Mike’s Auto Body Adds Fremont Location to Make It a Lucky 13

On Sept. 3, 2014 Mike’s Auto Body acquired Central Collision in Fremont, CA, making this 78 year-old,

30,000 square foot second-generation body shop its 13th location. With a goal to increase the size of its

market and establish a presence down the Nimitz Highway 880 corridor, Mike’s Auto Body is excited

about taking its successful business approach to Fremont, CA the Bay Area’s fourth-largest city with a

population of approximately 222,000 people.

CEO at Mike’s Auto Body Brennan Rose started discussing the acquisition with the owners of Central

Collision back in early 2013 and both parties came to a decision immediately before Labor Day, he

explained. “We have been in discussions with Bill Brunelli, the shop’s owner, numerous times over the

last year and a half and got the call a month ago saying he was ready to move on and join our team here

at Mike’s Auto Body. Bill and his father have a reputation for being a high integrity, community-based,

quality operator. Their operational standards, facility structure and employee base will fit our model

perfectly. We are very excited to have the opportunity to expand our market share to the south and

undoubtedly we will see other opportunities arise out of it.”

The Fremont acquisition will mean one promotion and several position changes for existing Mike’s Auto

Body personnel, Rose said. “Jeff Reeder, an Assistant Manager at our Via De Mercados, Concord

location, will be leading the charge at this new facility,” Steve Kelly, COO at Mike’s Auto Body said.

“Manager Jason Toner will be our new location manager at Via De Mercados, Concord and Kent Osborn

will be taking Jason’s role while Manager Keith Hobert will be assuming a new position as an Area

Manager. We’re confident they will all hit the ground running and will only have to make some minor

tweaks along the way while implementing our culture. We also look forward to retaining many of the long-

term quality employees at Central Collision and making them a part of our extended family.”

Fixing cars to their pre-accident condition since 1972, Mike Rose and his family has built Mike’s Auto

Body into a 13-shop organization known for its honesty and integrity with an emphasis on exemplary

customer service. With two locations in Concord and Walnut Creek and one in Lafayette, Pittsburg,

Antioch, Brentwood, Richmond, Fairfield Napa, San Ramon and now in Fremont, Mike’s Auto Body is

well-known for being an outstanding business partner in every city where it serves the public.

For more information, contact Sal Contreras at 925-250-8482 or Pete Bizaca at 707-470-9315.