micro max company history

7/24/2019 Micro Max Company history

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MICROMAX

Micromax Informatics Limited is one of the leading consumer electronicscompany in India.

Micromax is the 10thlargest mo!ile phone player in the "orld..

It entered the mo!ile handset !usiness# and !ecame one of the largestIndian domestic mo!ile handsets company operating in lo" cost featurephone segments !y $010

%ith sales presence across India and glo!al presence in Russia and &AARCmar'ets# the Indian !rand is reaching out to the glo!al frontier "ithinno(ati(e products that challenge the status )uo that Inno(ation comes "itha price

It sold *.0+ million mo!ile handsets in ,scal $010. Our handset sales ha(egro"n !y 1-$.-/ from 1.11 million units in the )uarter ended une -0# $00to $.+2 million units in the )uarter ended March -1# $010


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%hy Micromax

3igh gro"th company

3uge &cope of potential in term of organisation gro"th

Lac' of intrapreneur in term of employee

4aulty organisation practices

no $ in India for mo!ile handset in India


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5ro!lem6Micromax

7ot friendly en(ironment

Lo" manpo"er )uality

%or' )uality is lo"

5oor employee documentation


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5ro!lem6Micromax cont.8.

Limited 3R in(ol(ement

4alse promises !y 3R department

7o employee re(ie" !y 3R

&enior support not a(aila!le

O(er all management is on the "rong side.


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5LA9&I:L; &OL9e(elopingintrapreneurship?

3elp employee for career de(elopment

Lunch lines and lunch ta!le=free lunch?

A "arm greeting for ne" employee !y a manager "ill increase 1+/ producti(ity

Open door policy

:ottom up approach

&upport employee "ith ne" ideas


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5LA9&I:L; &OL9e(elopingintrapreneurship? cont.

Impro(ement of 3R department and ,xing up faulty system

Impro(e 3R practice

Moti(ation to employer


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5ro!a!le e@ect of the proposed chain

4aith in 3R need to restored

4aith in management need to !e restored

>e(elopment of !elongingness need to !e gro"


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Credits

Data Collectors:

Vinod Kumar

Manvir Manshahia

PPT Maker:

BILAL AHMAD

Problem !olution:

Mohammod "alir

#ahman Khan

Com$an% #esearch:

AMAA" AALIM

!ABA KHA"

micro max company history

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