MICROREACTOR POWER SOURCE

MARKET RESEARCH

The Nordic-Russian Co-operation Programme in Education and Research

Degree Program in Business Management and Entrepreneurship (BME16)

Supervisor

Marina Weck Student

Arturo López

1 ABSTRACT

The micro-reactor power source (MPS) is a new form of portable power. It

utilizes propane air combustion - micro-reactor heater combined with a

thermoelectric generator (TEG) - a container with water for cooling and a

base for stability and extra cooling. Together they are producing a new en-

ergy option to be managed by the industry instead of the tradition lithium.

accordingly, this research has been focused in charging devices market,

founding in-sides about potential consumers, trends, retails, distributors,

opportunities and challenges micro reactor power source, getting infor-

mation from Fin-land and Europe.

Determining the real behavior of the prototype against the solar panels and

power banks with cost benefits the MPs have some real advantage against

the direct. Additionally to this, we analyzed the customer profile. Mainly

understanding the behavior of adventure sports consumers those how prac-

tice constantly outdoor activities. Moreover, we visited hypermarkets and

specialized shops (outdoor and tech) to list direct and indirect competitors.

Next, focused on the potential customers and retailers- distributor chan-

nels, we contact and interviewed 85 companies getting as feedback result a

low acceptance of the MPS for the retail mainly for the size of the product

and the fact that it is a gas the source of energy. For the international trade,

it was used the harmonized tariff schedule as key to finding what is hap-

pening in terms of international trade, we identified the main exporter and

importers in the industry in Europe. In total - there is demand for power

banks but people want easy to use devices.

Key words: MPS, Micro-reactor power source, Consumers, Trends, Retailers- distribu-

tors

2 TABLE OF CONTENTS

1 INTRODUCTION .........................................................................................................

2 CONTENTS ..................................................................................................................

3 LIST OF FIGURES .......................................................................................................

4 INTRODUCTION

4.1 Background information and introduction of the subject of the report ................. 4.2 Problem statement / project objectives ................................................................. 4.3 Limitations .......................................................................................................

4.4 Choice of theory / models, methods and sources .................................................

4.5 Time schedule ......................................................................................................

5 PROJECT RESULTS

Market research

Questionnaire and feedback

Harmonized Tariff Schedule Europe world

6 CONCLUSIONS

7 LIST OF REFERENCES

6 APPENDICES

3 LIST OF FIGURES, TABLES AND APPENDICES

Fig 1. Prototype

Table 1. Matrix competitors

Table 1. Time schedule

Table 2. Time schedule

Fig 2-3 Micro wind turbine

Fig 4-5 Flame Stower

Fig 5-6 Power back

Fig 7. Water proof solar charger + power back

Fig 8. Date of replay

Fig 9. Brands

Fig 10. Distributers

Fig 10. Distributers

Fig 12. Periodicity selling.

Fig 13. Europa market- Imports.

Fig 14. Imports EU Central and east.

Fig 15. Imports world EU and Finland.

Fig 16. Imports Finland.

4 INTRODUCTION

The main goal of this investigation is to analyze the composition of the market of

portable charging devices. The background for this project comes from our reliance

on traditional power sources and the problems associated with getting power

sources to remote locations. We cannot just plug it into the wall socket for example

when camping and moving about outdoors.

Also the market of UAV, unmanned aerial vehicle, commonly known as a drone, is

an aircraft without a human pilot aboard. The flight of uavs may operate with vari-

ous degrees of autonomy: either under remote control by a human operator, or fully

or intermittently autonomously, by onboard computers. Nowadays UAV (small un-

manned aerial vehicle market forecast 2015-2025) is in bull market, world UAV

market was around $ 6.8 billion last year and CAGR to 2020 will be 12%. In addi-

tion, The market of commercial UAV was $3 billion in 2015 and the CAGR to 2020

will be 15% (Business Insider).

Most of the UAVs are powered by high-tech brushless electric motors fed by light-

weight, energy-dense lithium-polymer (LiPo) batteries, technology adopted from

the aerospace and radio-controlled (RC) hobby industries. But the microreactor

power source project propose a new solution, The team research area is Microsys-

tems (мeмs) => power mems devises Relevance: Microsystems and microfabrica-

tion allow increase energy density of small power sources, substitute of li batteries.

Consequently the Project goal is to development this technology furthermore get

inside the charging device market. Some detail for the Target market of charging

devices:

Pike Research:

Market $ 2.3 billion in 2016

ABI Research Portable USB Recharger Market: $1,9 billion in 2015

CAGR to 2020 is 87%.

The world market of portable chargers in 2015 is 9 mln. pcs.

The Russian market of portable chargers is 220 thousand pieces.

So the Russian team has been working in The Micro-reactor power source (MPS) is a new

form of portable power. It utilizes propane air combustion - micro-reactor heater combined

with a thermoelectric generator (TEG) - a container with water for cooling and a base for

stability and extra cooling. Together producing a product like nothing else on the market of

portable power.

