micrososft government leaders summit e-u virtual campus diogo vasconcelos president umic –...
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Micrososft Government Leaders Summit
e-U VIRTUAL CAMPUSDiogo Vasconcelos
President UMIC – PortugalMay 19, 2003
www.e-u.pt
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Concrete program, clear objectives, action driven.
GovernmentPortal
Citizen’sPortal
ElectronicBusiness
VirtualCampus’
An integrated, multi device interface to all major government services
One stop destination for users seeking government information
Using wireless technology to tap into
the Portuguese innovation potential
Single purchasing interface for all
government procurement activities
Innovation
Efficiency
Knowledge
Interactivity and Control
1. UMIC – A Results Driven Mission Unit
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to2. The e-U Initiative Strategical Context
Harnessing the driving force of economic and societal development
Build on the unprecedented growth of the academic population
Build on the the unprecedented adoption of wireless and mobile technology
Adopt new interactive contexts that increase and amplify learning ability
Creating a larger, tighter network linking knowledge with business and the markets
Reinforcing and attitude of innovation through cutting edge technology
Promoting the greater involvement of women by “mainstreaming” technologies
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to 3. A FAR REACHING INITATIVE“Contaminating” all of society through a single point - the student
FamilyFathers, mothers, brothers, sisters, aunts,etc.
FriendsClose friends, girl friends, boy friends, etc.
TeachersCompelling teachers to adopt new attitudes and reactions towards technology
ColleaguesAt work, initial professional settings and training sessions, etc.
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to4. EXPANDING EDUCATION & LEARNING
A jump to the next level of education – Knowledge to the masses
PRODUCT
PROMOTION
PLACE
PRICE
More “Rich” Content
Modular & Need Based
Demand Pull / “Cool”
Wireless - Anytime
Wireless - Anywhere
Wireless - Broadband
Unbeatable prices for software (content and applications), hardware and connectivity
The snowball/jump effect – contamination through exponentially expanding nets
Market Snowball
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to5. “WIRELESSNESS” AS A WAY OF LIFE
Widespread wireless communications enthusiasm -“ fits like a glove”
Hugely successful penetration of mobile communications products and services exposed mobility as a Portuguese way of life.Persistent perception that life is all about making connections: who you know, what networks you can activate - right now.
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to6. GENERATING COMPETITVE ADVANTAGE
Churning knowledge into innovation into economic gain…
Academia
BusinessConsumer
Make the connection between knowledge creators, transformers and users
Bridge the gap between players and create value nets geared toward innovation
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to7. TECHNOLOGY EMPOWERING WOMEN
Accelerating Women’s adoption of technologies
E-U will help motivate a faster adoption of new technologies
The most dynamic group of Portuguese SocietyWomen are the clear majority of higher education academic population
Holistic perspective will aid monitoring and improving the e-U initiative
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to8. COMMUNICATION EFFORTS ARE KEY
Kick starting the snowball effect through communication and marketing