Telling the Story with your AnalyticsNumbers tell a story

Who am I?

• PhD(c) Jose Arroyo

• VP Obsidis Consortia www.obsidisconsortia.org

• Security B Sides Puerto Rico Oct 6th 2016 www.bsidespr.org

Objectives

• Why Numbers?

• Tools

• What are we looking for?

• How

Why Numbers?

Why Numbers?

• 10 year old CEO of Mr Cory’s Cookies, sells home made cookies in New York.

• His business model is to sell cookies in the streets and promote using Instagram

Why Numbers

• World Wide population averages 7.3 billion people

• Internet has 3.17 billion

• There are 2.3 billion active social media users

• Social networks earned an estimated $8.3 billion from advertising in 2015

• Google processes 100 billion searches a month

Tools

• Google Analytics

• SEMrush

• Cognitive SEO

• RankRanger

• Bitly

• Piwik

• Open Web Analytics

• Clicky

• Cyfe

Tools

What are we looking for?

• Conversations

• Demographics – age, gender, location

• Type of connection – device type, landing pages, mobile, PC

• Popular Links

• What type of information sells

• What interaction impacts more the Internet

• Crucial activity

Never forget

• You make the content

• Humans click

• If they like it, they will remember

• Maybe they will come back for more content

• A relationship is built

• The product can be sold

How

• Site Structure (URL) SEO

• Indexing (Robots.txt)

• Code (clear and fast code)

• Tracking (set up analytics)

Search Engine Optimization

• Title tags• Meta descriptions• Meta tags • URL structure • Data structure• Header tags• Source code • Name images in plain English • Optimize the “Alt Tags”• Others

• PEOPLE HATE FLASH• ONLY A FEW LIKE JAVA• HOW SLOW IS YOUR SITE

Robots

Code

Tracking

Tracking

Tracking

• Goo.gl• Bit.ly• Tiny.CC• TinyURL• Moourl

Overview

Questions