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2015 MSU Internet and Technology User Experience Survey

Results and Analysis

October 2, 2015

Graham L. Pierce, User Experience Researcher

Usability/Accessibility Research and ConsultingMichigan State UniversityKellogg Center219 S. Harrison Rd., Room 93East Lansing, MI [email protected]; 517-353-8977

mailto:[email protected]

Table of ContentsOverview..........................................................................................................3

Supporting Materials.............................................................................................................................................3Citations................................................................................................................................................................3Questions and Feedback.......................................................................................................................................3Acknowledgments.................................................................................................................................................3

Solicitation.......................................................................................................4Responses By Time...............................................................................................................................................4Email Text.............................................................................................................................................................4

Survey Text......................................................................................................52015 Results..................................................................................................10

Sample Size.........................................................................................................................................................101. MSU Alumni.....................................................................................................................................................113. International Status.........................................................................................................................................114. Technology Expertise......................................................................................................................................125. Technology Usage...........................................................................................................................................136. Technology Used to Access MSU Content........................................................................................................147-8. Satisfaction with MSU's Online Presence......................................................................................................149-10. Access from Mobile Device.........................................................................................................................1511. Social Media Usage........................................................................................................................................1512. Online MSU Activities.....................................................................................................................................1613. Difficulty Determining Official MSU content...................................................................................................1614. Mobile MSU Importance.................................................................................................................................1715-16. Online Content & Mobile Devices in Classroom........................................................................................18

2015 Charts...................................................................................................194. Technology Expertise......................................................................................................................................195. Technology Usage...........................................................................................................................................216. Technology Used to Access MSU Content........................................................................................................239. Access msu.edu from Mobile Device...............................................................................................................2410. Access MSU Social Media from Mobile Device...............................................................................................2511. Social Media Usage........................................................................................................................................2615. Online Content in Classroom.........................................................................................................................2716. Mobile Devices in Classroom.........................................................................................................................28

Change Over Time (2011-2015)....................................................................29Technology Expertise..........................................................................................................................................29Technology Usage...............................................................................................................................................31Technology Used to Access MSU Content............................................................................................................33Satisfaction with MSU's Online Presence.............................................................................................................34Social Media Usage.............................................................................................................................................35Online MSU Activities...........................................................................................................................................36Mobile MSU Importance.......................................................................................................................................37Online Content & Mobile Devices in Classroom...................................................................................................39

2015 MSU Internet and Technology User Experience Survey: Results and Analysis 2

OverviewIn the spring of 2015, Michigan State University Usability/Accessibility Research and Consulting (MSU UARC) conducted the third Michigan State University Internet and Technology User Experience Survey (previously known as the MSU Internet Use and Opinion Survey or the MSU Internet and Mobile Technology Survey). The intent of the survey was to gather information on how the MSU community uses computers and mobile technology. Prior rounds were conducted in 2011 and 2012, and it is hoped that the survey will be conducted annually in the future, to monitor changes in technology use and opinions.

Supporting Materials The raw data collected from this survey are available at http://usability.msu.edu/techsurvey/ (identifying information and duplicate responses have been removed). All tables, charts, and other analyses are also available at the same site. Data, tables, charts, and other materials can be used by any individual or group for any purpose, so long as this report is cited as the source (see below).

Cit ations While this report presents some basic findings from the survey, we encourage others to conduct fine-grained analysis. As a result, the raw data and other materials are available to the public. Any publications or reports based on the data should cite this report as follows:

Pierce, G. L. (2015). 2015 MSU Internet and Technology User Experience Survey: Results and Analysis. East Lansing, MI: Michigan State University, Usability/Accessibility Research and Consulting.

Questions and Feedback Any questions about this report or the survey should be directed to Graham Pierce, User Experience Researcher, Michigan State University Usability/Accessibility Research and Consulting by email at [email protected]. Feedback and suggestions for changes to future rounds of the survey are appreciated.

Acknowledgments Thanks to Sarah J. Swierenga, James E. Jackson, Jennifer Ismirle, Michael VanPutten, Janice Gervais, Sandra Sawaya, Katherine Ball, Todd Ring, Traci Gulick, and Brenda Hill for their feedback and assistance.


http://usability.msu.edu/techsurvey/

SolicitationThe survey was initially emailed to 26,249 individuals at Michigan State University (33% of all MSU faculty, staff, and students) on April 23, 2015. It was subsequently distributed via internal email lists (including the WebDev CAFÉ, MSUNAG, and UOE listservs) and was posted on the UARC website. A second email with identical text was sent to 26,429 individuals at Michigan State University (an additional 33% of faculty, staff, and students) on May 5, 2015. Recipients were encouraged to share the survey with others, and the text of the official email can be found below. Data collection continued through June 9, 2015. In all, 1,296 responses were collected, not including duplicate and incomplete submissions.

Responses By Time

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2015

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Email Text Michigan State University Usability/Accessibility Research and Consulting (UARC) is conducting its third MSU Internet and Technology User Experience Survey. This anonymous survey will help us understand how the MSU community uses technology and gives you the opportunity to have your voice heard about what the university should target in the future. To take this brief survey, please visit http://usability.msu.edu/uxsurvey/

Everyone in the MSU community is encouraged to participate - please tell your friends, family, and colleagues to complete the survey! Link to it on social media using http://goo.gl/fw9kQM

Results from our prior surveys are available at http://usability.msu.edu/techsurvey/ and the results of the 2015 survey will be published there later this year.

For more information, please contact Graham Pierce, User Experience Researcher, MSU Usability/Accessibility Research and Consulting at [email protected].

Thank you,Michigan State University Usability/Accessibility Research and Consulting (UARC)Phone: (517) 353-8977Fax: (517) 432-9541Email: [email protected]


mailto:[email protected]

Survey TextA simple text version of the questionnaire is presented below. Note that while the text is identical to the original online version, format and presentation differ. A copy of the original survey can be found at http://usability.msu.edu/techsurvey/.

MSU Internet and Mobile Technology Survey

You are invited to participate in our third survey of the MSU community regarding Internet and technology usage. This 5 minute survey will provide you with the opportunity to tell us how you use technology, and which features and technologies the university should target in the future. Individuals must be 18 years or older to participate in this survey, and all responses are voluntary.

For more information, please contact Graham Pierce, User Experience Researcher, MSU Usability/Accessibility Research and Consulting at [email protected].

