buy side players in mitigating their research centric challenges.

Team Size Managerial Bandwidth Cost Budgeting Value Added Services

Typicalchallenges faced by researchTeams

Related value proposition by MIKPO

Building large in-house research capability haslong gestation period

MIKPO maintains a ready-made pool of junior/mid level analyststo assist lead analyst

Exhaust significant managerial bandwidth in recruitment, retention, training and development

Significant enhancement in managerial bandwidth with junior analyst role outsourced to MIKPO

Sub-optimum research budget

MIKPO provide significant cost arbitragebenefits to its client

Dearth of other value added services due to lack of scale

Complementary value added services such as monthly newsletter, research summary report, databases


INVESTMENT RESEARCH – EQUITY RESEARCH – INITIATION REPORT

Case illustration� Project Overview: Client requested MIKPO to prepare a 20 page initiation reports on each of 10 small and

medium European companies, with a Buy/Hold/Sell recommendation for their equity shares, with a 12 month time horizon. We have here discussed the report made on a Healthcare company.

� Client: A large independent investment house in Europe.

Research Methodology:� MIKPO carried out information search

about the company and the industry, to get company and industry overview

� MIKPO prepared a detailed earnings model with five years of historical data

� SWOT analysis, Porter’s 5 forces analysis and management analysis for the companywere carried out

� Earnings model was finalized with 5 year future projections

� Valued the company using sum-of-the-parts analysis as the company analyzed was present in four different industry segments

� Valuation (DCF & Relative) of the equity shares was done with respect to competitors using key valuation multiples

� MIKPO came out with a buy/hold/sell recommendation based upon its analysis

Sources for Research:• Company website – understanding business, verticals,

news, annual reports, management strategy• Bloomberg database – for company and competitor

financials• Industry reports – for external views on company

strategy• News articles – for external views on company strategy• Broker reports & discussions

Project Challenges:� The company is undergoing large scale reorganization

in all divisions; hence estimating revenues was a challenging task

� The company earns revenues in various currencies and hence estimating all revenues in reporting currency was a challenge due to exchange rate fluctuations

� Lack of information and language constraints on all information sources – website, financial reports, public media, management discussion transcripts and press releases

Key Positives:� With MIKPO’s exposure to comprehensive business

research, we were able to do an in-depth analysis of the business and come out with suitable recommendations

MIKPO Equity Research Offerings:

Fundamental Research Trading Desks Portfolio Strategy� Equity analysis� Initiating coverage reports� Earning update reports� Thematic reports� Macro economy research

� Model creation and updates� Relative value trade ideas� Technical analysis� Earning events tracker

� Back testing of theme based portfolio ideas

� Support services for sector allocation

� Stock performance analysis


ENHANCING FOCUS ON “INDIA CENTRIC” RESEARCH

Case illustration� Project Overview: To build comprehensive portfolio with potential to deliver long-term investment

performance� Client: Investment Team of a leading family office

Project Requirement:� Portfolio selection process was divided

into five phases, of which MIKPO was allocated complete responsibility for four phases:

� Phase I: Deciding investment themes� Phase 2: Developing Statistical Selection

screen� Phase 3: Performing financial statement

and investment analysis� Phase 5: Conducting peer group analysis<<Phase 4 was executed at client end using their proprietary systems and processes>>

MIKPO Deliverable:� Selection of five stock per identified

investment themes. We delivered stock selection under four themes – Consumer Masses, Consumer Discretionary, Infrastructure and Power.

� For each theme, deliverable included:• Initial Statistical Screen comprising

all stocks matching the theme• Fundamental Screen comprising stocks

qualified in initial screening• Ranking and selecting top quartile stocks

based on fundamental screen• Complete financial/investment thesis on

selected stocks• Peer group analysis for the selected stocks

� Prepared portfolio analytics for regular tracking of 20 stocks after portfolio building phase is over

Cracking the Project:� MIKPO’s Indian market expertise and local

presence was useful in providing insights on qualitative aspects – management quality, corporate governance, sector growth potential etc. – of the covered companies

Key Positives:� The client eventually invested in 14 out of 20

stocks recommended by us� Pleased with MIKPO understanding of

industries and companies covered, client made MIKPO responsible for physical due diligence on selected companies

Client TestimonialTo summarize – this work is the most detailed oriented piece I have ever come across.


