MICROBLOGGING

Produced by Hayley Badyra

BACKGROUND

Blog A blog, or weblog, is an online journal, diary, or serial

published by a person or group of people. Grown rapidly in popularity

Microblogging A blog……but smaller In actual size and aggregate file size (Restricted- approx 140

chracters) Allows for the user to reveal small pieces of information Originally called tumblelogs Can include text, images, links…..

EXAMPLES

Specific Microblogging sites exist- e.g. Twitter, Tumblr, Squeela

Other Social Networking sites incorporate a Microblogging feature- e.g Facebook, MySpace

DIFFERENT USES

Personal use Used commonly in social networking sites to provide

updates for friends to view. Updates made via many media devices i.e. smart phones Anonymous Microblogging- eg Squeelr

News updates News websites provide updates via microblogs that

incorporate links to view the full story News spreads faster between the general public Stock exchange news

DIFFERENT USES

Business use Externally

Used as a marketing tool to advertise new products Used to provide updates on how the company is

performing

http://www.youtube.com/watch?v=sOIPs237kjs

Internally Used as a communication tool between employees Providing company updates by management Allows colleagues to know where each other are and

what they doing. Grown in use due today’s culture of working remotely

from a base location

PROBLEMS WITH MICRO-BLOGGING

Security Giving away personal information

Risk from hackers and scams- "phishing scams“

Addiction Users can display obsessive behavior and spend numerous

hours a day microblogging and viewing other peoples update

Microblogging in a corporate culture Employee resistance Employee education into use and the risks involved

http://www.youtube.com/watch?v=2JsKV-6li7E

THE FUTURE…..

Increased business and personal use Increase in anonymous Microblogging- eg

Squeelr Education into the best use and risks Google and other search engines have

recently integrated Twitter, Facebook and MySpace to provide Real-time Searchinghttp://www.youtube.com/watch?v=WRkYmx4A9Do&feature=player_embedded

REFERENCES & LINKS http://mashable.com/2009/12/07/google-real-time-search/

(Google Real-time searching) http ://internet.suite101.com/article.cfm/microblogging_for_bus

inesses

(Microblogging in businesses) http://www.ireport.com/docs/DOC-53652 (News of LA

earthquake giving on Twitter before any other news channel) http://en.wikipedia.org/wiki/Micro-blogging http://wiki.webcom.dk/microblogging http://www.salon.com/mwt/feature/2009/08/15/

twitter_addiction/ (Addicted to microblogging) http://www.guardian.co.uk/world/feedarticle/8967337

(Politicians caught out my phishing scam)

QUESTIONS

Thank you for listening!