New type of portable power source was created by using microsystems technology.

It is superior to its competitors in type of fuel used, size and weight and its ability to work at

low temperatures. Its size and weight are dramatically less than its competitors; weighing

up to 90% less than products that offer the same output.

Microreactor Power Source =MPS

- High energy 900(3000)W.h/kg

- Electric Power 5W

- charge

- traditional fuel and hydrogen

-Zinc air, hydrogen, methanol

-No self-discharge

-work at low temperatures

-safety

- Miniaturization

- dimensions 30x30x10mm, weight 8,5g

- fuel consumption CH4 (4g/h)

Innovation: New microsystem for fuel delivery, heat recovery

- Substitute for Li -batteries

- Enough power to recharge several mobile phones

Fig 1. Prototype

As a tema member of the project we took the responsibility of search for market trends and

potential

customer in Finland and Europe.

4.1 BACKGROUND INFORMATION AND INTRODUCTION OF THE SUBJECT

OF THE REPORT

The Micro-reactor power source (MPS) is a new form of portable power.

It utilizes propane air combustion - micro-reactor heater combined with a

thermoelectric generator (TEG) - a container with water for cooling and a

base for stability and extra cooling. Together producing a product like

nothing else on the market of portable power. New type of portable power

source was created by using microsystems technology.

This research have been focused in Charging devices market, founding in-

sides about potential consumers, trends, opportunities and challenges Mi-

cro reactor power source, getting information from Finland and Europe.

The aim was to discover information regarding niches and trends.

This journey started when the project selected where assigned, After that,

it we prepare some meetings for team building process where it was de-

veloped the action plan between the Russian team and Finland, also we

meet each other and got into the topics of MPS. Initially we try to have an

open communication process where we understood the real needs of the

Moscow entrepreneurs and set up the main goal, getting focus mainly in

the charging devices consequently leaving behaving UAV as central topic

of search.

Having clear goals and the communication channel opened, the project

had 3 main stages to continue, team building, Market research and results.

First to all, about team building. The team in Russia had its own general

assumption, we had some meetings with the different parts to star to talk

the same language such as goal, technical and schedule, consequently the

technical information was understood and the markets goals were set up.

This process demands some strategy to approach for to what the research

needs. And after all the inconveniences we could manage it. We could in-

volve more students from VIA University to the project.

Second, Market. After all the part had the clear idea what to do, we started

analyzing the real adding value of the MPS, having meetings with engi-

neers experts to determine the real behavior of the prototype against the

solar panels and power banks. The at that stage we found that in term of

cost benefits the MPS have some real advantage against the direct compet-

itors such as number of charging per touristic gas- 0.5 litter (10 phone

charges) against 5 for the power bank and 4 solar charger with the good

weather condition (Disadvantage solar average radiation ) . On the other

hand compering cost and the listing the device market offering we saw

that MRPS were over the cost of solar panel and some power bank prod-

ucts with the disadvantage of depending for the tourist gas bottle (Cost: 5-

10 EU per bottle).

Additionally to this, we analyzed the customer profile. Mainly understand-

ing the behavior of adventure sports consumers those how practice con-

stantly outdoor activities. Moreover we visited Hypermarkets and special-

ized shops (outdoor and tech) to list direct and indirect competitors.

Next to the work get focused on the potential customers and distributor

channels, we contact and interviewed 85 companies getting as feedback

result a low acceptances of the MPS from those companies. Taking the

harmonized tariff schedule as key to find what is happening in terms of in-

ternational trade, we identified the main exporter and importers in the in-

dustry in Europe.

Market description

The project is focused on tourist equipment market. It is climbing, ski

tours, rafting etc. We have estimation about Russian market. There are

around 30-40000 people who regularly engaged in tourism and active

sports out-of-doors.

So we are estimated a market volume in Russia at the level 9000 pсs.

The interest of this investigations is to get information about European

trends and dynamics for this kind of devises. It is necessary to estimate its

volume and dynamics.

Pike Research: Market $ 2.3 billion in 2016

ABI Research Portable USB Recharger Market: $1,9 billion in 2015

CAGR to 2020 is 87% The world market of portable chargers in 2015 is 9

mln. pcs.

The Russian market of portable chargers is 220 thousand pieces.

Direct competitors:

Direct competitors are those who feed the need of charge devises out door,

the next list have direct and indirect competitors.

