7/23/2019 Midterm DAM 2014 Common

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NMIMS Deemed University

MBA Core Trim II (2014-2015)

All Divisions ( Common !"min"tion)

MID TERM Test

Decision Analysis and Modeling

NOTE : 1) All questions are compulsory.2) Maximum marks are 30

3 se o! calculators is allo"e#.

$) Total #uration is %0 Minutes

&) Make assumptions "'ere(er necessary.

.1 A motorcycle manu!acturer or*ani+es a t'ree , #ay !air in 10 #i!!erent areas. T'e num-er o!

sales sta!! employe# at eac' o! t'ese centres an# t'e num-er o! motorcycles sales -ooke#'a(e a causal relations'ip. ! t'e num-er o! salesmen !or t'e next !air is kept at 12/ "'at

"oul# -e t'e expecte# sales -ookin*s !or t'e motorcycles s t'e !orecast accurate alculate

coe!!icient o! #etermination.alesmen % 4 % 10 $ & 4 4

Motorcycle

s sol#

13& 13 1&1 1&% 141 10& 1$& 101 1&& 1$&

5 Marks)

. 2 T'e researc' #epartment o! 6in#ustan 7e(er 'as recommen#e# to t'e marketin* #epartment

to launc' t'ree #i!!erent types o! s'ampoos. T'e marketin* mana*er 'as to #eci#e one o! t'etypes o! s'ampoo to -e launc'e# un#er t'e !ollo"in* estimate# payo!!s 5in millions o! 8s) !or

(arious le(els o! sales:

Type o! s'ampoo Estimate# le(el o! sales 5nits)

1&/000 10/000 &/000

E** s'ampoo 30 10 10linic s'ampoo $0 1& &

9eluxe s'ampoo && 20 3

'at "ill -e t'e marketin* mana*er;s #ecision i! t'e !ollo"in* criterion "ere

applie#

a. Maximin

-. Maximaxc. 7aplaced. Regret

5$ Marks)

.3 T'e num-er o! pi++as or#ere# on

7/23/2019 Midterm DAM 2014 Common

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>ear

uarter 1 2 3 $

1 $ = 43

2 103 103 10$ 120

3 1&2 10 12 14$ 43 42 4= ==

a.