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For more information contact greg.snook@migcan.com or tel: 0207 921 5388

Greg SnookBusiness Development Executive

Mobile Interactive GroupmCommerce Presentation

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Mobile Interactive Group (MIG) is the UK market leader in the provision of broadcast interactive mobile services

Privately owned (£78m revenue in 2009) and 160 employees

Regional offices in UK: London, Manchester and Newton Abbott

New offices open in the US, Canada, Australia and South Africa

100% owned proprietary mobile technology covering the entire mobile services value chain

Our Mobile Business

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Mobile Web & Apps

Mobile CRM & Comms

Interactivity & Messaging

mCommerce & Payments

Digital Design & Build

Cross Platform Loyalty

Live Event Technology

Mobile Marketing & Strategy

Mobile Advertising Platform

Media Sales & Campaign Management

Rich Media Innovation

Creative Build & Development

Technology

Digital

Advertising

Our core Skillsets4

Our Clients

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Freedom augmented reality application

Overview

Barclaycard approached Mobile Interactive Group to develop an Augmented Reality experience to enable their customers to locate Barclays ATM machines, branches and retailers participating in the Contactless payment scheme.

Strategy

We enabled ‘real-world’ navigation though augmented reality within the mobile handset’s view finder. Layar, the augmented reality application, was found to be the most efficient platform to take this to market. New Toy built a number of platforms to integrate the geocoding of the relevant Points of Interest. This was enabled for the Layar browser across iPhone and Android

Results

20,000 Points of Interest including Barclays branches, ATMs and Contactless retailers

Currently averaging over 1500 visits per week (UK)

Launched in partnership with Samsung as exclusive content to promote Samsung Galaxy portal.

ATM / Branch Finder Augmented reality application

Mobile design and user experience

Overview

Launched in May 2010, the Your M&S mobile web site is a complete search and purchase site for Marks and Spencer, representing the first large-scale deployment to the mobile web by a UK high street retailer. The site features the complete set of product ranges, account management and store locator.

Strategy

M&S decided on a technology route for the site build, but requested New Toy to define a set of visual standards and design guidelines for the site that accurately reflected, and enhanced, the world-famous brand. We defined key user journeys as a basis for the design.

Results

A consistently effective, on-brand user experience across acomplete range of mobile devices

Since may 2010 – over 1.2m unique visitors to the site, 13,000 who purchased goods

“An excellent example of well crafted and optimised mobile form design” Forum Nokia

Overview

The My O2 iPhone application provides consumers on the O2 network with an easy-to-read dashboard showing their account history to date.

The app provides access to account details, billingstatements broken down by voice minutes, SMS and data usage and also displays when the next payment is due.

Results

No.1 in the App store within 3 days of launch.

Over 200,000 downloads to date

MyO2 iPhone application

Fantasy Football application

Overview

Create a compelling interactive experience for players of the Telegraph Fantasy Football League.

Results

Over 30% of users now use the app as their sole means of accessing the game.

Worldwide Football application

Overview

BBC Worldwide, the commercial arm of the BBC approached Jigsaw to develop an iPhone application to launch around The World Cup. The app brings the BBC’s unique take on Sport, In this case Football to a global audience. The app is available globally.

Initially the app will bring users the latest news from The World Cup along with in-match updates and updates from the tournament.

Later in the year the app will provide news and commentary on English, Scottish, French, German Italian and Spanish leagues

Augmented reality application

Mobile internet + strategy

Overview

Rimmel’s media agency, OMD, asked MIG to develop a mobile strategy to provide fresh and engaging mobile content and keep Rimmel fans coming back for more.

Strategy

We designed a dynamic mobile web site that refreshed with their product release schedule every 6-8 weeks. Content included access to free samples, video downloads of Rimmel brand ambassadors (Kate Moss, Sophie Ellis Bextor, Lily Cole) how-to make-up tips, social content, application downloads and more.

Results

Over 40%of users on the site go on to download or register

Over 1/3 of CRM scheme members return to the site monthly

145,000 downloads...so far

Winner – Best Use of Mobile, Festival of Media, Valencia 2010

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iPad application

Overview

The Sun wanted to bring the nation’s favourite red-top to the best new reading device in the world in its entirety – page by page.

Strategy

Mobile Interactive Group designed a compelling user interface to render the content to enable the Sun to be downloaded every day.

Results

The Sun app, retailing at £4.99, became the No1 iPad application in iTunes stores around the world, leading to significant, revenue, excellent PR, and a new generation of hi-tech readers.

Retailers typically lag behind consumer demand for mobile commerce

• Consumer demand for mobile commerce is ahead of retailer supply

• 22.95m people (51% of UK mobile users) have bought via their phones

• 26.55m (59%) have used mobile media such as apps.

• Research by the IAB, AIME and IMRG found only 20% of the UK’s most popular retailer websites were optimised for mobile.

• The survey also found that 16% of people are more likely to complete a purchase if the user experience on mobile is easy.

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Thank you for taking time to look through the presentation, if you would like any further information or would like to book an appointment to talk more about your companies mobile strategy and how MIG can help your company, contact me on;

Greg SnookBusiness Development ExecutiveEmail – greg.snook@migcan.comTel – 0207 921 5388 dd