1. Are you a Michigan State University alumnus? *[Required][Radio buttons]

Yes No

2. Which of the following describes your current relationship with Michigan State University? (Check all that apply.) *[Required]

[Checkboxes] Enrolled Freshman Enrolled Sophomore Enrolled Junior Enrolled Senior Enrolled Grad Student Current MSU Staff Current MSU Faculty or Visiting Scholar Prospective Student (currently in high school, considering MSU for college) Not currently employed by or enrolled at MSU

3. Which of the following best describes your international status? *[Required][Radio buttons]

US citizen/permanent resident currently living in the US Citizen/permanent resident of another country currently living in the US (e.g.,

international student, work visa, etc.) US citizen/permanent resident currently living outside the US (e.g., study abroad,

sabbatical, etc.) Citizen/permanent resident of another country currently living outside the US

4. Rate your level of expertise with the following:[Radio buttons for each item: Helpless, Below average, Average, Above average, Expert]

Desktop computer Laptop computer Tablet (e.g., iPad, etc.) Smartphone (e.g., iPhone, etc.) or phablet Feature phone (cell phone without Internet) Wearable device (e.g., smart watch, Google Glass, etc.) Pen and paper Computer mouse External/physical keyboard on touchscreen device Touchscreen Voice input (e.g., Siri, Ok Google, etc.)


http://usability.msu.edu/techsurvey/

5. Rate your usage of the following:[Radio buttons for each item: Never, Rarely, Sometimes, Often, All the time]

Desktop computer Laptop computer Tablet (e.g., iPad, etc.) Smartphone (e.g., iPhone, etc.) or phablet Feature phone (cell phone without Internet) Wearable device (e.g., smart watch, Google Glass, etc.) Pen and paper Computer mouse External/physical keyboard on touchscreen device Touchscreen Voice input (e.g., Siri, Ok Google, etc.)

6. Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)

[Checkboxes] Desktop computer Laptop computer Tablet (e.g., iPad, etc.) Smartphone (e.g., iPhone, etc.) or phablet Feature phone (cell phone without Internet) Wearable device (e.g., smart watch, Google Glass, etc.) Computer mouse External/physical keyboard on touchscreen device Touchscreen Voice input (e.g., Siri, Ok Google, etc.)

7. How satisfied are you with official msu.edu sites and pages?[Radio buttons]

Not at all satisfied Below average Average Above average Extremely satisfied

Why? __________

8. How satisfied are you with MSU's online presence, outside of msu.edu (social media)?[Radio buttons]

Not at all satisfied Below average Average Above average Extremely satisfied

Why? __________

9. How often do you access official msu.edu sites and pages from a mobile device?[Radio buttons]

Never Rarely Sometimes Often All the time

10. How often do you access official MSU social media content from a mobile device?[Radio buttons]

Never Rarely


Sometimes Often All the time

11. What social media sites do you regularly use? (Check all that apply.)[Checkboxes]

allMSU Ello Facebook Foursquare Google+ Instagram LinkedIn Pinterest Reddit Snapchat Tumblr Twitter Vine Yik Yak YouTube Other: __________

12. What online activities related to MSU do you regularly engage in? (Check all that apply.)[Checkboxes]

Find contact information for people or departments at MSU Find out about events on MSU's campus (excluding sports) Look up administrative information/use administrative systems (e.g., Human

Resources, Contracts and Grants, IRBs, etc.) Look up information about MSU athletics/sports Look up MSU admissions information Look up MSU course information/schedules Look up MSU department or program information Look up MSU maps or directions Online class activities (e.g., Desire2Learn, etc.) Read news about MSU Other: __________

13. How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?

[Radio buttons] Never Rarely Sometimes Often All the time


14. Rate the importance of having the following information and features on an MSU mobile site.

[Radio buttons for each item: Not important, Below average, Average, Above average, Extremely important]

Campus bus schedules and information Campus dining hall information (menus, etc.) Class and academic information Directory (contact info/person search) Library information (catalog, etc.) Maps, location information, and GPS wayfinding Off-campus businesses and restaurants On-campus cultural amenities (Wharton Center, museums, music, theater, etc.) On-campus dining outside of dining halls (State Room, Dairy Store, Sparty's, etc.) On-campus hotel and conference info On-campus recreational amenities (golf course, gyms, pools, shooting center, etc.)

Not important

Below averag

eAverag

eAbove averag

e

Extremely

importantCampus bus schedules and information o o o o oCampus dining hall information (menus, etc.)

o o o o o

Class and academic information o o o o oDirectory (contact info/person search) o o o o oLibrary information (catalog, etc.) o o o o oMaps, location information, and GPS wayfinding

o o o o o

Off-campus businesses and restaurants o o o o oOn-campus cultural amenities (Wharton Center, museums, music, theater, etc.)

o o o o o

On-campus dining outside of dining halls (State Room, Dairy Store, Sparty's, etc.)

o o o o o

On-campus hotel and conference info o o o o oOn-campus recreational amenities (golf course, gyms, pools, shooting center, etc.)

o o o o o


15. To what degree should MSU classes rely on or make use of online content?[Radio buttons]

Not at all A little A moderate amount A lot To the greatest extent possible

How should it be used? __________

16. To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc.

[Radio buttons] Not at all A little A moderate amount A lot To the greatest extent possible

How should they be used? __________

[Submit button]


2015 ResultsWhile interested individuals are encouraged to conduct their own analyses, the tables below provide an overview of the results of each question. The data is unweighted, and has been broken down into three sets of columns: The first five columns are the subgroups of "Student" (enrolled Freshmen, Sophomore, Junior, Senior, and Graduate/Professional), based on responses to question 2 ("Group" variable). The second set of columns includes the total for all Students (sum of the first five columns), current Staff, and current Faculty (once again based on the "Group" variable). Individuals who responded as being in more than one group are not included in any group statistics. The final column, Total, includes all data collected in the survey. Note that the Total column contains more cases than the sum of Students, Staff, and Faculty, as it includes respondents that classified themselves as being in multiple groups, as well as respondents that fall into the "Other" group (prospective students and those not currently employed by or enrolled at MSU). The number of cases in the Other category was too small to conduct reliable analyses, and was therefore not broken out separately.

Duplicate/identical responses and substantially incomplete/unfinished surveys were removed from the dataset, and were not included in any analyses. Open-ended responses have not been edited for content or language, with the exception of the redaction of personally identifying information.

Table cells are colored to make it easier for readers to quickly glean patterns, but color does not present unique information, and the charts can be fully understood without it. The coloration is on a red-green scale, where the lowest values are dark red and the highest values are dark green, and the color bar below demonstrates color scaling. Color scaling is absolute (0-100%), and does not depend on the range of responses to any particular question.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Sample Size

Fresh Soph JuniorSenio

r GradStuden

t StaffFacult

y Total

Survey respondents 100 89 76 110 202 577 491 161 1296

2012 MSU Internet Use and Opinion Survey: Results and Analysis 10

1. MSU Alumni " Are you a Michigan State University alumnus?"


r GradStuden

t StaffFacult

y Total

MSU Alumnus or former student 8.0% 9.0%13.2

%14.5

%29.2

% 17.5%42.0

% 38.5%30.9

%

3. International Status "Which of the following best describes your international status?"

International Status Fresh Soph JuniorSenio

r GradStuden

t StaffFacult

y Total

US citizen/permanent resident currently living in the US

97.0%

95.5%

93.4%

96.4%

81.2% 90.6%

98.8% 95.7%

94.7%

Citizen/permanent resident of another country currently living in the US (e.g., international student, work visa, etc.) 2.0% 4.5% 6.6% 3.6%

