6/7/2010

1

Microsoft Partner Network Transition &

Thailand Partner Awards 2010

Partner Briefing Day

1 June 2010 Mariam Thumkeungsuradej

Partner Development Manager

Opportunities to strengthen your Capabilities

Expertise to help you serve Customers better

Communities that spark innovation & connection

Continued commitment to serve the needs of our partners. Our vision for the

Microsoft Partner Network is simple—to provide:

Together, we can create innovative solutions that drive profitability and

sustain competitive advantage.

The Microsoft Partner Network

6/7/2010

2

Overall Implication of MPN Change

o More ‘Customer’ Oriented

o More ‘Differentiation’ with new structure & competency

o More ‘Networking’ ; Microsoft with Partners / Partners with Partners /

Partners with Customers

o More new and customized ‘Benefits’

o Overall Higher ‘Brand Value’ that Partners and Customer will be

experiencing

Awareness and Influence Recruitment and Connection Adoption and Growth

MPN Members & MPN Subscribers

MPN “Competency” Partners

Competency Partner

“I can strengthen my expertise and demonstrate my company‟s strengths to customers through commitment within the Microsoft Partner Network.”

“I demonstrate my capabilities for small companies.”

Advanced Competency Partner

“I am recognized by the Microsoft Partner Network for offering „best-in-class‟ solutions and undergoing a rigorous and auditable approval process customers value.”

Subscriber

“I enjoy the support of the Microsoft Partner Network, which helps me develop my business and see opportunities.”

MPN Partner Ecosystem Continuum

Microsoft Partner Network Landing Places

Community and Quick Starts “I have access to industry information, and through the peer network,

I connect with Microsoft and other business partners.”

6/7/2010

3

Microsoft Partner Network: Evolution Timeline

July 2009 November 2009 May 2010

New Microsoft Partner Network competency launched • Virtualization

Partners enrolling or re-enrolling as Gold Certified Partners must have participated in the Customer Satisfaction (CSAT) Index by November 20, 2009

New Microsoft Partner Network competencies launched

• Desktop Platform • Server Platform • Systems Management

New Microsoft Partner Network competencies launched

• Application Integration • Application Lifecycle

Management • Business Intelligence • Business Productivity • Content Management • Customer Relationship

Management • Data Platform • Enterprise Resource

Planning • Hosting Platform • Identity & Security • ISV • Learning • Medium Business

Solution Provider • Mobility • OEM • Portals & Collaboration • Project & Portfolio

Management • Search • Small Business • Software Asset

Management • Unified Communications • Volume Licensing • Web Development

Advanced competencies introduced

Enhanced competency benefits available

Specializations are consolidated into new competencies

Certified and Gold Certified levels are retired

Partner Points retired

New Microsoft Partner Network competencies launched

• Authorized Distributor • Digital Home • Digital Marketing

New partner logos are available for partner use

MICROSOFT PARTNER NETWORK: PLANNED TIMELINE 5 |

After October 2010

Partner action recommendations

Participate in CSAT Index surveys*

1

Meet new competency requirements

2

Update your collateral with new brand elements

3

October 2010 October 2009 May 2010

6/7/2010

4

Microsoft Partner Network: Core Requirements

Requirements Summary

Category Subscription

MAPS/

MAPS for Developer

Competency Advanced Competency

Credentials N/A Two Microsoft Certified Professionals

(MCP)

Four MCPs with advanced credentials

(unique individuals per Advanced Competency)

OR OR

Application compatibility Advanced application compatibility

Joint Microsoft

and Partner Plan N/A N/A Partner Solution Plan*

Transacted revenue sales** (TBD) Transacted revenue sales**

Online Training

and Assessments

Making the most of

your Subscription

• Microsoft Volume Licensing

• Sales and marketing (TBD)

• Microsoft Volume Licensing

• Sales and marketing (TBD)

Customer Evidence N/A Three unique customer references • Five unique customer references

• CSAT Index participation

(for first Advanced Competency)

Commitment • Short Profile • Full profile

• Membership fee

• Full profile

• Advanced membership fee)

* Once Advanced status requirements met, sub determines most suitable management level (PAM / TPAM) and timeframe for

PBP / PSP development

**(Volume Licensing /OEM/Hosting Competencies)

Microsoft Partner Network: Benefits

Subscriptions: Competency Advanced Competency

• Internal Use Software

( MAP new price $ USD 297)

