middleboro strategic plan

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Medical Associates Stephanie Gonzalez. Jessica Jacobs. Karen Jose. Erin Lenhardt. Veronica Locke. Daniel Lynn. STRATEGIC PLAN 2011-2015

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The Health Systems Administration program at Georgetown has its students complete case projects for a fictional community, Middleboro. Throughout the program we created several deliverables: Community Profile, Community Health Assessment, Strategic Plan, Marketing Plan, and Business Plan.

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Page 1: Middleboro Strategic Plan

Medical Associates

Stephan ie Gonza lez . Jess i ca Jacobs . Karen Jose . Er in Lenhardt .

Veron ica Locke. Dan ie l Lynn.

STRATEGIC PLAN 2011-2015

Page 2: Middleboro Strategic Plan

Where We Are Now

Strengths•Wide continuum

of care offerings for patients

•Commitment to technological advancement

•Geographic isolation

•Community support

•Large market share within MCH

Weaknesses• Mediocre financials• Negligible liquid capital• Insurance bargaining power• Poor staff communication and ambiguous

authority• Physician and nurse turnover• Organizational management

Opportunities• New service line development• Enhanced penetration in the Jasper

community• ASC expansion to Middleboro• 225 acre land option in Jasper• Market growth through expanded insurance

coverage

Threats•Deregulation of protective state regulations

•OHA expansion into Jasper

•Other physician group establishment in Jasper

•HMO exclusivity contracts

SWOT Analysis

Page 3: Middleboro Strategic Plan

Where We Should Be Going

Mission

VisionValues

Page 4: Middleboro Strategic Plan

Where We Should Be Going

Competition

CustomersCompany

Sweet S

pot

Page 5: Middleboro Strategic Plan

How We Will Get There

Staffing care

model

Payor mix

Org Mgmt

Financial

position

Page 6: Middleboro Strategic Plan

CPI 1: Staffing Care Model

Goal 1: Implement a staffing structure that facilitates advanced patient care processes, provides efficient high quality and specialized care, and improves overall patient, physician, and staff satisfactions

Goal 2: Be the leading choice of employment for healthcare workers in Hillsboro County

2008 2009 20100%

10%

20%

30%

40%

50%

60%

Physician Satis-faction

Page 7: Middleboro Strategic Plan

CPI 2: Payor Mix

Goal 1: Reconcile approved practice protocols with commercial payors

Goal 2: Implement Revenue Cycle Management (RCM) technologies.

Page 8: Middleboro Strategic Plan

CPI 3: Organizational Management

Goal 1: Improve financial performance through enhanced organizational management

Goal 2: Clarify organizational structure and decision-making authority

Goal 3: Process improvement through healthcare information technology

2008 2009 20100

102030405060708090

100

Days in Patient A/R

Page 9: Middleboro Strategic Plan

CPI 4: Financial Growth (Expansion)

Page 10: Middleboro Strategic Plan

CPI 4: Financial Growth (Affiliation)

Cardiology Gastroenterology OB/GYN Pediatrics Orthopedic Surgery Thoracic Surgery0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

75%

50% 50%

38% 36%

67%

% MA Physicians at MCH

Medical Associates Other Physicians

Page 11: Middleboro Strategic Plan

Where We Are Going

Implement staffing structure for overall satisfaction

Leading choice of healthcare employment

Reconcile practice protocols with commercial payors

Implement RCM technologies

Improve financial performance via organization mgmt

Clarify organizational structure

Process improvement through healthcare IT actions

Expand Jasper facility

Affiliate with MCH for service line expansion

1/1/2011 1/1/2012 12/31/2012 12/31/2013 12/31/2014 12/31/2015

Implementation Timeline

Page 12: Middleboro Strategic Plan

How We Will Know We Are There