microgaming web case study
TRANSCRIPT
ELEVATING THE WORLD’S LARGEST PROVIDER OF ONLINE GAMING
SOFTWARE
MICROGAMING
THE CHALLENGE
Microgaming, the world’s largest provider of online gaming software was undergoing a major rebrand and asked if we could help…
Communicate the consolidation of all brands under the Microgaming umbrella
Ensure share of voice in trade and mainstream media
Compete with listed competitors in business press
WHAT WE DID
With so much good news to talk about we made sure we talked about it... Loud and a lot!
We developed key messaging that was kept consistent throughout all communications - internal and externalWe gave Microgaming the voice of a leader
HOW IT WORKED
We elevated Microgaming’s visibility through:
•Maintaining a constant news flow •An aggressive proactive press office•New games rollout programme •Announcing new operator deals and
company milestones •Exciting and creative press events
RESULTS
We positioned Microgaming as a rightful leader within the online gaming industry
We increased and maintained its share of voice in gaming related media
We developed relationships and respect amongst both the operators and the players
We ensured constant coverage in all key press from print, online, TV and trade shows
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