miguel cinemagraph -...
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MIGUEL CINEMAGRAPH
@WorldRemit
@AlixinLondon
2015 Global Remittances
$601bn
@WorldRemit
@AlixinLondon World Bank global remittance data, 2015
$1.9bnOvercharge for remittances to Sub-Saharan Africa, annually
$95Sending $1,000 to Sub-Saharan Africa
$74Sending $1,000 - Global Average
$54Sending $1,000 to South Asia
World Bank global remittance data, 2015Africa Progress Panel Report, 2014
@WorldRemit
@AlixinLondon
@WorldRemit
@AlixinLondon
@AlixinLondon@WorldRemit
@AlixinLondon
• Big MM face
@WorldRemit
@AlixinLondon
134 Million 2015
103 Million2014
30 Million2012
GSMA Mobile Financial Services Report, 2015
@WorldRemit
@AlixinLondon
@WorldRemit
@AlixinLondon
PR PR@WorldRemit
@AlixinLondon
Display advertising: GDN
Paid search: Google & Bing
Mobile ads
Social paid advertising:
Facebook and Twitter
Owned social channels:
Facebook and Twitter
SEARCH
SOCIAL
Media and targeted ad
placement
Community outreach events
Sender
Recipient
SMS IVR
Agent network: posters,
leaflets
Radio
SMS & IVR jingles
DIRECT
MARKETING
OFFLINE PR
Local sender market media
Local receive market media
Regional & international media
Email and promo
vouchers
DIRECT
MARKETIN
G
DIRECT MARKETING@WorldRemit
@AlixinLondon
SOCIAL@WorldRemit
@AlixinLondon
CONTENT@WorldRemit
@AlixinLondon
42%Using IM to
discuss transfer
0
50
100
150
200
250
300
Kenya Zimbabwe Tanzania
Cash pickup
Mobile Money
0
0.5
1
1.5
2
2.5
3
3.5
Kenya Zimbabwe Tanzania
Mobile Money – smaller transfers, more often
Average send amount / month Number of transfers / month
@WorldRemit
@AlixinLondon
December 2014 November 2015
-
5,000
10,000
15,000
20,000
25,000
WorldRemit transfers to Zimbabwe EcoCash Mobile Money vs cash pick-up
Cash Pick-Up Mobile Money Transfer@WorldRemit
@AlixinLondon
WorldRemit transfers to UgandaMobile Money vs cash pick-up
Cash pick-up Mobile Money transfer