Name Power Wght Price Shop

BioLite CampStove 5 W 935 g 130$ Online

Power Practical PowerPot 10 10 W 575 g 150$ Online

PowerPot 5 5 W 396 g 100$ Online

eZelleron Kraftwerk ~ 5 W 200 g 100$ Online

Brunton Hydrogen Reactor 2 W 146 g

+242 g 200$ Online

PowerTrekk 5 W 240 g 148$ Online

Stower FlameStower 2.5W 285 g 100$ Online

Micro wind turbine 11 Hz 907 g Online

Infinity PV HeLi-on 5 W 909 g 92 € Online

Choetech Portable Solar Charger 5 W 425 g 52 € Online

solar panel cell mobile phone supercharger 5 W 222 g Online

solar charger light compact energy 14W 5 W 400 g 79 € Tokmanni

USB solar charger 6W 224 g 50 € Class ohlson

Portable charger battery 5 W 225 g from 2 up

50 Partioaitta

Table 1. Matrix competitors

4.2 Problem statement / project objectives

Main goal and contribution will be a market research for project, for in-

stance discover information regarding niches, trends, funding in the UAV

and charging device sector. The following plan will give an overview in

the focus of the research and the possible founding and effect in the mar-

ket.

The issue focused on aim is to discover information regarding niches and

trends.

The main goal of this investigation is to analyze the composition of the

market of portable charging devices.

4.3 Limitations

Innova project was designed to endure around one year, in this time entre-

preneurs, students, Universities and staff had the responsibility of engag-

ing all the variable to starting the project.

After choose MPS as project and became a member of the team, was nec-

essarily to talk about the stage of the project and the real aspiration of the

leaders.

The difficulties started with the communication channel, it was difficult to

open it and keep flowing information continuously. But after some calls

and putting some pressure we started to share the technical information in

a better way.

The main problem were focus in two aspect, communication market re-

search.

First to all, the fact that the MPS were from ITMO University gives trust,

we only have a problem with a common language to communicate. (Eng-

lish communication skills).

About the market research and the questionnaires. Companies seem to be

busy with different kind of questionnaires and they delegate the inquiries

to general customer service. Customer service promises to send the email

to responsible person - of whose contact details are not given for this kind

of study purpose. Consequently our hypothesis and replay assumptions

changed.

Some companies were not interest and decline to participate and answer

the questions. Such as, XXL stores, Keskos, S-group.

4.4 Choice of theory / models, methods and sources

Research approach: Both quantitative and qualitative methods are using in this

document, Mostly used the desk research, in situ questionnaire and interview

analyzing all the data recollection. All information about the Market Finland-

Europe is dug and synthesized by advantages or disadvantages for the new busi-

ness. I will go through factors such economy, social, technology, strengths,

weakness, opportunities and threats to help understanding charging device deep-

ly and totally. After that we research about the market to find the business op-

portunities and insides about Finnish companies or potential customers. Finally,

we research and describe more detail about how to do business in specific niche

and industry.

Data collection method: Questionnaires and interviews.

+ Questionnaires will be designed to investigate the demands of Finnish compa-

nies. People who answer the questionnaires will be purchase directors, managers

or responsible of supply department at Finnish companies.

+ Interviews: Group interviews have been made by HAMK Students.

Relevant literature and article (desk research) by reading different books, arti-

cles, research documents, statistics from governments.

4.5 Time schedule

TIMING ACTIONS ROLES RESPONSIBILITIES

Week 1-2-3 Team building and information recol-

lection

Communication Manage-ment

Get the entire goals and tech-nical info from MPS

Week 3-4 Market research Sear in retailers shop and

internet Analysis

Week 4-5 List of suppliers Research which shops are

selling chargers contact them and appoint

meetings

Week 6-7-8 Interview 1.With the list question Talk with the sells representative

and get main information Coordination and researcher

Week 6-7-9 How to sell our product there

KIP for the segment Data master

Week 6-7-10 Research Look for the right infor-

mation about trends and customer behavior

Sells, dynamics competitors from official institutions

Week 6-7-11 Data master Statistics and tariff heading of the products competitors

Get the quantities or imports in Finland and Europe

Table 2. Time schedule

5 PROJECT RESULTS

Real Value offers of MRPS.

To understand how customer clinch a deal, it is important as researcher to

walk in the clients shoes, for example, Consumers are looking for some

similarities when it is time to buy, no matters if it is goods, commodities

or services. The globalization has raised the standards around the markets

demands. Quality and its relationship to cost it is the mix that leads the

game in the big picture. Supplying the necessity of charging device is the

main factor.

Consequently we made personal interview to experts to calculate the MPS

performance also customer opinion understanding the personal prefer-

ences.

Solar panel performance, Here we can see how solar panels can get out of

this pictures for the topographic circumstances, illustrate by The amount

of solar energy is about the same in Finland as in Central Europe, but most

of the radiation (1170 kWh/m² per year) is generated in the southern part

of Finland during May to August. (VTT, 43, 2015) In Finland, there is

more diffuse radiation than direct radiation. Diffuse radiation is more ef-

fecting, because in southern Finland half of the radiation is diffuse radia-

tion. Diffuse radiation means that the sunlight has been scattered by mole-

cules and particles at the atmosphere, but has still made it down to the sur-

face of the earth. Solar irradiation is lower in northern Europe than in cen-

tral or southern Europe. The average daily irradiation in Finland is about

900 kWh/m² making hard to charge the internal battery (6 v) and depend-

ing from right weather condition to re charge it.