INVESTMENT RESEARCH – SHORT REPORT – CREDIT RESEARCH

Case illustration� Project Overview: Client requested MIKPO to prepare a 3 page credit research report on a European

Telecom company, with a Buy/Hold/Sell recommendation for its bonds, with a 6 month time horizon� Client: Leading global private bank

Research Methodology:� MIKPO carried out detailed information

search about the company and the industry, to get company and industry overview

� MIKPO prepared a detailed earnings model with three years of historical datapunched in the model for income statement, balance sheet and cash flows

� SWOT analysis, Porter’s 5 forces analysisand management analysis for the company were carried out

� Earnings model was finalized with 3 yearfuture projections

� Relative valuation of the bonds was done with respect to bonds of competitors and bonds of other companies with similar credit ratings

� MIKPO came out with a buy/hold/sell recommendation based upon its analysis

Secondary Sources for Research:• Company website – understanding business,

verticals, news, annual reports, management strategy• Bloomberg database – for company and competitor


strategy• News articles – for external views on company

strategy• Broker Reports – for external consensus estimates

Project Challenges:� The company had a complex corporate structure, with

some of its divisions having restrictive covenants� With the various leveraged buyouts by the company in

the past, the possibility of any such transactions in future resulted in an overhang on the bond prices


research, we were able to do an in-depth analysis of the business and come out with suitablerecommendations even with restrictions on report size.

� After analyzing bond prospectus, company website and other documentation, MIKPO was able to present a clear issuer structure which was the key for understanding the credit risk and structure

MIKPO Credit Research Offerings:

Fundamental Research Trading Desks Portfolio Strategy

� Corporate Credit Analysis� High Yield Analysis� High Grade Analysis� Thematic Reports� Macro Economy Research

� Model creation and updates� Relative Value trade ideas� Yield Navigator� Tear Sheets� Credit events tracker

� Back Testing of theme based portfolio ideas

� Support services for duration management and sector allocation

� Bank loan analysis


INVESTMENT RESEARCH – COVERED BOND RESEARCH REPORT

Case illustration� Project Overview: Client requested MIKPO to prepare a 3 page Research Report on a Covered Bond

issued by an Irish Bank, with a Buy/Hold/Sell recommendation for its bonds, with a 6 month time horizon.� Client: A Bank in Europe

Research Methodology:� MIKPO carried out information search

about the bank and the banking industry, to get organization and industry overview.

� MIKPO prepared an earnings model with five years of historical data punched in the model for income statement, balance sheet and cash flows.

� SWOT analysis, Porter’s 5 forces analysis and management analysis for the companywere carried out.

� Earnings model was finalized with 3 year future projections.

� Relative valuation of the covered bonds was done with respect to bonds of other banks.

� MIKPO came out with a buy/hold/sellrecommendation based upon its analysis.

Secondary Sources for Research:• Company website – understanding business, verticals,

news, annual reports, management strategy• Bloomberg database – for company and competitor


strategy• News articles – for external views on company strategy• Broker Research – for consensus views on the bank

Project Challenges:� The Risk on the covered bank was linked to the risk on

the bank, which in turn was linked to the sovereign risk as the Bank is majority owned by the government. Hence, evaluation of risk was a bit tricky.

� Any change in house prices would have a significant impact on the bond value as the underlying assets in

� the collateral were house properties. Estimating any such change was a challenging task.


research, we were able to do an in-depth analysis of the bank and come out with suitable recommendations.