14.9% 7.8% 1.0% 3.7% 4.5%

US citizen/permanent resident currently living outside the US (e.g., study abroad, sabbatical, etc.) 0.0% 0.0% 0.0% 0.0% 0.5% 0.2% 0.2% 0.0% 0.2%Citizen/permanent resident of another country currently living outside the US 1.0% 0.0% 0.0% 0.0% 3.5% 1.4% 0.0% 0.6% 0.7%


4. Technology Expertise "Rate your level of expertise with the following"

Above average or greater

Device Fresh Soph JuniorSenio

r GradStuden

t StaffFacult

y Total

Desktop Computer72.7

%73.9

%80.3

%78.2

%81.2

% 77.9%75.8

% 80.1%77.6

%

Laptop Computer76.5

%73.9

%84.2

%81.8

%86.1

% 81.5%68.9

% 77.6%76.4

%

Smartphone/Phablet73.7

%73.9

%80.3

%73.6

%68.2

% 72.6%47.4

% 50.6%60.3

%

Feature Phone52.5

%53.4

%56.6

%57.8

%53.5

% 54.5%41.3

% 34.6%47.3

%

Tablet57.1

%53.4

%59.2

%53.6

%55.4

% 55.6%44.6

% 53.1%51.6

%

Touchscreen75.8

%69.3

%78.9

%76.1

%66.7

% 72.1%55.1

% 57.9%64.1

%

Voice Input48.0

%42.0

%52.6

%48.2

%36.3

% 43.6%29.9

% 29.4%36.3

%

Pen & Paper86.9

%87.5

%89.5

%89.1

%87.6

% 88.0%83.4

% 86.2%86.3

%

External Keyboard on Touchscreen Device70.7

%63.6

%76.3

%72.5

%67.8

% 69.7%58.8

% 64.2%65.3

%

Computer Mouse84.8

%81.6

%84.2

%83.6

%84.1

% 83.8%79.1

% 81.4%81.8

%

Wearable Device12.1

%10.2

%16.0

% 8.2%12.4

% 11.7% 6.0% 9.4% 8.9%

Helpless


r GradStuden

t StaffFacult

y TotalDesktop Computer 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%Laptop Computer 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%Smartphone/Phablet 0.0% 1.1% 0.0% 0.0% 0.5% 0.3% 2.2% 1.9% 1.2%


Feature Phone 1.0% 0.0% 1.3% 0.9% 0.0% 0.5% 0.6% 0.6% 0.5%Tablet 1.0% 0.0% 0.0% 0.9% 0.0% 0.3% 1.9% 1.3% 1.0%Touchscreen 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.6% 0.6% 0.3%Voice Input 0.0% 2.3% 2.6% 0.9% 5.0% 2.6% 5.1% 3.8% 3.6%Pen & Paper 0.0% 0.0% 0.0% 0.0% 0.5% 0.2% 0.2% 0.0% 0.2%External Keyboard on Touchscreen Device 0.0% 1.1% 0.0% 1.8% 1.0% 0.9% 1.2% 1.3% 1.0%Computer Mouse 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Wearable Device10.1

%13.6

%10.7

%11.8

%10.4

% 11.1%17.1

% 16.4%13.9

%

5. Technology Usage "Rate your usage of the following"

Often or more


r GradStuden

t StaffFacult

y Total


%36.4

%36.8

%40.9

%46.8

% 39.2%85.4

% 63.9%61.1

%

Laptop Computer98.0

%96.6

%94.7

%95.5

%94.6

% 95.6%75.9

% 89.3%87.2

%


%95.4

%92.1

%96.3

%92.5

% 93.9%81.1

% 78.3%87.0

%

Feature Phone 9.1% 3.4%10.5

% 5.5% 9.9% 8.0%16.6

% 13.2%11.8

%

Tablet25.3

%27.6

%38.2

%38.5

%45.8

% 37.1%52.5

% 59.7%46.4

%

Touchscreen82.8

%80.5

%80.3

%82.7

%75.1

% 79.4%58.8

% 61.3%69.3

%

Voice Input24.2

%20.5

%27.6

%20.2

%21.9

% 22.5%19.4

% 19.4%20.6

%

Pen & Paper88.9

%94.3

%90.8

%90.8

%88.1

% 90.1%84.9

% 83.8%87.4

%


%38.6

%38.7

%35.5

%49.0

% 42.3%57.2

% 53.5%50.3

%

Computer Mouse46.5

%56.8

%60.5

%62.7

%70.0

% 61.3%96.5

% 86.8%79.0

%


Wearable Device 7.1% 4.5% 5.3% 2.7% 5.4% 5.0% 4.9% 5.1% 4.8%

Never


r GradStuden

t StaffFacult

y TotalDesktop Computer 6.1% 8.0% 9.2% 5.5% 8.0% 7.3% 3.1% 6.3% 5.4%Laptop Computer 0.0% 0.0% 0.0% 0.0% 0.5% 0.2% 1.7% 0.0% 0.7%Smartphone/Phablet 2.0% 2.3% 0.0% 1.8% 3.5% 2.3% 8.6% 12.4% 6.2%

Feature Phone59.6

%59.1

%50.0

%51.8

%55.9

% 55.5%48.0

% 59.7%53.5

%

Tablet13.1

%17.2

%11.8

%13.8

% 8.5% 12.1%12.8

% 11.3%12.1

%Touchscreen 4.0% 4.6% 3.9% 2.7% 2.0% 3.1% 8.3% 8.1% 5.7%

Voice Input14.1

%15.9

%13.2

%20.2

%23.9

% 18.8%26.6

% 27.5%23.1

%Pen & Paper 0.0% 0.0% 0.0% 0.0% 1.0% 0.3% 0.4% 0.6% 0.5%


%20.5

%20.0

%27.3

%18.8

% 21.1%16.0

% 14.5%17.7

%Computer Mouse 3.0% 6.8% 6.6% 1.8% 4.5% 4.4% 0.2% 0.6% 2.2%

Wearable Device77.8

%75.0

%68.4

%83.6

%81.7

% 78.6%85.2

% 84.7%82.0

%

6. Technology Used to Access MSU Content "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"


r GradStuden

t StaffFacult

y Total


%43.8

%46.1

%53.6

%55.0

% 48.2%84.7

% 65.2%65.6

%

Laptop Computer98.0

%97.8

%94.7

%96.4

%96.5

% 96.7%74.1

% 90.7%87.1

%


%92.1

%88.2

%91.8

%75.7

% 86.0%67.0

% 68.3%76.6

%Feature Phone 2.0% 0.0% 0.0% 0.0% 1.0% 0.7% 0.8% 1.2% 0.8%Tablet 20.0 28.1 31.6 30.9 43.6 33.1% 49.5 52.8% 42.6


% % % % % % %

Touchscreen48.0

%46.1

%38.2

%46.4

%39.1

% 43.0%35.6

% 31.1%39.8

%Voice Input 6.0% 5.6% 6.6% 4.5% 2.0% 4.3% 5.7% 4.3% 4.9%


%16.9

%22.4

%20.0

%23.3

% 21.0%32.4

% 26.1%27.4

%

Computer Mouse28.0

%32.6

%34.2

%48.2

%41.1

% 38.0%61.1

% 50.3%49.4

%Wearable Device 1.0% 1.1% 0.0% 0.0% 1.0% 0.7% 0.2% 0.0% 0.4%

7-8. Satisfaction with MSU's Online Presence "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (social media)?"


