microsoft power point ik 16april
DESCRIPTION
Trends in internal communication, April 2009TRANSCRIPT
![Page 1: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/1.jpg)
Intern kommunikation anno 2009anno 2009
Charlotte Støvring
16. april 2009
![Page 2: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/2.jpg)
IK paradokset
Tilfredshed
Betydning
![Page 3: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/3.jpg)
Det går helt godt i Danmark
How the internal communication is charicterised in the company
3,43
3,29
3,38
3,1
USA
CA
SK
TU
3,23
3,22
3,24
2,92
2,92
3,21
3,57
1 2 3 4 5
Total
UK
DE
FR
IT
SE
DK
MeanVery poor Very good
Kilde: GCI Employee Communication Barometer 2007
![Page 4: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/4.jpg)
Tendens nummer 1
![Page 5: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/5.jpg)
Importance of different channels
3,04
3,47
3,01
3,06
2,37
Union representatives
Company website
External media – newspapers, magazines, radio/TV
Instant messaging
Company blogs – CEO blog or other internal blogs
Foretrukne kanaler
4,18
4,11
3,87
3,66
3,92
4,41
2,68
3,28
1 2 3 4 5
Personal interaction with my boss
E-mails
Intranet
Top management (Chief executive level)
Team meetings, department meetings and other meetings
Colleagues
In-house magazine
Bulletin boards
MeanNot at all important Very importantNote: All countries
1
2
Kilde: GCI Employee Communication Barometer 2007
![Page 6: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/6.jpg)
Hvem tror vi på?
Who do you trust?Who do you trust?
A person like me!(edelman trust barometer)
www.edelman.com
![Page 7: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/7.jpg)
Nyt IK paradigmneTop-down
Command-control
En-vejs information
Formel
Giver svar
Kollega KollegaKollega Kollega
Netværk
Dialog og involvering
Uformel
Stiller spørgsmål
![Page 8: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/8.jpg)
Det rigtige mix
Top-down
Stærk ledelesinformation
- skaber viden og giver retning
Kollega til kollega
Dialog og involvering
-former holdninger og
adfærd
![Page 9: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/9.jpg)
Netværkskommunikation
•Ildsjæle
•Opinionsdannere
•Supernetværkere
Skab forandringer nedefra
”Crowd sourcing”
Brug nye medier:
•Blogs
•Communities
![Page 10: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/10.jpg)
Historien om netværkskommunikation hos Grundfos…
Mikkel Rønberg Friis-Thomsen, Strategy Consultant Grundfos Management
![Page 11: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/11.jpg)
People & StrategyUnit Strategy &
Communication
2008 – 2012
![Page 12: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/12.jpg)
Udfordringen for Grundfos
Baby boomer generationen
• Fejl ses som fiaskoer
• Viden er magt – hold det for dig selv!
Generation Y
• Fejl er læringspunkter
• Viden er en åben ressource, der skal deles med alle
![Page 13: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/13.jpg)
Hvorfor People & Strategy?
Grundfos’ strategier siger, at vi skal forandre os
Industri paradigme Vidensparadigme
Strategier bliver implementeret af motiverede og dedikerede medarbejdere
……… så hvorfor ikke integrere strategi og medarbejderudvikling i én funktion?
![Page 14: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/14.jpg)
People & Strategy netværket
PDJA
GMA HR StrategyWeb of BE
coordinators
Project networks
P&SPDJA
PDJA
Satellites
Placed in DK
Innovation Reg. HR
managers Placed outside DK
Talent Management
Driving Community
+ Task forces
Project networks
(to come)
![Page 15: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/15.jpg)
Kommunikation
• Væk fra hierarkier og siloer
• Differentiere målgrupper ud fra engagement og ikke titel
Top down kommunikation•Retning
•Envejs og kontrol
•Giver svar
Kommunikation i
uformelle netværk
ikke titel
• Øjenhøjde
• Øget troværdighed
• Det rette mix
Kollega kommunikation•Netværk
•Dialog og diskussion
•Påvirker holdninger og
handlinger
uformelle netværk
![Page 16: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/16.jpg)
Action 2009
Interne
masse
medier
P&S
Intern
kom.
Unit
Strategy
kom
PRActions 2009
Projekt
kom.
Kommunikationsplatform
Kommunikationstræning og støtte
medier kom. kom
![Page 17: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/17.jpg)
Unit Strategi kommunikation
Top down – kommunikation
gennem linien
Unit strategien præsenteres og
diskuteres P&S Kom
• P&S kommunikatører
• Kommunikationstræning
• Afdelingsmøder, middage,
uformelle møder, events...
• Benyt alle muligheder for at
Kollega til kollega
• Benyt alle muligheder for at
kommunikere
![Page 18: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/18.jpg)
Filosofien om”WE-media”
• Vores læsere/lyttere/kolleger ved mere end vi gør
• Det er ikke en trussel, men en mulighed
• Hvis vi er modige og tør åbne op og tage • Hvis vi er modige og tør åbne op og tage diskussionerne
• Dialog og involvering (fx gennem blogs, forums, social media, crowdsourcing) får tingene til at ske
www.hypergene.net
![Page 19: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/19.jpg)
Tendens nummer 2
![Page 20: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/20.jpg)
![Page 21: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/21.jpg)
![Page 22: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/22.jpg)
![Page 23: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/23.jpg)
Tendens nummer 3
![Page 24: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/24.jpg)
Og fra skrift til lyd og billeder…
![Page 25: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/25.jpg)
To be informed about different topics
2,84
2,95
3,25
3,15
3,45
3,42
3,65
4,12
3,98
3,92
Market trends and competitors
Daily news
Change projects
Issues/challenges that the company is facing
Recent successes within the company
Hvad skal vi tale om?
Kilde: GCI Employee communication Barometer 2007
3,37
3,39
2,83
3,2
3,03
3,05
2,78
2,84
3,92
3,83
3,58
3,91
3,78
3,97
3,53
3,42
1 2 3 4 5
Company vision, mission and strategy
Company values
What is going on in other departments
Colleagues
HR-related topics
Leadership/management decisions
Finance
Market trends and competitors
Mean
Importance
How w ell
Not at all important
Not very well
Very important
Very wellNote: All countries
![Page 26: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/26.jpg)
Ja,hvad laver de egentlig i ledelsen?
![Page 27: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/27.jpg)
Tendens nummer 4
Personaleblad IntranetLeder-
kommunikation
Medarbejder-
kommunikationPersonaleblad Intranet
kommunikation kommunikation
![Page 28: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/28.jpg)
Sådan!
God intern komunikation
Høj medarbejdertilfredshed
Høj kundetilfredshed
God bundlinje
![Page 29: Microsoft Power Point Ik 16april](https://reader034.vdocuments.us/reader034/viewer/2022051323/54971a55ac79591d2e8b522c/html5/thumbnails/29.jpg)
Tak for opmærksomheden!
www.ikidag.dk