microconf europe 2014 -- ryan delk
DESCRIPTION
My deck for a talk at MicroConf 2014 in Prague, focused on how to beat the revenue cliff after launching a product.TRANSCRIPT
T H E R E V E N U E
C L I F F
Y O U S H O U L D
B E A T I T
C O N T E N TE V E R G R E E N
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
>
50% of revenue
= $20k = 0 = 1
worst month promotion
baby
+valuable
+free
+valuable
+shareable
+free
+valuable
+similar
+shareable
+free
+valuable
R E L E V A N TK E E P I T
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
T H E P O W E R O F
T H E D R I P
T W O O U T C O M E S
P R I C I N GT I E R E D
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
T I E R E D P R I C I N G
1x
2.2x
5x
N O T I E R S ? N O P O T E N T I A L .
T i e r s ? R E V E N U E /U P S E L L .
P R O M O T I O NC R O S S
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
J /V D E A L S
+ $91,444 (51.6%)+ $85,543 (48.4%)
D E V E L O P A N E C O S Y S T E M