migraine action - leicester - oct 2009
TRANSCRIPT
![Page 1: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/1.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Social Media
![Page 2: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/2.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Do I need it?
Don’t add technology to the way you do things.
Change the way you do things when you know what the technology can do.
![Page 3: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/3.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Overview
• Defining Social Media.• What can it do?• Self Reflection• Putting it in to context• The Future• Making in work
![Page 4: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/4.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Global BusinessTwo-thirds of the world’s Internet population visit social networkingor blogging sites, accounting for almost 10% of all internet time.
Nielsen report “Global Faces and Networked Places.”
![Page 5: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/5.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Social Technology
Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools.
What’s new?
![Page 6: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/6.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Web 2.0
Harnessing Collective Knowledge
Rich User Experience
More Channels of Communication
![Page 7: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/7.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Social Media
The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis, forums.
![Page 8: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/8.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Business Benefits Buzz
Cost effective web updates
Greater control of your web content
Boosted organic Goggle listings
Cost reduction on printed materials
Eco-friendly
![Page 9: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/9.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
What can it do?
Greater access to your support materials
Greater reach for your marketing materials
Facilitates word of mouth sharing
Enables social sharing
Amplifies your message
![Page 10: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/10.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Time
• Email updates
• Text updates
• Voice to Text
• Task Management
• Synchronised Aggregation
![Page 11: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/11.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Migraine Action
• Existing Community• Latest News• Events• Polls & Surveys• Forum• Resources
![Page 12: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/12.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Strong Foundations
• Discussions need listening to. • Networks need nurturing.• Sharing needs encouraging. • News need broadcasting.
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
![Page 13: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/13.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
What makes you different?
Identity
Brand
PersonalityProduct
Philosophy
Ethics
![Page 14: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/14.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Resource Availability
http://www.slideshare.net/pcmcreative
![Page 15: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/15.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Old Media meets New Media
•Magazines•Papers•Fliers•Posters•Business Cards•Buses•Signs•T-Shirts
![Page 16: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/16.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
On line Publishing
![Page 17: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/17.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
All roads lead home
Audience
Agents
Clients
Funders, Investors
Customers
Stakeholders
Staff, Team, Employees
SuppliersPress
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
![Page 18: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/18.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
The 7 Roads of Social Media1. Generate new leads? 2. Provide customer service? 3. Improve customer retention? 4. Increase your knowledge? 5. Align with your competitors? 6. Establish your authority as an expert?7. Do business more productively?
![Page 19: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/19.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
• Arrive• Listen• Ask• Provide• Advise
The 5 steps
![Page 20: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/20.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Social Networking
Networking via the Web
SHARINGNETWORKINGPUBLISHING
AGGREGATIONDISTRIBUTIONINVESTIGATION
MANAGEMAINTAINMEASURE
![Page 21: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/21.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
National vs. International
R.O.E : Return on Engagement
![Page 22: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/22.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Twitter• Twitter was launched in July 2006
• Dec 07 – 08 Twitter grew from 500,000 to over 4 million users
• Dec 08 to Mar 09 Twitter grew from 4 million to 14 million
Information from crunchbase
![Page 23: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/23.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Is any body out there?
Migraine
![Page 24: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/24.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Advanced Twitter• Who makes the grade?
• Tacking conversations
• Many Tweets in one stream
• Twitter . com
![Page 25: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/25.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Information from crunchbase
More than 40 million status updates each day 50% of our active users log on to Facebook in any given day Official statistic from Facebook
![Page 26: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/26.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
• Status Updates• Groups• Fan Pages• Forum discussions• Notice Boards / Wall• PPC targeted advertising• Video
![Page 27: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/27.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Groups & Fan Pages
October 20092,822 members
![Page 28: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/28.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Online Tools & Services
![Page 29: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/29.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
The Future
![Page 30: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/30.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Mobile Media
![Page 31: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/31.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Mobile FuturesUK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people).
An increase from last year of 249% in the UK and 156% in the US
Nielsen report “Global Faces and Networked Places.”
![Page 32: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/32.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Stay Connected
3G smart phone
JOIKUSPOT premium
Notebook PC or Mac
![Page 33: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/33.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
User Generated Content
![Page 34: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/34.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Integration - Push and Pull• Tagging• Embedding • Sharing• Connecting• Badges• Widgets • RSS
![Page 35: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/35.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
The current buzz
• Facebook • Twitter • YouTube • Delicious • Linkedin • Flickr
Image Draw the Line
![Page 36: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/36.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Making it Work
Make the web part of your process.
Schedule social media time
Start small.
Pick your platforms.
![Page 37: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/37.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Be curious
![Page 38: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/38.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Questions
![Page 39: Migraine Action - Leicester - Oct 2009](https://reader035.vdocuments.us/reader035/viewer/2022062905/544fa1faaf79599a368b5164/html5/thumbnails/39.jpg)
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Contact me
www.pcmcreative.co.uk