MIKPO Credit Research Offerings:

Fundamental Research Trading Desks Portfolio Strategy

� Corporate Credit Analysis� High Yield Analysis� High Grade Analysis� Thematic Reports� Macro Economy Research

� Model creation and updates� Relative Value trade ideas� Yield Navigator� Tear Sheets� Credit events tracker

� Back Testing of theme based portfolio ideas

� Support services for duration management and sector allocation

� Bank loan analysis


DELIVERY EXCELLENCE IN BUSINESS INTELLIGENCE

Case illustration� Project Overview: Structured Credit Investor Mapping for a leading investment bank.

We supported their fund derivatives/structured fund product business and mapped business structure, investment- strategy, asset under management, investment managers of global institutional investors, within the structured credit space.

� Client: Leading investment bank and brokerage house

Bespoke Projects Strategic Databases Reports/Newsletters Capital Market Surveys

� Investor mapping� Client mapping� Competition mapping� Peer reviews� Human capital mapping� Product/market entry

� Client� Competition� Investor� Human capital

� Business moves� People moves� Product monitoring� Topical analysis

� Product� Client segment� Thematic� Salary

Business Intelligence Offerings: MIKPO bespoke projects identify and map client and competition supporting management and business strategy. MIKPO also provides structured competition and client database services designed to ensure effective use of available as well as sourced data and information.

CLIENT FEEDBACK AND RECOMMENDATION:Client judged the interim deliverable of detailed institutional investor maps as extremely useful, high quality and unique and increased the scope of the projects to cover structured credit specific funds and institutional investment advisors.

Project Results:� Provided detailed investor mapping database

featuring over 200+ institutional investors across geographies

� Investor Segment Coverage — Pension funds, Family Offices/Foundations, Asset managers, Insurance companies, Wealth Management firms, Alternative Investment managers

� Geographical Coverage – Europe, Middle East, Americas, Australia, Japan

Project Challenges:� Large scope of project – both in terms of

geographical coverage and types of investor segment

� We screened over 500 institutional investors across geographies to identify and profile 200+ relevant investors, depending on their structured credit investments.

� Paucity of information regarding details on structured credit exposure of institutional investors


NICHE IN STRUCTURED FINANCE SERVICES

Case illustration� Project Overview: Performance evaluation of US CDO/CLO transactions constituting client portfolio� Client: Risk department of a leading European bank

Project Challenges:� Customized surveillance template required to

address client’s risk management objective� CDO collateral comprised of Leveraged

Loans� Quick turnaround time and stringent timelines� Calculation of additional information from the

trustee report, offering memorandum as well as market counterparties

� Frequent modifications in the surveillance templates based on client requests

MIKPO Offerings:� Detailed surveillance report to highlight collateral and

bond information, deal characteristics, key ratios, test summary, etc

� Historical information/trend analysis in graphical format for coverage tests, portfolio profile tests, collateral quality tests, etc

� Stratification of portfolio by different classifications� Analysis of Defaults and Swaps (funded / unfunded)� Issuer Overlap Analysis� Client specific customization requests

Key Positives:� Additional sections on historical trends and

highlights support client in the investment decision process

� Quick turnaround time� Significant help to risk management team in

portfolio analysis� Changes in ratings for each asset analyzed

on a periodic basis� Established monitoring of non-regular

documents from trustees and helped client meet regulatory requirements

CLIENT FEEDBACK AND RECOMMENDATION:Pleased with the quality output and quick delivery, the client has extended its engagement with MIKPO to cover other geographies, asset classes and services.

Credit Support Chart:� Graphical representation depicting upgrades and� downgrades of the underlying assets over the

period of time� Presentation of the securities comprising pool on

the basis of rating hierarchy� WARF analysis used as a replacement for

shadow rated securities� Enables the potential investors to analyze

various risk level of the securities in the pool� Tranche monitoring using borders� Important tool for Risk Management and

Analytics team


NICHE IN STRUCTURED FINANCE SERVICES

Case illustration� Project Overview: CDO/CLO - Cash flow modeling� Client: Leading CLO Investor

Project Challenges:� Complexity in modeling conditions and triggers

associated with asset side of the transaction as the collateral is dynamic till the reinvestment period ends

� Modeling revolving notes used as funding or liquidity facility to the transaction

� Replication of collateral and bond waterfall.� Ensuring cash flow movement in the transaction

and quality control of data

MIKPO Offerings:� Accounting for all deal specific inputs and

assumptions including triggers, payment priorities, assets and liabilities

� Asset level collateral cash flows� Collateral cash flows on the basis of WAC,

WARM and repayment type using different vectors such as prepayments, defaults, recovery rate, recovery lag and reinvestments

� Bond cash flow model based on the payment priority and trigger events, as detailed in the deal indenture

� Providing bond analytics such as yield, duration, NPV, etc.

