micro technologies
DESCRIPTION
Author- Manohar PrasadSuryadatta Institute of Management, PuneTRANSCRIPT
Micro Technologies (India) Ltd.
By- Manohar Prasad.
04/11/2023 1Manohar Prasad.
COMPANY OVERVIEW
• It is an IT based company, a leading global developer, manufacturer and marketer of security devices for its clients across the globe.
• Product lines include the much-needed security devices, life style and support systems and web-based software.
• "Micro Technologies nominated on Forbes 'Best Under A Billion' List among 20 Indian and 200 Asian Companies selected out of 12000 reputed companies".
• "Micro Technologies expands its existing business in South Africa with a deal size of 6 Million USD annually with TWI International PTY. Ltd, South Africa".
04/11/2023 2Manohar Prasad.
VISION Company’s Vision is to emerge as a Global IT
based Solution for customers in the field of Security, Life Style & Life Support Systems.
To identify, source and deploy infrastructure, talent and resource in order to render superior Information Technology solutions worldwide.
04/11/2023 3Manohar Prasad.
Mission• To develop advanced technology products and
to disseminate them through strategic alliances with emerging and existing leaders in the field of Information Technology.
• To identify, source and deploy infrastructure, talent & resource to render a Qualitative and Efficient service in the field of Information Technology Worldwide.
• To focus on client objectives and provide customized cutting edge solutions.
• To provide innovative solutions to the global market.04/11/2023 4Manohar Prasad.
BUSINESS STRATEGY
• Creation of new products.• Expansion and enhancement of products.• Developing marketing and sales
alliances.• Geographical expansion of product
offerings.• Maintenance of the existing customer
base.• Brand equity.
04/11/2023 5Manohar Prasad.
Strategy Cont…• Maintaining strategic focus on the Indian
market.• Growth through acquisitions.• Subsidiary Formation.
04/11/2023 6Manohar Prasad.
Potential Market:• Micro Tech. is designed to provide security
to utility companies, to• transporters of hazardous materials, senior
citizens, remotely located branches of banks,
• the construction industry, and remote control rooms of disaster management centers. A
• significant market therefore exists for the product in India.
04/11/2023 7Manohar Prasad.
Thanks !04/11/2023 8Manohar Prasad.