Microsoft

Blake CoatsCory CliffordNick Crandall

Mission Statement

• “At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.”

Company History

• Founded in 1975 in Albuquerque, New Mexico• Initially incorporated on June 25, 1981• Ships Windows 1.0 on November 20, 1985• Microsoft went public March 13, 1986– $21.00 per share.

1978 Staff Photo

Company History Cont.

• Introduces earliest version of Office Suite on August 1, 1989

• Releases Windows 95 on August 24, 1995• Launches Xbox on November 15, 2001• Launches Windows Phone 7 on November 10,

2010

Microsoft Now

• Current Projects:– Windows Phone 8– Windows 8– Office 2013– Xbox One– Outlook.com

Top Management Profiles • William H. Gates III• Chairman

– Co-Founder with Paul Allen– Dropped Out of Harvard University

to focus on Microsoft in 1975– Transitioned from day-to-day role

with Microsoft to be more involved with the Bill and Melinda Gates Foundation in 2008• Focused on various forms of

philanthropy – Now more of an advisor– Net Worth-$72 Billion

Top Management Profiles Cont.

• Steve Ballmer– Chief Executive Officer (CEO)

• 2000-Present

• B. Kevin Turner– Chief Operating Officer (COO)

• 2005-Present

Top Management Profiles Cont.

• Amy Hood– Chief Financial Officer (CFO) and EVP

• 2013-Present

• Tony Bates– EVP Business Development and Evangelism

• 2011-Present

Industry Overview

• Computer and Data Processing• World’s largest software manufacturer• Competitors• Prepackaged software focus points• Lagging or Leading?

Latest Revenue & Profit Analysis

Latest Revenue & Profit Analysis

Corporate strategies• Continuing our longstanding commitment and leadership

in developing innovative accessibility solutions– Offering products on competitor’s platforms– “app blitz”– Increased cloud storage/usage– Office 365 (sharing information)

• International Professional society– People with disabilities

• Combine with companies to increase innovation– Bing/yahoo– HTC

Increase Market Share

• Cutting prices on Windows and Office products– Cutting prices of major programs– Consumers buy instead of pirate since it is now cheaper– Offering cheaper but not as in depth products– Monthly fees vs. one time buying

• Attempts to gain Market Share– Bing/Yahoo (Internet services)– HTC and Nikon combine in windows 8 phone (mobile)– Surface products

SWOT Analysis

Strengths• Servers and tools and business divisions

• $1.4 billion

• $1.7 billion

• Competing across all facets

• Vertical integration

SWOT Analysis

Weaknesses

• Recent fine

• $751.9 million

• HP and Android

• $169 vs. $650

• Amazon Kindle Fire

• Google’s Nexus 7

SWOT Analysis

• Windows Phone– Increase mobile technologies

to gain market share• Surface tablet

– Trend is moving towards tablets instead of PCs

• Cloud Storage– Offer better cloud services to

keep up with growing user data files

Opportunities

SWOT Analysis• Decline in the PC market

– 1.3% Decline in PC market in 2013• 3.7% in 2012

– Tablet take over– 75% of Windows revenue comes

from PC manufactures– High piracy rate

• New Technologies diminishing Microsoft’s Competitive Advantages– Cloud storage does away with

dependence on OS– Advanced smart phone and

tablet technology

Threats

References

• http://www.microsoft.com/about/en/us/default.aspx

• http://windows.microsoft.com/en-us/windows/history

• http://en.wikipedia.org/wiki/Microsoft• http://finance.yahoo.com/q/pr?s=MSFT+Profile• http://www.lexisnexis.com

References Cont.• http://finance.yahoo.com/q/is?s=msft• http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?

sid=6d068876-a80d-4a6b-a8ae-78feaca65624%40sessionmgr113&vid=4&hid=118

• http://wiki.answers.com/Q/What_is_the_major_competitors_for_Microsoft

• http://web.ebscohost.com/ehost/detail?vid=7&sid=84a08f5e-1f00-4601-a097-14810f6d99e4%40sessionmgr15&hid=128&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=88101960