midas presentation february 2nd, 2009 final

…Partnership For 21st Century Marketing

“Barak Obama becomes first President in history to win an election by leveraging the power of the internet through online social networking.” One Touch eMarketing

MySpace Friends?

1,323,746

One Touch eMarketing

Loyal customers are just waiting to be found. They have already invested in your products or services and are just waiting to be noticed. Before you begin planning your budget for new acquisitions, understand the investors who have purchased stock in your future."

One Touch eMarketing

20th Century Marketing

Market to 5000 to reach 500

21st Century Marketing

Personally Market to 500 to Influence 5,000

Who influence 50,000

Who Influence

5,000,000

It’s Time

21st Century Marketing

5,000 People That Want to Hear Your Message

More Valuable

Than 5,000,000 Who Don’t

The New Math

What is a Loyal Customer?What is a Loyal Customer?1

► Loyal customers are invested in your history and future success

► Pricing. You negotiate prices with satisfied customers. You negotiate costs with loyal customers

► Payment. Satisfied customer pay at their discretion. Loyal customers pay on time


► Contract. You will need a contract to keep many satisfied customers in place. You have a virtual lifetime contract with your loyal customers

► Competitive data. Your satisfied customers are seeking competitive data. Your loyal customers are sharing competitive data

► Perception. Satisfied customers perceive you as a commodity provider. Loyal customers perceive you as a partner


► Turnover. You will experience turnover rates of 15% or higher with satisfied customers. The turnover rate of loyal customers will be less than 5% and will be for reasons out of your control

► Difficult times. Satisfied customers will leave you. Loyal customers will stay by your side

► Referrals. Satisfied customers become referrals of your competitors. Loyal customers willingly provide referrals to you

Who is a Loyal Customer? Who is a Loyal Customer?

► Repeat customers spend 60% more than new customers

► Referrals among repeat customers are 107% greater than non-customers

► It costs 6 times more to sell something to a prospect than to sell that same thing to a customer

► Customers who belong to a loyalty program visit twice as often and spend 4 times as much as those that don’t

2121stst Century Marketing Century Marketing

Web

Email Marketing Social Networking MySpaceWordPressYouTubeTwitterSocial

Networking

Search Engine Optimization

“In the middle of difficultly lies opportunity.”

Albert Einstein

“It’s time to give your customers what they want – not the other way around” Albert Einstein Victor Collx

In a recession like this [or no matter when], marketers should focus on the measurability of their online and social applications and think in terms of building long-term assets…

You Should Be You Should Be BullishBullish in A in A RecessionRecession

…not one-off campaigns to boost quarterly sales.

Josh Bernoff – Forrester Research

The Power of Relationships

Sales & ProfitsInvestment ($ and time)

Keep current relationships strong while looking for new business

Most new andgrowing businessesfocus on acquisition

Most profits are generated by repeat customers

Who We AreWho We Are1

Full Service eMarketing Solutions Provider

Web Design

Email Marketing

Social Networking

Design

MySpaceWordPressYouTubeTwitterSocial Networking

Design

SEO Services


Fully Integrated Solutions

Web Design

Email Marketing

Social Networking

Design

SEO Services

Web DesignWeb Design


…to Help You Get the Most Return from your Investment

eMarketing Consulting

The BeginningThe Beginning

So, Where Do We Begin?

Email MarketingEmail Marketing1

► Email delivers one of the lowest costsper order

► Email's ROI index is 70 percent higher than any other direct-response marketing vehicle

DMA, 2006► 83% of marketers surveyed said that they thought 2007 ROI for Email will increase over last year Datran Media Research

Email MarketingEmail Marketing3

► B2C marketers will spend 11% of total marketing budget on email marketing in 2007 DMA, Nov 2006► B2B marketers will allocate 6.5% of their marketing budget to email marketing in 2007

DMA, Nov 2006

► 45% say best performing onlineadvertising tactic is emailing your in-house list CMO Council, 2006

For every dollar spent on Email marketing in 2007, marketers can expect an estimated Return on Investment. Direct Marketing Association, 2007

Return on Investment Return on Investment

$48.29???

