middleboro strategic plan
DESCRIPTION
The Health Systems Administration program at Georgetown has its students complete case projects for a fictional community, Middleboro. Throughout the program we created several deliverables: Community Profile, Community Health Assessment, Strategic Plan, Marketing Plan, and Business Plan.TRANSCRIPT
Medical Associates
Stephan ie Gonza lez . Jess i ca Jacobs . Karen Jose . Er in Lenhardt .
Veron ica Locke. Dan ie l Lynn.
STRATEGIC PLAN 2011-2015
Where We Are Now
Strengths•Wide continuum
of care offerings for patients
•Commitment to technological advancement
•Geographic isolation
•Community support
•Large market share within MCH
Weaknesses• Mediocre financials• Negligible liquid capital• Insurance bargaining power• Poor staff communication and ambiguous
authority• Physician and nurse turnover• Organizational management
Opportunities• New service line development• Enhanced penetration in the Jasper
community• ASC expansion to Middleboro• 225 acre land option in Jasper• Market growth through expanded insurance
coverage
Threats•Deregulation of protective state regulations
•OHA expansion into Jasper
•Other physician group establishment in Jasper
•HMO exclusivity contracts
SWOT Analysis
Where We Should Be Going
Mission
VisionValues
Where We Should Be Going
Competition
CustomersCompany
Sweet S
pot
How We Will Get There
Staffing care
model
Payor mix
Org Mgmt
Financial
position
CPI 1: Staffing Care Model
Goal 1: Implement a staffing structure that facilitates advanced patient care processes, provides efficient high quality and specialized care, and improves overall patient, physician, and staff satisfactions
Goal 2: Be the leading choice of employment for healthcare workers in Hillsboro County
2008 2009 20100%
10%
20%
30%
40%
50%
60%
Physician Satis-faction
CPI 2: Payor Mix
Goal 1: Reconcile approved practice protocols with commercial payors
Goal 2: Implement Revenue Cycle Management (RCM) technologies.
CPI 3: Organizational Management
Goal 1: Improve financial performance through enhanced organizational management
Goal 2: Clarify organizational structure and decision-making authority
Goal 3: Process improvement through healthcare information technology
2008 2009 20100
102030405060708090
100
Days in Patient A/R
CPI 4: Financial Growth (Expansion)
CPI 4: Financial Growth (Affiliation)
Cardiology Gastroenterology OB/GYN Pediatrics Orthopedic Surgery Thoracic Surgery0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
75%
50% 50%
38% 36%
67%
% MA Physicians at MCH
Medical Associates Other Physicians
Where We Are Going
Implement staffing structure for overall satisfaction
Leading choice of healthcare employment
Reconcile practice protocols with commercial payors
Implement RCM technologies
Improve financial performance via organization mgmt
Clarify organizational structure
Process improvement through healthcare IT actions
Expand Jasper facility
Affiliate with MCH for service line expansion
1/1/2011 1/1/2012 12/31/2012 12/31/2013 12/31/2014 12/31/2015
Implementation Timeline
How We Will Know We Are There