mig overview v5
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It’s Mobile Interactive Group.
Hello.
Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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If your plans don’t include mobile then your plans aren’t finished.
Mobile Interactive Group, delivering world-class mobile platforms and solutions.
Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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Who are Mobile Interactive Group?
MIG is a leader in the provision of interactive mobile platforms and services
Privately owned, high growth business employing 190 people globally
100% owned proprietary mobile technology combined with mobile marketing expertise
Offices in USA, UK, Netherlands, Belgium & Australia
Ranked No.1 in the Deloitte Technology Fast 500 EMEA: Fastest Growing Company
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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What do we do?
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We change the way people interact with brands and organisations via mobile devices
We combine innovation and mobile design skills with specialist in house mobile technology
We make it simple for our customers to integrate mobile into their business
We deliver 360º mobile solutions with impact
Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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Proprietary Technology & Specialist Expertise
Messaging
Multiple Formats
Mobile Marketing
Mobile Web
Multiple Devices
Search Demand
Apps
All Platforms Bespoke Functionality
Leading Technology
Future Tech
NFC, AR, Location
Social
Sharing, Log-ins
Market & Consumer Analysis
CRM Integration
360º Mobile Technology
Business Modelling
Brand & Commercial ObjectivesHow we do it
Mobile Strategy
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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Global reach
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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Over 300 successful relationships
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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Your mobile web audience
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
Page
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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58% of US smartphone owners access the mobile web every day
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Why Mobile?
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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mCommerce will be the future of shopping
Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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MIG Capabilities
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Mobile Publishing & Applications
Mobile Marketing
Multi-platform Communication
mCommerce & Payments
Interactive Broadcast Platform
Creative & UI Design
Client Case Studies
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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New Look Fully integrated mCommerce
Utilising the latest advances in mobile technology to deliver an optimum customer experience
Designed, built & supported by MIG using in house proprietary platform MIDAS Create to produce feature rich HTML5 for high-end handsets along with a simplified version suited to low-end models
Key features include:
– Fast ‘One Click’ checkout for registered users
– Quicker journey from homepage to products with engaging zoom functionality
– Accordion navigation to reduce page refreshes
– Single consumer shopping basket between the website and mobile site.
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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Marks & Spencer Design & User Experience
A rich mCommerce destination for one of the UK’s largest retailers, designed by MIG
Ability to browse & purchase over 24,000 items via mobile website, spanning from women’s clothing to furniture
Features include a store finder, the ability to search per product and to refine to a specific item, the facility to register account information and more.
Key features include:
– Store locator
– Product search and refine search
– Ability to register account information
– Fast ‘One Click’ checkout for registered users
– Single consumer shopping basket between the website and mobile site.
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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Tropicana (USA) Bespoke Integrated App Build
MIG was tasked with creating a fun mobile application to grow band engagement and loyalty amongst Tropicana USA drinkers.
Fully integrated iPhone application to allow customers to be rewarded on the move and also to participate in some fun.
Multi-channel loyalty campaign: mobile website, application, on-pack promotion, above-the-line marketing.
Key features include:
– Account creation
– Game play
– Geo-locating promotions
– CRM integration and profiling
Results to date:
– Over 1 million registrations and growing
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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WalkersCross-channel Competition
Highly successful Walkers ‘Do us a flavour’ campaign involving multiple marketing channels
MIG developed the website, voting mechanic, iPhone game, mobile website, Facebook application and various content for the campaign
Key features include:
– MMS entry to competition
– SMS voting for competition
– Social network integration
– Gaming
– CRM integration across channels
Results to date:
– 1.4 million flavour suggestions
– 1.2 million votes
– 26,000 Facebook fans
– 825,000 opted-in users
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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Rimmel London Mobile Websites & CRM
Dynamic mobile web site, which refreshes with the clients product release schedule every 6-8 weeks
Winner – 2010 Best Use of Mobile, Festival of Media, Valencia
Key features include:
– Access to free samples
– Video downloads of brand ambassadors (Kate Moss)
– Registration
– Social network integration
Results to date:
– Over 40% of users on site go on to download or register
– Over 1/3 of CRM members return monthly
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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The SuniPad Application
New Corporation approached MIG to develop an iPad application for the UK’s largest newspaper
Interactive dynamically updated content delivered via a range of media
Key features include:
– Updated breaking news
– Dynamic menu navigation
– Interactive maps
– Billing functionality
– Subscription management system
– Page turning replication
Results to date:
– Within the first 36 hours after launch it was number 1 on the UK app store
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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Sony PlayStationCommunity Application
MIG created the official PlayStation application to engage Sony’s large network of connected gamers.
Available for iPhone & Android in English, German, Dutch, Italian, Spanish and French with more to added via updates.
Key features include:
– News & information
– Video trailers
– Games catalogue
– Mobile access to PlayStation Network (PSN)
– Facebook and Twitter integration
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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BarclaycardGeo-location & Augmented Reality App
MIG was approached by Barclaycard to formulate a mobile strategy to engage and reward customers.
GPS and augmented reality were used to provide customers with a tool to located Barclaycard bicycles around the UK.
Key features include:
– Map and GPS integration
– Augmented reality view
– Direction guidance
– Route tracker
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Company: Mobile Interactive GroupPresented by: Daniel DarlingDate:
Presented to: www.migcan.com [email protected]
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Thank you
To learn more about MIG’s technology and solutions, please visit www.migcan.com or call +1 310 998 5709
Daniel DarlingVP, Sales & Marketing USAT: 310 779 3069E: [email protected]