Whose Using Email For Marketing?Whose Using Email For Marketing?1

► Email has reached almost universal penetration, with 97% of consumers & 94% of marketers using the channel Forrester, 2007

► 87% of Consumers online time is spent reading their emails Jupiter Research

► 82% of marketers choose email marketing as the most important advertising media they planned to use in 2008 Datran Media, 2008

Whose Using Email for Marketing?Whose Using Email for Marketing?2

► 81% of marketers planned to increase spending on email marketing in 2007

Alterian, 2007

► US spending on email advertising will grow to $2.1 billion by 2012 from $1.2 billion in 2007

JupiterResearch, 2007

Email Services and Usage Growth Email Services and Usage Growth CycleCycle

Not Convinced? Hammer Required!

Everyone is doing it!

• 75% of businesses have email lists

• 13% of total marketing budget is

spent on email

When asked what consumers would

like email to replace:

• 40% direct mail

• 54% replace telemarketing

• 45% replace in-person sales calls

Source: Association for

Interactive Marketing, DoubleClick Study

E-MAIL ME THAT

When asked e-mail usage in daily

Business activities, 85% said they

use e-mail to communicate with

customers, 80% said they

communicate with partners and

business associates via e-mail,

and 67% e-mail potential buyers

Source: Interland

How We Do ItHow We Do It1

► Full Service Email Solutions Provider

► Our Solutions are designed to recruit, develop, and motivate relationships with our clients most valuable customers

► Our solution's strengthen customer relationships through value and trust, in turn, increasing profits.


► Permission-based communication on monthly basis and reward loyal customers

► Recruitment of new customers at store level and thru online website subscribe capability

► Personalized and permission-based custom designed HTML Emails


► Post program campaign analysis

► Custom design, execute, and manage campaigns

► Full training & marketing support

FeaturesFeatures

► Customer eSurveys (database driven)

► Personalized monthly ePostcards, eNewsletters coupled with eCoupons

► Full training & marketing support

FeaturesFeatures

► Dedicated Account Manager/eMarketing Consultant

► Trigger Point eCampaign Viewer

► Custom customer focused web design1. Auto Auto

EducationEducation2. Safety Safety

EducationEducation

BenefitsBenefits

► Educate your customers

► Develop TRUETRUE Customer Loyalty

► Provide web-based monthlyonthly communication channel

► Seamless integrate and maximize ALLALL marketing venues

BenefitsBenefits

► Generate repeat sales

► Increase sales conversion

► Gain valuable feedback from your customers

BenefitsBenefits

► Build true value and trust

► Increase unique visitors to your website

► Cost effective

► We do all the work for you

eNewsletterseNewsletters

► Midas Of Maryland

► Hogan & Sons

Integrated with OTM Website Design

Integrated with Customer Website Design

* Please click on custom “Tell a Friend”, “Subscribe”, & “Privacy Policy” Links in eNewsletters

Welcome EmailWelcome Email

► Midas Of Maryland

► Manassas Midas

Email Customer Receives after Subscribing

Email Customer Receives after Subscribing

Web DesignWeb Design

► Midas of Maryland

► WestGate Shell

Trigger Point eCampaign ViewerTrigger Point eCampaign Viewer

►Trigger Point Features and BenefitsTrigger Point Features and Benefits (PDF) Click Here for Client

Module

…Partnership For 21st Century Marketing

Partnership Partnership

OTM SEAMLESS INTEGRATIONOTM SEAMLESS INTEGRATION

ePostCardsePostCards

Topics of DiscussionTopics of Discussion

Who We Are

What We Do

How We Do It

One Touch eMarketing Features

One Touch eMarketing Benefits

Custom eNewsletter

Custom Website

One Touch eMarketing The Only Source for 21st Century Marketing The Only Source for 21st Century Marketing

midas presentation february 2nd, 2009 final

Travel

21st century

marketing

email marketing

loyal customers

satisfied

albert einstein

repeat customers

customers