Additionally we discover that traveler do not just keep the panel they also

get a regular power bank to do not depend from the sun.

MPS performances.

Efficiency example, a regular cellphone such as IPhone has a battery

(1500 MAH) milliamp hours (1,5Ah), its battery uses 3,7V (volts). To

charge, voltage must be over 3,7V. The MPS using the touristic gas (0.5

Liters) in other words means 10 chargers for the IPhone also adding an

additional cost of 10 EU because of the gas bottle.

Some other examples of different source of electrical energy out doors and

retails that distribute it.

Retailers channel:

The main idea it is to understand how many quantities are buy the custom-

ers in the different shops. Consequently it is important to interview mem-

bers of those shop to get information about sells, suppliers, costs and

more. We list the most important shops and distributors specialized in

Tech and others products too. AS example:

Erämaailma

Partioaitta

Scandinavian outdoor

Retkeilyvarusteet camping tools

Varusteleka

Tokmanni

Clas ohlson

Gigantti

Expert

XXL

Partio scout

Others 74

Micro wind turbine:

Fig 2-3 Micro wind turbine

Flame Stower

Fig 4-5 Flame Stower

Portable battery chargers - Power bank

Fig 5-6 Power back

Water proof solar charger + power back

Fig 7. Water proof solar charger + power back

MARKET RESEARCH-QUESTIONARIES’ AND INTERVIEW:

Population:

Number of sent questionnaires: 85

Fig 8. Date of replay

To analyze interview material after data collection we are ready to management it.

Firs to all, we begin Organizing and preparing the data.

So, we need to Coding and describing it by Description it means providing an account

of the case or cases considered next step is Conceptualisation, classifying, categorising,

identifying themes. that means the generation of general, abstract categories from the

data and establishing how they help to explain the phenomenon under study For

instance some Properties are: Conditions, causes, consequences, hierarchies, context),

After that we are ready to Connect and interrelate data we can conclude with the

Interpretation, and explanatory accounts.

Questionnaire for portable battery chargers

The main goal of this investigation is to analyze the composition market of portable

charging devices seller and distibutos. Through call, and a survey we got very

interesting information pfrom customers behavior and preferences distribution chanels,

National and reginal distributors. Also the direct opinion of

1. Which brands and type of portable-battery-chargers do you sell? For example:

Power Bank, Solar Panel, Fuel charger

Fig 9. Brands

2. Who is your supplier for these products?

Fig 10. Distributers

3. How popular are these products how much you sell them

Around Couple of hundred a month (300-350 kpl/ month) the product it I

Very popular (for cell phones and other portable devices – especially

phones and tablets) and demand is growing each year.

4. When do you sell the most? What is your profit margin in these products?

Fig 11. Periodicity selling.

5. How many people are there in the target market?

In Finland the target market is almost each household which uses mobile

devices thee estimation are around 20000 until 2, 2 million (1 per

household).

6. How would you describe your regular customer?

Customer vary from Middle aged people– over middle aged male who

is into hunting / Middle aged man who hunts as hobby to 30 years old

female. Further more Active mobile device/phone user – age 12-60

years

7. Do you think there is interest in the market for this kind of product? Would your

company be interested in selling / distributing it?

Fig 12. Periodicity selling.

8. If the new product would be available in the shops already. How likely is it that

you would use it instead of the already available brands?

Most of the answers were, not going to use, looks too complicated, heavy

and the size is too big.

INTERNATIONAL TRADE AND EUROPEAN TRENS

Europa market situation based, flows of acumuladores de Litioin 850760 (Tharmonized

tariff schedule).

Fig 13. Europa market- Imports.

Europa Alemania The netherlands as potential exporter of thecnology and

Asia China Viet Nam Japan those trade gians lead the exports of

Importer quantitieas central and east Europa.

Fig 14. Imports EU Central and east.

Imports around the world and relationship with Finland Market

Fig 15. Imports world EU and Finland.

Finland imports

Fig 16. Imports Finland.

6 CONCLUSIONS

MPS has a very interesting energy management system, the technology it-

self is a big innovation and the fact that it can replace lithium as a power

source it is just the cause of the current lithium supply in the world find

solutions About it.

Nevertheless, the current funding has shown that the niche market is more

tide than we thought, mainly because of gas bottle supply, its size and

weight makes looks the MPS big and heavy.

Secondly, the charging devise market is growing every day, more families

are getting this product as a normal device at home and to traveling to oth-

er places. Product Cost is not the biggest problem at the moment of prod-

uct selection. The market goal is not just focused on outdoor activities and

extreme sport. There are several niches and opportunity that can be devel-

oped in the near future, but it is necessary to make the right decisions and

take the UAV market

Taking the harmonized tariff schedule as key to finding what is happening

in terms of international trade, we identified the main exporter and import-

ers in the industry in Europe leading by partner countries and Asia mas-

sive markets like China and Korea.

