Micro-blogging (Twittering) for Micro-blogging (Twittering) for organizational use organizational use

By: By:

Georgina Brandon      Georgina Brandon     

Jay Chetawat Vekavakayanondha  Jay Chetawat Vekavakayanondha 

Irwin Weiner  Irwin Weiner 

What is a Micro-blogging? What is a Micro-blogging? A new form of communication to inform and update people on your activity.A new form of communication to inform and update people on your activity. Live information, such as what they are doing, thinking, and experiencing.Live information, such as what they are doing, thinking, and experiencing. Allow individuals to broadcast information through brief status updates.Allow individuals to broadcast information through brief status updates. With their audience following them such as friends, colleagues, and other With their audience following them such as friends, colleagues, and other

interested people.interested people. Examples are: Twitter, Yammer, Jaiku, Present.ly, Plurk, Identi.ca, Examples are: Twitter, Yammer, Jaiku, Present.ly, Plurk, Identi.ca,

Socialcast, and others.Socialcast, and others. Microblogging brings out a unique communication behavior becauseMicroblogging brings out a unique communication behavior because people people

use micro-blogging to share information about themselves that they use micro-blogging to share information about themselves that they probably won’t do through other communication methods.probably won’t do through other communication methods.

What makes it different?What makes it different? Microblogging can become an important informal communication Microblogging can become an important informal communication

method at work.method at work. This could impact the way we communicate in the business setting This could impact the way we communicate in the business setting

and improve collaborative work.and improve collaborative work. The Corporate environment needs better use of informal The Corporate environment needs better use of informal

communication among employees.communication among employees. Informal communication is critical to collaborative work and Informal communication is critical to collaborative work and

organization’s success.organization’s success.

The Two classes of anticipated impacts of micro-blogging are:The Two classes of anticipated impacts of micro-blogging are: Informational effects-improved opportunistic valuable Informational effects-improved opportunistic valuable

information sharing, expertise seeking, and building and information sharing, expertise seeking, and building and maintaining common ground among co-workers.maintaining common ground among co-workers.

Social and emotional effects-enhancing the feeling of Social and emotional effects-enhancing the feeling of connectedness among co-workers.connectedness among co-workers.

The Benefits of The Benefits of Micro-bloggingMicro-blogging Opportunistic valuable information sharing- Opportunistic valuable information sharing- Sharing similar Sharing similar

experiences to exchange and learn from each other’s experiences.experiences to exchange and learn from each other’s experiences.

Work related information/articles sharing-Work related information/articles sharing-You can learn from You can learn from articles that your co-workers post that they found insightful. This articles that your co-workers post that they found insightful. This can be on work related news and anything relevant in the industry.can be on work related news and anything relevant in the industry.

Common ground building -PCommon ground building -People replying to a co-worker’s post eople replying to a co-worker’s post alerting them that they read it, and sharing their opinions. alerting them that they read it, and sharing their opinions.

Perceptions of others’ work-Perceptions of others’ work-You can learn insight into what You can learn insight into what someone on another team may think that effects you and your someone on another team may think that effects you and your team’s work.team’s work.

Broadcasting and voluntary reading-Broadcasting and voluntary reading-Makes it easier for users to Makes it easier for users to share information that they probably would not do otherwise.share information that they probably would not do otherwise.

Simple, easy, and pervasive access-Simple, easy, and pervasive access-It is low cost to share and easy to It is low cost to share and easy to do. You can make update as things happening and thoughts do. You can make update as things happening and thoughts crossing minds. Can check whenever have a moment.crossing minds. Can check whenever have a moment.

What are the major issues?What are the major issues? PrivacyPrivacy: People concerned about broadcasting social or : People concerned about broadcasting social or

work information to everyone who is a follower.work information to everyone who is a follower.

SecuritySecurity: Worried about public seeing possible sensitive : Worried about public seeing possible sensitive work information on public microblogs like Twitter. work information on public microblogs like Twitter.

