michigan state athletic department: marketing strategy
DESCRIPTION
TRANSCRIPT
![Page 1: Michigan State Athletic Department: Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022051818/54b67d6c4a795962088b468b/html5/thumbnails/1.jpg)
Michigan State Athletic Department: Michigan State Athletic Department: Marketing StrategyMarketing Strategy
New Media Drivers License 2010New Media Drivers License 2010
![Page 2: Michigan State Athletic Department: Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022051818/54b67d6c4a795962088b468b/html5/thumbnails/2.jpg)
PRE-GAME ANALYSIS
![Page 3: Michigan State Athletic Department: Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022051818/54b67d6c4a795962088b468b/html5/thumbnails/3.jpg)
GAME PLAN
GOALS
Promote smaller sports teams using basketball, football, and hockey teams
Promotions at events (big players show up to smaller sporting events as incentive)
Increase ticket sales
CHALLENGES
No incentive to attend smaller sporting events
Lack of social media surrounding smaller teams
Social media not fully utilized
![Page 4: Michigan State Athletic Department: Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022051818/54b67d6c4a795962088b468b/html5/thumbnails/4.jpg)
GOOGLE ADWORDS
SEARCH ENGINE OPTIMIZATION
BANNER ADS
EXECUTE THE PLAY:
![Page 5: Michigan State Athletic Department: Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022051818/54b67d6c4a795962088b468b/html5/thumbnails/5.jpg)
- TWEET ABOUT UPCOMING SPORTING
EVENTS
- ADVERTISE THROUGH TWITTER,
GOOGLE, AND FACEBOOK
- CONNECT WITH FANS
![Page 6: Michigan State Athletic Department: Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022051818/54b67d6c4a795962088b468b/html5/thumbnails/6.jpg)
SPECIFIC TWEETS:- PLAYERS INTERACT
WITH FANS
- COACHES INTERACT WITH FANS
![Page 7: Michigan State Athletic Department: Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022051818/54b67d6c4a795962088b468b/html5/thumbnails/7.jpg)
CREATE BRAND IMAGE:
- PROMOTE FAMILY
- IZZO/DANTONIO
- ALL SPORTS SUPPORT EACH OTHER
![Page 8: Michigan State Athletic Department: Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022051818/54b67d6c4a795962088b468b/html5/thumbnails/8.jpg)
METRICS OF SUCCESS: THE PRESS CONFERENCE
TICKET SALES
TWITTER FOLLOWERS
GOOGLE ADWORDS
![Page 9: Michigan State Athletic Department: Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022051818/54b67d6c4a795962088b468b/html5/thumbnails/9.jpg)
POST-GAME WRAP-UP: THE BUDGETPOST-GAME WRAP-UP: THE BUDGET
BASED ON: SOCIAL MEDIA ADVERTISING COSTS, GOOGLE BASED ON: SOCIAL MEDIA ADVERTISING COSTS, GOOGLE ADWORDS, SPECIAL GIVEAWAYS TO FANSADWORDS, SPECIAL GIVEAWAYS TO FANS
![Page 10: Michigan State Athletic Department: Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022051818/54b67d6c4a795962088b468b/html5/thumbnails/10.jpg)
FINAL RESULT: FINAL RESULT: COME TOGETHER AS ONE.COME TOGETHER AS ONE.