Show us the order quantity are focus on Asia and technological countries

of Europe

Customer behavior is fundamental to the project success, most of the buy-

er is around the 25 to 38 years old, women with the 48% purchase partici-

pation, men 46% and 4% young nut the real market is house holder that is

around

Distribution Channel, the technology market is centralized by big hyper-

markets that distribute many products and brands, to get inside this shop

MPS have to get within the country distributors first, Normal shops just

start to sell

The overall customer base is wide in Finland. Customers found in many

age groups - families, hunts/sports men and generally young people with

wide range of activities. Each household is on the target market.

To sum up, There is a quote to high light "Of each particular thing ask:

what is it in itself? What is its nature? What do you do? What do you

want? What is its nature? What does this man do? "Marco Aurelio. Ac-

cordingly, with this reflexing as an analytical consideration, the MRP

source must get a better behavior in term of energy consumption, if the

Russian team is able to use the smaller gas source. The example we rec-

ommend lighters.

Think of the bow and adapting the technology to be engaged in a regular

lighter, they will be the direct driver to get inside of crowd culture (Smok-

ers-Lighter users outdoors) which are used to keep it in the long and short

distance.

Also going to a bigger scale with the technology can be a solution for an

energy source in case of catastrophes or electricity problems, isolated re-

gions, Refuges camps.

7 LIST OF REFERENCES

Sally Dibb, Lyndon Simkin 2004. The Market Segmentation Work-

book: Target Marketing for Marketing Managers.

Steli Efti 2017. The Sales hiring playbook 2017.

Emma Pihlakivi 2015, Potential of solar energy in Finland – Research for

Solar Leap.

(https://www.theseus.fi/bitstream/handle/10024/104483/Emma_Pihlakivi.

pdf?sequence=1)

ITC, 2017 .Trade Map Trade statistics for international business develop-

ment Monthly, quarterly and yearly trade data. Import & export values,

volumes, growth rates, market shares, etc.http://www.trademap.org

8 APPENDICES

Innova - Questionnaire Contact Directory

1 Tuurin kyläkauppa Telephone 010 770 7000

Veljekset Keskinen Oy, OnnenTie 7, 63610 Tuuri info@tuuri.fi

kylakauppa@tuuri.fi

2 Suomi Trading, Realparkinkatu 4, 37570 Lempäälä jari.poikola@suomitrading.fi

Jari Poikola Telephone 010 430 3490

Myyntipäällikkö, Etelä-Suomi

3 Partioaitta Oy partioaitta@partioaitta.fi

Nuijamiestentie 5 C, 00400 Helsinki teemu.vuohensilta@partioaitta.fi

Telephone 044 4027 714

4 Scandinavian outdoor kuutti.haapanen@ScandinavianOutdoor.com

Scandinavian Outdoor Oy, Lukkosepänkatu 7, 20320

Turku myynti@scandinavianoutdoor.fi

Telephone 010 3970 590

5 Varusteleka Telephone 010 320 3813

Ruosilantie 2, 00390 Helsinki info@varusteleka.fi

business@varusteleka.fi

markkinointi@varusteleka.fi

6 Kärkkäinen Telephone:0104303000

J.Kärkkäinen Oy, Ollilanojankatu 2, 84100 Ylivieska keskus@karkkainen.com

7 Karkkainen.com asiakaspalvelu@karkkainen.com

Verkkokaupan asiakaspalvelu Telephone 0104303030

8 Jimm's PC-Store Oy antti.jarvinen@jimms.fi

Lukkosepänkatu 7 Antti Järvinen toimitusjohtaja

20320 Turku Telephone 029 70 70700

https://www.jimms.fi/

asiakaspalvelu@jimms.fi

9 Oy Eräkontti Ab:n erakontti@erakontti.fi

Kinturinkuja 4, 11120 Riihimäki puh. 010 440 9410

Fax. 010 841 0051

10 HHSport www.hhsport.fi

HH-sport Kokkola, Kaarlelankatu 7, 67100 KOKKOLA sport@halpahalli.fi

keskus@halpahalli.fi

Telephone 0408220218

Expert https://www.expert.fi/myymalat/

All strores in Finland contacted https://www.expert.fi/tietoa-expertista/organisaatio/