Content Fresh Soph JuniorSenio

r GradStuden

t StaffFacult

y Total

msu.edu37.0

%31.5

%38.2

%45.5

%45.0

% 40.7%49.4

% 46.3%44.7

%

MSU social media36.4

%39.8

%38.7

%41.3

%37.8

% 38.6%34.1

% 32.9%36.3

%

Not at all


r GradStuden

t StaffFacult

y Totalmsu.edu 6.0% 2.2% 1.3% 1.8% 3.0% 2.9% 0.2% 1.3% 1.6%MSU social media 2.0% 2.3% 1.3% 2.8% 1.5% 1.9% 0.2% 0.0% 1.0%


9-10. Access from Mobile Device "How often do you access official msu.edu sites and pages from a mobile device?" and "How often do you access official MSU social media content from a mobile device?"

Often or more


r GradStuden

t StaffFacult

y Total

msu.edu58.0

%52.8

%69.3

%63.3

%40.0

% 53.4%33.2

% 36.0%43.3

%

MSU social media37.0

%29.5

%35.1

%30.9

%16.8

% 27.4%17.4

% 16.1%22.1

%

Never


r GradStuden

t StaffFacult

y Total

msu.edu 3.0% 0.0% 1.3% 1.8% 6.0% 3.1%10.5

% 11.2% 7.0%

MSU's online presence outside of msu.edu13.0

%12.5

%16.2

%19.1

%29.2

% 20.2%27.5

% 37.9%24.9

%

11. Social Media Usage "What social media sites do you regularly use? (Check all that apply.)"

Site Fresh Soph JuniorSenio

r GradStuden

t StaffFacult

y Total

Facebook89.0

%84.3

%86.8

%89.1

%85.1

% 86.7%76.8

% 60.9%79.6

%

Twitter66.0

%50.6

%46.1

%47.3

%30.7

% 45.1%30.1

% 30.4%37.6

%

Google+21.0

%21.3

%10.5

%10.9

%22.3

% 18.2%29.7

% 24.8%23.5

%

Pinterest23.0

%32.6

%18.4

%30.9

%23.3

% 25.5%31.6

% 13.0%26.5

%

LinkedIn15.0

%18.0

%21.1

%37.3

%40.1

% 29.3%41.3

% 44.7%36.5

%Foursquare 1.0% 1.1% 1.3% 0.0% 1.0% 0.9% 1.4% 2.5% 1.4%


allMSU 5.0% 9.0% 6.6%12.7

% 5.9% 7.6% 7.9% 7.5% 7.9%

Instagram63.0

%48.3

%48.7

%54.5

%25.7

% 44.2%18.7

% 9.3%29.4

%

Tumblr21.0

%22.5

%23.7

%20.9

% 6.9% 16.6% 4.7% 4.3%10.3

%

Reddit12.0

%16.9

%26.3

%16.4

%10.4

% 14.9% 5.9% 2.5%10.0

%

Yik Yak55.0

%38.2

%31.6

%14.5

% 2.5% 23.2% 1.8% 0.6%11.6

%

Vine26.0

%15.7

%17.1

% 6.4% 4.5% 12.0% 2.0% 1.9% 6.6%Ello 1.0% 0.0% 0.0% 0.0% 0.0% 0.2% 1.0% 0.0% 0.5%

Snapchat72.0

%60.7

%57.9

%54.5

%16.8

% 45.8% 8.1% 3.7%25.7

%

YouTube64.0

%59.6

%67.1

%60.0

%62.9

% 62.6%49.5

% 54.7%56.8

%Other 2.0% 4.5% 0.0% 3.6% 3.0% 2.8% 2.9% 5.0% 3.2%

12. Online MSU Activities "What online activities related to MSU do you regularly engage in? (Check all that apply.)"

Activity Fresh Soph JuniorSenio

r GradStuden

t StaffFacult

y Total

Contact info for people or departments65.0

%74.2

%81.6

%80.0

%75.7

% 75.2%93.7

% 91.3%84.3

%

Maps or directions71.0

%64.0

%60.5

%63.6

%53.0

% 60.8%67.4

% 70.8%64.5

%

Department or program information62.0

%67.4

%64.5

%60.0

%65.8

% 64.1%54.8

% 75.8%62.0

%

Course information/schedules90.0

%89.9

%89.5

%93.6

%89.6

% 90.5%23.8

% 59.0%60.3

%

Read news19.0

%33.7

%26.3

%25.5

%24.8

% 25.5%60.7

% 50.3%42.5

%

Information about athletics/sports58.0

%43.8

%38.2

%50.9

%31.7

% 42.6%49.7

% 38.5%45.1

%


Find out about events on campus (non-sports)64.0

%57.3

%55.3

%53.6

%35.1

% 49.7%61.5

% 66.5%56.5

%

Admissions information41.0

%29.2

%27.6

%20.0

%21.8

% 26.7%13.8

% 12.4%19.4

%

Admin info/systems (HR, CGA, IRB, etc.)33.0

%34.8

%31.6

%39.1

%48.0

% 39.5%82.1

% 80.1%61.5

%

Online class activities76.0

%92.1

%89.5

%92.7

%78.2

% 84.2%20.4

% 55.9%55.2

%Other 1.0% 5.6% 2.6% 1.8% 4.5% 3.3% 5.5% 9.3% 5.1%

13. Difficulty Determining Official MSU content "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?"

Often or more


r GradStuden

t StaffFacult

y Total

Difficulty determining official MSU content 3.0% 1.1% 1.3% 0.9% 3.5% 2.3% 2.1% 2.5% 2.4%

Never


r GradStuden

t StaffFacult

y Total

Difficulty determining official MSU content28.3

%24.7

%32.9

%42.7

%43.9

% 36.5%34.4

% 32.1%35.3

%


14. Mobile MSU Importance "Rate the importance of having MSU provide easy access to the following information on mobile devices."


