microsoft techdays 2013 - it pro keynote

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Keynote Luc Van de Velde Director Developer & platform group Microsoft BeLux @lucfields Arlindo Alves Technical Evangelist Developer & platform group Microsoft BeLux @aralves

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IT Pro Keynote

KeynoteLuc Van de VeldeDirectorDeveloper & platform groupMicrosoft BeLux@lucfieldsArlindo AlvesTechnical EvangelistDeveloper & platform groupMicrosoft BeLux@aralves

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/20131

2012 a year of Microsoft milestones

IaaS/Apps

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/20132

great device experiences powered by services in the cloud

Todays industry transformation is both driving and being driven by several key trends that are all built on rapidly increasing capabilities in virtualized servers, the cost of storage, and networking advancements:

We see four big most observable trends. You can see them on the outer ring.

First is around the emergence of new types of apps. Apps that are much more inherently social (like, follow, share as verbs), that use open APIs, and new app frameworks. These apps have a notion of intelligence built right in (e.g. auto complete in every search bar).

Second is the notion of data explosion both in structured and unstructured data from a growing world of sources (sensors, social media). IDC says digital data will grow 44x over the next decade this creates huge challenges for managing & processing all that data, but also creates great opportunities for insights.

Third key trend is Consumerization of IT, which speaks to the proliferation of devices that users bring to work and expect IT to support. Its estimated that in 2015, the number of connected devices will be twice the number of people on the planet. Users expect their apps to be available on these devices w/seamless experiences. But, security and compliance needs cant be sacrificed to meet these expectations.

And of course theres tremendous interest in the economic benefits of cloud computing.

Underneath all these four trends, the core dynamic that is fueling all these developments is ever-increasing access and availability of computing power, declining cost of storage and faster networks. These core building blocks are fundamentally evolving at a rapid rate, which in turn are enabling these four trends as outcomes.

This is a profound and foundational development, and certainly points to the beginning of a new era in IT. This new era in IT requires a comprehensive and holistic approach to truly realize the potential of transformations that come with it.

Much like the transitions before us from mainframes to minis, and then from minis to client/server, the transformation ahead will be fueled by a redefinition of the Operating System. Microsoft believe that the confluence of profound changes in compute, storage, and network mean that the role of OS must be redefined to move from managing individual server as the unit of compute to managing datacenter as a whole and to enable the next generation of applications and services.

We are redefining the server operating system to create the modern platform with the assets for the modern datacenter and modern applications we call it the Cloud OS.

(click to unveil Cloud OS on next slide)4

modernapps

the cloud OSmoderndatacenter

Meet the Cloud OS THE modern platform for the worlds applications a broad spectrum of applications from future and modern apps required to keep pace with your competitors to legacy apps critical to your business today.

Microsoft is uniquely positioned to deliver the Cloud OS, given the breadth and strength of our assets.

Ill spend more time on these four Cloud OS dimensions a bit later lets take a moment to set some context for you.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/20135

Identity

Data

Development

DevOps and mgmt

The Cloud OS

Modern platform for the worlds appsTransforms the datacenterEnables modern appsUnlocks insights on any dataEmpowers people-centric ITVirtualization

The Cloud OS builds on Microsofts heritage in operating systems & democratizing technology, and delivers a modern platform that:

transforms the datacenterenables modern appsunlocks insights on any dataempowers people-centric IT

At Microsoft, we have been learning by delivering global scale services from our datacenters what is required from this new era of IT, and we have taken these learnings, together with the trends and technology innovations, and built them into our core products to deliver the modern platform, which we call the Cloud OS. Our unique engineering experience is at the heart of the Cloud OS and the heart of our products. We engineer from the Cloud Up which means every customer benefits from those learnings.

Customers need a modern platform to take advantage of these trends across their application portfolio:

Transforms the Datacenter: The unit of compute has changed from single server to the datacenter. Customers need an infrastructure which provides a generational leap in agility, delivering a highly elastic and scalable infrastructure with always on, always up services across a set of shared resources with more automated management and self-service provisioning.

Enable Modern Apps: Todays apps need to interact and exchange data with other app apps built on multiple platforms and languages; they need to integrate social data or foster social connections among users; and they need to live on-premises or off-premises and be delivered out to multiple devices. Modern apps evolve and thus, fast time to solution and lifecycle management is critical.