• Marketplace Prioritization MSFT

Pinpoint

• 10 total Phone-based advisory

hours (MAPS for Developer)

• Online Support Experience

(including OTC)

• Internal Use Software +

(More customized)

• Marketplace Prioritization MSFT

Pinpoint High

• Coverage: Opportunity Support

• 20 total Phone-based advisory hours,

plus unlimited deal related support*

• Online Support Experience (including

OTC)

* Note: Deals to be specified amount or

greater and registered in Deal Registration

system

• Internal Use Rights ++

(More customized)

• Marketplace Prioritization MSFT Pinpoint Top

• Deal Reg Rebate Incentives (select competencies)

• Coverage: TPAM (minimum)

• PSP Activation Kit

• Customer Opportunity Insights Tool

• 50 total Phone-based advisory hours, plus unlimited

deal related support*

• Online Support Experience (including OTC)

* Note: Deals to be specified amount or greater and

registered in Deal Registration system

6/7/2010

5

Out with the old…... ...In with the NEW!

ADVANCED Portals & Collaboration

ADVANCED Business Intelligence

Competencies

Specialisations

Customer Friendly

Competencies

Specialisations

Customer Friendly

Opportunities...

ADVANCED Level

Customer Satisfaction Index

MPN Competency

6/7/2010

6

Understanding Migration Path

https://partner.microsoft.com/Thailand/program/competencies

Thailand Partner Awards 2010

6/7/2010

7

Timeline

1 June Communicate to Partners

7 June – 2 July Open for Submission

3 July Close Submission & Judging Process

10 August Winners Announcement

Aug – Dec Series of PR & Communication to promote the winners

www.microsoft.com/thailand/partneraward

6/7/2010

8

List of Awards

Solutions Awards

Pre- Requisite MPN Competency

1. Microsoft Business Intelligence Partner of the Year

Business Intelligence

2. Microsoft Collaboration & Communications Partner of the Year

Content Management Portal & Collaborations Search Unified Communications

3. Microsoft Custom Development & Software Package Solution Partner of the Year

Software Development Solutions Web Development Solutions ISV Solutions

4. Microsoft Desktop Deployment Partner of the Year

Desktop Platform Solutions

5. Microsoft Infrastructure Solutions Partner of the Year

Server Platform Solutions Systems Management Solutions

6. Microsoft Security Solutions Partner of the Year Identity and Security Solutions

7. Microsoft Virtualization Partner of the Year Virtualization Solutions

List of Awards

Solutions + Transaction Awards Pre- Requisite MPN Competency

8. Microsoft Dynamics CRM Partner of the Year Customer Relationship Management

9. Microsoft Dynamics ERP Partner of the Year Enterprise Resource Planning

10. Microsoft Training Center of the Year Learning Solutions Must be CPLS

6/7/2010

9

List of Awards

Transaction Awards

11. Microsoft Distribution Partner of the Year

12. Microsoft Licensing of the Year - LAR

13. Microsoft Licensing Advisor of the Year - Open

14. Microsoft OEM Partner of the Year

15. Microsoft Retail Partner of the Year

Prizes for 15 Winners

Recognition

Finalists receive a Trophy

Promotion to customer( PR Value 1,500,000 baht)

Customized PR and advertising in leading IT & Business newspaper/

magazines

Promote to approx 17,000 companies thru MS database (i.e. e-

Newsletter)

Promote online in Microsoft Thailand Website, Microsoft Partner

Finder and Microsoft Partner Portal

Promote thru multi media at customer events during FY 2011

Participate in Solution Summit or other major events

40 % discount for standard exhibition package

Team reward

Dinner voucher value 10,000 Baht

( if a winner wins more than one award, they will get only one set of prize except Trophy )

6/7/2010

10

6/7/2010

11

Visit Thailand Partner Portal

www.microsoft.com/thailand/partner www.microsoft.com/thailand/partner

Thailand Partner Newsletter

6/7/2010

12

Our Recommendations

o Get Ready for MPN Requirement

o Learn more about MPN new competency structure

Regional Partner Support (Toll Free) 800 441 0218 # 3 , seapart@microsoft.com

o Learn more about Microsoft Partner Awards 2010

Thailand Partner Support 02-685 1322 # 3 , msthp@microsoft.com

www.microsoft.com/thailand/partner

Thank You for Your Partnership !