Information Fresh Soph JuniorSenio

r GradStuden

t StaffFacult

y Total

Campus bus schedules and information79.4

%83.0

%72.4

%78.0

%60.9

% 72.4%57.0

% 53.9%64.1

%

Campus dining hall information (menus, etc.)75.3

%78.4

%68.4

%67.9

%40.8

% 61.7%53.0

% 42.5%56.0

%

Class and academic information85.6

%88.6

%86.8

%86.2

%84.1

% 85.8%57.3

% 69.0%72.9

%

Directory (contact info/person search)60.8

%54.0

%68.4

%61.1

%75.4

% 65.9%79.5

% 82.8%73.6

%

Off-campus businesses and restaurants35.4

%25.3

%34.2

%27.8

%19.1

% 26.6%20.3

% 11.7%22.2

%

Library information (catalog, etc.)48.5

%42.5

%43.4

%45.4

%67.4

% 52.8%41.3

% 65.4%50.3

%

Maps, location information, and GPS wayfinding74.2

%76.5

%77.6

%73.4

%68.4

% 72.9%76.2

% 76.3%74.9

%On-campus dining outside of dining halls (State Room, Dairy Store, Sparty's, etc.)

44.8%

47.1%

34.2%

42.2%

31.8% 38.8%

38.2% 29.7%

37.6%

On-campus cultural amenities (Wharton Center, museums, music, theater, etc.)

39.2%

48.3%

47.4%

46.3%

39.2% 43.1%

49.5% 50.0%

46.6%

On-campus recreational amenities (golf course, gyms, pools, shooting center, etc.)

39.6%

35.6%

36.8%

35.8%

30.6% 34.8%

32.8% 24.5%

32.6%

On-campus hotel and conference info20.8

% 9.2%15.8

%21.1

%25.8

% 20.1%31.4

% 21.2%24.6

%


Not important

Information Fresh Soph JuniorSenio

r GradStuden

t StaffFacult

y Total

Campus bus schedules and information 1.0% 3.4% 9.2%10.1

%13.0

% 8.4%19.8

% 18.8%13.9

%

Campus dining hall information (menus, etc.) 1.0% 2.3% 6.6% 7.3%18.3

% 9.1%13.6

% 17.6%11.5

%

Class and academic information 0.0% 1.1% 2.6% 1.8% 2.6% 1.8%14.2

% 12.3% 7.8%Directory (contact info/person search) 3.1% 1.1% 3.9% 4.6% 2.6% 3.0% 1.9% 3.2% 2.5%

Off-campus businesses and restaurants 7.3% 4.6% 7.9%13.0

%20.6

% 12.7%16.9

% 28.6%16.2

%

Library information (catalog, etc.) 0.0% 2.3% 5.3% 6.5% 4.1% 3.7%11.6

% 5.8% 6.8%Maps, location information, and GPS wayfinding 0.0% 0.0% 2.6% 0.0% 6.2% 2.5% 3.6% 4.5% 3.1%On-campus dining outside of dining halls (State Room, Dairy Store, Sparty's, etc.) 4.2% 2.3% 2.6% 5.5%

13.5% 7.1% 9.4% 13.5% 8.6%

On-campus cultural amenities (Wharton Center, museums, music, theater, etc.) 4.1% 1.1% 3.9% 3.7%

10.8% 5.9% 6.2% 9.0% 6.1%

On-campus recreational amenities (golf course, gyms, pools, shooting center, etc.) 3.1% 9.2%

10.5%

10.1%

16.6% 11.1%

11.7% 14.2%

11.4%

On-campus hotel and conference info 9.4%13.8

%11.8

%21.1

%20.1

% 16.4%13.8

% 16.7%15.1

%

15-16. Online Content & Mobile Devices in Classroom "To what degree should MSU classes rely on or make use of online content?" and "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

A lot or greater

To what degree should MSU Fresh Soph JuniorSenio

r GradStuden

t StaffFacult

y Total

Rely on or make use of online content43.3

%38.6

%53.9

%40.4

%57.6

% 48.4%51.7

% 53.5%50.2

%Encourage use of mobile devices during classes 16.3 15.9 17.1 11.9 19.9 16.8% 19.7 17.4% 18.2


% % % % % % %

Not at all

To what degree should MSU Fresh Soph JuniorSenio

r GradStuden

t StaffFacult

y TotalRely on or make use of online content 1.0% 2.3% 1.3% 1.8% 0.0% 1.1% 0.7% 1.9% 1.0%

Encourage use of mobile devices during classes18.4

%17.0

%15.8

%21.1

%23.0

% 19.9%22.3

% 21.9%21.0

%


2015 ChartsThe charts below graphically present selected data from the prior section. Charts are not provided for all questions, but only those that were felt to be of greatest interest to a wide audience. Each chart is followed by a brief description of the general patterns that can be seen and a data table.

4. Technology Expertise "Rate your level of expertise with the following"


Desk

top

Co...

Lapt

op C

om...

Smar

tpho

ne/..

.

Feat

ure

Phon

e

Tabl

et

Touc

hscr

een

Voice

Inpu

t

Pen

& Pa

per

Exte

rnal

Ke.

..

Com

pute

r M...

Wea

rabl

e D.

..

0%10%20%30%40%50%60%70%80%90%

100%

Students Staff Faculty

Little variation is seen between groups for most technologies, however Students are more likely to report higher levels of expertise than Staff or Faculty with Smartphone, Feature Phone, Touchscreen, and Voice Input. Approximately half or more of respondents in all groups report "Above Average" or greater expertise with Desktop, Laptop, Smartphone, Tablet, Touchscreen, Pen & Paper, External Keyboard, and Computer Mouse. Feature Phone and Voice Input are between 30% and 55% for all groups, and only around 10% of each group report "Above Average" or greater expertise with Wearable Devices.

Students

Staff Faculty

Desktop Computer 77.9% 75.8% 80.1%Laptop Computer 81.5% 68.9% 77.6%Smartphone/Phablet 72.6% 47.4% 50.6%Feature Phone 54.5% 41.3% 34.6%Tablet 55.6% 44.6% 53.1%Touchscreen 72.1% 55.1% 57.9%Voice Input 43.6% 29.9% 29.4%Pen & Paper 88.0% 83.4% 86.2%External Keyboard 69.7% 58.8% 64.2%Computer Mouse 83.8% 79.1% 81.4%Wearable Device 11.7% 6.0% 9.4%


Helpless

Desk

top

Co...

Lapt

op C

om...

Smar

tpho

ne/..

.

Feat

ure

Phon

e

Tabl

et

Touc

hscr

een

Voice

Inpu

t

Pen

& Pa

per

Exte

rnal

Ke.

..

Com

pute

r M...

Wea

rabl

e D.

..

0%10%20%30%40%50%60%70%80%90%

100%

Series1 Series2 Series3

Less than 1% of each group reports being "Helpless" with a Desktop, Laptop, Feature Phone, Touchscreen, Pen & Paper, or Computer Mouse. Less than 3% of each group reports being Helpless with a Smartphone, Tablet, or External Keyboard. Voice Input ranges from just under 3% for Students to 5% for Staff. All groups are most likely to report being Helpless with Wearable Devices: Staff and Faculty are both above 15%, while Students are around 10%.

