Migrating to SIP Trunking

with AudioCodes Alan Percy

Director, Market Development alan.percy@audiocodes.com August 2011

Overview:

• Manufacturer of Media Gateways, Enterprise Session Border Controllers,

Media Servers, IP Phones, Mobility Technologies

• 17 years of Operations, Public (NasdaqGS since 1999)

• Deployed in over 100 countries in broadband, mobile & enterprise

• Strong brand for quality & performance

Worldwide offices:

• Headquarters: Israel

• North America: NJ, TX, NC

• APAC: Singapore, Korea, China, India, Australia

• EMEA: UK, France, Germany, Russia

• LATAM: Miami, Mexico, Brazil, Argentina, Columbia

625 Employees

• R&D (250), Sales & Marketing (210), Operations (90), G&A (5)

• Israel (395), US (140), Europe (30), APAC (25), LATAM (10)

AudioCodes: A Brief Introduction

The Communications World:

TDM All IP

2030

What AudioCodes Does…

All IP World

Applications

Mobile

UC

Cloud

MSBG SBC IP Phones Residential Gateways Mediant Gateways

• Communications - world is shifting towards an all IP infrastructure

• Growth driven by desire for unified communications, cloud computing and mobility

• Incumbent vendors struggle to adapt to demands of newly emerging software applications

AudioCodes innovative, interoperable and diverse portfolio of solutions are uniquely positioned to enable this transition

AudioCodes

What is SIP Trunking?

SIP trunking is a Voice over Internet Protocol (VoIP) service based on the Session Initiation Protocol (SIP) by which Internet telephony service providers (ITSPs) deliver telephone services and unified communication to customers ...

How Businesses Connect Voice Today

0% 20% 40% 60%

Non-SIP VoIP trunk

Standard analog/

digital phone lines

ISDN BRI

SIP VoIP trunk

ISDN PRI

T1 lines

PB

X T

run

kin

g S

erv

ices

Percent of Respondents

2013

Now

Source: Infonetics Research, SIP Trunking Deployment Strategies: North American Enterprise Survey, April 2011

The Case for SIP

•SIP Trunking- one of

the fastest

growing services

to Enterprises

•SIP Trunking brings

cost savings and

operational efficiencies

•North America

leads adoption

CY08 CY09 CY10 CY11 CY12 CY13 $0

$1

$1

$2

$2

$3

$3

$4

0

1

2

3

4

5

6

Revenue (

US $

B)

Tru

nks (

M)

Revenue Trunks Source: Infonetics Research, Inc.

How SIP Trunking Achieves Cost Savings

• Eliminates dual last mile facilities

• Mixed voice, video, data on same infrastructure

• More competitive market

• Greater geographic reach

• Improved flexibility

“Fortune 1000-size organizations can save anywhere from 25-60%

on their telecom expenses.”

Sorell Slaymaker, Unified IT Systems

“SIP Trunking returns an average savings of 25%

vs. a traditional separate voice and data infrastructure”

Global Crossings, 2011

“SIP Trunking Infrastructure cost reductions will allow

Triton to realize ROI in as little as 3 months”

Cameron Symonds, Director IT/TS, Triton Technologies

“SIP Trunking can deliver savings of 30-50% for branch environments in mid-size and

large enterprises”

Gartner, Inc., 2009

SIP Trunking Looks Good; Upgrading PBX environment …“Not So Good”

• Continuing pressure to reduce operational costs

• Postponing/avoiding major capital expenditures

• Legacy (TDM, IP-PBX) infrastructures still work

• Effort to upgrade is slow and a distraction

• Carrying over certain existing functionality may not be supported

T1/E1 or Analog Trunks

IP

TDM

Fax

Firewall Router

Analog Phones

PSTN

Step 1 – Assess the Situation

Internet LAN

SIP or Digital Phones

PC Users

PBX

Where are the costs and inefficiencies?

Cost of two facilities

Trunking, Local and Long Dist.

Maintenance Costs

Lack of Integration

Costs from Conferencing Services

Moves, adds and changes

• Upgrade PBX?

• Replace PBX?

• Expansion?

• Consolidation?

• Eliminate PSTN

• When and at what cost?

Step 2: Planning

SIP Trunking Trial Eliminate PSTN Trunking

Implement IP-PBX Or Unified Communications

With SIP Trunking

Goal

T1/E1 or Analog Trunks

IP

TDM

Fax

Firewall Router

Analog Phones

PSTN

Step 3: SIP Trunking Trial

Internet LAN

SIP or Digital Phones

PC Users

PBX

Gateway Makes

Call Routing

Decisions

“Drop and Insert” Architecture • Eliminates PBX expansion/changes • Makes IP-PBX/UC Upgrade easier

TDM T1/E1/J1/BRI/Analog PRI/CAS/MFC R2

Loop Start/Ground Start DID/DTMF…

SIP Ethernet

TDM Interface

DSPs (Codecs)

SIP Stack

Command/Control/Config.

How does a Media Gateway Work?

Mediant 1000: Modular And Scalable Media Gateway

The Mediant™ 1000 is a Modular Gateway, with a variety of interfaces.