Key Positives:� MIKPO expertise in securitization helped in

MIKPO taking significant ownership of task. Excel modeling with advance macros and VBA expertise helped in developing a robust, efficient and scalable model

� Comprehensive cash flow model coverage including all deal covenants, triggers and characteristics.

� Client is considering outsourcing of 50 CLO models to MIKPO

CLIENT FEEDBACK AND RECOMMENDATION:“We were having a significant lack of resources in modeling the cash flow of our European CLO holding. MIKPO helped us in this task and MIKPO team was analytical and willing to go extra miles in helping us meet a deadline.”– JB, Portfolio Manager, European Credit Fund

Structuring Considerations:� Modeling such transaction comprises of static

approach taking the best estimated scenario vectors such as CPR, CDR, recovery rate and recovery lag

� CLO valuation involves projecting cash flows for the underlying collateral using assumptions derived from historical collateral performance and deal specific inputs

� Account for deal specific payment priority, Interest coverage tests, par value tests and trigger events


MARKET SIZING OF THE EUROPEAN SATELLITE INDUSTRY

Case illustration� Project Overview: The client requested MIKPO to map and assess the market size of the global European

Satellite Industry� Client: A leading information publisher for the European Space Industry

Exhibit 1: Satellite Industry Value Chain Research Methodology:� MIKPO developed a quick perspective on

the European space industry, industry technological verticals and value chain of the satellite sector

� MIKPO, after having conducted its preliminary research, consulted with its industry expert as well as the client,to ensure that the OEM and subcontractor categorization was both exhaustive and universally accepted

� MIKPO undertook rigorous secondary research and developed a detailed database of enterprises, referenced per industry sub-category and technology

� MIKPO then estimated the aggregate market size of the European satellite industry based on data gathered from financial documentations, research references and expert consultation

� MIKPO conducted primary researchundertaking in-depth interviews with key stakeholders

Sources for Research:• Company websites – understanding business, technology

verticals, news, annual reports, management strategy• Databases – for company and competitor financials• Industry reports – for industry specific information• News articles – for external views on company strategy• Expert Interviews – for detailed insights• Government and industrial associations’ websites• In-depth interviews with management, industry experts

and regulators

Project Challenges:� Business research for the industrial sector is always

challenging. In addition, space and satellite sector is niche and is technical in nature

� The subcontractors and suppliers often have a limited online presence; and occasionally, language barriers were a grey area

Key Positives:� MIKPO developed a focused industry map, customized to

specific client requirements. Combined with the market size assessment, the deliverable proved to be an excellent reference resource for the client.

Exhibit 2: Company Profile

Research & Insight


Strategic Support





Buenos Aires Desk



STRATEGIC SUPPORT FOR A BIOTECHNOLOGY FIRM

Research & Insight


Strategic Support





Buenos Aires Desk


Project Challenges:� Obtaining the list of all the deals in the niche segment of

molecular diagnostics in the last 12 months globally� Limited time frame for execution

Key Positives:� MIKPO through its detailed research listed down all the

deals in the last 12 months and also profiled the top buyers and sellers in the molecular diagnostics category

� MIKPO further supported the management in meeting with Indian oncology companies and compiled a list of PE/VC firms with portfolio firms in the oncology industry

Exhibit 2: Deal Value Break-up


news, annual reports, management strategy• Databases – for company and competitor financials• Industry reports – for industry specific information• News articles – for external views on company strategy

Research Methodology:� MIKPO methodology included detailed

source list creation through public sourcesand databases

� Bloomberg and other deal databases wereused to collect additional information about the deals