11 Expert Kauhava Email: mikko.hast@expert.fi

Kauppatie 50 Telephone: 06 43 41 04

62200 Kauhava

12 Expert Kemi Telephone: 01 62 54 75 1

Valtakatu 1 Email: myynti.niskala@pp.inet.fi

94100 Kemi

13 Expert Kemijärvi Telephone: 02 01 52 03 70

Luusuantie 6 Email: teemu.natynki@morset.fi

98100 Kemijärvi

14 Expert Morse Rovaniemi Telephone: 02 01 52 03 00

Vierustie 5 Email: teemu.natynki@morset.fi

96320 Rovaniemi

15 Expert Morse Kittilä Telephone: 02 01 52 03 80

Valtatie 45 Email: hannu.molkojarvi@morset.fi

99100 Kittilä

16 Expert Tornio Telephone: 04 03 15 01 50

Keskikatu 9 Email: expert.tornio@pp.inet.fi

95400 Tornio

17 Expert Sastamala Telephone: 03 51 14 40 0

Itsenäisyydentie 8 Email: myynti@expertsastamala.fi

38200 Sastamala

18 Expert Jakobstad / Pietarsaari Telephone: 06 72 30 39 9

Raatihuoneenkatu 1 Email: info@experthoglund.fi

68600 Pietarsaari

19 Expert Kalajoki Telephone: 08 46 07 00

Kalajoentie 37 Email: markku.haarala@expert.fi

85100 Kalajoki

20 Expert Ylivieska Telephone: 08 42 02 70

Asemakatu 4 Email: expert@ylivieskankodinkone.fi

84100 Ylivieska

21 Expert Hyvinkää Telephone: 04 08 33 00 11

Hämeenkatu 12 Email: hyvinkaa@expert.fi

05800 Hyvinkää

22 Expert Mäntsälä Telephone: 04 08 33 00 13

Mäntsäläntie 1-3 Email: mantsala@expert.fi

04600 Mäntsälä

23 Expert Uusikaupunki Telephone: 02 84 18 76 6

Alinenkatu 29 Email: jussi.aarnio@expert.fi

23500 Uusikaupunki

24 Gigantti asiakaspalvelu@gigantti.fi,

Sales- and customer service telephone 020 321 321

25 Tokmanni Oy asiakaspalvelu@tokmanni.fi

Hallinto- ja logistiikkakeskus Telephone 020 33 1415

Isolammintie 1 +358-300-472 220

FIN-04600 MÄNTSÄLÄ

FINLAND

Power https://www.power.fi/myymalat/

All stores in Finland contacted

26 Power Imatra imatra@power.fi

Lappeentie 44

55100 Imatra

27 Power Lappeenranta lappeenranta@power.fi

Kauppiaankatu 2

53550 Lappeenranta

28 Power Seinäjoki seinajoki@power.fi

Maakunnankatu 7

60100 Seinäjoki

29 Power Mikkeli mikkeli@power.fi

Graanintie 6

50190 Mikkeli

30 Power Hämeenlinna Tiiriö hameenlinna@power.fi

Tiiriösuontie 2

13130 Hämeenlinna

31 Power Riihimäki riihimaki@power.fi

Voimalankatu 6

11100 Riihimäki

32 Power Kokkola kokkola@power.fi

Heinolankaari 1

67600 Kokkola

33 Power Palokka palokka@power.fi

Saarijärventie 52

40270 Palokka

34 Power Seppä jyvaskyla@power.fi

Ahjonkatu 3-5

40320 Jyväskylä

35 Power Kotka kotka@power.fi

Jumalniementie 7

48600 Kotka

36 Power Kouvola kouvola@power.fi

Katajaharjuntie 4

45720 Kuusankoski

37 Power Rovaniemi rovaniemi@power.fi

Lampelankatu 25

96320 Rovaniemi

38 Power Ideapark Lempäälä ideapark@power.fi

Ideaparkinkatu 4

37570 Lempäälä

39 Power Tampere Kaleva kaleva@power.fi

Sammonkatu 75

33540 Tampere

40 Power Tampere Lielahti lielahti@power.fi

Taninkatu 1

33400 Tampere

41 Power Tampere Stockmann stockmann.tampere@power.fi

Hämeenkatu 4

33100 Tampere

42 Power Vaasa vaasa@power.fi

Moreenikuja 1 A

65300 Vaasa

43 Power Joensuu joensuu@power.fi

Voimatie 12

80100 Joensuu

44 Power Kaakkuri kaakkuri@power.fi

Kaakkurinkulma 4

90410 Oulu

45 Power Oulu Limingantulli oulu@power.fi

Nuottasaarentie 4

90410 Oulu

46 Power Iisalmi Saarivainio iisalmi@power.fi

Pohjolankatu 28

74100 Iisalmi

47 Power Kuopio kuopio@power.fi

Volttikatu 4

70700 Kuopio

48 Power Lahti lahti@power.fi

Ajokatu 55

15500 Lahti

49 Power Kankaanpää kankaanpaa@power.fi

Sillanpäänkatu 1

38710 Kankaanpää

50 Power Pori pori@power.fi

Kuninkaanlahdenkatu 5

28100 Pori

51 Power Rauma rauma@power.fi

Kairakatu 2