IntegrationIntegration: people would like to have a more integrated : people would like to have a more integrated way to stay in touch with people inside and outside way to stay in touch with people inside and outside organizationorganization

Value: Value: people sometimes not sure what might be people sometimes not sure what might be interesting to update for subscribers.interesting to update for subscribers.

What did you learn specifically What did you learn specifically about implantations of these tools? about implantations of these tools? Simple task orientedSimple task oriented User friendly interfaceUser friendly interface Web/Mobile basedWeb/Mobile based Social Network displaySocial Network display Mostly free of chargeMostly free of charge

Use Case 1-DuckDuckGoUse Case 1-DuckDuckGo Scenario:Scenario:

New established search engine New established search engine Goal:Goal:

Find contact method with a spontaneous feedbackFind contact method with a spontaneous feedback Medium for raising awareness from peopleMedium for raising awareness from people

Dimension:Dimension: IntegrationIntegration PortabilityPortability

Needs:Needs: Ability to broadcasting infoAbility to broadcasting info Text feature; messagingText feature; messaging Internet/Mobile base networkingInternet/Mobile base networking Providing alertProviding alert

Wants:Wants: Ability to provide feedbackAbility to provide feedback Offering voices/audio/digital streamingOffering voices/audio/digital streaming

Use Case-Team CommunicationUse Case-Team CommunicationProfileProfile Name:Name: Kevin Damsky, Business intelligence Kevin Damsky, Business intelligence

DirectorDirector Location:Location: Glenview, Illinois Glenview, Illinois Company Type:Company Type: Finance Finance Company Size:Company Size: 5,000 employees 5,000 employees

Goals:Goals: To implement a customized Business To implement a customized Business

Intelligence System using Business Objects for Intelligence System using Business Objects for CNA Insurance.CNA Insurance.

The Business Intelligence System should allow The Business Intelligence System should allow each business unit in the company to perform each business unit in the company to perform reports specific for their needs to evaluate their reports specific for their needs to evaluate their performance based on their specific measures.performance based on their specific measures.

To use Microbloging to improve team To use Microbloging to improve team communication to ensure the success of this communication to ensure the success of this project.project.

About YammerAbout Yammer Connect and share with the people in your company or Connect and share with the people in your company or

organization. organization. Yammer is a tool for making organizations more productive Yammer is a tool for making organizations more productive

through the exchange of short frequent answers to one simple through the exchange of short frequent answers to one simple question: 'What are you working on?' question: 'What are you working on?'

As employees answer that question, a feed is created in one As employees answer that question, a feed is created in one central location enabling co-workers to discuss ideas, post news, central location enabling co-workers to discuss ideas, post news, ask questions, and share links and other information. ask questions, and share links and other information.

Yammer also serves as a company directory in which every Yammer also serves as a company directory in which every employee has a profile and as a knowledge base where past employee has a profile and as a knowledge base where past conversations can be easily accessed and referenced. conversations can be easily accessed and referenced.

The privacy of each network is ensured by limiting access to The privacy of each network is ensured by limiting access to those with a valid company email address. Information is never those with a valid company email address. Information is never shared with third parties.shared with third parties.

https://www.yammer.com/https://www.yammer.com/http://www.crunchbase.com/company/yammerhttp://www.crunchbase.com/company/yammer

Screen Shots of YammerScreen Shots of YammerMain FeedMain Feed

Screen Shots of YammerScreen Shots of YammerThreaded Mode Threaded Mode

Screen Shots of YammerScreen Shots of YammerProfile PageProfile Page

Screen Shots of YammerScreen Shots of YammerCompany DirectoryCompany Directory

Screen Shots of YammerScreen Shots of YammerThe Tag DirectoryThe Tag Directory

Screen Shots of YammerScreen Shots of YammerThe File DirectoryThe File Directory

Screen Shots of YammerScreen Shots of YammerThe Image DirectoryThe Image Directory

Microblogging ServicesMicroblogging Services