MP-1xx Product Overview

Analog Media Gateways

from 2 to 24 analog FXS/FXO ports

14

MP-112, 114, 118 MP-124

T1/E1 or Analog Trunks

IP

TDM

Fax

Firewall Router

Analog Phones

PSTN

Step 4: Reducing/Disconnecting the PSTN

Internet LAN

SIP or Digital Phones

PC Users

PBX

Change Routing

Rules to move

more traffic

to SIP Trunks

T1/E1 or Analog Trunks

IP

TDM

Fax

Firewall Router

Analog Phones

PSTN

Step 5: Migrating to Unified Communication

Internet LAN

SIP Phones

Unified Communications

Clients

Upgrade to

Enterprise Session Border

Controller (E-SBC)

SIP to SIP Connectivity?

SIP Variant 1

Enterprise Session Border Controller

(E-SBC)

SIP SIP

IP Phones

IP-PBX

SIP Interoperability

SIP

This is supposed to work!

SIP interworking and normalization

Signaling mediation

Media mediation

Transcoding

SIP Trunks

Internet

S I P

Enterprise LAN

SBC

Bad

E-SBC

Stuff

Security

Call Admission Control (CAC)

Encryption & Authentication

Topology hiding

Protection against DOS attack

Survivability

PSTN

How Does an E-SBC Work?

SIP Ethernet LAN

SIP Stack

DSPs (Codecs)

SIP Stack

Command/Control/Config.

Security Policy Management

SIP Ethernet WAN

Media (RTP)

Signaling (SIP)

Case Study: Georgia Military College

• Liberal Arts Junior College

• Main campus in Milledgeville, GA

• 6 campuses across Georgia

• 500 Full-time employees

• 5000 Students

• 1800 computers

• Centrex from National SP

• Costs • Like many public institutions, college is

very sensitive to operating costs

• Centrex costs were very unpredictable

• Moves, adds and changes were $

• Need for Collaboration • Staff spread across six different campuses

• Delays/costs incurred while commuting between campuses

• Retention of Existing Telephone Numbers • Local presence is important

• Reliability • Campus Autonomy - no outage should effect other campuses

Challenges

Mediant 1000 E-SBC

Mediant 800 E-SBC

Main Campus Mileldgeville, GA

Atlanta, GA

Mediant 800 E-SBC

Augusta, GA

Mediant 800 E-SBC

Columbus, GA

Mediant 800 E-SBC

Warner Robins, GA

Mediant 800 E-SBC

Valdosta, GA

SIP Trunking

Solution Architecture

• All six campuses are now on Microsoft Lync

• Vastly improved collaboration environment

• Campuses are functionally autonomous

• One Minute Provisioning – “hand them a phone”

• Retained local DID numbers

• Network security is maintained

• 30% reduction in travel costs

• Realized an 80% savings in monthly reoccurring charges

Results

“By migrating to Unified Communications with Microsoft Lync, AudioCodes and Broadvox, Georgia Military College was able to reduce monthly reoccurring costs by 80%, allowing the college to invest in other important student education programs”, said Drago Totev, Associate Vice President - Telecommunications & Networking, Georgia Military College.

• Interoperability and Compatibility • Leveraging the investment in our experience and interoperability lab

• Architecture Flexibility and Scaling • Range of solutions that fit your particular implementation

• Migration Strategy • Start today, upgrade later

• Security • JTIC-validated device and network security

• Superior Voice Quality • First vendor to pass all 12 ETSI Speech Quality Tests

• Quick Time-to-Savings (ROI)

Benefits of Working With AudioCodes

Information on AudioCodes and migrating to SIP Trunking: www.audiocodes.com/sip-trunking

• Mediant 1000 Media Gateway: www.audiocodes.com/mediant-1000

• Enterprise Session Border Controllers: www.audiocodes.com/e-sbc

• Datasheets, videos, case studies, whitepapers, testimonials

ITExpo - September 13-15, 2011 in Austin, TX

News and buzz via Social Media • Follow us on Twitter, LinkedIn or Facebook

Additional Resources

Announcements Get Started with SIP Trunking

• TMC, No-Jitter

• Websites (AC, BRDVX)

Marketing

• AC-BRDVX joint email campaign (monthly thru Q4)

• Customizable templates for sending to VAR contacts

• Web banners– also customizable for VARs

• AC & BRDVX websites, regional and national events

• Blogs, social media (Twitter, LinkedIn, Facebook)

Promotional Offer • “Get Started with SIP Trunking”

Customer Lead Generation Campaign

Education SIP, SIP Trunking, & Solution

• TMC webinar 8/24

• Website Content (AC, BRDVX, TMC)- solution, promo,

• Case study – Georgia Military College

• SIP Trunking resources and collateral from BRDVX, AC

• SSCA Training and Certification from The SIP School

Enterprise Customers USA -based

Time Period: August 15, 2011- December 31, 2011

• Broadvox SIP Trunking Service • 50% off activation fee of Go! SIP Trunking Products (local ,

domestic, broadband)

• 1 AudioCodes Gateway or ESBC at 25% off MSRP to enterprise customers • Mediant 1000 MSBG or Mediant 1000 ESBC • Includes 1 year standard 9x5 ACTS at 25% off MSRP • Includes FREE -1 year -Advanced Hardware Replacement

• SSCA SIP Training and Certification • 10% off List Price

Promotional Offer: Get Started with SIP Trunking from Broadvox & AudioCodes