Unlocks Insights on Any Data: To better compete, customers need to tap into growing data volumes, especially with unstructured data, or Big Data, to ask new questions and discover new data sources which they can combine with existing data for new insights. Customers need to deliver data to more users with the right IT oversight to help users make faster, better business decisions.

Empowers People-Centric IT: With the proliferation and range of new devices, todays users expect to be productive wherever they choose, on whatever device they choose, and IT needs to easily manage these devices and securely deliver apps and data in an extended, mobile environment. Microsofts Cloud OS uniquely delivers on customer needs across these scenarios. The Cloud OS is a consistent platform with a common set of technologies you can use to develop and manage applications for all environments using the same skills, knowledge and experience:

Agile development Platform: Use the tools you know build the apps you need, new modern apps and traditional apps, wherever they need to run to get to your customers or users. Those tools may be Visual Studio and .NET or open source technologies and languages, such REST, JSON, PHP, Java.

Unified Dev-ops & Management: Use System Center as single pane of glass for all apps coupled with Visual Studio as common platform to build once, deploy anywhere with integration to manage apps across their lifecycles for quick time to solution and easy troubleshooting/management.

Common identity: Implement Active Directory as a powerful asset across environments to help you extend your enterprise to the cloud with internet scale security using a single identity and/or securely extend apps and data to devices.

Integrated virtualization: Microsoft is engineered for cloud from the metal up with virtualization built as an integrated element of the OS, not layered on the OS with no need for additional add-ons.

Complete data platform: Microsoft delivers comprehensive technologies to manage petabytes of data in the cloud to millions of transactions for your most mission-critical applications to billions of rows in the hands of end users for predictive and adhoc analytics in IT-managed offerings. Microsoft uniquely delivers the Cloud OS as a consistent and comprehensive set of capabilities across your datacenter, ours or someone elses to support the worlds apps and data anywhere.

The Cloud OS is delivered via our leading enterprise server, cloud and data platform technologies: Windows Server, which is at the heart of the Cloud OS and delivers on the promises of a modern data center; it works with Windows Azure to bring you the economics, agility and innovation of cloud both on your premises and off. Windows Azure, which is an open cloud platform that enables you to quickly build, deploy and manage applications across a global network of Microsoft-managed datacenters. With Windows Azure and the next releases of Windows Server and System Center, there is no better platform for connecting to data and services across on-premises and public. SQL Server 2012, which helps organizations unlock breakthrough insights across the organization and quickly build solutions to extend data across on-premises and public cloud, backed by mission critical confidence. And Visual Studio 2012, which is a comprehensive family of products for every organization, team and individual developer that wants to modernize or create exciting apps to run on-premises or in the cloud.Windows Server Management Marketing 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/20136

Identity

Virtualization

Data

Development

DevOps and mgmt

The Cloud OS

Modern platform for the worlds appsTransforms the datacenterEnables modern appsUnlocks insights on any dataEmpowers people-centric IT

Microsoft uniquely delivers the Cloud OS as a consistent and comprehensive set of capabilities across your datacenter, ours or someone elses to support the worlds apps and data anywhere.

Introducing Windows Server 2012: Windows Server 2012 is at the heart of the Cloud OS and delivers on the promises of a modern data center to bring you the economics, agility and innovation of cloud both on your premises and off. Weve seen hundreds of thousands of downloads of the pre-release versions, thousands of engineers worked on this product and we couldnt be more proud to share it with you.

Lets take a closer look at how Windows Server 2012 can deliver value to your organization whether you are building your own cloud on-premises, plan to offer cloud services, or want to securely connect between on-premises and off-premises cloud services.

So what comprises Microsofts Cloud OS? What is powering this?

At the heart of the Cloud OS is Windows

Windows Azure is our public cloud service, and comes with a rich set of services including SQL database services.

Windows Server 2012 is at the core of the Cloud OS for customers on-premises datacenters and service providers. To deliver on the full capabilities of the Cloud OS, you also need SQL Server and Windows Azure Data Services, System Center and Visual Studio.