26100 Rauma

52 Power Helsinki Stockmann stockmann.helsinki@power.fi

Aleksanterinkatu 52

00100 Helsinki

53 Power Itis

Itäkatu 1-5 itis@power.fi

00930 Helsinki

54 Power Järvenpää jarvenpaa@power.fi

Alhotie 4

04430 Järvenpää

55 Power Lohja lohja@power.fi

Korjaamokuja 3

08200 Lohja

56 Power Porvoo

Ratsumestarinkatu 9 porvoo@power.fi

06100 Porvoo

57 Power Suomenoja suomenoja@power.fi

Martinsillantie 10

02270 Espoo

58 Power Tammisto tammisto@power.fi

Sähkötie 2-6

01510 Vantaa

59 Power Raisio raisio@power.fi

Itäniityntie 11

21280 Raisio

60 Power Skanssi skanssi@power.fi

Biolinja 20

20750 Turku

61 Power Turku Stockmann stockmann.turku@power.fi

Kauppakeskus Hansa, Hansatorin 2 krs, Yliopistonkatu 22

20100 Turku

62 Clas Ohlson Telephone 020 111 2222:

Kaivokatu 10 B, asiakaspalvelu@clasohlson.fi

00100 Helsinki

63 Mulletoi.com email: apua@mulletoi.com

Itälahdenkatu 20 A, 4.krs Telephone: 075 328 5103 (On workdays 11-16)

00210 Helsinki

64 Motonet asiakaspalvelu@motonet.fi

Motonet Oy, PL 131, 20251 TURKU Telephone 0403 190 190

Asiakastuki@mytrendyphone.fi

65 MyTrendyPhone OY https://www.mytrendyphone.fi/shop/external/pages/fi/customerinfo.html?vfvf=sdfds

Luna House Myynti@mytrendyphone.fi

Mannerheimintie 12B Telephone: 01 027 74 770

FIN-00100 Helsinki

66 Flashbay Ltd Telephone: 09 2311 3370 (FI)

Keilaranta 16 contact@flashbay.com

02150 Espoo Customer service is open

Finland on workdays from 9-18:30.

https://www.flashbay.fi/

67 Voltage eCommerce Oy myynti@voimapankki.fi

Sammonkatu 41 A 7 www.voimapankki.fi

33540 TAMPERE

68 Verkkokauppa.com Oyj asiakaspalvelu@verkkokauppa.com

Tyynenmerenkatu 11 ostot@verkkokauppa.com

00220 Helsinki Telephone 0103095555

69 Rinkka.com (Edututor Oy) Telephone 0103226944

Kannistontie 5 kauppa@rinkka.com

36220 Kangasala https://rinkka.com/

70 https://www.multitronic.fi/fi/stores info@multitronic.fi

Puhelin: +358 (0)6 319 77 00

71 Multitronic Vaasa Email: info@multitronic.fi

Hovioikeudenpuistikko 18, 65100, Vaasa Telephone: +358 6 319 77 00

72 Multitronic Pietarsaari Email: pietarsaari@multitronic.fi

Alholminkatu 3, 68600, Pietarsaari Telephone: +358 6 319 77 20

73 Multitronic Jyväskylä Email: jyvaskyla@multitronic.fi

Gummeruksenkatu 6, 40100, Jyväskylä Telephone: +358 10 320 90 70

74 Multitronic Lappeenranta Email: lappeenranta@multitronic.fi

Valtakatu 41, 53100, Lappeenranta Telephone: +358 20 792 92 80

75 Multitronic Ahvenanmaa Email: aland@multitronic.fi

Torggatan 10, 22100, Maarianhamina Telephone: +358 45 736 00 001

76 Bat. Power Oy Telephone (03) 345 0914

77 Huurretie 9 fin@batpower.fi

78 33470 YLÖJÄRVI markku.hirvonen@batpower.fi

79 FINLAND ilkka.loikas@batpower.fi

80

emma.kaihlanen@batpower.fi

hanna.joensuu@batpower.fi

sonja.lahtinen@batpower.fi

81 F9 Distribution Oy Telephone 03 4109 2801

Hatanpään valtatie 48 Email: f9@f9.fi

33900 Tampere

82 FinDeltaco OY Help@deltaco.fi

83 PL5150 Telephone: 020-7120390

00002 Helsinki Myynti@Deltaco.fi

84 Retkitukku Telephone 040 828 1000

Rautionkatu 2 C asiakaspalvelu@retkitukku.fi

90400 OULU

85 Aurora Group Finland OY Telephone +358 20 743 8060

Toiviontie 1 info@auroragroup.fi

33920 Pirkkala var@auroragroup.fi

86 Addnature service@addnature.fi

Telephone 09-31589533

or 09-427 04 101

NOT INTERESTED AND DECLINED TO PARTICIPATE AND ANSWER

XXL Stores

Kesko

S-group

Market research

Questionnaire for portable battery chargers The main goal of this investigation is to analyze the composition of the market of porta-

ble charging devices.

