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Micro Technologies (India) Ltd. By- Manohar Prasad. 08/29/2022 1 Manohar Prasad.

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Author- Manohar PrasadSuryadatta Institute of Management, Pune

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Page 1: Micro Technologies

Micro Technologies (India) Ltd.

By- Manohar Prasad.

04/11/2023 1Manohar Prasad.

Page 2: Micro Technologies

COMPANY OVERVIEW

• It is an IT based company, a leading global developer, manufacturer and marketer of security devices for its clients across the globe.

• Product lines include the much-needed security devices, life style and support systems and web-based software.

• "Micro Technologies nominated on Forbes 'Best Under A Billion' List among 20 Indian and 200 Asian Companies selected out of 12000 reputed companies".

• "Micro Technologies expands its existing business in South Africa with a deal size of 6 Million USD annually with TWI International PTY. Ltd, South Africa".

04/11/2023 2Manohar Prasad.

Page 3: Micro Technologies

VISION Company’s Vision is to emerge as a Global IT

based Solution for customers in the field of Security, Life Style & Life Support Systems.

To identify, source and deploy infrastructure, talent and resource in order to render superior Information Technology solutions worldwide.

04/11/2023 3Manohar Prasad.

Page 4: Micro Technologies

Mission• To develop advanced technology products and

to disseminate them through strategic alliances with emerging and existing leaders in the field of Information Technology.

• To identify, source and deploy infrastructure, talent & resource to render a Qualitative and Efficient service in the field of Information Technology Worldwide.

• To focus on client objectives and provide customized cutting edge solutions.

• To provide innovative solutions to the global market.04/11/2023 4Manohar Prasad.

Page 5: Micro Technologies

BUSINESS STRATEGY

• Creation of new products.• Expansion and enhancement of products.• Developing marketing and sales

alliances.• Geographical expansion of product

offerings.• Maintenance of the existing customer

base.• Brand equity.

04/11/2023 5Manohar Prasad.

Page 6: Micro Technologies

Strategy Cont…• Maintaining strategic focus on the Indian

market.• Growth through acquisitions.• Subsidiary Formation.

04/11/2023 6Manohar Prasad.

Page 7: Micro Technologies

Potential Market:• Micro Tech. is designed to provide security

to utility companies, to• transporters of hazardous materials, senior

citizens, remotely located branches of banks,

• the construction industry, and remote control rooms of disaster management centers. A

• significant market therefore exists for the product in India.

04/11/2023 7Manohar Prasad.

Page 8: Micro Technologies

Thanks !04/11/2023 8Manohar Prasad.