microsoft dynamics crm 2013 strategic marketing and business development for law firms

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Page 1: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms
Page 2: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Why xRM4Legal?

Page 3: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Strategic BD capabilities

Page 4: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Managing Partner/CEO dashboard

Easy presentation of

expected business with

social updates on

progress to aid

collaboration between

people and teams

Page 5: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Practice lead dashboard

Comprehensive detail of

firm performance by sectors,

practices, clients, with

personal actions (tight

integration with Outlook

Calendar and Tasks)

Page 6: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Single click to Open Opportunities list

Complete visibility of potential

new Matters. Can be

segregated to firm, practice,

team or individual only views;

drilldown to Client, Contact or

Opportunity

Page 7: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Single click to Opportunity record

Easy capture of critical

information – Practice Area,

Referrer capture can be

mandated; integrated

business/social networking;

enforce firm processes

around client selection,

compliance, terms and

conditions

Page 8: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Single click to Client Contact

Single click access to

company and contact

records, LinkedIn profile,

email marketing

communications/MailChimp,

Relationship Map (bi-

directional) and

marketing/mailing lists

Page 9: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Integrated Social Web – LinkedIn etc.

Page 10: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Add to Marketing List – bulk email stats

Page 11: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Key Clients dashboard

Track performance of top

clients and contacts

including email/marketing

communications. Manage

growth with dedicated firm

and practice client plans

Page 12: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Single click to Client Plan list

Page 13: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Single click to Client Plan record

Manage key clients across

firm and practices with

individual client plans with

specific targets and

performance measures

Page 14: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Referral Management dashboard

Easily identify top Referral

partners by number and

value of referrals. Also by

success

Page 15: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Events dashboard

Maximize value and return

from marketing events

with detailed analysis and

repeatable templates of

best campaigns; Hone

performance of marketing

activities through target

setting and results

monitoring

Page 16: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Single click to Events list

Page 17: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Single click to Events record

Ensure the best performing

events with repeatable

templates to capture and

streamline planning and

organization

Page 18: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Organization/Companies dashboard

Review

Organization/Company

records with drag and drop

Charts & Dashboard views

Page 19: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Enhance user adoption – Fee Earner Interface

xRM4Legal Fee

Earner Interface

guarantees user

adoption with

dynamic display

of CRM content

xRM4Legal Folders

in Favorites

xRM4Legal Folders

Navigation Pane

for Advanced Users

and Admins

CRM Options in

Outlook Ribbon

Page 20: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Stay productive on the road or in the courtroom

Adopt Microsoft CRM/xRM4Legal on devices to:

• Quickly mobilize your rainmakers

• Create a competitive differentiator

• Attract and retain marketing/BD talent

Page 21: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Key takeaways

Page 22: Microsoft Dynamics CRM 2013 Strategic Marketing and Business Development for Law Firms

Next steps Schedule a demo – 30 minutes

Organize a “proof of concept” – 1 week to 1 month

Run a pilot – marketing/BD including light-house

practice group

Rollout firm-wide – targeting wider audience of

professional and support staff