microsoft hybrid cloud sync system revealed
TRANSCRIPT
Microsoft Hybrid Cloud Sync
System Revealed
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Microsoft Hybrid Cloud Sync System Revealed
The position of Microsoft in the modern computing landscape has been unsure that some time. The software
giant has been the largest seller of computer software for many years, and its position is not likely to be
threatened in the immediate future. However, in a world in which the cloud is to some degree forcing
Microsoft’s traditional business model to evolve – based as it is around providing software for users with their
own expensive hardware – it is clear that the corporation needs to adapt in order to retain its prominent status.
With this in mind, Microsoft recently appointed a new CEO that very much reflected the changing times for the
company. SatyaNadella, an Indian by birth, was drafted in a move which indicated the importance of the newly
developing economies, particularly the BRIC nations of Brazil, Russia, India and China, as well as a new cloud-
based focus. Nadella instantly spoke of the coming years being a challenging period for Microsoft, and one of
transition.
Microsoft Prioritises Hybrid Cloud
In accordance with this basic theme, Microsoft has recently announced that it will be putting a huge amount of
resources into the hybrid cloud. Just last week, the software producer unveiled an on-premises system that syncs
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up with Azure public cloud services. This new Azure cloud-in-a-box offering will apparently be powered by the
same software that currently operates the Microsoft Azure public cloud.
Microsoft originally launched this new application during a press event held in San Francisco. The importance of
this was clear, as it was attended by Nadella, and also Scott Guthrie, the company’s executive vice president for
its cloud and enterprise group.
While Microsoft is making plans for the future, many businesses continue to bide their time with regard to the
cloud. Companies are typically not rushing to move all of their resources and operations to the public cloud, and
the CTO of Microsoft Azure, Mark Russinovich, stated after the San Francisco event that many companies
possess legacy infrastructure and sensitive information that they may wish to keep on their own premises for
security purposes.
Additionally, moving operations to the public cloud immediately can pose logistical difficulties for businesses.
This can be particularly complex for SMEs, who have the issue of maintaining their day-to-day operations, while
also modernising their internal systems and networks to include cloud functionality. It certainly seems that
Microsoft Azure is at least partially motivated by the intention of making this process as easy as possible, with
Microsoft CPS enabling users to continue to operate their on-premises cloud with the same management tools as
the Azure public cloud.
Analysts Assess Significance
Analysts which have looked at Microsoft’s desire to offer CBS as an on-premises component to the hybrid cloud
consider it to be a significant move by the software giant. In particular, it is proposed that this will be particularly
beneficial for organisations that want a consistent management platform between their existing setup and the
public cloud. Effectively, Microsoft is guiding companies on the most effective and efficient way to implement
the Azure public cloud functionality.
With Microsoft setting the cloud agenda, and very much focusing on the benefits of the hybrid cloud, there will
be an onus on the likes of Amazon and Google to respond to this business strategy. Previously, Google has
placed a significant emphasis on the public cloud, while Amazon has been the industry leader, but will
increasingly find this position coming under threat. It was only this week that Amazon announced that it had
made another significant financial loss, so this is a critical period for the retail giant in many ways. Amazon has
recently spoken positively about hybrid cloud connectivity.
Meanwhile, Nadella has stated that Microsoft is investing no less than $4.5 billion in capital expenditures to
build up its cloud on an annual basis. It is quite clear that Microsoft sees its future in participating in this
medium, and also that the hybrid cloud is essential to its philosophy and policy. In accordance with this, Nadella
also claims that 80 percent of Fortune 500 businesses use Microsoft’s cloud in some capacity, and it is clear that
the capital expenditure Microsoft is investing is intended to enhance its growing reputation in this field.
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Microsoft Launches Marketplace
In addition to its existing portfolio of hybrid club features, Microsoft is also launching a new marketplace of
partners and services that run on top of Azure. At the San Francisco event, the corporation was particularly keen
to highlight Cloudera, which offers a Hadoop big data processing tool in addition to the basic functionality
delivered by Azure.
Nadella was also keen to emphasise the high-profile enterprise customers which are currently using Azure
hybrid cloud. Names such as AccuWeather, NBC and Heineken were mentioned, while it was also stated that
Microsoft is intending to build up its public cloud portfolio in the near future as well.
Microsoft has already been the major player in computer software, and its backing for the hybrid cloud will be a
big deal for the technology.
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