Students

Staff Faculty



5. Technology Usage "Rate your usage of the following"

Often or MoreDe

skto

p Co

...

Lapt

op C

om...

Smar

tpho

ne/..

.

Feat

ure

Phon

e

Tabl

et

Touc

hscr

een

Voice

Inpu

t

Pen

& Pa

per

Exte

rnal

Ke.

..

Com

pute

r M...

Wea

rabl

e D.

..

0%10%20%30%40%50%60%70%80%90%

100%


Over 75% of each group reports using Laptops, Smartphone, and Pen & Paper "Often" or more, and less than 25% of each group say the same for Feature Phone, Voice Input, or Wearable Devices. Desktop, Tablet, External Keyboard, and Computer Mouse usage are lower for Students than other groups, while Touchscreen usage is higher.

Students

Staff Faculty



Never

Desk

top

Co...

Lapt

op C

om...

Smar

tpho

ne/..

.

Feat

ure

Phon

e

Tabl

et

Touc

hscr

een

Voice

Inpu

t

Pen

& Pa

per

Exte

rnal

Ke.

..

Com

pute

r M...

Wea

rabl

e D.

..

0%10%20%30%40%50%60%70%80%90%

100%


Around 80% of each group reports "Never" using Wearable Devices, 50-60% say the same for Feature phones, and 15-30% for Voice Input and External Keyboards. All other technologies are below 15% for all groups, with Laptops, Pen & Paper, and Computer Mouse below 5%.

Students

Staff Faculty



6. Technology Used to Access MSU Content "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)

DesktopComputer

LaptopComputer

Smartphone

FeaturePhone

Tablet Touchscreen

VoiceInput

ExternalKeyboard

ComputerMouse

WearableDevice

0%10%20%30%40%50%60%70%80%90%

100%

Student Staff Faculty

Desktops, Laptops, and Smartphones are reported to be used by all groups to access MSU content. Desktop usage is highest for Staff and lowest for Students, while Laptops are used most by Students and Faculty, and least by Staff. Smartphones are used more by Students than other groups, and are second only to Laptops for Students and Faculty. Tablets are used to access MSU content by half of Faculty and Staff, but only a third of Students. Touchscreen usage is surprisingly low, considering responses for Tablets and Smartphones. A Computer Mouse is reported to be used by around half of all individuals, and External Keyboards on mobile devices are reported by 20-35% of respondents in each group. Feature Phones and Wearable Devices are below 2% for each group, and Voice Input is around 5% for each group.

Desk

top

Com

pute

r

Lapt

opCo

mpu

ter

Smar

tpho

ne

Feat

ure

Phon

e

Tabl

et

Touc

hscr

een

Voice

Inpu

t

Exte

rnal

Keyb

oard

Com

pute

rM

ouse

Wea

rabl

eDe

vice

Students 48.2% 96.7% 86.0% 0.7% 33.1% 43.0% 4.3% 21.0% 38.0% 0.7%

Staff 84.7% 74.1% 67.0% 0.8% 49.5% 35.6% 5.7% 32.4% 61.1% 0.2%

Faculty 65.2% 90.7% 68.3% 1.2% 52.8% 31.1% 4.3% 26.1% 50.3% 0.0%


9. Access msu.edu from Mobile Device "How often do you access official msu.edu sites and pages from a mobile device?"

Never Rarely Sometimes Often All the time0%

10%20%30%40%50%60%70%80%90%

100%


Similar patterns are seen for all groups, with Staff and Faculty peaking around 35% at "Sometimes" and Students peaking around 40% at "Often."

Never RarelySometime

s Often All the timeStudents 3.1% 11.7% 31.8% 38.9% 14.5%Staff 10.5% 17.6% 38.7% 27.7% 5.5%Faculty 11.2% 18.0% 34.8% 28.0% 8.1%


10. Access MSU Social Media from Mobile Device "How often do you access official MSU social media content from a mobile device?"

Never Rarely Sometimes Often All the time0%

10%20%30%40%50%60%70%80%90%

100%


All responses are between 10% and 40% for all groups, with the exception of "All the Time," which is around 5% for all groups. Students are fairly evenly divided across categories, while Staff peak at "Rarely," and Faculty are most likely to say "Never."

Never RarelySometime

s Often All the timeStudents 20.2% 24.0% 28.4% 20.6% 6.8%Staff 27.5% 31.8% 23.4% 13.3% 4.1%Faculty 37.9% 27.3% 18.6% 11.8% 4.3%


11. Social Media Usage "What social media sites do you regularly use? (Check all that apply.)"

Face

book

Twitt

er

Goog

le+

Pinter

est

Linke

dIn

Fours

q...

allMS

U

Instag

ram

Tumb

lr

Redd

it

Yik Ya

k

Vine

Ello

Snap

chat

YouT

ube

Othe

r

0%10%20%30%40%50%60%70%80%90%

100%


Facebook is the most commonly used social media site for all groups, and YouTube ranks second for all groups. LinkedIn ranks third for Staff and Faculty but sixth for Students, while Twitter, Instagram, and Snapchat are tied for third among students. Google+ and Pinterest are generally between 10% and 30% for all groups, with Pinterest usage lower for Faculty than other groups. Tumblr, Reddit, Yik Yak, and Vine are used by 10-25% of Students, but less than 10% of Staff and Faculty. The greatest disparity between is seen for Snapchat, which is used by nearly half of Students, but less than 10% of Staff and Faculty. Foursquare and Ello are below 5% for all groups and allMSU is below 10%.

Faceboo

k Twitter Google+ Pinterest LinkedIn Foursquar

e allMSU Instagram

Students 86.7% 45.1% 18.2% 25.5% 29.3% 0.9% 7.6% 44.2%

Staff 76.8% 30.1% 29.7% 31.6% 41.3% 1.4% 7.9% 18.7%

Faculty 60.9% 30.4% 24.8% 13.0% 44.7% 2.5% 7.5% 9.3%

Tumblr Reddit Yik Yak Vine Ello Snapchat YouTube Other

Students 16.6% 14.9% 23.2% 12.0% 0.2% 45.8% 62.6% 2.8%

Staff 4.7% 5.9% 1.8% 2.0% 1.0% 8.1% 49.5% 2.9%

Faculty 4.3% 2.5% 0.6% 1.9% 0.0% 3.7% 54.7% 5.0%


15. Online Content in Classroom "To what degree should MSU classes rely on or make use of online content?"

Not at all A little A moderate amount

A lot To the greatest extent possible

0%10%20%30%40%50%60%70%80%90%

100%


All groups responded "A Moderate amount" or "A Lot" more often than any other category (30-45%), followed by "To the greatest extent possible" (15-20%), "A little" (5-10%), and almost none responded "Not At All." Little difference was seen between groups, though Students were slightly less enthusiastic than other groups, and Staff were more likely to say "To the greatest extent possible" than other groups.