Collectively the Cloud OS is designed to work together to deliver a consistent and modern platform for apps and data.

Windows Server Management Marketing 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/20137

Windows AzureWindows Server

Cloud OS is deeply informed by first-hand experience in running some of the largest Internet-scale services in the world.

Given the unprecedented nature of the transformation the notion of first-hand experience and on-going learning becomes crucial. With any platform, its the feedback cycle from the apps that drive the platform.

Currently, Microsoft handles 5.5 billion+ Bing queries a month worldwide, manages & powers 350 million active Hotmail accounts and serves 40 million Xbox live users. This is just sample of the 200+ services that we run for hundreds of millions of customers, globally 24 by 7.

In fact, Bing began running major components on Windows Server 2012 even before it was officially launched. Windows Server 2012 effectively was built from the cloud up with all of our learnings wrapped into this core engine of the Cloud OS.

We consume hundreds of petabytes of data from those services for rich analytics to improve customer experience and revenues, and weve built solutions to manage those high data volumes.

Running these services has taught us - and is teaching us in real time - what it takes to architect, build and run applications and services at cloud scale.

This kind of first-hand feedback cycle gives us a tremendous advantage in delivering great value to customers in the Cloud OS.

We are taking all this learning back into platform, to the engines of the Cloud OS Windows Server and Windows Azure, and beyond to SQL Server, System Center and Visual Studio, which when combined, deliver our modern platform (Cloud OS).

*Note: Data updated near close of FY12Windows Server Management Marketing 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/20138

DemoArlindo AlvesTechnical EvangelistMicrosoft BeLux@aralves

Cloud servicesWeb sites

Mobile servicesMedia services

Virtual machines

Azure Workloads

Continuous feedback loop between what we use in production and what we implement in our products

Our consumer business matters more than ever to our enterprise business consumers are calling the shots now, re-shaping the adoption curves for tech in the enterprise to reflect their personal tastes and not IT inertia and slowness

We learn a lot from it implement that learning into our products, all while maintaining an enterprise-grade feature set that matters more to IT today than ever before

Only Microsoft plays in both these areas, and now that the line separating the two is gone forever, were in a great position to take advantage

11

Easy provisioning based on Images Persisted in Storage

Blob StorageCloudVariety of images to select Multiple ways to get started

Management Portal>_Scripting

REST APIBoot VM from New Disk

DemoDeploying Virtual MachineNick TroghTechnology EvangelistMicrosoft BeLux

Top 10 Strategic Technology Trends 2013Mobile devices battlesMobile apps & HTML5Personal cloudInternet of thingsHybrid IT & Cloud computingStrategic Big DataActionable AnalyticsIn-Memory computingIntegrated EcosystemsEnterprise app storesSource: Gartner

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201314

This is what we called smartphones @ TechDays 2005

& Tablets

The landscape has changedThis is what we have in our pockets now

Powering Worlds Computing Devices

All-In-OneNotebookTabletPhoneEmbeddedServer

The Windows 8 User Interface Unifies The Experience!

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201317

DemoWindows 8 & DevicesArlindo AlvesTechnology EvangelistMicrosoft BeLux

Microsoft Surface

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201319

Samsung ATIV Tab

Samsung ATIV Smart PC

Samsung ATIV AIO 7 Series

Enterprise Grade OSThere Is No Compromise With WindowsEnterprise Grade OS

ARMx86andandTouch & PenMouse & KeyboardandBeautifulFunctionalandTabletPCandCurrent AppsFuture AppsPersonal UseEnterprise GradeandConsumptionCreationandWindows 8End User FlexibilitySecurity/Managementand

modernapps

the cloud OSmoderndatacenter

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201324

Composing the CloudEduardo KassnerPrincipal Enterprise StrategistMicrosoft Corp

Lets agree that an Optimized Data Center is not yet a Cloud

ConsolidatedManagedVirtualized

Cost Efficient

Usage-basedSelf-service

Elasticity

Automation

Pooled resources

Cloud

OptimizedData Center

+=Cloud Attributes

There have been many innovations in the market, providing many opportunities to upgrade. NetworkStorageHWVia Standardization30% Avg Lower TCO 30% Avg Increased EfficiencyModular Storage