The aim is to discover information regarding niches and trends.

Portable battery chargers study

The background for this project comes from our reliance on traditional power sources

and the problems associated with getting power sources to remote locations. We cannot

just plug it into the wall socket for example when camping and moving about outdoors.

This study is done as a part of Innova Project -

A collaboration between Hämeen Ammattikorkeakoulu, VIA University College in

Denmark, Lomonosov Moscow State University and ITMO University in St Petersburg

Russia.

Thank you already in advance for participating in this study!

The Nordic-Russian Co-Operation program in education and research.

For more information please refer to http://innovaproject.org/.

9. Which brands and type of portable-battery-chargers do you sell? For example:

Power Bank, Solar Panel, Fuel charger

10. Who is your supplier for these products?

11. How popular are these products.How much you sell them

12. When do you sell the most? What is your profit margin in these products?

13. Kuinka paljon ihmisiä kohdemarkkinoilla on

14. How would you describe your regular customer?

The Micro-reactor power source (MPS) is a new form of portable power.

It utilizes propane air combustion - micro-reactor heater combined with a thermoelectric

generator (TEG) - a container with water for cooling and a base for stability and extra cool-

ing. Together producing a product like nothing else on the market of portable power.

New type of portable power source was created by using microsystems technology.

It is superior to its competitors in type of fuel used, size and weight and its ability to work at

low temperatures. Its size and weight are dramatically less than its competitors; weighing

up to 90% less than products that offer the same output.

Microreactor Power Source =MPS

- High energy 900(3000)W.h/kg

- Electric Power 5W

- Quick charge

- traditional fuel and hydrogen

- Zinc air, hydrogen, methanol

- No self-discharge

- work at low temperatures

- safety

- Miniaturization

- dimensions 30x30x10mm, weight 8,5g

- fuel consumption CH4 (4g/h)

Innovation: New microsystem for fuel delivery, heat recovery

- Substitute for Li -batteries

- Enough power to recharge several mobile phones

15. Do you think there is interest in the market for this kind of product? Would

your company be interested in selling / distributing it?

16. If the new product would be available in the shops already. How likely is it

that you would use it instead of the already available brands ?

Very likely

Almost likely

Not likely

Not going to use

Why you answered this way ?

17. Contact info

Name and tittle

THE END - Thank you for participating!

Questions Jimm's PC-Store Oy Expert Aurora Group Finland Expert Niskalan radio-sähkö oy

Which brands and type of portable-battery-chargers do you sell?  For example: Power Bank, Solar Panel, Fuel chargerPower banks. Brands (quantity) Bluebiit 12 Celly 11 Deltaco 4 EnerPlex 8 Enjoy 1 essentials 2 Fone 5 GP 1 Huawei 2 Import 1 Juice 4 Kingston 2 LC-Power 1 LifeProof 1 Momax 1 Nokia 2 PNY 1 Puro 18 Silverstone 3 StorWaltter 3 TP-Link 3 TRUST 2 TYLT 1 Xiaomi 1 Xtorm 2Wave chargers and powerbanksPower banks. Brands : Innergie, Puro,

Essentials, Huawei, FujipowerPower banks. Brands : Eletra ja Wave

Who is your supplier for these products? Finnish importers. Deltaco, Also, F9, Auroragroup Bat PowerFinnish importers. Innergie, Puro sPa,

Aurora Group DKFinnish importers. Power centralstorage and Bat power

How popular are these products.How much you sell themCouple of hundred a month 300-350 kpl / vuosi

Very popular and demand is growing each

year. We cannot give exact numbers, but

several thousands a year.

Popular for cell phones and other portable devices –

especially for phones and tablets. Peaking during

autumn months.

When do you sell the most? What is your profit margin in these products?Steadily year aroung. Profit margin approximately 15% Peaking on summer and Christmas. Profit margin approximately 25 %Quite steadily year around. Profit margin

for store varying between 30-70%

We sell the most during autumn hunting season but

also during summer holiday season.

How many people are there in the target market? 2,2 million (1 per household) A lotIn Finland the target market is almost each

household which uses mobile devicesWe estimate 20 000

How would you describe your regular customer? 30 years old female Active mobile device userActive mobile device/phone user – age 12-

60 years

Middle aged – over middle aged male who is into

hunting / Middle aged man who hunts as hobby

Do you think there is interest in the market for this kind of product? Would your company be interested in selling / distributing it? Not likely Not very big interest, size is too big. Almost likely k, Almost likely Perhaps not for our target group

If the new product would be available in the shops already. How likely is it that you would use it instead of the already available brands ? Not going to use because The size is too large Not likely If our network of stores would have it – then we would have it tooNot going to use , looks too complicated

and heavy. Not likely

Contact info Antti Järvinen CEO antti.jarvinen@jimms.fi jussi.aarnio@expert.fi ·         tittle Vesa Artman key account manager Jarno Keinänen/ Store manager