� Recursive search on deals, companies, people, geographies, based on a structured process using exhaustive key words list and advanced internet research techniques

� The information then collected would be cleaned and finally presented in the deliverable format

� Selected target buyers and sellers which were involved in transaction were profiled in detail

� MIKPO compiled the list of regional company registries in Germany to gather financial details not available in public domain

Exhibit 1: Number of Deals

Case illustration� Project Overview: Client requested MIKPO to compile a detailed report on M&A activity in the molecular

diagnostics industry in 2010� Client: A leading biotechnology company based in Europe


INDUSTRY RESEARCH REPORT FOR EUROPEAN SPORTING GOODS MARKET

Research & Insight


Strategic Support





Exhibit 2: Top 12 European Markets Project Challenges:� Limited data: Data availability, especially in central and

eastern Europe was low. MIKPO assumptions / analysis was used to estimate the industry size and future trends

� Currency fluctuations: Aligning historical industry data and statistics reported in different currencies into a commonbase was a key challenge

Key Positives:� MIKPO helped the client to understand the industry

structure along with the identification of major players in the domain

� Client eventually could screen out few geographies to focus for the next round of research deliverable


news, annual reports, management strategy• Databases – for company and competitor financials• Industry reports – for industry specific information• News articles – for external views on company strategy• Management Interviews- for detailed insights• Interviews with sports industry experts especially in Central

and Eastern Europe

Case illustration� Project Overview: Overview of the European Sporting Goods Market and benchmarking of major players� Client: An US-based boutique consulting

Exhibit 1: Industry Overview Research Methodology:� Prepared an industry overview including

overall industry size, market share of key players and key growth drivers

� Identified global players and benchmarked them using analytical modeling techniques

� Profiled major players along following metrics:• Business overview• Key financials• Key products/ services• Top management and shareholders• Geographical reach• Recent mergers and acquisitions• Recent news and developments

Buenos Aires Desk



BUSINESS INSIGHTS GENERATION FOR AN AUTOMOTIVE MAJOR


Research & Insight


Strategic Support




Buenos Aires Desk



Project Challenges:� Information sources are not readily available – MIKPO

adapted by combining both primary as well as secondary data collection methodologies to deliver a quality product

� India is a complex market, and it is always a challenge to pick a representative sample size when conducting primary research – MIKPO drew on its network of industry experts to revalidate the representativeness of the sample population

Key Positives:� MIKPO developed a brief and actionable deliverable,

making effective use of the right research methodologies and resources

� As a value-add, MIKPO also evaluated Tier II cities in India and developed a location strategy for the client

Research Methodology:� The project involved identification of

potential dealers and favorable sites for new dealerships. Based on the objective, the study involved following steps:

• Short-listing cities with maximum potential: a short-list of cities was generated based on factors such as car sales data, income per capita and growth, penetration of white goods and two-wheelers. MIKPO collected this information from government sources, automotive reports and various industry sources. A total of ten cities were shortlisted.

• Mapping dealer networks, due diligence, and identification of high potential dealers: a three stage short-listing process was used to arrive at final list of potential dealers

• Discussion with marketing managers: To further ensure exhaustiveness, and to gain insights regarding regional trends and buying behaviors, MIKPO conducted interviews with senior marketing managers of major automotive companies across India

• Identification of favorable dealership locations: MIKPO conducted rigorous secondary research based on socio-economic indicators such as population growth and economic prosperity. Interviews were conducted with dealerships and real estate agents to better understand the logistics and economics affecting various location alternatives.

Sources for Research:• Company website – understanding business verticals,

news, annual reports and management strategy• Bloomberg database – for target list and financials• Industry reports – for external views on company strategy• News articles – for external views on company strategy

Case illustration� Project Overview: A major international automobile manufacturer consulted MIKPO to develop its car

dealership network in key Brazilian cities� Client: An European automotive major

Discover us at www.mikpopartners.com

To initiate a dialogue with usplease contact [email protected]

MIKPO Partners

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