Modular Balanced Networking

Modular Processing

managementpoolingbalancing

Components vs AppliancesBlades / Performance / ModularModular Storage / Cloud StorageModular Networking / Integrated / VirtualizedSources: Microsoft Data Center Benefits; 2010 Microsoft Spotlight on Cost Study, Microsoft Optimization Benefits VirtualizationSpeed: 50X or lower deployment timeUtilization: 80% better use of capacityDisaster Recovery

virtual datacenterconsolidationmanage down time

Hypervisors VS Cloud SuitesHypervisorsVirtual & Cloud Management SuitesVirtual Networking SwitchesSecurity SuitesVirtual Storage

Virtual Networking

Virtual Processing

IaaSHosted CloudInvestments VS benefitsFocusMarket offeringsFacilities

Modular Cheaper Cooling

Modular Efficient Power Distribution

Modular Power BackupPowerCoolingProcessingITPACs or PODSLarge Investment to DevelopCapex down (45% reduction)Opex Down (50% reduction)coolingpower

locationProjectsOSDataApplicationFront EndAccess60% Avg Lower TCO60% Avg More Efficient

* Around 30% increased benefit from virtualizing and standardizing

flexible developmentunified managementcommon identityintegrated virtualizationcomplete data platformUsage Based

Continuity

Automation

Pooled Resources

Integration &Customizability

Workload Relocation

Service Management

Elasticity

Self Service

Private Cloud SuitesConfiguration ManagementOperations ManagementVirtual Environment ManagementAutomation & OrchestrationService Management (CMDB)Identity & Security ManagementData Protection ManagementApplication / Workload Management

Which Private Cloud project are you working on?

The Microsoft 2012 stack

Windows Server 2012Hyper-VHyper Visor

Windows Server 2012Hyper-VModularConsoleHyper-V ReplicaStorage Pools + to cloud backupNIC Teaming + Load BalancingPowerShell

System Center 2012ManagementSuite

Partners Data Center Windows Server 2012 Hyper-VPartner Cloud

VDIApplication VirtualizationWindows Server 2012Hyper-V

Visual Studio & .NETDeveloper

Windows Server2012AuthenticationSecurity

Windows Server 2012AuthenticationSecurity

AZUREAZURE + Office 365 IaaS, SaaS and PaaS

Standard (2 Virtual Machines)Data Center (Unlimited Virtualization)Hyper-V Server (Free Version)Operations ManagerConfiguration ManagerVirtual Machine ManagerOrchestratorService ManagerData Protection ManagerApp Controller

The value can you expect from MicrosoftNetworkStorageHWModular Storage

Modular Balanced Networking

Modular Processing

managementpoolingbalancingVirtualization

virtual datacenterconsolidationmanage down timeVirtual Storage

Virtual Networking

Virtual Processing

IaaSHosted CloudFocusFacilities

Modular Cheaper Cooling

Modular Efficient Power Distribution

Modular Power Backupcoolingpower

locationProjectsOSDataApplicationFront EndAccess

flexible developmentunified managementcommon identityintegrated virtualizationcomplete data platformUsage Based

Continuity

Automation

Pooled Resources

Integration &Customizability

Workload Relocation

Service Management

Elasticity

Self Service

Hyper-V + Windows Server 2012AzureWindows Server 2012PowerShellHyper-VMarket offeringsSystem Center 2012 + Windows Server Configuration ManagerOperations ManagerVirtual Machine ManagerOrchestrator & Power ShellService ManagerActive Directory, FIM, End Point ProtectionData Protection ManagerApp Controller

ITPACs or PODS

FAST TRACK

Service OfferingsPartner SolutionsPlanning & Design GuidesSolution AcceleratorsTechnical ReadinessCertification

Taming the modern dynamic IT environmentRob Beeler Vision SolutionsVP of R&D, Double-Take Products

Strong Microsoft Partnership

Proven, Trusted Solutions250,000+ Licenses2000+ Global Partners70+ Countries20+ years of Business Continuity and Platform Migration

