Strategic Management SWOT Analysis

Mohamed Ibrahim Gabr 11104453Ihab Mohamed Tarek 12105180Ahmed Mohamed Sayed 12105555Mahmoud Assim 12105161

Dr. Amal Asfour

About Microsoft• Founded in 1975, Microsoft is the worldwide leader

in software, services, devices and solutions that help people and businesses realize their full potential.• Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office suite, and Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox game consoles, Windows Phone and the Microsoft Surface tablet line-up. It is also one of the world's most valuable companies.

History• 1975–1985: The founding of Microsoft• 1985–1991: The rise and fall of OS/2• 1992–1995: Domination of the corporate

market• 1995–1999: Foray into the Web and other

ventures• 2000–2005: Legal issues, XP, and .NET• 2005–present: Vista, Windows 7, Windows 8

and Windows 10

Vision Statement• Our Strategy:--Build best-in-class platforms and productivity services for a mobile-first, cloud-first world.• Analysis of the strategy:--The statement is short (one sentence), its also achievable but its not broad because they didn't mention there products and services except mobile and cloud services .

Mission Statement• Our Mission:--Empower every person and every organization on the planet to achieve more.• Analysis of the mission:--This mission lacks three components: Self concept, technology, Products and services .

SWOT AnalysisDefinition

• The SWOT analysis helps organizations assess issues inside and outside the organization.• The SWOT analysis, made up of an

assessment of strengths, weaknesses, opportunities and threats• SWOT analysis determines what may assist

the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.

SWOT AnalysisStrengths Opportunities1. Brand loyalty2. Brand reputation3. Easy to use software4. Strong distribution channels5. financial performance

1. Cloud based services2. Mobile advertising3. Mobile device industry4. Growth through acquisitions

Weaknesses Threats 1. Poor acquisitions and investments2. Dependence on hardware manufacturers3. Criticism over security flaws4. Mature PC markets5. Slow to innovate

1. Intense competition in software products2. Changing consumer needs and habits3. Open source projects4. Potential lawsuits

Recommendation• Microsoft company has to put strategies

and polices to overcome company obstacles threats and weaknesses

Thanks…The End.