microsoft gulfnext cover design

6
MICROSOFT GULFNEXT FY15 COVERS

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The client is undergoing a transformation. They wanted to reflect this change in their annual internal publication.

TRANSCRIPT

Page 1: Microsoft GulfNext Cover Design

MICROSOFT

GULFNEXT FY15 COVERS

Page 2: Microsoft GulfNext Cover Design

GULFNEXTFY15

SparkEnergyPassion

Cover

Microsoft is undergoing a transition. To reflect this change the Microsoft Gulf2Greatnessinitiative is adopting a brand new theme as well as a new name - GulfNext.

Fire is often associated with rebirth and revival - befitting the concept of a new Microsoft.

The image reflects a new day dawning. The burning flames signify passion and energy.

Option 1

Page 3: Microsoft GulfNext Cover Design

Inside Cover

Fire

FY15GULFNEXT

EXCELLENCE IMPACTPEOPLE PARTNERS

Water Air

Earth

“With the courage to transform individually, we will collectively transformthis company and seize the great opportunity ahead.” - Satya Nadella

Page 4: Microsoft GulfNext Cover Design

The upward momentum portrayed in this image resonates with the positioning of Microsoftas a company that is always striving for improvement of itself and of the community it isinvolved in.

Microsoft in the Gulf has ignited a passion for technology in a new generationthrough its initiatives and programs, thereby making a significant impact.

Option 2

Cover

FY15GULFNEXTFire

Ignite. Vivid. Radiate

Page 5: Microsoft GulfNext Cover Design

Inside Cover

FY15GULFNEXT

EXCELLENCE IMPACTPEOPLE PARTNERS

Water

Air

Earth

“With the courage to transformindividually, we will collectivelytransform this company and seizethe great opportunity ahead.”

- Satya Nadella

Fire

Page 6: Microsoft GulfNext Cover Design

Thank You