31

Todays Data CenterHyper-V

ApplicationCluster

Private Cloud

Azure

DellHP

RemoteData CenterSAN/NAS Array

Firewall

WAN

LANvSphere

Hyper-V

Private Cloud

Azure

Public Cloud

Lets talk a little more about the Real Datacenter in todays environments. We often see a broad range of physical, virtual and cloud resources in use in most environments. You start with some physical serversoften hosting business critical or legacy applications that arent well suited to clustering or virtualization. Add on top of that various application clusters to provide a level of availability for specific applications. Of course, we all have virtual resources in our datacenter, though its not uncommon for multiple hypervisors to be in use. According to ESG, over 65% of companies report that they have more than one hypervisor in use. And that trend will continue to grow with the adoption of Windows Server 2012. In terms of storage, you likely have a combination of direct-attached, NAS and SAN devices, utilizing various storage protocols. Next you have your private cloud implementation to help provide flexible, cost-effective resources to your internal customers on a self-service basis. Beyond your site, you may be using public cloud resources, whether in the form of Software as a Service, or as compute or storage infrastructure. And finally, you have your remote datacenter for disaster recovery purposes. Everyone has one of those, right??? Now, multiply these resources for each remote site you support. Pretty complicated, and rarely homogenous.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201332

How did we get here?

EvolvingNeeds

VirtualizationPrivate/Public CloudSaaS, IaaS, PaaS, etcEvolvingTechnology

Business critical applicationsOptimized resourcesIT agility

Disparate platforms, hypervisors, etcMultiple sitesConsolidationAcquisitionsPerformanceAdvancesFaster processorsLarger/faster storageFaster networks

So, how did we get here? First and foremost, business needs have changed. Demanding SLAs, dramatic growth of compute and storage requirements, management requirements, HA and DR requirements, are just a few drivers of change. Business priorities are also always evolving. Today, more and more businesses are demanding agile IT to keep up with the pace of innovation. Of course, there have been tremendous advances in technology, and you have leveraged these to make your business be more efficient. Mergers and acquisitions lead to an even broader mix of applications, servers and other technologies. Finally, there have also been dramatic improvements in existing technology higher processor density, faster processors, larger and faster storage, etc As your business needs grow, you have to take advantage of the improved technology. The end result is that were all facing a challenging task of managing and protecting a really broad range of technologies. I think we can all agree that the pace of change will not decrease, and that IT will continue to be on the hook to optimize

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201333

Some key challenges

MigrationPP

Load balancingCloud burstingPerformance requirementsOptimizationUpdated hardwareNew platformData center consolidationAvailabilityLocal AvailabilityDisaster RecoveryOperational recoveryWorkloadMobility

So, how did we get here? First and foremost, business needs have changed. Demanding SLAs, dramatic growth of compute and storage requirements, management requirements, HA and DR requirements, are just a few drivers of change. Business priorities are also always evolving. Today, more and more businesses are demanding agile IT to keep up with the pace of innovation. Of course, there have been tremendous advances in technology, and you have leveraged these to make your business be more efficient. Mergers and acquisitions lead to an even broader mix of applications, servers and other technologies. Finally, there have also been dramatic improvements in existing technology higher processor density, faster processors, larger and faster storage, etc As your business needs grow, you have to take advantage of the improved technology. The end result is that were all facing a challenging task of managing and protecting a really broad range of technologies. I think we can all agree that the pace of change will not decrease, and that IT will continue to be on the hook to optimize

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201334

Workload MobilityMigrate entire workload from anywhere to anywhere

Optimize workloads between servers, hypervisors, clouds

Protect any workload to anywhere

Maximize investment

Minimize risk and disruption

So what is workload mobility? Workload mobility allows you move your workloads wherever you want them so you can optimize their performance, cost or availability. One of the drivers of virtualization adoption has been workload mobility virtual server workloads can be moved to another host pretty easily. Features like Hyper-V Replica and Live Migration can be used to move between Hyper-V hosts. However, we already know that most environments are not homogeneous. So true workload mobility goes beyond virtual workloads. It allows you to migrate workloads between various platforms and technologies. That includes physical servers, virtual hosts, different hypervisors, private and public clouds. Workload mobility also allows you to protect these workloads both locally and remotely, to insure availability. Note that this means protection from both planned and unplanned outtages. Workload mobility allows you to maximize your investment and adapt to change, by moving workloads to the most optimal location or platform. And finally, workload mobility helps you mitigate risk and user disruption. With the ability to easily move workloads on demand, youve reduced your reliance on a single technology.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201335

