micro market analysis jollibee balibago vs mcdo balibago
DESCRIPTION
TRANSCRIPT
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Micro Market Analysis
Chic Feliciano Michael Tan Jopet Pineda
Verman Reyes Rophele Ocampo
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McDonalds Balibago VS Jollibee Balibago
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McDonalds Balibago VS Jollibee Balibago
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Customers
• Mostly class C,D,E of all ages
• Working class, students, families
McDonalds Balibago• Mostly class C,D,E of
all ages• Working class, young
adults• More foreigners than
Jollibee due to proximity to Fields Ave.
Jollibee Balibago
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Customers’ Behavior
• Most customers prefer rice based meals
• Value oriented - value / tipid meals
• Customers looking for a quick meals
• Looking for cheap alternative rice meals
• Dine and leave
McDonalds Balibago• Many customers patronize
high end burgers who prefers foreign flavors
• Value oriented – McSavers value meal
• Customers looking for a quick meal
• Dine and leave
Jollibee Balibago
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Jollibee Balibago• Rice Meals - Chicken Joy,
Burger Steak, Combo 39ers• Snacks – Yum Burgers,
Spaghetti, Jolli Hotdog and Champ
• Dessert – peach mango pie, sundaes
• Breakfast – Filipino inspired- Longanisa , tapa, hotdog meal
McDonalds Balibago• Meals - Chicken McDo,
Chicken Nuggets• Snacks – Burger Mcdo, Fries
Spaghetti• Dessert – Sundae• Breakfast – pan cakes,
sausages, muffins
Favorite Orders
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Jollibee Balibago• High vehicle traffic• Highly accessible to
commuters
McDonalds Balibago• High vehicle traffic• Nearer to Fields Ave.• Highly accessible to
commuters
LOCATION
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Jollibee Balibago• More floor space. With 2nd
floor to accommodate parties and more customers
• Drive thru service• Free delivery – 10% service
charge• With Wifi• More parking slots 13 vs 8• With Kiddie party zone
McDonalds Balibago• Drive thru service• Free delivery – fixed
delivery charge of P40• Dessert Kiosk• No Wifi
ESTABLISHMENT
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Jollibee Balibago• More open counters• Faster queuing• More friendly and attentive
to customers• Happy plus – free points
and freebies
McDonalds Balibago• Limited counters • VIP drive thru• Order inefficiencies
SERVICE
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Jollibee Balibago• More rice meal varieties • More value meals – portion
size• Affordalicious 39ers meals• More suited to Filipino
palate• Rice meals and burgers
available 24/7
McDonalds Balibago• More varieties in burgers• Superior coffee• McSavers Value meals
PRODUCTS / PRICES
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Jollibee Balibago• Family oriented• Filipino values oriented• More merchandising materials.
New products promotions.
McDonalds Balibago• Real life experience
PROMOTION
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Thank you !!!