Not at all A littleA moderate

amount A lotTo the greatest extent possible

Students 1.1% 8.1% 42.4% 33.8% 14.6%Staff 0.7% 4.8% 42.8% 31.3% 20.4%Faculty 1.9% 5.1% 39.5% 37.6% 15.9%


16. Mobile Devices in Classroom "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

Not at all A little A moderate amount

A lot To the greatest extent possible

0%10%20%30%40%50%60%70%80%90%

100%


All groups responded "To the greatest extent possible" less than any other category (below 10%) The most common response for all groups was "A moderate amount" (around 35%). "A little" and "Not At All" were higher than "A Lot." Little difference can be seen between groups, with the exception of Students being more likely to say "A little" than Staff or Faculty.

Not at all A littleA moderate

amount A lotTo the greatest extent possible

Students 19.9% 29.3% 34.0% 11.1% 5.6%Staff 22.3% 21.2% 36.9% 11.1% 8.5%Faculty 21.9% 23.2% 37.4% 10.3% 7.1%


Change Over Time (2011-2015)In order to compare change over time, each dataset was weighted to match the proportion of full-time enrolled freshmen, sophomores, juniors, seniors, and graduate/professional students, regular support staff, and paid faculty and academic staff in each academic year. Individuals that indicated that they were in none of those categories or classified themselves as falling into multiple categories were not included in these analyses. Only questions and options for which data was collected in 2015 and at least one prior year are included.

Technology Expertise As expected, Smartphone and Touchscreen expertise increased over time, and Feature Phone expertise decreased. While some respondents indicated being "Helpless" with Smartphones and Touchscreens in 2011, by 2015 it had dropped to nearly 0% for all technologies. While overall expertise with Feature Phones dropped, the percentage indicating they were Helpless didn't change noticeably.

2011, 2012, 2015 question text: "Rate your level of expertise with the following"


2011 2012 20150%

20%

40%

60%

80%

100%

Desktop ComputerLaptop ComputerSmartphone/PhabletFeature PhoneTouchscreenPen & Paper

Stable: Desktop, Laptop, and Pen & Paper showed only minor variation over time. Increase: Smartphone/Phablet and Touchscreen both increased each year. Decrease: Feature Phone was stable from 2011-2012, but decreased dramatically from

2012-2015.Device 2011 2012 2015


%79.8

%77.5

%

Laptop Computer77.1

%82.7

%78.8

%


%55.1

%68.2

%

Feature Phone76.7

%75.9

%51.2

%

Touchscreen51.4

%60.9

%69.7

%


Pen & Paper88.1

%89.5

%87.4

%

Helpless

2011 2012 20150%

5%

10%

15%

20%

25%


Stable: Desktop, Laptop, Feature Phone, and Pen & Paper all remained near 0% across all years.

Decrease: Computer Mouse and Touchscreen both decreased steadily across all years, and are near 0% in 2015.

Device 2011 2012 2015Desktop Computer 0.0% 0.0% 0.0%Laptop Computer 0.3% 0.0% 0.0%Smartphone/Phablet 3.9% 2.7% 0.7%Feature Phone 0.2% 0.2% 0.7%Touchscreen 2.8% 1.4% 0.1%Pen & Paper 0.3% 0.3% 0.1%


Technology Usage Smartphone usage increased dramatically over the last four years, with less than half reporting using them "Often" or more in 2011, and nearly 90% saying the same in 2015. Feature Phone usage showed the expected inverse relationship, while Touchscreen usage increased only modestly, lagging behind Smartphone usage. Desktop usage increased slightly, while Laptop usage remained flat. Pen & Paper is below Laptop usage in all years, but was matched by Smartphone usage in 2015.

2011, 2012, 2015 question text: "Rate your usage of the following"

Often or more

2011 2012 20150%

20%

40%

60%

80%

100%


Stable: Desktop, Laptop, and Pen & Paper show little variation across years. Increase: Touchscreen showed a steady increase across all years. Smartphone/Phablet

increased across all years, but with a larger jump from 2012-2015. Decrease: Feature Phone decreased across all years, with a larger drop from 2012-2015.

Device 2011 2012 2015


%42.3

%46.7

%

Laptop Computer92.3

%91.4

%92.7

%


%60.1

%90.5

%

Feature Phone58.4

%44.8

% 9.4%

Touchscreen54.3

%61.4

%75.7

%

Pen & Paper84.8

%83.9

%89.0

%


Never

2011 2012 20150%

20%

40%

60%

80%

100%


Stable: Desktop, Laptop, and Pen & Paper all remained relatively stable over time. Increase: Feature Phone increased across all years, with a larger jump from 2012-2015. Decrease: Touchscreen and Smartphone/Phablet decreased gradually across all years.

Device 2011 2012 2015Desktop Computer 7.4% 6.2% 6.7%Laptop Computer 1.2% 1.2% 0.3%


% 20.3% 3.9%

Feature Phone18.0

% 27.5% 54.8%

Touchscreen15.2

% 11.9% 4.6%Pen & Paper 0.4% 0.4% 0.3%


Technology Used to Access MSU Content The use of mobile devices (Smartphone and Tablet) to access MSU content has increased dramatically over time. Desktop and Laptop use have not dropped appreciably, however, suggesting that both large- and small-screen support will be needed for the foreseeable future. Similarly, while Computer Mouse usage has dropped, it is equal to Touchscreen in 2015, and support for both continues to be necessary.

2011, 2012 question text: "Which of the following do you regularly use to access official msu.edu sites and pages? Check all that apply."

2015 question text: "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"

2011 2012 20150%

20%

40%

60%

80%

100%

Desktop ComputerLaptop ComputerSmartphone/PhabletTabletTouchscreenComputer Mouse

Stable: Desktop and Laptop remained relatively unchanged across all years. Increase: Tablet and Smartphone/Phablet increased substantially each year. Touchscreen

increased from 2011-2012, but remained stable from 2012-2015. Decrease: Computer Mouse remained stable from 2011-2012, but decreased from 2012-

2015.Device 2011 2012 2015


% 57.9% 53.7%

Laptop Computer93.8

% 93.0% 93.1%


% 50.2% 83.4%Tablet 7.3% 18.9% 35.7%

Touchscreen34.4

% 43.6% 41.1%

Computer Mouse58.0

% 55.7% 41.7%


Satisfaction with MSU's Online Presence "Above Average" or greater satisfaction has converged to be around 40% for both msu.edu and MSU social media, with msu.edu satisfaction dropping and social media satisfaction increasing to that point. Little change is seen in those reporting being "Not at All" satisfied with either.

2011, 2012 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., Facebook, Twitter, email announcements)"

2015 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (social media)?"

2011 2012 20150%

20%

40%

60%

80%

100%

Above avg or greater satis-faction with msu.eduNot satisfied with msu.eduAbove avg or greater satis-faction with MSU social mediaNot satisfied with MSU social media

Stable: Not Satisfied with msu.edu and Not Satisfied with MSU Social Media were both stable across all years.