Physical toPhysical

Physical to Virtual

Virtual to Virtual

Premise toCloud

Cloud to CloudMobility Scenarios

Lets look at some of the scenarios that true workload mobility should provide. Theres the traditional physical to physical configuration, but also physical to virtual for migration or protection purposes. Note that the arrows go both ways here. While the obvious trend is towards P2V, what happens if a workload really doesnt behave or perform well in a virtualized environment? You need to be able to get it back to an optimal configuration. Virtual to virtual mobility is more common in the industry, though its also important to consider cross-hypervisor mobility. Premise to cloud mobility is something that you will hear Microsoft talk about this week they are making some great strides towards making this boundary as transparent as possible for virtualized workloads. The other important consideration here as with P2V is how do you get your workloads back on premise after a disaster. And Cloud to Cloud is important for risk mitigation and availability.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201336

Workload Mobility Whats Important

Supports a broad range of platformsIndependent of platform/storageFlexible

Minimizes customer down-timeMinimizes impact on workloads

Non-intrusive

ManageableEasy to configure, manage & monitorEasy to test & automate

Optimizes data transferLeverages existing investmentsEfficient

So what things are most important when considering workload mobility for our dynamic and heterogeneous environments? First, we need to be able to support a broad range of platforms. Weve seen that these environments are generally in flux, and we are continually optimizing how and where things are running to meet business needs. An ideal solution operates independently of the underlying platform or storage. Second, workload mobility has to be unobtrusive. User downtime should be minimized when a workload is being moved, and there should be minimal impact on production workloads during normal business. This is true of both planned and un-planned mobility. Next, when data has to be transferred (which is often the case), it should be done in an efficient way to limit bandwidth requirements. This is especially important when moving workloads between sites, and when considering growing storage requirements. Finally, things have to be easy. This is especially critical for disaster recovery scenarios. Its one thing to manage disparate or complex tools on a calm Tuesday afternoon when all is well. Its another when you are in the middle of trying to get an entire datacenter back on-line. A complex recovery process generally leads to errors and increased downtime. Note that the ability to test and automate your solution easily is also critical in preventing surprises when you are in the middle of a disaster.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201337

Workload Mobility OptionsBackup/Recovery

Clustering

Storage replication

Application-specific solutions

Hypervisor-specific solutions

Server replication and failover

The are a number of options for workload mobility, and you need to understand the pros and cons of each to determine which is a best fit for your environment. These solutions are generally tailored to specific platforms or scenarios, and may not apply to all of your workloads.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201338

Workload Mobility Demo

Demo ScenarioPremise to Cloud

So lets see an example of workload mobility in action. Lets look at a quick demo where well migrate a virtual machine running in vSphere to Azure. To do this migration, were going to use Double-Take Move.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201340

Migrate

I was actually shocked at how easy it was to use. Everything moved over without a problem.Tim Doss, Senior Systems Engineer, OSG

Case Study

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201342

Case Study

MigrateProtect

We view the Double-Take solution as a good choice for the protection of our servers, facilitating the truly efficient backup, not only for our data, but also its real-time development and guaranteeing the uninterrupted operation of our client systems.Vladimr Sechter, Commerzbank

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201343

Workload MobilityAdapt to change

Optimize resources

Keep workloads available

True workload mobility will give you the ability to adapt to change, which we know is inevitable.

It will also dramatically lower the risk of moving workloads around as a result of this change, enabling you to continually optimize your resources.

And true workload mobility will help you keep your critical business resources up and running for your customers.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201344

Come visit our booth

Register to win a Surface Tablet!

www.visionsolutions.com

Id like to invite you to stop by the Vision Solutions booth to see our workload mobility solutions, and while youre at it register to win one of two Surface tablets well be giving away. Thank you for your time today, and have a great week at Microsoft TechDays.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201345

great device experiences powered by services in the cloud

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Full Bleed PhotosPictures can set a mood orevoke emotion, making fora more memorable presentation.

Apps are everywhere

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.3/7/201347

Private cloud is not a dream

You will use Public Cloud