Increase: Above average or greater satisfaction with MSU Social Media increased from 2011-2012, and remained stable from 2012-2015.

Decrease: Above average or greater satisfaction with msu.edu gradually decreased across all years.

Above average or greaterContent 2011 2012 2015

Above avg or greater satisfaction with msu.edu48.9

% 46.1% 41.6%Above avg or greater satisfaction with MSU social media

29.1% 37.7% 38.2%

Not at allContent 2011 2012 2015Not satisfied with msu.edu 0.9% 1.3% 2.2%Not satisfied with MSU social media 1.9% 1.4% 1.6%


Social Media Usage Facebook usage continues to dominate social media usage, with little change over time. The largest gains were seen by Twitter and LinkedIn, while allMSU dropped the most.

2011, 2012 question text: "What social media sites do you regularly use? Check all that apply."

2015 question text: "What social media sites do you regularly use? (Check all that apply.)"

2011 2012 20150%

20%

40%

60%

80%

100%

FacebookTwitterGoogle+PinterestLinkedInFoursquareallMSU

Stable: Facebook and Foursquare usage remained generally stable across all years. Increase: Twitter and LinkedIn usage increased across all years, and Pinterest and Google+

usage increased from 2012-2015 (they were not included in the 2011 survey). Decrease: allMSU usage decreased across all years.

Site 2011 2012 2015

Facebook85.6

%86.2

%82.7

%

Twitter21.8

%34.2

%43.6

%

Google+ 16.0

%19.3

%

Pinterest 20.4

%25.0

%

LinkedIn18.9

%21.8

%30.5

%Foursquare 1.6% 4.0% 1.1%

allMSU25.6

%17.1

% 8.0%


Online MSU Activities Increases were most marked for those regularly looking for Administrative Information and Events on Campus, while Maps/Directions and Department/Program Information fell slightly.

2011, 2012 question text: "What online activities related to MSU do you regularly engage in? Check all that apply."

2015 question text: "What online activities related to MSU do you regularly engage in? (Check all that apply.)"

2011 2012 20150%

20%

40%

60%

80%

100%

Contact infoMaps or directionsDept. or program infoCourse info/schedRead newsAthletics/sportsEvents on campusAdmissionsAdmin

2011-2012 Stable: All activities with the exception of Dept. or Program Info were stable from 2011-

2012. Increase: Dept. or Program Info showed a slight decrease from 2011-2012.

2012-2015 Stable: Contact Info, Course Info, and Read News showed little change from 2012-2015. Increase: Events on Campus, Admin, Athletics/Sports, and Admissions increased from 2012-

2015. Decrease: Maps or Directions and Dept. or Program Info showed a slight decrease from

2012-2015.Activity 2011 2012 2015

Contact info76.2

%76.6

%79.8

%

Maps or directions73.7

%72.9

%63.9

%

Dept. or program info71.4

%67.4

%64.0

%

Course info/sched77.7

%79.6

%78.6

%

Read news34.0

%34.3

%33.1

%

Athletics/sports41.3

%40.1

%44.4

%


Events on campus37.0

%36.7

%55.6

%

Admissions16.4

%17.2

%24.1

%

Admin35.0

%33.3

%47.6

%

Mobile MSU Importance Demand for mobile Off-campus Business Information from MSU fell, while Class/Academic Information, and Dining Hall Information demand increased. Library Information demand increased slightly, but then fell back to its prior level. Interestingly, there was an increase in the number of respondents indicating that the importance of Bus Schedules is "Above Average" or greater as well as an increase in those saying that Bus Schedules are "Not Important."

2011, 2012 question text: "Rate the importance of having the following information on an MSU mobile site."

2015 question text: "Rate the importance of having MSU provide easy access to the following information on mobile devices."


2011 2012 20150%

20%

40%

60%

80%

100%

Bus schedules/infoDining hall infoClass/academic infoDirectoryOff-campus businesses/foodLibrary infoMaps/GPS

2011-2012 Stable: All items other than Dining Hall Info and Library Info showed little change from 2011-

2012. Increase: Dining Hall Info and Library Info showed slight increases from 2011-2012.

2012-2015 Stable: Directory showed little change from 2012-2015. Increase: Class/Academic Info, Bus Schedules/Info, and Dining Hall Info showed slight

increases from 2012-2015. Decrease: Maps/GPS, Library Info, and Off-campus Businesses/Food slightly decreased from

2012-2015.Information 2011 2012 2015

Bus schedules/info62.4

%63.3

%71.2

%


Dining hall info50.3

%56.5

%63.0

%

Class/academic info70.2

%73.4

%81.9

%

Directory64.4

%66.5

%68.2

%

Off-campus businesses/food37.0

%38.8

%25.9

%

Library info51.3

%56.3

%50.3

%

Maps/GPS77.8

%79.1

%75.1

%

Not important

2011 2012 20150%

5%

10%

15%

20%

25%

Bus schedules/infoDining hall infoClass/academic infoDirectoryOff-campus businesses/foodLibrary infoMaps/GPS

2011-2012 Stable: Little change was seen in any item from 2011-2012.

2012-2015 Stable: Dining Hall Info, Library Info, Class/Academic Info, Directory, and Maps/GPS showed

little change from 2012-2015. Increase: Off-campus Businesses/Food and Bus Schedules/Info increased from 2012-2015.

Information 2011 2012 2015

Bus schedules/info 6.4% 6.8%10.4

%

Dining hall info10.3

% 9.4% 9.1%Class/academic info 4.4% 4.2% 4.4%Directory 2.3% 2.6% 3.0%

Off-campus businesses/food 9.2%10.3

%13.5

%Library info 5.0% 5.8% 5.1%Maps/GPS 2.1% 2.8% 2.3%


Online Content & Mobile Devices in Classroom There has been no change over the past four years in the proportion of the MSU community that feels that Online Content and Mobile Devices should be used "A Lot" or more in classrooms. While no change was seen in those saying "Not At All" regarding the use of Online Content (it has remained around 1%, providing little room to fall), there was a decrease in those responding that Mobile Devices should not be used in the classroom.

2011, 2102, 2015 question text: "To what degree should MSU classes rely on or make use of online content?" and "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

2011 2012 20150%

20%

40%

60%

80%

100%

Should use online content a lot or moreShould not use online con-tentShould use mobile devices in class a lot or moreShould not use mobile devices in class

Stable: All items other than Should Not Use Mobile Devices in Class were stable across all years.

Decrease: Should Not Use Mobile Devices in Class decreased slightly across all years.

A lot or greaterMSU classroom technology 2011 2012 2015

Should use online content a lot or more49.3

% 48.1% 48.8%

Should use mobile devices in class a lot or more15.8

% 16.2% 16.9%

Not at allMSU classroom technology 2011 2012 2015Should not use online content 1.2% 0.9% 1.3%

Should not use mobile devices in class28.5

%24.7

%20.1

%


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